08/14/15: NBC hangs on to Jimmy Fallon for six more years; Big Bird and Co. wing it to HBO; Tina Fey and Robert Carlock land pilot order at NBC


Good morning. It’s Friday August 14, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
HGTV: Smart Home Giveaway at 1p
Logo: Food to Get You Laid at 9:30p
TLC: Say Yes to the Dress at 10p

Today’s Finale:
ABC: The View at 11a

Saturday’s Premiere:
Reelz: Murder Made Me Famous at 9p

Saturday’s Finales:
ID: Tabloid at 10p
Starz: Power at 9p

Sunday’s Premieres:
A&E: Intervention: Then & Now at 8p
Bravo: Don’t Be Tardy at 10p, Manzo’d With Children at 10:30p
Great American Country: Elvis Slept Here at 2p
HGTV: Beachfront Bargain Hunt at 8:30p
Myx TV: Eat Your Words at 8p
NBCSN: Mobsteel at 6p
Travel: Big Time RV at 8p

Sunday’s Finales:
AMC: Humans at 9p
Food: Food Network Star at 9p
HGTV: Beachfront Bargain Hunt at 8p

Jimmy Fallon extended his deal with NBC Entertainment through September 2021. Since Fallon took over as host in February 2014, The Tonight Show Starring Jimmy Fallon has dominated the late-night landscape, averaging 3.8 million total viewers. “Jimmy Fallon is simply the best that there is, the most versatile star of a show anywhere in television in my opinion,” said NBC Entertainment Chairman Robert Greenblatt. “The Tonight Show has always been an institution, but he’s remade it into a destination for the largest audience anywhere in late night.”


Sesame Street is making a big move. Sesame Workshop inked a five-year deal with HBO that gives the pay cabler first-run rights to the kids series, which has been carried by PBS since its premiere in 1969. PBS and member stations get the new eps free of charge after a nine-month window, as well as a new Muppets show and Sesame spin-off in the works for HBO. The network also landed exclusive streaming rights, so Big Bird, Elmo and Cookie Monster will be pulled from Amazon and Netflix when current contracts expire. “Our new partnership with HBO represents a true winning public-private partnership model,” said Jeffrey D. Dunn, Sesame Workshop CEO. “It provides Sesame Workshop with the critical funding it needs to be able to continue production of Sesame Street and … it gives HBO exclusive pay cable and SVOD access to the nation’s most important and historic educational programming.” Not to mention giving parents a new reason to subscribe to HBO.

Jay’s back! First announced in October 2014, Jay Leno’s Garage premieres on CNBC Wednesday, October 7 at 10p. “CNBC continues to invest in original programming as it establishes the network as a primetime entertainment destination – and who better to invest in than the king of late night?” said Jim Ackerman, SVP, Primetime Alternative, CNBC.

Adding to an A-list cast, Oscar winner Common, singer-songwriter-actor Ne-Yo and Elijah Kelley (Hairspray) ease on into NBC’s holiday production of The Wiz Live!. Common will play the Bouncer, gatekeeper at the entrance to Emerald City, Ne-Yo will portray the Tin Man, and Kelly tackles the Scarecrow. Special is set to air Thursday, December 3.

Among the slew of NBC announcements made at TCA on Thursday: Rihanna is joining the Season 9 team of  The Voice, advising all the coaches. This time around the crew includes Gwen Stefani, Pharrell Williams, Adam Levine and Blake Shelton.

Kelly Osbourne will host the 2015 MTV VMA Red Carpet live pre-show, alongside MTV’s Sway and Girl Code Live stars Carly Aquilino, Nessa Diab and Nora "Awkwafina" Lum, on Sunday, August 30 at 8p. The special leads into the VMAs at 9p. Nick Jonas is set to turn up the party with a performance of his new song, Levels, while Walk the Moon kicks off the pre-show with their can’t-miss-it-this-summer hit, Shut Up and Dance.

Celebrity Apprentice is on hiatus, announced NBC President Robert Greenblatt at the TCA summer press tour on Thursday. With host Donald Trump out of commission (have you heard he’s running for President?), the network has decided to let the reality series sit out the coming season. “But it will be back for the 2016-17 season with a new host,” the exec told reporters, warning reporters not to believe everything they hear – some of the new host rumors making the rounds “are simply not true.”

Holiday classic How the Grinch Stole Christmas is coming to NBC. In a three-year licensing deal with Warner Bros. Domestic Television Distribution, the network becomes the broadcast home of the 1966 animated classic for two runs per holiday season, starting this year. Last season, the special aired on ABC.

