08/30/16: Snapchat to introduce behavioral targeting; T-Mobile updates upcoming unlimited data options; The Trade Desk gets new CMO



CYNOPSISDIGITAL
08.30.16

Good morning. It’s Tuesday August 30, and this is your first early morning digital briefing.

TODAY’S CODEBREAKER
 

Splash Page: A splash page is a preliminary webpage that precedes the page that the user has requested. Splash pages usually promote site features, provide advertising, or inform users of what kind of software or browser they need in order to view the rest of the site’s pages. Splash pages generally move on to the requested page after a set time period, or after a click.

 
 
TOP NEWS
 

Earlier this month, T-Mobile announced ‘One,’ an upcoming unlimited data plan selling for $70 per month (per line). But many consumers weren’t satisfied: The plan only covered 480p resolution video streaming (as opposed to HD video), and charged extra for effective mobile hotspot features. Well, T-Mobile heard customers’ complaints, and has now decided to make some revisions to their offering. But those revisions are a little complicated. Here goes: Starting in October, T-Mobile will begin offering unlimited hotspot data as part of the ‘One’ plan (though only at 512 Kbps – useful for checking email, but nothing more adventurous). And for those unsatisfied with low-res video, the telco will offer day-long HD “passes” for $3 per day. But if you’re willing to spend $95 per month on the newly announced ‘One Plus’ plan, you’ll get HD passes included without having to shell out the extra three bucks. (Though you will, oddly enough, have to manually activate the HD pass each day you want to use it.) Both One and One Plus will debut September 1.
 
 

INSTAGRAM STORIES WEBINAR

 
Have you signed up for our Instagram Stories webinar yet? It’s taking place TOMORROW, and you don’t want to miss your chance to learn the latest information on this hot topic. Register today to save your spots.
 
 

AD TECH
 

In a recent eMarketer report, Clement Xue, Snapchat’s Director of Revenue Operations, revealed that Snapchat is aiming to roll out behavioral targeting capabilities for marketers, likely in Q3 of this year. According to Business Insider, Snapchat’s behavioral targeting offerings will only use data from users’ in-app activities. So, for instance, advertisers might target Snapchat users who consume a lot of football-related content by using categories such as “sports” or “football.” Snapchat won’t – at least for now – be targeting users based on their web browsing history, like Facebook does.
 
The cross-device advertising solutions company engage:BDR announced that it will acquire mydiveo, a talent discovery platform and creative social network that provides artists with a mobile portfolio to showcase their talent. engage:BDR says that the acquisition will allow its clients to directly access mydiveo’s premium ad inventory. engageBDR is spending $7.4 million on the acquisition.
 


A CYNOPSIS MESSAGE


Join us for a swanky awards reception in NYC this Fall!
Thursday, September 15
4:15 – 6:30 PM
|| NYAC
 
Celebrate with your industry peers & help us applaud the talented young pros that made the cut for our Rising Star Awards
& the unsung heroes who have demonstrated
excellence in our HR Awards.
 

Hear their thoughts on the future of the industry + toast to their achievements over the past year.



 
VC FUNDING + INVESTORS
 

Mediamorph, a company that provides cloud-based content management services, has raised $21.2 million in Series C financing. The round was led by Advance Vixeid Partners (the investment arm of Advance Publications and Conde Nast). The company also appointed three new members to its board: Nomi Bergman, President of Advance/Newhouse Partnership; and Barry Baker, Senior Adviser to Lee Equity Partners. Mediamorph’s platform provides tools to track content consumption, analyze data, and manage deals and content rights.
 
 

PLATFORMS + DEVICES
 

The video personalization platform IRIS.TV has partnered with Vemba, a premium video distribution and content discovery platform that enables content publishers to control the components of video distribution, ingestion and monetization. The partnership is designed to provide publishers with personalized content using both external and owned video content sources. Publishers will be able to control programming based on category, frequency, streaming position, and, soon, by device and by geo-location.  According to the companies, the partnership will also arrange for the management of multiple branded content campaigns across networks.

