09/10/18: NFL Kickoff opened down from last year’s numbers

CynopsisSports
Good morning. It’s Monday September 10, 2018 and this is your first early morning Sports briefing.

The NFL season opened down last Thursday as NBC’s coverage of a weather-delayed NFL Kickoff averaged a Total Audience Delivery of 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, though still ranking as the most-watched sporting event since the 2018 PyeongChang Winter Olympics, according to Nielsen Fast National data and digital data from Adobe Analytics, and notching a 11.2/23 rating/share. Philly topped all marketing with a 32.9/54, followed by New Orleans, Atlanta, Denver and Milwaukee. The TV portion generated about 19 million viewers, for a 13% dip from last year’s numbers for the NFL opener.
 
 
ON THE AIR
 
Meanwhile, ESPN’s coverage of the US Open Women’s Championship, which saw a dramatic contest that saw Naomi Osaka topple Serena Williams, score a 2.5 rating for the match itself and a 2.4 for the full three-hour telecast. The rating is tied for the second-highest in ESPN’s entire US Open history (225 telecasts starting in 2009, exclusivity since 2015) with the 2015 Men’s Championship (Novak Djokovic vs. Roger Federer) and up 32% over last year. The five highest-rated markets were West Palm Beach (6.0), Washington DC (5.5), Richmond (5.1), New York (4.5) and Norfolk (3.8).
 
ESPN opens its NFL season with Monday Night Football tonight that will feature doubleheaders as Beth Mowins, Brian Griese and Laura Rutledge call the Jets/Lions and Joe Tessitore, Jason Witten, Booger McFarland and Lisa Salters handle microphone duties for Rams/raiders at 10:15p. Suzy Kolber Hosts Monday Night Countdown Live from Jack London Square in Oakland that will feature a feature on Fortnite streamer Ninja, a conversation with Raiders head coach Jon Gruden and more.
 
NASCAR will now serve up the Brickyard 400 this afternoon, with today’s Cup race, the last of the regular season, running at 2p at Indianapolis Motor Speedway following the conclusion of the Xfinity race at 10a. The race will run on NBCSN.
 
NBA TV will debut Players Only: WNBA Legends, described as a wide-ranging conversation featuring stars Maya Moore, Candace Parker and Diana Taurasi, tonight at 9p. The three WNBA All-Stars – who have combined to win eight WNBA Championships – discuss whether it’s a fear of failure or the joy of winning that pushes them to excel, the difficulty of sustaining success, their toughest opponents, trash talking and the future of the WNBA.
 
Catching up in venue news, Monster Jam announced that Orlando will serve as the first host city in Monster Jam World Finals new schedule with plans for Monster Jam World Finals XX in 2019 and XXI in 2020. Monster Jam World Finals XX will be held at Camping World Stadium May 10–11, 2019 featuring all-new competition formats, including an elevated starting line above the seats and seven championship crowning moments. The championship weekend will deliver unprecedented access to the most Monster Jam athletes and the larger-than-life Monster Jam trucks they drive.
 
The 2021 Atlantic Coast Conference Men’s Basketball Tournament will be held at Capital One Arena in Washington, D.C., ACC Commissioner John Swofford announced. With the announcement, the site of the ACC Tournament is set for the next four years. Spectrum Center in Charlotte, North Carolina, will serve as host for this season’s Tournament, followed by Greensboro Coliseum in Greensboro, North Carolina, in 2020.
 
Take a dive in The Beta Tank and get your free chance for funding!! The Esports Business Summit is now accepting candidates to take part in The Beta Tank, featuring an all-star lineup of judges from Infinite Esports and Entertainment, BITKRAFT Esports Ventures, SeventySix Capital, and Podium VC. Start-ups from the world of esports will make their case live on the main stage on Oct. 2, with each judge offering a private meeting to their selections to discuss the business plan and possible investment. Are you a start-up looking to break into esports? Do you have technology that supports esports event production? Are you a leading team or league looking for new partners to take you to the next level? This is your chance to shine and entry is free! Click here and apply today.
 
