08/11/15: NBC goes the distance with the Premier League, Preakness; Under Armour hits the court; NFL broadens content play with Twitter



A CYNOPSIS MESSAGE FROM UNIVISION


THE AMERICAN SPORTS FAN HAS SPOKEN…
IN SPANISH.

This July, Univision Deportes Network became the
#1 sports network among M18-34 viewers-tied with ESPN.
And beat every other U.S. sports network along the way.
Source: Nielsen, NPM, L+SD data, July 2015, MSU 8p-11p

UNIVISION DEPORTES NETWORK

Learn more at univision.net/futbolrising.


CYNOPSISSPORTS
08.11.15

Good morning. It’s Tuesday August 11, 2015, and this is your first early morning Sports briefing. 

The Premier League opted to plant roots and has awarded NBC Sports Group with a six-year extension that keeps the company as the exclusive home of its matches in the US. Besting offers from challengers FOX Sports and beIN Sports, the partnership runs through 2021-22 and will continue to offer all 380 matches across NBC, NBCSN, USA Network, Telemundo and NBC Universo as well as via the Premier League Extra Time TV package and NBC Sports Live Extra. NBC Sports Group Chairman Mark Lazarus noted that execs had worked through the weekend to cement the deal, after submitting bids for both 3-year and 6-year packages.

“NBC Sports has done a fantastic job broadcasting the Barclays Premier League for the last two seasons and we are extremely pleased that they have invested in our U.S. rights for seasons 2016-17 to 2021-22,” said Premier League Executive Chairman Richard Scudamore. “Outstanding production, expert analysis, and wide audience reach have all been beyond expectations. First-rate creative marketing and promotional campaigns have driven interest in our clubs, and the competition as a whole, to unprecedented levels. NBC Sports has committed to extend partnership activation and promotion of clubs in future seasons  a significant factor in the awarding of these rights  and we look forward to continuing our excellent working relationship with them for the next seven years.”

“I think that investment, another thing that we did making that commitment to go over there, I think opened a lot of eyes for them,” said Lazarus in a conference call with reporters. “And certainly, having this now for seven more seasons, gives us the ability to continue to invest. In a threeyear cycle, the minute you sign, you sort of feel like you’re running for office again. We are in office for a little while now, so we can continue to invest.”

ON THE AIR

Meanwhile, NBC Sports also locked in a renewal with the Maryland Jockey Club to continue carrying the Preakness Stakes, completing the long-term trifecta of all three Triple Crown races. The extension includes multiplatform rights to the Preakness Stakes, undercard on Preakness Saturday, as well as Black-Eyed Susan during Preakness week, which will be televised on NBC and NBCSN and featured on NBC’s digital platforms. NBC Sports International will continue to distribute NBC’s coverage of the race globally while NBC Sports Radio will broadcast the Preakness Stakes through the term of the deal as well.

The NFL revealed details of this year’s 2015 NFL Kickoff Presented by Hyundai to launch the new season, which kicks off on Thursday, Sept. 10 and runs through Super Bowl 50. Plans were announced Sunday night during NBC’s NFL/Hall of Fame Game coverage and will see festivities take place in both New England, and the San Francisco Bay Area, host of Super Bowl 50. San Francisco will offer fans a free concert featuring Ellie Goulding and Train live at Justin Herman Plaza that will be featured in simulcast coverage of a 60- minute pregame show from 7:30-8:30p on NBC and NFL Network. 2015 NFL Kickoff will be produced by Ricky Kirshner, Executive Producer of the Super Bowl pregame and halftime shows, and directed by Gregg Gelfand. Top tier are set to include Bridgestone, Bud Light, McDonalds, Microsoft, Pepsi, Snickers, Verizon and Visa.