Copycat theme week: Which oil magnate primetime soap did it better: Dallas (1978-1991) or Dynasty (1981-1989)? Let us know in today’s Cynopsis poll.



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Spike has greenlit its first dramatic scripted series in nine years, partnering with Jerry Bruckheimer and Warner Horizon Television. Harvest centers on a dedicated father working two jobs to support his teenage daughter. The 10-episode series goes into production this fall for a 2016 debut.

TLC joined forces with abuse prevention organizations RAINN and Darkness to Light for a new documentary. Breaking the Silence will explore the challenges faced by victims of child sexual abuse. Doc airs commercial-free on Sunday, August 30 at 10p.

Tina Fey and Robert Carlock are returning to NBC with a pilot production order for an untitled comedy written by Tracey Wigfield. The project centers on a mother-daughter relationship that is challenged when an overly involved New Jersey mom gets an internship at her daughter’s workplace, a cable news network. “Tina and Robert are two of the pre-eminent voices in comedy, and we couldn’t be more thrilled that they’re bringing their next project to NBC,” said Jennifer Salke, President, NBC Entertainment. 

The Jackal Group entered into a first-look agreement with producer Gary Auerbach (Laguna Beach). Auerbach will focus on both scripted and non-scripted television programming. “Gary has consistently produced memorable and influential television series that redefine audience expectations,” said Gail Berman, Chairman and CEO of The Jackal Group.

Another ’90s sitcom could be getting a reboot. TVLine reports multiple sources are saying Will Smith‘s Overbrook Entertainment is in the early stages of developing a present-day version of The Fresh Prince of Bel-Air

NBC Entertainment is partnering with Keshet Studios on a first-look programming deal that includes a co-production pact for scripted fare with NBC’s sibling studio, Universal Television. “Keshet International’s proven track record of producing quality programs across different genres makes them a perfect partner with NBC,” said Robert Greenblatt, chairman, NBC Entertainment. “We’re very much looking forward to finding the right projects that bring out the best in both our companies.”

NBC has given a 13-episode series commitment order to an untitled comedy from Parks and Recreation and Brooklyn Nine-Nine executive producer Michael Schur. “[Mike] came in recently and pitched the entire first season, and we loved it so much we ordered it to production,” said NBC’s Jennifer Salke. “Mike prefers to keep details under wraps while he meets actors and actresses, but I can tell you that the man who brought Amy Poehler to primetime is bringing us another funny, strong and particularly complicated female character.”


To celebrate truTV‘s 100th episode of Impractical Jokers, the series takes on its most challenging dare yet: a live, high-wire walk, five stories above New York City.  Impractical Jokers Live Punishment Special, hosted by Howie Mandel, airs Thursday, September 3 at 10p.

TV One’s HelloBeautiful Interludes Live: Jill Scott premieres Friday, August 21 at 10p. The one-hour special features an interview with the Grammy-winning R&B artist and performances from her latest album, Woman.

VH1 has set fall premiere dates for three shows. Love & Hip Hop: Hollywood is back Monday, September 7 at 8p, Couples Therapy with Dr. Jenn returns Wednesday, October 7th at 10p and Love at First Kiss debuts Wednesday, October 21 at 11p. In addition, the net has partnered with Dick Clark Productions and Tubefilter to air The 5th Annual Streamy Awards, honoring the best in online video, on Thursday, September 17 at 10p.

NBC has renewed American Ninja Warrior for a fifth season. New episodes begin filming in spring 2016.


Torrey DeVitto, who recurred on several seasons of Pretty Little Liars, is joining NBC‘s Chicago Med staff as a physician. The Chicago Fire spinoff premieres Tuesday, November 10 at 10p.

Mexican actor Alfonso Herrera has been tapped to star in FOX drama pilot Urban Cowboy. The project is based on the 1980 John Travolta film.

Chris Bosh landed guest spots on two shows. According to Variety, the NBA star will appear on FOX’s Rosewood and NBC’s Hot and Bothered


Only 44% of digital display ads were viewable during 2Q15, down from 49.4% in the year-ago period, according to Integral Ad Science’s latest media quality report. “The industry has been slow to improve viewability rates despite increasing pressure from advertisers,” notes the study. A bright spot: the percentage of fraudulent display ad impressions dipped from 16.5% to 14.1% from 1Q15 to 2Q15. For insights on unseen online ads, register for the August 19 Cynopsis webinar, Viewability Solutions: How to Get Seen and Lift Digital Revenue. Details are here.


