08/26/15: CBS and Cablevision strike a deal, Hulu partners with LiveRail, Shazam predicts Ed Sheeran will rule MTV



CYNOPSISDIGITAL
08.26.15

Good morning. It’s Wednesday August 26, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Cablevision and CBS have reached a new content carriage agreement that includes the former being the first cable or satellite provider to announce plans to deliver CBS All Access and Showtime Internet services to its online customers. The deal covers CBS-owned stations as well as Showtime, CBS Sports Network, and Smithsonian Channel. Cablevision serves more than 3 million customers in New York, New Jersey, and Connecticut with its Optimum-branded TV, phone and Internet services.
 
NBCUniversal and Disney’s Hulu have partnered with Oracle Data Management Platform and Facebook’s LiveRail to offer programmatic advertising options, Adweek reports. Hulu starts premiering its fall program in September but the new ad program won’t be specifically tied to any of its new shows. Hulu is also planning an ad-free option that is scheduled for launch this fall. Cost to consumers: between $12 and $14.
 
The new Netflix comedy starring Will Arnett, Flaked, has added New Girl star David Sullivan to its cast. Sullivan will play Arnett’s best friend in the show that centers on a love triangle set in Venice, California. The show’s eight-episode first season debuts next year.

 
 
NEW PROGRAMMING + DEALS

 
MTV premiered a new digital series, SMS: Social Media Special-Ops on Tuesday. The three-episode scripted comedy explores the “most heinous, most dangerous, most diabolical social media mysteries.”
 
FailArmy, the comedy team boasting over 13 million fans across YouTube and social media, has launched a mobile community with mobile platform Victorious. The app allows fans to vote for or against plans for the brand as well as weekly exclusive interactive live-streams featuring the FailArmy team, access to FailArmy’s video library, and the ability to remix FailArmy videos.
 
 

SVOD + VOD

 
Amazon apparently wants to be completely transparent with its hit show Transparent, loaded up with 11 Emmy nominations. Audible Studios, a company owned by Amazon, will release three new episodes of “Transparent: Behind the Scenes” in September, featuring the cast and crew discussing the making of the first season.
 
A new app from Vodacom in South Africa, Video Play, is, according to the company, a “new way to watch video via mobile.” The app uses spare network capacity to download and cache selected content at a reduced cost to consumers. Users can pre-select content and it will download during low-demand periods. The app has partnered with such content producers as eNCA, e.tv, Urban Brew and MobiTV. Users have to buy a prepaid bundle of minutes, available in the app, to use the service.
 
 

ADVERTISING
 

Extreme Reach, a provider of convergence solutions for TV and digital video advertising, has introduction its Talent and Rights Usage Safety Tracking, or TRUST, tag. It enables real-time verification that video ads running on digital media are compliant with talent and rights contract terms while also providing time-sensitive details, previously unavailable, required to ensure on-time payment to performers that appear in the commercials.
 
Global digital media services provider RR Media has partnered with community marketing platform joiz to offer next-generation user engagement and loyalty club tools. This partnership will connect TV, mobile and web to build communities and creates new monetization opportunities through smart data mining, ecommerce integrations, sponsorships, content partnerships and targeted advertising.


A CYNOPSIS MESSAGE


Do you have what it takes to be on the Leaderboard?

CYNOPSIS SPORTS is now taking entries for the 2015 LEADERBOARD.

Open to any organization that utilized its social media platforms to promote its product to sports fans throughout 2015. From global brands to local stations, million-dollar campaigns to viral-on-a-budget, social media has proven to be the great equalizer.

Showcase your talent and ENTER TODAY.



 

CONTENT MEDIA
 

Amazon is taking its high dynamic range on the road. HDR for Prime members in the United Kingdom is now available, two months after the company did the same in the U.S. Engadget expects Netflix will soon follow with an HDR option.
 
 

RESEARCH

 
Listed and linked below are the top 20 TV episodes on Xfinity On Demand for the week of Aug 10 – Aug 16.
 