 

Discovery Communications announced that SourceFedNerd, its nerd-friendly YouTube channel, has passed the one million subscriber mark. And Discovery also announced that the channel has hired Filup Molina, a writer, host and comedian, to join Sam Bashor and actress Whitney Moore as the channel’s third co-host. Molina has directed multiple videos featuring YouTube stars, which have appeared on programs such as NBC’s Caught on Camera with Nick Cannon and ABC’s Good Morning America.
 
Colin Cowherd, host of FOX Sports Radio and FS1’s The Herd, has launched a new sports website. TheHerdNow.com will serve as the digital home for content created and curated by Cowherd, including original video series, podcasts, news stories, and opinion pieces. TheHerdNow.com is a partnership between Cowherd, Red Seat Ventures, and Premiere Networks.
 
 

RESEARCH

 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of August 22, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 620, 14, 44, 9112
Narcos (Netflix) 282, 33, 9, 2769
Stranger Things (Netflix) 239, 12, 20, 2069
Trailer Park Boys (Netflix) 65, 14, 5, 707
Longmire (Netflix) 38, 2, 19, 508
BoJack Horseman (Netflix) 33, 14, 2, 738
Chelsea (Netflix) 28, 31, 1, 241
The Mindy Project (Hulu) 25, 16, 2, 797
Sense8 (Netflix) 25, 1, 25, 1429
House of Cards (Netflix) 23, 1, 23, 3956
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
 
 

EXECUTIVE MOVES
 

Crown Media Family Networks has named Sharmistha Chatterjee  as its new Director of Social Media, reporting to Social Media VP Angela Megrey. Chatterjee will work with Megrey to develop and execute social media campaigns across several social media platforms. Chatterjee previously served as Director of Marketing & Social Media for the entertainment trade pub Variety.
 
The buy-side advertising platform The Trade Desk has named Mark Kirschner as its new Chief Marketing Officer. A marketing veteran, Kirschner most recently served as VP and Chief Marketing Officer at eBay Enterprise.

 

TRIVIA
 

Next year, the CBS All Access streaming service will exclusively air Star Trek: Discovery, a new original series. The showrunner of the series was announced back in February. Who is it? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
 
Our Last Trivia Question: The satirical site ClickHole and the arts-and-culture-oriented site The A.V. Club are subsidiaries of what company/publication? Answer: The Onion (company name: Onion, Inc.). Kudos to Andy Pittman-TAMU/TX, Matthew Willence-ITN Networks/NY, David Imani-Situation, Susan Nessanbaum-Goldberg-Generate/CA, Ted Dresdner-Nickelodeon/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Dan Carlson-Good Karma Brands/ESPN-WI, Erin Byrne-Ampersand Productions/CA
 


A CYNOPSIS MESSAGE


CYNOPSIS WEBINAR:
NEWEST STRATEGIES FOR OTT SUCCESS
Tuesday, September 20, 2016 | 1:30 PM ET

How far have you gone over-the-top?
Hear from CBS Interactive, Brightcove, Frank M. Magid Associates & People Entertainment Weekly Network
and learn how to maximize the monetization of OTT content & increase your chances for success.

Sign up your team.



 
DIGITAL SPOTLIGHT
 

Ever seen a 360-degree video of a ballet before? Thanks to the Nationale Opera & Ballet YouTube channel, now you can. Check it out here.

See you on tomorrow,
David Teich
08.30.16

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR MARKETING/Discovery/San Fran: Impassioned advocate to lead brand & program mktg initiatives across Discovery Digital Networks & VR. Strong understanding of consumer messaging via social, digital & press. Work closely across depts. Full info/apply HERE (9/8) 

JOB OPENING: VP RISK MGT & INSURANCE/Discovery/LA, NYC or MD: Strong leader to be resp for both the company’s insurance prram & direct mgmt. of US prod ins prgrm. Select brokers & carriers, advise on coverage, ensure US prods are properly insured & improve processes. Min 8 yrs exp. Full info/apply HERE (9/8)

JOB OPENING: DIGITAL AD TECH OPS SPECIALIST/Discovery/NYC: QA ad functionality to ensure best UX for consumers on Discovery Networks websites, apps, and content distribution platforms. 2+ yrs digital ad exp w/deep understanding of web architecture. Freewheel exp a +. Full info/apply HERE (9/8)

