08/30/17: UFC’s 7-Eleven shift; ESPNU enrolls at SiriusXM; FOX Sports converts Miles

CynopsisSports
Good morning. It’s Wednesday August 30, 2017 and this is your first early morning Sports briefing.

 
UFC is bringing 7-Eleven into the Octagon, announcing a new partnering with the convenience store chain to serve as UFC’s first-ever “Official Convenience Store” throughout the US and Canada. As part of the partnership, the two brands will launch a peel-to-win Big Gulp sweepstakes on Sept. 1, with more than 1.8 million individual prizes available at participating locations. In addition, 7-Eleven will see product placement inside UFC’s Octagon along with a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.
 
“UFC has a huge fan base of both male and female young adults who like to shop at convenience stores, making this promotion a great match-up,” said 7-Eleven Marketing Director Maria Trujillo. “With one in four of those UFC convenience store shoppers choosing 7-Eleven, that leaves a lot of potential to reach an untapped audience that is important to us. I believe this collaboration that includes exclusive UFC merchandise and a prize on every Big Gulp cup provides a great incentive to entice even more fans to shop at 7-Eleven.”
 
 
ON THE AIR

SiriusXM and ESPN are launching a new 24/7 college sports channel, titles ESPNU Radio on SiriusXM (channel 84) that will debut tomorrow. The channel will blend talent from both companies and will continue to feature SiriusXM’s long-running daily college sports programs The First Team ( running weekdays from 7-10a), Full Ride (weekdays, 10a-1p), Playbook (weekdays, 1-4p) and Off Campus (weekdays, 4-7p), as well as the weekend shows, College Sports Sunday and College Football Sunday. The channel will also be the exclusive home for the first run of several ESPN college sports podcasts including those hosted by Kirk Herbstreit and Ian Fitzsimmons, Jay Bilas, Dan Dakich and Seth Greenberg.
 
Meanwhile, FOX Sports bolstered its roster with the additions of former NCAA football coaches Mark Helfrich and Les Miles as well as veteran broadcaster Danny Kanell for its college football coverage this fall. Helfrich calls a full slate of games this season alongside play-by-play announcer Justin Kutcher and fellow analyst Petros Papadakis, while Miles will call select games with Tim Brando, fellow analyst Spencer Tillman and sideline reporter Holly Sonders starting Week 3 this season. Kanell, meanwhile, calls select college football games for FOX Sports in 2017, opening the season with play-by-play announcer Eric Collins and fellow analyst AJ Hawk.
 
On the ratings front, Mayweather/McGregor-dedicated programming pushed FOX Sports to 2,568,000 viewers for prelims action on Saturday across FOX, FOX Deportes and FOX Sports GO, according to Nielsen. On FOX, the program generated 2,438,000 viewers from 7-9p, up 71% compared to the 2017 average to date of boxing events on the network. In addition, on FS1 on Friday, the live Premier Boxing Champions show posted 269,000 viewers, up 35% gain over the lone card on the network last August.
 
Around the dial, ESPN reports that First Take – which capped the month in Las Vegas for Mayweather/McGregor, scored a 35% uptick in viewership over the previous year in August, averaging 404,000 viewers.
 
Meanwhile, the Big Ten Network hits the big ten today and will mark the occasion with a multi-platform retrospective designed to showcase the most iconic moments in network history. In addition to the debut of 11 shows set to take fans on a journey from the network’s launch through the end of the 2017 season, BTN will also present assorted content on digital and social platforms, including a wide array of 30-second vignettes presented by both Auto Owners Insurance and Quicken Loans. Programming includes BTN: Ten B1G Years Prelude today at 5p. As part of the anniversary, BTN partnered with artist Addison Foote and Dairy Queen to create 10 custom ice cream cakes featuring prominent Big Ten alumni and coordinated delivery with their NFL teams.
 
Who is going to educate themselves and who will be left behind? Learn the essential elements of doing business in esports and hear from Nielsen, ESL, Twitch, Team Dignitas, the Esports Ad Bureau and more at the Cynopsis Esports Master Class, a unique opportunity to pull back the curtain and experience for yourself what the competitive gaming industry is made of. Featuring not only lectures from some of the most successful executives in the space today, who will break down the ABCs of the business and its players, attendees will also go behind-the-scenes of ESL One New York at Barclays, and get your hands on some tickets to the weekend’s festivities for the largest esports tournament on the east coast (if you register early)! Get ahead of the learning curve and register today.
 
NBC Sports announced that multiplatinum artist Zac Brown of Zac Brown Band will make his television voiceover debut as the narrator of the upcoming documentary “On a Mission: Atlanta Rising,” a profile of Atlanta Falcons and Atlanta United FC owner Arthur Blank. The program runs Saturday at 2p on NBC and will examine Blank’s personal and professional life from his childhood through February’s Super Bowl and beyond.
 