Top 20 TV episodes
1. Power (episode 10), STARZ
2. Ballers (episode 9), HBO
3. Love & Hip Hop Atlanta (episode 16), VH1
4. Teen Mom 2 (episode 6), MTV
5. I Am Cait (episode 4), E!
6. Mr. Robot (episode 8), USA
7. Big Brother (episode 24), CBS
8. Dance Moms (episode 31), Lifetime
9. Ray Donovan (episode 6), Showtime
10. Bachelor in Paradise (episode 4), ABC
11. The Last Ship (episode 10), TNT
12. Basketball Wives LA (episode 6), VH1
13. Hard Knocks: Houston Texans (premiere), HBO
14. Zoo (episode 6), CBS
15. Teen Wolf (episode 7),  MTV
16. Big Brother (episode 23), CBS
17. Scream: The TV Series (episode 7), MTV
18. The Real Housewives of Orange County (episode 10), Bravo
19. Bring It! (episode 19), Lifetime
20. Suits (episode 8), USA
 
Last year, Miley Cyrus took home the Video of the Year Award at the MTV Video Music Awards. This year’s show occurs this Sunday and Shazam aims to help music fans fill out their office pool sheets. Here’s how the top nominated songs have done on Shazam:
 
1. Ed Sheeran has been Shazamed 35.3 million times overall. “Thinking Out Loud” has been Shazamed 13.4 million times and is the No. 9 most Shazamed track of all time in the Shazam Hall of Fame.
2. Mark Ronson has been Shazamed 11.6 million times overall. “Uptown Funk” featuring Bruno Mars has been Shazamed 10.3 million times and is the No. 29 most Shazamed track of all time in the Shazam Hall of Fame.
3. Beyonce has been Shazamed 20.7 million times overall. “7/13” has been Shazamed 1.5 million times.
4. Taylor Swift has been Shazamed 27.2 million times overall. “Bad Blood” featuring Kendrick Lamar has been Shazamed 1 million times.
5. Kendrick Lamar has been Shazamed 20 million times overall. “Alright” has been Shazamed 240,000 times.
 
American brands have dominated the online video space, but Visible Measures data shows that some Canadian brands are making movement as well. Below are the top 10 Canadian brands in online video, based on True Reach scores from July of last year to July of 2015, and the number of views achieved in that time.
1.  TD Bank, 42.85 million
2.  WestJet, 24 million
3.  Nissan, 18.48 million
4.  McDonald’s, 16.2 million
5.  TransCanada, 15 million
6.  CIBC, 13.28 million
7.  Tim Hortons, 12.47 million
8.  Ford, 11.8 million
9.  RBC, 10.56 million
10.  Autotrader, 9.93 million
 

 
EXECUTIVE MOVES
 

Evolve Media has appointed Jennifer Catto as Senior Vice President of Integrated Marketing. Catto was previously Vice President, Head of Branded Entertainment and Partnerships at Say Media.
 
Mastersfx has named Scott Coulter Vice President and Executive Producer of Visual Effects.
 
Rick Schiavinato
has been appointed Vice President of Sales and Business Development for ThinkAnalytics Latin America. He most recently worked in business development for Genesis Networks.
 


A CYNOPSIS MESSAGE


KIDS !MAGINATION AWARDS
SEPT 18 | 8:30-10:30 a.m. | Yale Club NY
 
CYNOPSIS: UP AT NIGHT
OCT 15 | 2:00-8:30 p.m. | Dream Downtown
 
DIGITAL MODEL D AWARDS
NOV 13 | 12:00-2:00 p.m. | Marriott Essex
 
SPORTS ENGAGEMENT SUMMIT
DEC 2 | 9:00-3:00 p.m. | NYAC


 
DIGITAL SPOTLIGHT OF THE DAY
 

Women’s 10,000m Final: Molly Huddle Premature Celebration Goes Wrong IAAF 2015 World Championships… Oops. Check it out here.

See you tomorrow,
Mark Miller
08.26.15

Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: BUSINESS DVLPMNT EXEC/Tough Mudder/NYC: Energetic sales dvlpmnt ind. to capitalize on brand awareness & heavily participated/trafficked global events. 8+ yrs bus dvlpmnt exp, pref selling sponsorships for a sports or event property. Full info/apply HERE (9/2)

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JOB OPENING: PROMOTIONS COORD/iN DEMAND/NYC: Procure product, distribute finished promos, QC, secure approvals & track/store materials. BA + 1 yr exp in TV/movie. Apply: resume@indemand.com (9/2)

JOB OPENING: DEVELOPMENT PRODUCER/NY: Established prod. co seeks hungry Dev. producer/researcher with experience in idea generation in male demo. Docu-series and formats. Skype/shooting tape a plus. 3/5 years exp. Good environment. Resume HERE (9/1)

JOB OPENING: ACCOUNT SERVICE REP/Dish Media Sales/NYC: Be the liaison w/clients, operations, sales, & sales management. 4+ yrs of related exp; or equivalent combination of edu & exp. Knwlg of traditional TV & digital video space. Full info/apply HERE (9/1)

