08.25.15 Good morning. It’s Tuesday August 25, 2015, and this is your first early morning digital briefing.
Netflix is taking its first shot in Asia, partnering with Japanese digital giant Softbank to launch a video-streaming service in Japan. Softbank customers will be offered tiered pricing ranging from 650 yen ($5.41) per month to 1,450 yen for a plan that includes ultra-high definition streaming. The Netflix app will be pre-installed on Softbank smartphones that go on sale after October 1. Netflix is also launching in Portugal, Spain, and Italy later this year and China in 2016. The news did not help Netflix’s stock, however. Netflix was among numerous stocks bounced about Monday, finishing at $97.23, down 6.73% amid worries over China’s currency woes. This comes on the heels of falling 7.8% Thursday and 7.6% on Friday.
Disney-owned Maker Studios has dismissed chief content officer Erin McPherson and senior vice president of marketing Jeremy Welt, reports VideoInk. McPherson joined Maker in 2013, before Disney purchased the company last year, having served as VP and head of video at Yahoo. Welt had been head of digital marketing for Maker from 2011 to 2012, before leaving to join Revolt TV for nine months; he returned to Maker in 2013.
Think you know the mind of the millennial TV viewer? Maybe not. As teen journalist Cece Jane tells us in the newest Cynsiders, young viewers aren’t exactly turning off TV, but they are tuning out. Learn in the latest Cynsiders.
The National Broadcasting and Telecommunications Commission of Thailand was sued Monday for 9.55 billion baht ($266 million) by digital TV channels for allegedly poor promotion of digital TV, the Bangkok Post reports.
NEW PROGRAMMING + DEALS
Digital television network Buzzr is airing seldom-seen pilot episodes of vintage game shows during a special “Lost and Found Week” beginning September 7. Some of the shows set to be aired include Body Talk, On a Roll, TKO, Star Words, and the 1992 hour-long format of Family Feud.
San Diego residents can now get video on demand on city trolleys. The city’s Metropolitan Transit System has installed video-on-demand service for smartphones, laptops, and tablets on Green Line trolleys; passengers on that line will be able to watch movies, television shows, cartoons, action sports, Hollywood updates and other entertainment for free. MTS-TV will launch on the Blue and Orange lines before the start of September.
Sneakerheadz, the documentary focusing on the world of sneaker collecting, is now available on Vimeo’s video on demand.
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Going mobile in Asia is a smart choice for marketers. New data from the APAC State of Mobile Advertising report from Opera Mediaworks in partnership with the Mobile Marketing Association notes high demand for and rapid adoption of mobile video-ad units across the globe. Within the group consisting of Vietnam, the Philippines, India, and Indonesia, the Philippines has the highest ratio of video-ad impressions served in its market. Asia is expected to have 2 billion smartphone users by 2019 and mobile screen minute average there is higher than global averages already.
Bulzi Media, operators of the world’s first data-driven addressable advertising network for digital out-of-home has joined the Digital Place Based Advertising Association.
NIELSEN TWITTER TV TOP TEN Series and Specials for the week of 8/17-8/23. Program, Date, Unique Audience (000), Tweets (000)
Fear the Walking Dead (AMC) 8/23, 3,573, 247
WWE Monday Night RAW (USA Network), 8/17, 2,514, 170
Teen Wolf (MTV) 8/17, 1,124, 233
Catfish: The TV Show (MTV) 8/19, 1,105, 70
Love & Hip Hop: Atlanta (VH1) 8/17, 1,103, 168
WWE SmackDown! (Syfy) 8/20, 1,037, 45
E:60 (ESPN) 8/3, 1,033, 5
Bachelor in Paradise (ABC) 8/717, 913, 30
Bachelor in Paradise (ABC) 8/23, 912, 32
The Fosters (ABC Family) 8/17, 904, 85
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
Nielsen Social studied how television viewers are using Twitter during not just episodes of shows but throughout seasons, studying 113 program seasons, from premiere through finale, from September of last year to May of 2015. The three main findings from the study are below:
Ten times as many authors tweeted about a program in total across a season compared with the number of authors who contributed in an average week.
During the 2014-15 TV season, ABC’s Scandal had the top program loyalty on Twitter: 24% of Scandal Twitter authors sent tweets about three or more episodes.
Big program moments inspire more fans to participate
* 25% of all unique program authors tweet about premieres
* 16% tweet about finales
* 38% tweet between premieres and finales
ComScore has named Google Sites as the top online video property in July with 169.2 million unique viewers, far ahead of second-place finisher Facebook with 89.4 million viewers. AOL with Yahoo Sites came in third with 47.2 million and VEVO and Maker Studios came in with 39.2 million. The numbers for ad reach to the total U.S. population are below:
Google Sites, 31.7%
BrightRoll Platform, 25%
Specific Media, 22.4%
Juniper Research has unveiled data showing that the number of annual purchases made via mobiles, tablets, desktops and other connected devices should reach 125 billion annually by 2018, up by more than 60% than this year’s total.
Yahoo and Brightroll recently conducted a study focusing on “Entertainment Enthusiasts” (or Entertain-iasts). Results are below:
Entertain-iasts are 23% more likely than non-Entertain-iasts to stream video outside the home and 49% more likely to do so while traveling or commuting.
Entertain-iast Millennials are 54% more likely to share or mention video ads to friends and family.
24% of Entertain-iasts found video ads more enjoyable than static ads.
Pixability has announced the appointment of Lee Sparaga to VP of Sales.
IBT Media has named Thomas Hammer as Senior Vice President of Sales. He was formerly with RythmOne, directing its team of sales and marketing directors.
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When MTV launched way back in 1981, it took the TV world to a whole new place, a fact signified by its signature opener featuring a rocket and a man on the moon. That moonman is now going to another new place as MTV and Twitter have hooked up to launch the first Award Show emoji tied to the 2015 MTV Video Music Awards, airing on Sunday, August 30. When fans tweet with the hashtag #VMA or #VMAs, they’ll unlock an emoji version of the Moonman-shaped award. Check it out here.
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Resume HERE (8/26) JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/NBCU/LA: Work with CSNBA/CA National Sales Manager on maximizing digital opportunities with our National sellers, sell portfolio of digital products (display advertising, mobile, etc) Full info/apply HERE (8/26) JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/26) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
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FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP/Raw Travel TV Show: Has opening for 2 serious interns. Duties incl transcribing, rsrching story ideas & destinations, social marketing & more. Position req’s telecommuting. College credit req’d. Submit cover letter & resume HERE (9/1)
FALL INTERNSHIP CREDITS ONLY: Easton, PA – Lou Reda Productions: Looking for interns with Final Cut knowledge, will have a chance to learn from and work with editors on various projects. For credits. email can be email@example.com (9/1)
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