JOB OPENING: DIGITAL AD OPS SPECIALIST/Discovery/NYC: Implement and maintain high profile sponsor campaigns w/complex targeting and media creative formats w/a strong eye for detail. Solicit creative materials from agency per specs. 2+ digital ad ops exp. Full info/apply HERE (9/8)

JOB OPENING: COMMERCIAL LOG EDITOR/Katz Broadcasting/ATL: Schedule CM units. Manage log inventory. Work closely w/various teams in a 24/7 environment. Other backup duties as needed. WideOrbit exp pref. TV traffic exp req’d. Apply here: careers@katzbroadcasting.com (9/7)

JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (9/7)

JOB OPENING: SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/nyc: Resp for dvlpmnt/execution of strategic partnerships, 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (9/7)

JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Assist in all aspects of sales process such as generating plans out of internal operating sys. Previous exp @ media buying agency or media sales dept. Media math knwldg, such as CPM’s, ratings, and audience composition is pref’d. Full info/apply HERE (9/7)

JOB OPENING: ACCOUNT EXECUTIVE/WMAQ/Chicago: Business Development. Sales Account Exec sell entire portfolio of NBC Local Media content distribution platforms. Min 2 yrs of exp in sales and/or mktg. Full info/apply HERE (9/7)

JOB OPENING: DIR STRATEGIC PARTNERSHIP/The Onion/Chicago: dvlp high level client relationships with brand partners. 7+ yrs sales exp pref’d. Ad sales digital, radio, OOH. Full info/apply HERE (9/6)

JOB OPENING: TUNE-IN MGR/MullenLowe/Boston: Evolve/dvlp/inspire consumer insights across our ent portfolio. Min 5+ yrs of work exp in a professional services environment; consulting, advertising or internal client teams with 3+ years rsch exp in ent category. Full info/apply HERE (9/6)

JOB OPENING: TRAFFIC COORDINATOR/Tennis Channel/NYC: Highly proactive individual who will take initiative; can work independently & collaborate as part of a team seamlessly & has exceptional analytical & critical thinking skills. BA deg & 1-2 yrs log editing, copy & promo scheduling. Email: HR@tennischannel.com (9/5)

JOB OPENING: ACCOUNT MGR/NeuLion/NY/London: Develop and manage customer relationships. 5 yrs in client development role. Exp in digital sports/entertainment for broadcast/rights holders/tech. Knowledge of sport/broadcast/content owners/ OTT. Resume Derek.Sekuler@neulion.com (9/5)

JOB OPENING: TECHNOLOGY EVANGELIST/NeuLion/NY/London: Technical presales/sales engineering support of NeuLion Digital Video Platform and live event services. Exp in broadcast/entertainment/sports/digital media. Knowledge of encoding/CDN/streaming. Resume Derek.Sekuler@neulion.com (9/5)

JOB OPENING: NEW SALES DIRECTOR/NeuLion/US/EMEA: Territory sales for NeuLion Digital Video Platform to content owners+rights holders in media/entertainment/sports. Knowledge of Internet/telecom concepts. Exp solution sales, quotas 2mil+. Resume Derek.Sekuler@neulion.com (9/5)

JOB OPENING: ACCOUNT EXECUTIVE/NYC or DC: Research-based, consultative selling, w/established partnerships for development. Engage decision makers using email, phone & face-to-face. Strong bus dev & comm skills, interest in news. Exp working in a B2B environment. Apply here: http://bit.ly/2bFrs49 (9/5)

JOB OPENING: DIR, MEDIA RIGHTS & LICENSING/MSG/NYC: Negotiate/draft music license agreements & secure licenses from performing rights organizations. 5+ yrs of relevant exp inc contract drafting/negotiating, knwldg of music, TV, film, industry & intellectual property issues. Full info/apply HERE (9/2)

JOB OPENING: MGR, BRAND MARKETING/Comedy Central/NYC: Support dvlpmnt/execution of off-channel tradit’l/digital & pd social ad campaigns for orig series, specials & tent pole events. 3-5 yrs exp executing paid ad campaigns for ent brand. 1+ yrs mngmnt exp & good sense of humor req’d. Full info/apply HERE (9/2)