RIP to Elzie Wylie “Buddy” Baker Jr., who died at the age of 74 after a battle with cancer. Tthe 1980 Daytona 500 champion and famed NASCAR commentator. “Many of today’s fans may know Buddy Baker as one of the greatest storytellers in the sport’s history, a unique skill that endeared him to millions,” said NASCAR Chairman and CEO Brian France. “But those who witnessed his racing talent recognized Buddy as a fast and fierce competitor, setting speed records and winning on NASCAR’s biggest stages. It is that dual role that made Buddy an absolute treasure who will be missed dearly.”

Speaking of the NFL, the Vikings/Steelers HOF matchup on NBC notched a 6.9/12 in overnight Nielsen numbers, ranking as tops for an NFL preseason game in three years. That rating was up 19% over last year’s score with top markets that included Minneapolis with a 22.6/38, followed by Pittsburgh, New Orleans, Tulsa and Albuquerque.

FOX Sports announced plans to showcase the 115th U.S. Women’s Amateur, serving up an unprecedented 19 hours of golf action on FOX Sports 1 and www.USGA.org. Programming beings tomorrow at 4p on the cable channel with bonus coverage during the round of 32 on USGA.org on Thursday at noon.

NBCSN’s coverage of WSOF 22: Palhares vs. Shields on Aug. on Aug. 1 averaged 254,000 viewers for the channel during the two-hour live telecast. That ranks as the score for the World Series of Fighting event on the channel in over a year. Viewership was up 9% from NBCSN’s 2014 WSOF average of slightly over 233,000. Up next, WSOF 23: Gaethje vs. Palomino II hits the channel on Friday, September 18 at 7p.

PRODUCTION TECH

CBS Sports unveiled production upgrades for its upcoming coverage of the 2015 PGA Championship, which begins on the network on Saturday at 2p. Technical enhancements are set to include the use of drone cameras for the first time as well as the super slo-mo SwingVision, Protracers to showcase a target line and ideal landing spot for a player’s first shot on the Par 4 and 5 holes and GolfTrax, an animated aerial view of all 18 holes which will identify ideal landing areas and hazards.


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Judging is in, and we have announced the finalist for the
Cynopsis Kids !magination Awards

The complete list of finalists can be found here. They include: 7ate9 Entertainment, Amazon Studios, Cartoon Network, Cupcake Digital, Disney, DreamWorks Animation, Food Network, JetBlue, Litton Entertainment, National Geographic Kids, Nickelodeon, PBS KIDS, Random House, Saban Brands, Steve Rotfeld Productions, The Jim Henson Company, Thirteen/WNET, Time Inc. and more.

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SPONSORSHIP & PROMOTION

The NBA revealed a deal with Under Armour that makes the company the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league’s youth basketball program. Terms of the deal will also see Under Armour launch an NBA FIT mobile application powered by the brand’s Connected Fitness platform. Under Armour becomes the outfitter of the NBA Draft Combine beginning in 2018, in addition to developing a retail line of NBA Draft Combine apparel for fans. “We’re proud to expand our partnership with the NBA and continue our shared commitment to help basketball players everywhere realize their potential, on and off the court,” said Adam Peake, Executive Vice President, Global Marketing, Under Armour. “The new elements of our partnership will allow Under Armour to leverage our leadership in athletic performance innovation and Connected Fitness to foster the worldwide growth of basketball.”

WWE is looking to help “Answer The Call,” the New York Police and Fire Widows’ and Children’s Benefit Fund. The company will team with celebrities and professional athletes through a global online auction on Charitybuzz.com through Tuesday, August 25 to bid on exclusive experiences with the likes of John Cena, Mark Messier, Stephanie McMahon, Stone Cold Steve Austin, Michael Strahan and Kelly Ripa and more. The initiative comes as part of WWE’s community outreach initiatives in celebration of SummerSlam, which takes place on Sunday, August 23 at Barclays Center in Brooklyn, NY.

