08.26.15 Good morning. It’s Wednesday August 26, 2015, and this is your first early morning digital briefing.
Cablevision and CBS have reached a new content carriage agreement that includes the former being the first cable or satellite provider to announce plans to deliver CBS All Access and Showtime Internet services to its online customers. The deal covers CBS-owned stations as well as Showtime, CBS Sports Network, and Smithsonian Channel. Cablevision serves more than 3 million customers in New York, New Jersey, and Connecticut with its Optimum-branded TV, phone and Internet services.
NBCUniversal and Disney’s Hulu have partnered with Oracle Data Management Platform and Facebook’s LiveRail to offer programmatic advertising options, Adweek reports. Hulu starts premiering its fall program in September but the new ad program won’t be specifically tied to any of its new shows. Hulu is also planning an ad-free option that is scheduled for launch this fall. Cost to consumers: between $12 and $14.
The new Netflix comedy starring Will Arnett, Flaked, has added New Girl star David Sullivan to its cast. Sullivan will play Arnett’s best friend in the show that centers on a love triangle set in Venice, California. The show’s eight-episode first season debuts next year.
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MTV premiered a new digital series, SMS: Social Media Special-Ops on Tuesday. The three-episode scripted comedy explores the “most heinous, most dangerous, most diabolical social media mysteries.”
FailArmy, the comedy team boasting over 13 million fans across YouTube and social media, has launched a mobile community with mobile platform Victorious. The app allows fans to vote for or against plans for the brand as well as weekly exclusive interactive live-streams featuring the FailArmy team, access to FailArmy’s video library, and the ability to remix FailArmy videos.
Amazon apparently wants to be completely transparent with its hit show Transparent, loaded up with 11 Emmy nominations. Audible Studios, a company owned by Amazon, will release three new episodes of “Transparent: Behind the Scenes” in September, featuring the cast and crew discussing the making of the first season.
A new app from Vodacom in South Africa, Video Play, is, according to the company, a “new way to watch video via mobile.” The app uses spare network capacity to download and cache selected content at a reduced cost to consumers. Users can pre-select content and it will download during low-demand periods. The app has partnered with such content producers as eNCA, e.tv, Urban Brew and MobiTV. Users have to buy a prepaid bundle of minutes, available in the app, to use the service.
Extreme Reach, a provider of convergence solutions for TV and digital video advertising, has introduction its Talent and Rights Usage Safety Tracking, or TRUST, tag. It enables real-time verification that video ads running on digital media are compliant with talent and rights contract terms while also providing time-sensitive details, previously unavailable, required to ensure on-time payment to performers that appear in the commercials.
Global digital media services provider RR Media has partnered with community marketing platform joiz to offer next-generation user engagement and loyalty club tools. This partnership will connect TV, mobile and web to build communities and creates new monetization opportunities through smart data mining, ecommerce integrations, sponsorships, content partnerships and targeted advertising.
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Open to any organization that utilized its social media platforms to promote its product to sports fans throughout 2015. From global brands to local stations, million-dollar campaigns to viral-on-a-budget,social media has proven to be the great equalizer.
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Amazon is taking its high dynamic range on the road. HDR for Prime members in the United Kingdom is now available, two months after the company did the same in the U.S. Engadget expects Netflix will soon follow with an HDR option.
Listed and linked below are the top 20 TV episodes on Xfinity On Demand for the week of Aug 10 – Aug 16.
Top 20 TV episodes
1. Power (episode 10), STARZ
2. Ballers (episode 9), HBO
3. Love & Hip Hop Atlanta (episode 16), VH1
4. Teen Mom 2 (episode 6), MTV
5. I Am Cait (episode 4), E!
6. Mr. Robot (episode 8), USA
7. Big Brother (episode 24), CBS
8. Dance Moms (episode 31), Lifetime
9. Ray Donovan (episode 6), Showtime
10. Bachelor in Paradise (episode 4), ABC
11. The Last Ship (episode 10), TNT
12. Basketball Wives LA (episode 6), VH1
13. Hard Knocks: Houston Texans (premiere), HBO
14. Zoo (episode 6), CBS
15. Teen Wolf (episode 7), MTV
16. Big Brother (episode 23), CBS
17. Scream: The TV Series (episode 7), MTV
18. The Real Housewives of Orange County (episode 10), Bravo
19. Bring It! (episode 19), Lifetime
20. Suits (episode 8), USA
Last year, Miley Cyrus took home the Video of the Year Award at the MTV Video Music Awards. This year’s show occurs this Sunday and Shazam aims to help music fans fill out their office pool sheets. Here’s how the top nominated songs have done on Shazam:
1. Ed Sheeran has been Shazamed 35.3 million times overall. “Thinking Out Loud” has been Shazamed 13.4 million times and is the No. 9 most Shazamed track of all time in the Shazam Hall of Fame.
2. Mark Ronson has been Shazamed 11.6 million times overall. “Uptown Funk” featuring Bruno Mars has been Shazamed 10.3 million times and is the No. 29 most Shazamed track of all time in the Shazam Hall of Fame.
3. Beyonce has been Shazamed 20.7 million times overall. “7/13” has been Shazamed 1.5 million times.
4. Taylor Swift has been Shazamed 27.2 million times overall. “Bad Blood” featuring Kendrick Lamar has been Shazamed 1 million times.
5. Kendrick Lamar has been Shazamed 20 million times overall. “Alright” has been Shazamed 240,000 times.
American brands have dominated the online video space, but Visible Measures data shows that some Canadian brands are making movement as well. Below are the top 10 Canadian brands in online video, based on True Reach scores from July of last year to July of 2015, and the number of views achieved in that time.
1. TD Bank, 42.85 million
2. WestJet, 24 million
3. Nissan, 18.48 million
4. McDonald’s, 16.2 million
5. TransCanada, 15 million
6. CIBC, 13.28 million
7. Tim Hortons, 12.47 million
8. Ford, 11.8 million
9. RBC, 10.56 million
10. Autotrader, 9.93 million
Evolve Media has appointed Jennifer Catto as Senior Vice President of Integrated Marketing. Catto was previously Vice President, Head of Branded Entertainment and Partnerships at Say Media.
Mastersfx has named Scott Coulter Vice President and Executive Producer of Visual Effects.
Rick Schiavinato has been appointed Vice President of Sales and Business Development for ThinkAnalytics Latin America. He most recently worked in business development for Genesis Networks.
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