Cartoon Network‘s full length feature, Regular Show: The Movie, will bow via electronic sell-through and on DVD before its network premiere. The 70-minute animated feature will be available for digital download on September 1 on platforms including iTunes, Google Play, Amazon Instant Video, Xbox, Playstation, VUDU and others. It makes its DVD debut on October 13.


FremantleMedia International struck a deal with BBC Productions for the global distribution rights (excluding the UK and EIRE) of Simply Nigella. Starring Nigella Lawson, the series will make its debut to TV buyers at MIPCOM, and air on UK’s BBC 2 later this year.

Germany’s Sky Deutschland is launching a James Bond channel. Sky 007 HD premieres October 5, and will replace the Sky Hits channel until December 6. All 23 Bond films will be shown, free of commercial interruptions.

BBC Brit, BBC Earth and BBC First are launching on MultiChoice’s DStv platform in South Africa, with BBC Brit and BBC Erath available September 1, 2015 and BBC First on October 18. BBC Brit and BBC Earth debuted in Poland, the Nordics, Hungary, Romania and Turkey earlier this year. BBC Earth premieres in Latin America on September 1 and in Asia on October 3.



You have until 11:59 p.m. EST tonight to submit your entries. If you have any questions contact Sarah Martinez at 212.621.4613 I  sarah@cynopsis.com  



The premiere of Food Network’s Camp Cutthroat posted a .8 rating among A25-54 (ranking fifth in its 9p time slot), as well as a .7 rating among both A18-49 and A18-34 (ranking 4th in the time slot). Watched by nearly 1.3 million P2+ viewers, 40 percent of the audience was under the age of 35. Viewership versus year-ago was up 75 percent among A25-54, 82 percent for A18-49 and 107 percent among A18-34.

Late Night Shows Weekly Average Ratings week of August 3, 2015
NBC: Late Night, 1.40 million viewers and .42/3 A18-49
ABC: Nightline, 1.27 million total viewers and 0.31/2 A18-49
CBS: Late Late Show, 1.08 million total viewers and 0.28/2 A18-49
Source: Nielsen, NTI

Broadcast Morning News Shows Weekly Average Ratings week of August 3, 2015
ABC: GMA 4.47 million total viewers; 1.3/13 and 1.58 million A25-54
NBC: Today 4.04 million total viewers; 1.3/12 and 1.50 million A25-54
CBS: This Morning 3.20 million total viewers; 0.8/7 and .930 million A25-54
Source: Nielsen, NTI

Sunday Morning News Shows August 9, 2015
ABC: This Week 3.13 million total viewers; 0.8 and 1,006,000 A25-54
CBS: Face the Nation 3.54 million total viewers; 0.7 and 820,000 A25-54
NBC: Meet the Press 3.23 million total viewers; 0.7 and 869,000 A25-54
CBS: Face the Nation-2  2.26 million total viewers; 0.5 and 575,000 A25-54
FOX: Fox News Sunday: 1.37 million total viewers; 0.3 and 385,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis: NBC led for the most A18-49 viewers Wednesday with 1.2/5, according to final primetime national ratings from Nielsen. At 8p, CBS’ Big Brother topped with 2.2/9, followed by NBC’s America’s Got Talent with 1.6/7. ABC’s Modern Family and black-ish led at 9p with 1.1/4; back-to-back episodes of NBC’s Mr. Robinson placed second with 1.0/4. At 10p, NBC’s Last Comic Standing and Telemundo’s El Senor de Los Cielos tied for the top spot with 1.2/4.

