08/19/15: NBCU going after youth; Huffington Post hooks up with YouNow; Scripps and Disney go traveling



CYNOPSISDIGITAL
08.19.15

Good morning. It’s Wednesday August 19, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Comcast’s NBCU is putting $200 million into BuzzFeed as the pair explore strategic partnerships across both organizations in the coming months. “Buzzfeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways,” said NBCU CEO Steve Burke. NBCU has been spreading its money around lately, having invested $200 million in BuzzFeed competitor Vox Media just last week. Both investments are efforts by NBCU to draw a younger audience. “More than half of BuzzFeed’s 82.4 million unique visitors in July were between the ages of 18 and 34,” reports the Wall Street Journal. Vox, meanwhile, had a combined 54.4 million unique visitors to its eight web sites in July, with more than 40% between 18 and 34 years of age.
 
Scripps NetworksULive and Disney have teamed for a new web series. The Me Ra Koh Travel Show follows a traveling family as they go from Seattle to New Zealand, Israel, and Thailand.
 
While the launch of an Apple streaming service appears postponed until next year, the word from 9to5Mac is that the company will likely debut its next Apple TV set-top box in September. With the code name J34, the new box will come with a slimmer design, Siri support, an App Store, a new remote control, a faster processor, and more storage, among other upgrades.
 

 
NEW PROGRAMMING + DEALS

 
Turner Broadcasting, Intel, and Mark Burnett are collaborating on a content partnership with the goal of finding the next best connected consumer device. The trio’s work will be showcased next year in an original series on TBS that currently has the working title America’s Greatest Makers. Digital and socially driven long- and short-form content on Turner’s multiple different outlets, including TNT, Adult Swim, truTV, HLN, CNN and Bleacher Report will kick off the early stages of the challenge to creators, leading up up to the show’s launch.
 
A new live, weekly video series is coming from the Huffington Post through a partnership with streaming service YouNow. HuffPost Now will be aimed at millennials, encouraging their input as the show progresses. The Wall Street Journal reports that 90% of YouNow’s consumptions occurs on mobile devices and 70% of its users haven’t yet reached the age of 24.
 
Independent station group Tegna Media, which reaches approximately one-third of all television households nationwide and represents the No. 1 NBC affiliate group, No. 1 CBS affiliate group and No. 4 ABC affiliate group (excluding owner-operators), has made a deal with Videolicious to help create and edit video content for its stations.
 
Comedy Central has picked up the web series Delco Proper after running its debut episode in July. The network has signed on to run more episodes on its site.
 
San Antonio is hoping to change the image of its South Side with the release of a new web series, SoSA.  The weekly show includes interviews with influential community members and information about local events.
 
George Takei, who starred as Mr. Sulu on the original Star Trek, is coming to Broadway in November in a musical, Allegiances,”based on his childhood experiences. It will also star Lea Salonga and Telly Leung. To help market the show, Takei appears in a new web series, Trek to Broadway, which chronicles the path of “llegiances on its path to the Great White Way.
 


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CONTENT MEDIA
 

Jordan Maron has spent five years amassing 8.75 million subscribers on YouTube as CaptainSparklez. Now he’s created a new company, XREAL, and he’s using crowdfunding to get it started. His company’s first mobile app, Fortress Fury, has already been downloaded more than 2 million times.
 
Online music videos produced in the UK are getting age ratings. Before placing a video on YouTube or Vevo, Sony Music, Universal Music, and Warner Music will all send videos to the British Board of Film Classification for age ratings. One video of the 132 submitted was ruled an 18, Dizzee Rascal’s Couple Of Stack. Those listed as 18 won’t automatically load in browser windows, the BBC reports. Independent labels will also take part, starting with a six-month trial.
 
A new report, “Global Digital Media Adaptor Market 2015-2019,” has it that the global digital media adaptor market will grow at a compound annual growth rate of 5.47% over the period 2014-2019.
 
 

SVOD + VOD

 
DirecTV VOD will debut Ryan Reynolds‘ upcoming movie, Mississippi Grind, six weeks before it receives its theatrical release on Sept. 25.
 
Disney|ABC Television Group’s WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior apps are now live on Xbox 360, their gaming console debut. Xbox 360 viewers can access full episodes of Disney shows for free, and viewers who sign in with a participating pay-TV provider can watch a live 24-hour feed of the respective networks and access exclusive programming events like the recent world premieres of Disney hits Descendants and Teen Beach 2 on WATCH Disney Channel, as well as new Marvel’s Guardians of the Galaxy shorts and full episodes of Gamer’s Guide to Pretty Much Everything and Star Wars Rebels on WATCH Disney XD.
 

RESEARCH

 
PwC has released its second quarter 2015 Deal Insights report on the Entertainment, Media and Communications industries. How will mobile advertising impact linear revenue next year? “We are bullish on 2016 advertising spend across all mediums primarily due to campaign spend in an election year,” Bart Spiegel, Entertainment, Media & Communications, Deals Partner, PwC US, told Cynopsis. “As a result, PwC believes linear revenues will experience robust year-over-year growth in 2016 despite the continued shift in some ad dollars to mobile platforms. The real question will be around the 2017 landscape when electoral funds fade away and digital consumption patterns have had additional time to proliferate. According to PwC’s Global Entertainment & Media Outlook:  2015 – 2019, US TV advertising spend is projected to decline at a -1.6% compounded annual growth rate for 2015- 2019 while digital advertising over the 5-year period is projected to grow at 11.5%. At this rate, Internet based advertising would  surpass TV advertising by 2018, led by Mobile and Paid Search.”
 
Vdopia is reporting a 172% increase in ad spending from the first quarter of 2015 to the second on its programmatic mobile video platform, Chocolate. The overall mobile video ad market grew 79% from 2014 to 2014, Vdopia notes. Chocolate also had more than 12 billion mobile video ad auctions, monthly, in the quarter, up 110% from the previous quarter. Meanwhile, ad spend went up 127% on mobile web while also rising 417% in-app.



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DIGITAL SPOTLIGHT OF THE DAY

 
Time Inc. and Rampante have announced a six-part program chronicling life in New Orleans ten years after Hurricane Katrina, “New Orleans, Here and Now.” It will debut Thursday, August 27 across multiple platforms, including Time.com, Sundance Doc Club, and Hulu, and be available to purchase on iTunes, Google Play, and Amazon. Check it out here.

See you tomorrow,
Mark Miller
08.19.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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