Former Redskin DeAngelo Hall will now serve as a Redskins analyst for NBC Sports Washington. He will appear in its Redskins Kickoff Live and Redskins Postgame Live shows before and after each game this season. Hall will join fellow analysts and former Redskins Brian Mitchell and Trevor Matich, along with Julie Donaldson, who will replace Chick Hernandez as the host of both shows.
 
RIP to Mike Hogewood, the North Carolina sportscaster/sideline reporter/play-by-play announcer who died at 63 last week. “The ACC lost a legend last night with the passing of Mike Hogewood,” said Jimmy Rayburn, COO of Raycom Sports. “He was a fixture of ACC sports for over 30 years, first with Jefferson Pilot Sports and later with Raycom Sports. Mike was one of the most versatile announcers in the business, performing play-by-play, sideline and host duties for football, men’s & women’s basketball, and Olympic sports telecasts. The enthusiasm he brought to every broadcast was contagious.” 
 
A CYNOPSIS MESSAGE
SAVE THE DATE
November 9th, 2018 | ThreeSixty, NYC
 
Save the date for the 6th Annual Cynopsis Digital Model D & It List Awards. Join in on the action as digital’s best and brightest honor those who have excelled in digital content, marketing, advertising and social media.
 
 **Finalists & “It List” Honorees To Be Announced Next Week**
 

SPONSORSHIP & PROMOTION

The Dallas Cowboys made NFL history after locking in a partnership with a casino to become the league’s first franchise to partner with a company in the category. The Cowboys unveiled a new sponsorship deal with WinStar World Casino and resort in Thackerville, Oklahoma, located about than 100 miles from Dallas. The venue will now have exclusive access to Dallas Cowboys’ logos and branding. A Nielsen survey from the American Gaming Association projected that the league could drum up $2.3 billion per year in additional revenue from bets placed on games and from gambling sponsorship deals.
 
UFC continues to lock up new partnerships, this time announcing a new marketing deal with Oscar Mayer that names P3 Portable Protein Packs as “Official Protein Snack” of UFC, creating a new, exclusive sponsorship category for the MMA promotion. Under the terms of this partnership, P3 will have a branded presence inside the Octagon at select UFC events for the remainder of the year. Additional partnership activations will include the integration of P3 branding throughout UFC’s telecasts, digital media campaigns, and Fight Week integrations. At select participating retail locations, P3 displays will feature images of UFC athletes and official UFC logos at point of sale.
 
Spartan and Rakuten entered a global partnership designating Rakuten as the exclusive Global Innovation Partner and “Powered by” partner of the obstacle race and endurance brand. Rakuten branding will be integrated throughout Spartan’s global ecosystem of events, digital advertising, content and merchandise. The brand will become the official kit sponsor for the Spartan Pro Team. The finisher shirts, worn by more than one million annual Spartan participants at competitions around the world, will now feature the Rakuten logo, kicking off on Sept. 29 at the 2018 Spartan World Championship Powered by Rakuten.
 
Delta Air Lines announced plans to bring back its Seattle Seahawks fan engagement program for a third season. Launched during the 2016 season, 12status rewards Seahawks fans for the team’s performance on the field with miles through the Delta SkyMiles program and other perks. More than 140 million miles were awarded in the first two seasons of 12status. During the 2018 season, Seahawks fans who sign up for 12status will receive one mile for every Seahawks passing yard during regular and postseason games at home and on the road. Members will also receive Priority Boarding on all Delta flights from Seattle-Tacoma International Airport during the 2018 season.
 
 WizKids inked a new multi-year licensing partnership with WWE, with plans to bring the organization’s iconic Superstars to the tabletop with successful gaming platforms HeroClix and Dice Masters as well as branded board games. The partnership will bring the likeness of popular WWE Superstars to several gaming platforms with the first release is slated to hit shelves in 2019.
 
The Columbus Blue Jackets and GumGum Sports agreed to a multi-year partnership for the new season that will see the team utilize GumGum Sports’ f”ull valuation suite to assure the most complete measurement is conducted for their partners.”
 
 The Los Angeles Dodgers will hold their first-ever Digital Bobblehead Night on Sept. 21 where fans will have the opportunity to download a Clayton Kershaw, Justin Turner or Kenley Jansen Crypto token, the team announced. The promotion is the first of its kind in Major League Baseball, and believed to be the first Crypto giveaway in sports. The first 40,000 ticketed fans in attendance will receive a card with a unique code and directions to a website where a digital bobblehead can be unlocked and added to their Ethereum wallet.
 