A18-49: NBC 1.2/5, CBS 1.2/4, FOX 1.1/5, ABC 0.9/3, TELE 0.8/3, UNI 0.8/3, CW 0.4/2, ION 0.2/1

Live + Same Day Household Ratings: Wednesday, August 12, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.3/6
Big Brother 3.9/7, Extant 3.0/5, Criminal Minds [r] 2.9/6
NBC: 3.3/6
America’s Got Talent 5.2/10, Mr. Robinson 2.8/5, Mr. Robinson 2.2/4, Last Coming Standing 2.8/5
FOX: 2.4/4
MasterChef 2.9/5, Home Free 1.8/3
ABC: 2.2/4
The Middle [r] 2.4/5, The Goldbergs [r] 2.1/4, Modern Family [r] 2.5/4, Black-ish [r] 2.2/4, Celebrity Wife Swap [r] 1.7/3
Amores Con Trampa 1.2/2, Lo Imperdonable [r] 1.3/2, Yo No Creo en Hombres [r] 1.2/2
TELE: 1.0/2
Avenida Brasil [r] 0.8/2, Bajo el Mismo Cielo [r] 0.9/2, El Senor de Los Cielos [r] 1.4/3
CW: 0.7/2
America’s Next Top Model 0.8/2, A Wicked Offer 0.5/1
ION: 0.6/1
Ghost Whisperer 0.5/1, Ghost Whisperer 0.6/1, Ghost Whisperer 0.6/1


Discovery Communications has announced a realignment of its U.S. network portfolio. Rich Ross will become Group President, Discovery Channel, Animal Planet and Science Channel.
Discovery Life Channel will be integrated into the TLC team, reporting to Executive Vice President and General Manager Nancy Daniels. TLC’s Executive Vice President of Development and Production Howard Lee will also assume responsibility as General Manager of Discovery Life Channel. Jane Latman, currently General Manager of Discovery Life Channel, will become General Manager of AHC, in addition to her duties as Senior Vice President of Development for ID. Bob Scanlon has been named General Manager of Velocity and Automotive Content. Finally, Discovery will coordinate leadership of its global family brands and kids content strategy under Carolina Lightcap, head of content for Discovery Latin America and U.S. Hispanic Group.

Lee Flaster has been named Senior Vice President, Business Operations & Growth Strategy of Telemundo. He last served as Senior Vice President, Planning, Strategy and Business Operations at NBCUniversal Hispanic Group.

New York-based production company Warrior Poets has upped Ethan Goldman to Partner and Head of Development and Eric Enright to Creative Executive. In addition, Matt Cafritz has been hired as named Manager of Development.

Kwittken, an MDC Partners Inc. agency, has appointed Shanee Goss as Managing Director of its New York office. Goss was previously Senior Vice President and a partner at FleishmanHillard.

Communications planning and media services agency Crossmedia hired David Heimlich as Executive Director. He joins the agency after four years at Horizon Media, where he most recently was Vice President, Managing Director.

Friday Fun Fact:
The only 15 letter word that can be spelled without repeating a letter is uncopyrightable.

This Day in History: 1997 – Convicted Oklahoma City bomber Timothy McVeigh was formally sentenced to death.

Answer to Our Last Trivia Question: Which short-lived sitcom starred two future prime time soap stars playing a married couple posing as a maid and butler so they could live amid luxury? The Good Life (1971-1972) with Larry Hagman and Donna Mills. Kudos to: Mark Prince-MEC-PPS/NYC, Linda Grillo-Viacom/NYC, Anthony Salerno-Horizon Media/NYC, Denise R. Takvorian- CBS/Boston, MA, Tom Proper-Troublemaker Studios/Austin, TX, Kevin Moran-Blarney Productions/Los Angeles, Jim Katz-Radcliffe Road Pictures/Los Angeles

Today’s Trivia: What was the name of the armed service Sayid had been a member of on Lost (2004-2010)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).
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JOB OPENING: DIGITAL ANALYTICS ANLST/MGR/OUTDOOR CHANNEL/CO: Collect, report and present digital/social audience usage, mkt, econ & sales data for Outdoor Sportsman Group. 2 yrs exp Analyst/4 yrs exp MGR. Apply HERE (8/19) 

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JOB OPENING: PROMO PRODUCER-EDITOR/NBC/East Coast: The role purpose of a Producer-Editor is to oversee production and execution of marketing and promotional campaigns and sales presentations for selected sports properties. Full info/apply HERE (8/15)

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ABC: Shark Tank [r], What Would You Do [r], 20/20 [r]
Elementary [r], Hawaii Five-0 [r], Blue Bloods [r]
CW: Masters of Illusion, Whose Line Is It Anyway? [r], Penn & Teller: Fool Us [r]
FOX: MasterChef [r], Gotham [r]
NBC: America’s Got Talent [r], Dateline NBC [r]
PBS: Washington Week with Gwen Hill, Charlie Rose  The Week, America’s Ballroom Challenge [r], America’s Ballroom Challenge [r]
Telemundo: Avenida Brazil [r], Bajo el Mismo Cielo, El Senor de los Cielos
Univision: Amores Con Trampa, Lo Imperdonable [r], Yo No Creo en los Hombres [r]

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