ESPN and Taco Bell are teaming up this college football season to select the first-ever Live Mas Student Section of the Year honoring the best student section in the country. The contest will be a first for Taco Bell as part of its official sponsorship over the past five years. An official trophy will be awarded to the winning student section at the College Football Awards Show at the College Football Hall of Fame in December in Atlanta. Throughout the regular season, the committee will share weekly updates on which schools to watch for and submit their picks for the Student Section of the Week, starting with Notre Dame as this week’s pick. Starting in Week 10, the committee will publish a weekly Top 10 ranking based on their votes up until the Top 4 Student Sections are selected to determine a winner.
UFC continues to stay spirited, announcing a new marketing partnership agreement with Blackheart Premium Spiced Rum to serve as the organization’s first-ever “Official Rum of UFC” in the United States. As part of this collaboration, Blackheart Premium Spiced Rum will have a branded presence inside the world-famous Octagon® and at UFC VIP Experiences during key events throughout 2018-2019.
Marriott International is activating for the NFL season with a hunt for the first-ever Courtyard NFL Global Correspondent. The winner will depart on a season of “international travel and exploration” that will include travel to NFL events around the world, including games in London, Mexico City and Minnesota, culminating in Atlanta for Super Bowl LIII. “As a brand, we have always enabled our guests to pursue their passions both personally and professionally on the road, so they can continuously move forward” said Janis Milham, Senior Vice President and Global Brand Leader, Classic Select Brands. “This year we are extending that shared mindset to our NFL programming, giving one lucky fan the chance of a lifetime to pursue their passion for the NFL in a season-long capacity.”
Facebook and WWE announced the return of the in-ring series, Mixed Match Challenge on Facebook Watch on Tuesday nights starting Sept. 18 at 10p. The series will be available in the U.S. and, for the first time, now stream live on Facebook Watch in Australia, Brazil, France, Germany, Indonesia, Mexico, Philippines, Spain, Thailand and Vietnam. New elements for season 2 include: 14 episodes, each 30 minutes in length; a round-robin elimination format; two matches in each show; and an interactive pre-show beginning at 9:50p. In addition, the season 2 finale will take place during WWE’s TLC pay-per-view event on Dec. 16.
fuboTV is adding VSiN to its lineup. The media network dedicated to sports gambling information, offering more than 80 hours of live linear programing each week, including Brent Musburger’s “My Guys in the Desert,” which airs weekdays at 6p. “The rapid spread of legalized sports gambling since the recent Supreme Court ruling is likely to have a significant impact on the way fans across the country watch sports,” said Ben Grad, head of content strategy and acquisition, fuboTV. “As more and more Americans hunt for the news, analysis and data that can help inform their sports wagering, we’re thrilled to give our subscribers, who are incredibly passionate about sports, access to VSiN’s unique Vegas-based point of view as well as its extensive network of experts.” VSiN is also announcing today that its live video content will become part of its subscription packages in time for this year’s football season.
Comcast and ESPN announced the launch of ESPN3, ACC Network Extra and SEC Network + on Xfinity X1. All content from across the three networks will be searchable with Comcast’s X1 voice remote and integrated into the same screens and menus as the other sports programming that comes with a customer’s Xfinity TV subscription.
- FOX’s Caffeine buzz
- Overwatch League hits 20 for season two
- Champions enters the esports space
- The Story Mob gets personal
- Black Ops 4 Blackout Battle Royale specs
- Esports consumers’ spending habits
- Nielsen adds Superdata
NFL Kickoff on NBC at 8p.