 
DIGITAL & STREAMING

Lockheed Martin and Drone Racing League announced an innovation competition, challenging teams to develop artificial intelligence technology that will enable an autonomous drone to race a pilot-operated drone and win. Participating teams will compete in a series of challenges for their share of over $2 million in prizes. The AlphaPilot Innovation Challenge will enlist university students, technologists, coders and drone enthusiasts to push the boundaries of AI, machine learning (ML) and fully autonomous flight. The challenge will open for entries in November with selected participants eligible for over $2 million in cash prizes, including an extra $250,000 award for the first team that outperforms a professional DRL human-piloted drone.
 
Bleacher Report is launching a new series featuring Chris Simms and Adam Lefkoe. The weekly NFL focused video series – Simms & Lefkoe: The Show – runs on B/R social, the award-winning B/R app and YouTube. The series will include an array of guests, including both current and former players/coaches, such as Sam Darnold, Terrell Owens, Chad Johnson and Sean McVay. B/R hired industry veteran Todd Pellegrino as executive producer of the new series.
 
IBM partnered with ESPN to bring the first ever Watson-powered fantasy football experience to the ESPN Fantasy app. Fantasy football team owners can now use artificial intelligence to “help make better roster decisions such as setting weekly line ups, acquiring players from the waiver wire, and evaluating trades to increase the chances of fielding winning teams.” Watson can read 3,000 different fantasy football-related sources every hour to help players make better decisions.
 
Twitter and the NFL kicked off the 2018 season by announcing a new lineup of NFL Media shows to stream live on Twitter all season long. These include The Checkdown, streaming on Twitter every Thursday and Sunday from 7:45-8:15p.  
 
Continuing the theme, Yahoo Sports is launching “Yahoo Fantasy Slate” a weekly mobile trivia contest within the Yahoo Sports app in which users can answer prediction-based questions about upcoming games and sports-related pop culture events. The questions in Yahoo Fantasy Slate will be curated by Yahoo Sports’ editorial team with topical content designed to spark debates and discussion among sports fans.
 
Rachel Demita signed with Overtime to collaborate on new shows and live coverage for the sports-media startup. The 28-year-old DeMita has 1.4 million followers on Instagram and hundreds of thousands on YouTube, Twitter and Facebook. She’s the host of NBA 2KTV, the digital show for the “NBA 2K” video game series published by Take-Two Interactive.
 
The Players’ Tribune and Snap Inc. announced today the launch of a new, 12-episode Show, Best of TPT that will feature both current and former athletes from the NFL, NBA and other sports. Current and former athletes that will appear in the series include Damon “Snacks” Harrison (New York Giants), Keith Smith (Oakland Raiders), Isaac Yiadom (Denver Broncos), Rashaan Evans (Tennessee Titans), DeMarco Murray (retired), Miles Austin (retired), Isaac Whitney (Oakland Raiders), Marcus Maye (New York Jets) and Cam Jordan (New Orleans Saints).
 
 
ESPORTS

The Overwatch League confirmed plans to finalize expansion ahead of season two, announcing an additional six teams that would join Atlanta and Guangzhou as new teams for the league. The additions include Chengdu, Hangzhou, Paris, Toronto, Vancouver, and Washington, D.C. for an overall total of 20 total teams—nine of them outside of the United States. The ownership groups for the new franchises include the Aquilini Group for the Vancouver slot; Bilibili for Hangzhou; DM Esports overseeing the Paris franchise; HUYA Inc operating the team in Chengdu, China; OverActive Media owning the team in Toronto and Washington Esports Ventures taking on the team in DC.
 
Following a report from VPEsports that the H1Z1 Pro League, created through a partnership between Twin Galaxies and the Daybreak Game Company, was struggling to fulfill contractual obligations and that the second split for the season would no longer begin on Oct. 3 (postponed until early 2019), NantWorks announced a strategic investment in Daybreak Game Company that will see the company assume control and management of the current PC H1Z1 Battle Royale game. Jace Hall, Chairman of Twin Galaxies, and Vision Entertainment, posted that the new partnership would help rectify issues with the H1Z1 Pro League. In addition, game producers noted that the league is still targeted to return in 2019.
 
