Drone racing organization DR1 Racing named the title sponsors and locations for the upcoming 2017 season running on Eurosport and Fox Sports internationally. DHL will serve as a founding partner in DR1 as well as the title sponsor of the Champions Series. Meanwhile, Mountain Dew is returning for a second year as the presenting sponsor, with a new name for the series: DR1 Racing presents the DHL Champions Series fueled by Mountain Dew. Joining DHL and Mountain Dew as sponsors of the Champions Series is the Air Hogs brand and the US ARMY will be sponsoring DR1’s Twitch.TV show, DR1 Drone Tech.
DIGITAL & STREAMING
NBC Sports’ SportsEngine detailed plans for North America’s largest youth sports directory, allowing parents to search and compare youth sports programs in their areas with more than 100,000 youth sports listings spanning across 20 different sports for youth and amateur athletes. “For parents, finding a quality, trustworthy program for their kids from among thousands of choices available is a daunting task,” said Justin Kaufenberg, SportsEngine CEO. “The SportsEngine.com youth directory provides parents with a curated list of conveniently-located options based on their child’s age, interest, and location. SportsEngine’s mission has always been to make youth sports a rewarding experience for athletes, parents, volunteers, administrators, families, and fans.”
CBS unveiled plans to launch a new streaming sports service, with CBS Chairman and CEO Les Moonves telling investors that a 24/7 live-streaming platform was in development. “CBS is a big player in the sports world,” Moonves said on the conference call, per the WSJ, “We are going to look to differentiate ourselves from the ESPNs and the Fox Sports and, well, we think we have a great opportunity for success.” He noted that the sports outlet would work from the CBSN infrastructure.
NBC Sports Gold is offering its Pro Motocross Pass available for a reduced price of $24.99 for the final three races of the 2017 Lucas Oil Pro Motocross Championship season.
OpTic Gaming nabbed another big deal with a non-endemic brand, announcing that is was teaming with Chipotle Mexican Grill for a shot to win a trip to visit the team at the OpTic Scuf House for an exclusive hangout and fan experience. The winning fans will receive round-trip airfare, hotel accommodations, spending money, food from Chipotle, OpTic and Gaming SWAG. “Chipotle is already a huge part of our organization’s everyday life,” said OpTic Gaming CEO Hector Rodriguez. “This partnership fits in well with the busy lifestyles of our pro players and our OpTic Strength initiative, which helps promote the benefits of a balanced, healthy lifestyle. We look forward to introducing the brand to esports.” The OpTic Gaming Call of Duty team will be competing in the CWL Championship 2017 in Orlando this week.
In other team news, Team EnVyUs locked in a $35 million investment from Hersh Family Investments and its interactive group, led by Kenneth Hersh, according to ESPN. The investment group is based in Dallas and answers some questions about the teams expected move to Dallas, where they would reportedly become the region’s representative in the upcoming Overwatch League.
Vainglory parent Super Evil Megacorp announced that it had raised an additional $19 million from investors. The round will allow the company to invest in its upcoming 5v5 game mode and in growing its community for the title in addition to continuing to develop its proprietary, console-grade, multi-platform engine, aka E.V.I.L.
Lagardere Sports named three senior executives to new leadership positions in its consulting division, with Kern Egan elevated to President of Consulting, Americas, while Dave Cagianello was named Executive Vice President, Consulting, and Marc Tarozzi will become Executive Vice President of Rooftop2 Productions.
Red Sox/Rays on ESPN at 7p.