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JOB OPENING: MGR, SALES & REVENUE ANALYST/iN DEMAND/NYC: Analyze services, monitor trends & dev client presentations. Manage financials/analyses. Strong Excel. BA + 2 yrs TV/agency exp. Apply: resume@indemand.com (9/1)

JOB OPENING: PR ASST./COORDINTOR/SANTA MONICA: Support president at boutique PR firm. Also work daily with TV/entertainment/corp. clients and media. Looking for detail-oriented, motivated self-starter for high-paced, fun environment. 1-3 years exp. in PR. Resume HERE (9/1)

JOB OPENING: DIGITAL SUPERVISOR/MAXUS/LA: Maintain a deep understanding of client business goals & mktg objectives & translating them into media objectives/strategies. Proven record of digital plan’g/buying exp. Full info/apply HERE (9/1)

JOB OPENING: DIR OPERATIONS/NY: MNG day to day office and facilities locally and for two remote offices. HR duties incl on/offboard staff, PTO tracking, ACA compliance. Supervise office PA’s. Prev exp a must. Res & cverltr: staffing@eastern.tv (9/1)

JOB OPENING: DIGITAL CONTENT MKTG MGR/DIRECTOR/UFC/LAS VEGAS: The IT Support Analyst provides support for incident resolution & request reported to the HelpDesk & SiteSupport team. Understanding & experience with IT HelpDesk processes, service management. Full info/apply HERE (8/31)

JOB OPENING: MGR, PROGRAM & MKTG RESEARCH/A+E NETWORKS/NY: Provide research-based analysis, insight & info aimed to strategically guide in the areas of program development, sched, consumer marketing & brand tracking. Full Info/Apply (8/31)

JOB OPENING: IT SUPPORT ANALYST/NBCU/LA: The IT Support Analyst provides support for incident resolution & requests reported to the HelpDesk & Site Support team. Understanding & experience with IT HelpDesk processes, service management. Full info/apply HERE (8/28)

JOB OPENING: ASSOCIATE PRODUCER-DVLPMNT/NATIONAL GEOGRAPHIC STUDIOS/DC: Brainstorming new ideas, writing pitches, rsrch, casting, tracking projects & NG Society talent. Non-scripted pitch writing exp. & ability to write quickly are req’d. Resumes HERE (8/28)

JOB OPENING: PRICING & INV ANALYST/ION MEDIA NETWORKS/NYC: Seeks Asst for netwk sales. Provide general admin support to Acct Execs, strong attention to detail, deg preferred. Apply at jobs@ionmedia.com EOE (8/28)

JOB OPENING: SR. MGR, PRICING & INV/ION MEDIA NETWORKS/NYC: Support for P&I elements; Inv mgmt, deal approval, stewardship, pricing. Monitor stewardship; maintain deal delivery/maximize revenue. Strng excel knowl., min 5 yrs related exp.Apply @ jobs@ionmedia.com EOE (8/28)

JOB OPENING: SR PUBLICIST/UP TV/ATL: Resp for dvlpng/implementing comm strategies for UP/ASPiRE prgrmng, working daily w/broad range of media outlets covering TV, music, ent, business, & advrtsng. 5+ yrs exp. in TV comm, PR or media relations. Res: HERE recruiting@uptv.com (8/28)

JOB OPENING: PROD MGR,CREATIVE SVCS/EPIX/NYC:Work w/ internal clients & creative team to manage prod of off-air assets (TV spots, digital banners, etc). Create & track deliverables lists, prod skeds, budgets. 3-5 yrs exp prod mngmt. Full info/apply HERE (8/28)

JOB OPENING: TREASURY ANALYST/Fox/LA: Work within the Fox Entertainment Group Treasury Team assisting with liquidity risk mngmnt, cash mngmnt, & foreign exchange exposure mngmnt. 2 to 4 yrs related treasury, finance or accounting. Experience. Full info/apply HERE (8/28)

JOB OPENING: MGR, CONNECTED CONTENT PRGRMNG/MTV/NYC: Help oversee strategy/mngmnt of brand’s YouTube channels. Prioritize content from our series, editorial/dig/orig/events teams on key pages. 2 yrs exp content strategy. BA req’d mktg/pref’d. Full info/apply HERE (8/28)

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FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP/Raw Travel TV Show: Has opening for 2 serious interns. Duties incl transcribing, rsrching story ideas & destinations, social marketing & more. Position req’s telecommuting. College credit req’d. Submit cover letter & resume HERE (9/1)

FALL INTERNSHIP CREDITS ONLY: Easton, PA – Lou Reda Productions: Looking for interns with Final Cut knowledge, will have a chance to learn from and work with editors on various projects. For credits. email can be marc@louredaproductions.com (9/1)

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