JOB OPENING: DIGITAL AD SALES EXEC/Edge Media/NYC: Drive online ad revenues for sports/entertain properties. Dvlp new business thru ntwrk of contacts & prospecting. BA deg req’d. Min 3 yrs Digital Ad Sales exp working w/major brands and/or online video ad sales. Apply to: thammack@edgets.com (9/2)

JOB OPENING: CHIEF OPERATING OFFICER/NYC: Searching for COO to manage strategic, financial, legal and HR for growing TV prod company in NYC. 8-10 years of operating and financial management preferred. Please send resume to Jonna Mclaughlin: jonna@lucky8.tv (9/2)

JOB OPENING: AWARDS CAMPAIGN MGR/AMC and Sundance TV /LA: 3-5 yrs exp of hands-on communications and media relations exp, including strong knowledge of awards. Exp pitching, booking and covering national and local media press. Strong knowledge of key members of the press including key awards press. Full info/apply HERE (9/2)

JOB OPENING: ANALYTICS & RESEARCH CONSULTANT/Nielsen/NYC: Lead relationship with high profile music client. Consultative business partner using analytics to solve client’s most pressing business issues. Min 5 yrs Marketing, Ad, Research exp. Full Info/Apply Here (9/2)

JOB OPENING: ENTERPRISE SALES DIRECTOR/Sportradar/San Francisco: Build/mng a deal pipeline of high-rev customer accts. At least 5 yrs exp in a sales “hunter” role & exp selling B2B solutions into leading enterprise companies, fortune 500 co, strategic accts & emerging mkt players in media. Full info/apply HERE  (9/2)

JOB OPENING: SALES ASSISTANT/ION Media Networks/Burbank, CA: Seeks Assistant for netwk longform sales. Provide general admin support to Acct Execs, deg preferred. EOE Full info/apply HERE (9/1)

JOB OPENING: PRODUCER/SHOWRUNNER/Phoenix Productions/LA: Strong credits in reality, scripted, & talk TV & driven for new opp. Additional exp in digital media & film are a plus. Job Description: Head of Production & Development – Long-term, full-time, senior level position. Resume/cover HERE (9/1)

JOB OPENING: EXECUTIVE ASST/LA: Fast paced LA Based prod company looking for Exec Asst for its 2 Exec Producers. Candidate must be a seasoned asst & comfortable going above and beyond the avg asst duties. Candidate must be a multi-tasker. Resume to: ampleinformation@gmail.com (9/1)

JOB OPENING: DIRECTOR, DEVELOPMENT/NYC: TV & film prod co that works across all genres (comedy, reality, game, scripted, doc). Must have creative ideas, strong ntwrk connections & able to follow thru on projects, from ideation to pitch. Ample dvlp exp @ production company essential. CVR/Res: HERE (9/1)

JOB OPENING: PRODUCER/DAILY LIVE SHOW/LA: Plan & produce field and lifestyle segments for daily live television show, brainstorm and pitch ideas daily, write scripts, attend set visits/red carpets when necessary. 5+ yrs exp. Resumes to: jobs@hollywoodtodaylive.com (9/1)

JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Full info/apply HERE (9/1)

JOB OPENING: COUNSEL, BUSINESS & LEGAL AFFAIRS/OWN/LA: Resp. for handling deal negotiations and drafting/ review of agreements for talent, new media, and licensing for OWN. Guide creative partners on production legal protocol. 5+ yrs exp working in entertainment. Full info/apply HERE (8/31) 

JOB OPENING: DIR COMMS-CONTRACT/OWN/LA: Develop/oversee strategic comms for scripted/unscripted series and specials. Resp for press announcements, releases, internal comms, + press events. 6 mnth contract possible extension. 7+ yrs exp television comms/publicity. Full info/apply HERE (8/31)  

JOB OPENING: MARKETING MGR/Spotlight Cinema Networks/NYC: Dvlpmt/execution of cinema mktg programs and provide strategic sales support. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes HERE (8/31)

JOB OPENING: WRITER/PRODUCER/EDITOR ON AIR PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/31)

JOB OPENING: LOCAL SALES ASSISTANT/WFAA/Dallas: Clerical & support person for the local sales staff. 1yr exp & strong organizational and time management skills & able to effectively communicate with others. Full info/apply HERE (8/31)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

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