CLC launched its largest national marketing program, College Colors Day, yesterday in a move to boost fan spirit. The campaign will feature a fan contest, a celebrity and athlete influencer program with WME | IMG clients, ESPN promotion, in-store retail displays, and special social media video content. Overall, more than 12,000 retail locations nationwide, 100+ universities, and more than 50 former star college athletes will push fans to wear their favorite team’s colors. On the social media front, CLC is launching the College Colors Challenge, a contest that awards a trip to the College Football Playoff championship game that promotes fans to participate in a slate of photo and video challenges on social media revolving around the hash-tagged categories #SQUADPIC (large group), #FAMPHOTO (family), and #SELFIE (individual).

SOCIAL MEDIA

The NFL locked in with Twitter for a new multiyear partnership to offer packaged official NFL video and other types of content to fans daily, year-round.” The pair will offer brands the opportunity to present official NFL content created specifically for the Twitter platform and “breaks new ground in creative programming, improved video delivery, and brand integration with NFL content on Twitter.” Twitter users will have access to in-game highlights from pre-season through Super Bowl 50, as well as breaking news and analysis, best plays, custom game recaps, fun infographics, behind-the-scenes content, and archival video. “Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before,” said Glenn Brown, head of Twitter Content Partnerships and Amplify. “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform.”

DIGITAL & STREAMING

DIRECTV and the NFL are boosting the reach of NFLSundayTicket.TV so millions of customers who are unable to install a satellite dish can still watch every live out-of-market NFL game. The subscription service will be available to consumers living in an apartment, condominium or townhome who are not now receiving DIRECTV service as well as to consumers who were not able to install a DIRECTV dish at their home due to an obstruction or other restriction. Active students at four-year universities nationwide can buy the platform at an exclusive student price as well.

Online soccer streaming provider fuboTV raised $4 million in Series A funding, according to the company. The funding will be used to accelerate fuboTV’s expansion in TV network carriage agreements, platform features and content marketing for its breakthrough soccer programming service. The round was led by DCM Ventures, and included I2BF Digital, LionTree Partners and Luminari Capital, as well as seed investments from Anthony Vinciquerra and Blake Krikorian.

ROSTER MOVES

Collegiate marketer Learfield Sports announced that addition of Ed Berry to its national Sales team where he will serve as Vice President, Digital Sales.  Berry joins Learfield from CBS Interactive/Entertainment, where he managed the Chicago and Dallas offices for nearly 13 years as Senior Director of Sales, Midwest.

THE MAIN EVENT

Hard Knocks returns on HBO at 10p.


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ON THIS DAY in 1951: The first baseball game to be broadcast in color is televised on WCBS.

In The Know: Who is the only person to have played in the Little League World Series, the College World Series, the Olympics, the World Baseball Classic and MLB’s World Series? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What number did the Giants retire to honor Frank Gifford? Answer: 16. Kudos: Mitch Burg-Impact Communications/Israel; Linda Lieberman-IMG/NY; Ed Flamos-Rentrak/NY; Aymon DeMauro-Discovery Communications/NY; Rick Rosenfelt-ESPN/NY; Rick Haan-CommuniConcepts/Morristown; Mark Darnell-Golf Services/Augusta; Dan Shugart, WEAR-TV/Pensacola; Nick Strauss-Theorem, Inc./Chatham; Andy Pittman-TAMU/College Station; Steve McNair-KUBE TV/Houston; Lance Phegley-Texas Runner and Triathlete magazine/Houston; David Hauptman/Denver;  Jack Neumann-University of Calgary Dinos 5th Quarter/Calgary; Keith Thompson-Fox Networks/LA; Steve Hirsen-Producer/Director/Sherman Oaks; Alan Perris/Beverly Hills; Doug Kelly-Foster Farms Bowl/South San Francisco.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
08.11.15

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JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Company’s productions & serve corp PR needs. College degree and min. of 5 years’ exp in PR, mktg, comm., or related field. Resume: HERE (8/15)

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JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to elang@ovationtv.com (8/12)

JOB OPENING: ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: resume@indemand.com (8/12)

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