The Drone Racing League announced that FOX Sports Asia will serve as a new broadcast distribution partner for the 2017 Season, bringing competition to households in Brunei, Cambodia, Indonesia, Hong Kong, Macau, Mongolia, Myanmar, Papua New Guinea, The Philippines, Singapore, Thailand, and Malaysia, starting September 7. DRL programming will be broadcasted on Channel FM31.
 
A CYNOPSIS MESSAGE
Harnessing the Power of the New Hispanic Demo
Cynopsis Digital’s Live Online Event: Thursday, October 12
 
This growing group represents 18% of the country’s population (with buying power topping 1.5 trillion in 2017) and it’s critical for media industry players to pay attention. Tune in and learn the types of social ads and campaigns will be most effective, the most engaging new content, how to reach Hispanic viewers on linear and mobile and more!
 
Register now and craft a program that gains a foothold with this influential group.
 

SPONSORSHIP & PROMOTION

The Maple Leafs and Raptors will see a renamed home next year, with Air Canada Centre set to become Scotiabank Arena courtesy of a a 20-year agreement between the bank and Maple Leaf Sports and Entertainment that kicks in on July 1. Sportsnet reports that the total value of this deal is approximately $800 million.
 
The LPGA and Kingsmill Resort announced a contract extension for the Kingsmill Championship with Kingsmill Resort renewing its title sponsorship for an additional three years through 2020. “We are thrilled Kingsmill Resort has extended our long-term partnership as it ensures that we will continue the rich tradition of showcasing the best golfers in the world, at one of the very best resorts in the world,” said LPGA Commissioner Michael Whan.
 
Performance fit system brand Boa announced plans to sponsor PHIT America, a national charity and campaign designed to fight the ‘Inactivity Pandemic.’ “Obesity and inactivity are serious issues across our country and PHIT America’s mission is important,” says Shawn Neville, CEO of Boa Technology. “We need to get Americans more active, fit, and healthier in order to help them prevent and reduce health care costs. We are excited to partner with PHIT America to influence active, healthy habits.”
 
 
DIGITAL & STREAMING

NBC Sports Gold is launching an international Notre Dame Football Season Pass that allows fans in 13 countries to have access to every home game during the 2017 season. The pass, powered by NBC Sports’ Playmaker Media, will offer fans abroad coverage of Notre Dame Football home games live and on-demand, available online, as well as on mobile devices and tablets and is available in: Austria, Canada, Denmark, Germany, Ireland, Italy, Japan, Luxembourg, Netherlands, Spain, Sweden, Switzerland, and UK.
 
 
ESPORTS

International Olympic Committee President Thomas Bach told the South China Morning Post that while the IOC is mulling a move into esports, don’t expect some of the industry’s top titles to be considered for competition. Bach noted in the interview that the org would only embrace competitive gaming as long as the games did not feature violence. “We want to promote non-discrimination, non-violence, and peace among people. This doesn’t match with video games, which are about violence, explosions and killing. And there we have to draw a clear line,” he said.
 
ELEAGUE locked in its faces for its upcoming ELEAGUE CS:GO Premier 2017, locking in Richard Lewis to host with a five-person rotation of commentators that includes Jason “Moses” O’Toole, Anders Blume, Daniel “DDK” Kapadia, Auguste “Semmler” Massonat and James Bardolph. The commentator team will serve in a hybrid caster-analyst role, offering pre- and post-match insights while also calling live in-game action In addition, Sue “Smix” Lee will be an in-arena correspondent. The Premier is set to launch with a special preview show on Friday at 10p on TBS.
 
 
THE MAIN EVENT

Rangers/Astros on ESPN at 7p.
 
A CYNOPSIS MESSAGE
ANNOUNCING: The Cynopsis Short Form Video Festival
March 7, 2018 | NYC
Now Accepting Submissions – Enter Here
Winning submissions will be showcased at this one-of-a-kind festival, where idea-rich panel discussions will be led by producers, directors, actors, marketers, and more.
 

ON THIS DAY in 1905: Ty Cobb makes his major league debut with the Tigers.
 
In the Know: What Hall of Famer appeared with Michael Jackson and Eddie Murphy in the video “Remember the Time”? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: The longest match in US Open history (by time played) clocked in at 5 hours and 26 minutes, and saw Stefan Edberg facing off against what American player?  Answer: Michael Chang. Kudos: Kyle Helm-CBS Sports Network/NY; Jackie Mahon-Freelance/NY; Ken White-KW TV/Charlotte; Rich Dubroff-PressBoxonline.com/Baltimore; Joh Langermann-WINK-TV/WXCW-TV; Fort Myers; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
 
Later — Chris
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