The Rocket League World Championship will return to the US this season with Psyonix locking in Orleans Arena in Las Vegas to host the Season Six finals. Season six got underway this past weekend. In the announcement, Psyonix noted that the event, running Nov. 9-11 will follow the online Regional Championships with the best ten teams in the world competing for their share of the largest RLCS prize pool yet, $1,000,000.
 
Turn 10 Studios posted that this year’s Forza Racing Championship will bring its championship race to London from Oct. 20-21 at Gfinity Esports Arena. Competition gearing up with the ForzaRC Series 2 Playoffs taking place in Mexico City from Sept. 29-30, where the top 36 ForzaRC drivers will compete. After the Playoffs, the top 24 drivers will have the chance to move on to the Forza Racing World Championship 2018.
 
The NBA 2K League announced that Jazz Gaming won the NBA 2K League Draft Lottery and will have the first overall pick in the 2019 NBA 2K League Draft.  Warriors Gaming Squad will have the second overall pick, and Kings Guard Gaming will have the third overall pick. Additionally, the affiliate of the Atlanta Hawks won the NBA 2K League Expansion Draft Lottery, which was also conducted today at the NBA office in New York City, and will have the first overall pick in the first NBA 2K League Expansion Draft.  The affiliate of the Brooklyn Nets will have the second overall pick in the expansion draft, the affiliate of the Minnesota Timberwolves will have the third overall pick in the expansion draft, and the affiliate of the Los Angeles Lakers will have the fourth overall pick in the expansion draft. The expansion draft will be held Sept. 24, the four expansion teams will each select two players from the non-protected player pool
 
 
ROSTER MOVES

ISM Raceway announced the promotion of two executives. Jonathan Stone has been promoted to Senior Director of Corporate Sales and Mark Bailey will move into the newly created role of Senior Manager of Corporate Sales and Hospitality.
 
ONE Championship appointed Hari Vijayarajan as its new Chief Business Development Officer. In his role, Vijayarajan will help to increase ONE Championship’s scalability and growth across all key markets.
 
 
THE MAIN EVENT

MNF on ESPN delivers a double dose, with Jets/Lions opening at 7p, followed by Rams/Raiders at 10:20p.
 
A CYNOPSIS MESSAGE
The Tempest Esports Business Awards
OCT 2 | 7 – 9:45PM | The Esports Arena Las Vegas
CATEGORY SPOTLIGHT: ESPORTS TEAM ORGANIZATION OF THE YEAR
From world-class organizations that touch every continent to new franchises who were quick to leave their mark – these teams not only showed a winning spirit this year, but also embraced their fans, invigorated sponsors and grew their brand recognition. Only one team will walk away with the win. But, all ten deserve a nod for their excellence in the space. 
 
 
VIEW ALL FINALISTS                                 REGISTER TODAY
 

ON THIS DAY in 1992: Bud Selig becomes interim commissioner of baseball.
 
In the Know: Who did Bug Selig replace as the Commissioner of Baseball? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Note: Email issues have been blocking some responses. My apologies if I missed you!
 
Answer to Our Last Sports Trivia Question: Which NFL player had a nickname of Night Train? Answer: Dick Lane. Kudos: Denis Barry-CBS/NY; Pamela Wise-The E.W. Scripps Company/NY; Phyllis McQuillan-MSG Networks/NY; Bob Dudelson-Leverage Agency/NY; Paul Brewer-TV Talent Agents, Inc./North Augusta; Mark Lehman-Atlanta Braves/Atlanta; Alex D. Smith-ESPN/Bristol; Bob Nastasi-Trailblazer Studios/Raleigh; Andy Pittman-TAMU/College Station; Bill Robertson-WCHA/Bloomington; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Mark Stulberger-Stully’s Broadcasting School/Houston; Rich Wolfe-RichCraft/Scottsdale; David Hauptman/Denver; Anne Wettig-Fox Cable Networks S&P/LA; Rick Pike-InterMedia Advertising/Woodland Hills; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Rich Greene-Casa Del Verde Entertainment/LA
 
Later – Chris
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