08/11/15: ‘The Late Late Show with James Corden’ heads to YouTube Space LA; Hulu’s Fall originals to forgo the binge treatment; IFC to extent ‘Documentary Now!’ premiere to VICE



CYNOPSISDIGITAL
08.11.15

Good morning. It’s Tuesday August 11, 2015, and this is your first early morning digital briefing.

TODAYS TOP NEWS

 
In a late night first, The Late Late Show with James Corden will film an entire episode inside YouTube Space LA. During the Aug. 21 show, Corden will interview YouTube stars including Jenna Marbles, Tyler Oakley, Kandee Johnson, The Slow Mo Guys and the creators of Epic Rap Battles of History. “YouTube has become a big part of the late night television experience, and we are delighted to celebrate their 10-year anniversary this way,” said Ben Winston, an executive producer of the show. “The show will be packed full of surprises, games and music – all with a YouTube twist.” The show’s YT channel has more than 850K subscribers and 200 million total views. 
 
The Mindy Project fans won’t get to binge-watch when the new season premieres on Hulu Sept. 15 – the streaming service is releasing episodes of its upcoming originals on a weekly basis, binge-able only after a series’ season has concluded. “We want to give viewers the opportunity to discover their favorite shows every week,” said Craig Erwich, Hulu’s SVP and Head of Content. “We value the shared experience and the joy of the water cooler that is television.” Other Hulu premieres: season three of Seth Meyers’ The Awesomes on Sept. 8, Casual on Oct. 7 and RocketJump: The Show on Oct. 21.

NEW PROGRAMMING + DEALS

 
IFC
pre-premiered an episode of new original comedy Documentary Now! on VICE.com, ten days prior to the series debut on the network. Available through Aug. 27, the episode will simultaneously stream on IFC.com, YouTube, VOD, DISH channel 102, iGuide, and on TV Everywhere platforms. “It’s pretty rare when the inspiration for a laugh-out-loud satire not only gets the joke, but actually helps you share it,” said Jennifer Caserta, IFC’s President.
 
Twitter is teaming with the NFL for a multiyear deal that lets the social networking service deliver NFL video content to fans, as well as offer brands the chance to present football league content created for Twitter on PCs, tablets and mobile devices. It’s not a new game – Twitter and the NFL have worked together before through the Twitter Amplify program. “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform,” said Glenn Brown, head of Twitter partnerships and Amplify. The NFL also has content deals with Facebook and YouTube.
 
More NFL news: Football fans who can’t get DirecTV’s NFL Sunday Ticket package because of pesky satellite-blocking trees or dish-free apartment buildings are now eligible for a live-streamed version from AT&T. Packages start at $50/month for four months, for access to every out-of-market NFL game Sundays during regular season on computers, tablets, smartphones and connected devices via the NFLSundayTicket.TV app, without at DirecTV account. It’s all in the family – AT&T acquired DirecTV last month.
 
Free kids VOD network Kabillion secured distribution deals with DISH Network and Hulu. DISH subscribers of the Heartland Package and the DISH Movie Pack can watch Televisa’s El Chavo (Mexico) and Red Kite’s Wendy (UK) in their VOD library or via DISH Anywhere; Hulu launched the series Wendy on its platform.

CONTENT MEDIA
 

Bravo opened voting for its second annual Real Housewives Awards, which celebrates top moments from the latest seasons in the franchise. Fans can visit BravoTV.com/RHAwards or access the Bravo Now app to vote for their favorite moments and Housewives, including “OMG Moment,” “Realest Reconciliation” and “Best Quote.” Winners will be presented during Watch What Happens Live on Sept. 14 at 11p ET.

OTT + VOD
 

Vessel, the new creator-focused video venture from former Hulu CEO Jason Kilar, launched on Chromecast devices. It is currently only available for its beta Android app (coming soon to iOS). Vessel recently announced it would pay AwesomnessTV $2.6 million over the next three years to bring in top creators and content from the DreamWorks-owned multi-channel network.
 


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ADVERTISING

 
A digital campaign from Dell targets the teen market with four 90-second spots following whiz kids like a 21-year-old nuclear physicist and 14-year old fashion designer, who use technology to make their dreams come true. Docu-series from Y&R New York runs through September.
 
Vice Sports and lead sponsor Reebok offer an up-close look at extreme sports in new series The Moment, launched yesterday. First up: YouTube’s 360-degree reality functionality offers a virtual view of stuntman Ronnie Shalvis flipping his way through Goblin Valley State Park.

 
RESEARCH

 
Don’t bank on binge watchers’ loyalty if they have trouble finding an episode. An impatient forty-two percent of bingers will simply switch to another series when they encounter a delay, according to research from Conviva, while 25 percent will look somewhere else for the show; just 22 percent are willing to wait it out. The data from 750 binge watchers also reveals 60 percent prefer to watch on the computer.

OpenSlate Engagement Data for the Comedy vertical, based on the engagement metric for the week ending 8/9.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
jacksfilms (9.8) /
27024060 / 1898127 / 731
elrubiusOMG (9.8) /
153358260 / 12927329 / 776
mirandasings08 (9.3) /
42426180 / 4684771 / 725
ThatcherJoe (9.1) /
31738290 / 5082376 / 684
Mz7JFeTmiO2oJgtmYhpUmQ (9.1) /
28784490 / 1714580 / 637
psychosoprano (9.1) /
32541330 / 2869098 / 666
IISuperwomanII (9.1) /
43314660 / 6249734 / 743
AuronPlay (8.9) /
25896240 / 2213861 / 656
euficoloko (8.8) /
16166580 / 3088194 / 716
nigahiga (8.8) /
30804720 / 14966216 / 707
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

EXECUTIVE MOVES

Collective Digital Studio (CDS) appointed Melody Hammer as Vice President, Lifestyle. She was most recently the Chief Creative Officer for Seventeen’s YouTube channel. In her new role, she will oversee Project Beautiful’s 200 content creators and YT channel i love makeup.


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Extended Deadline: Friday, August 14, 2015


DIGITAL SPOTLIGHT OF THE DAY

Kleenex is ready to pass out the tissues in an ad that was the most socially shared video last month, according to Unruly. The spot follows “unlikely best friends,” a dog and his master, who find themselves with a similar handicap. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
08.11.15

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