08/08/14: Shark Week will return with social emphasis, Netflix closing in on HBO, Twitter updates its ad model


Good morning. It’s Friday, August 8, 2014, and this is your first early morning digital briefing.


Discovery’s Shark Week dives into its 27th year with a first-time Facebook partnership. On Aug. 10, fans will see Trending Topics, Hashtag Polling and live Instagram posts incorporated in the premiere; the following nights, viewers might see their FB posts live on air. SharkWeek.com includes a Fin Fest live streamed beach party Aug. 9-10, Supersized Shark Cams, #KingOfSummer Shark Week social hub, Shark After Dark Live late-night show and Sharkified Snapchat, with updates on the week’s underwater events. Dunkin’ Donuts is in on the action, with fans encouraged to snap Take a Bite, Take a Pic selfies using #DDSharkWeek for a chance to win prizes including an appearance on the on the Shark After Dark Live show.
stepped up its effort to bring more brands to the table with the acquisition of mobile video creation app Directr yesterday, noting the purchase will “make it easier for advertisers to create and upload awesome videos.” The app is now free for download on iOS devices.
Kevin Spacey will headline the 2014 IAB MIXX conference during Advertising Week in New York City, Sept. 29-Oct. 3. Spacey is expected to present a speech about digital platforms, content creators and the transformation of the entertainment industry, according to the IAB. The House of Cards star spoke rousingly on similar topics at the James MacTaggart Memorial Lecture at the Edinburgh Television Festival last year; the filmed address was so popular it hit 1.4 million views on YouTube.


Beatles classic A Hard Day’s Night is now exclusively available on Hulu Plus, thanks to a renewed licensing agreement with Criterion Collection. The streaming service also locked down 800 more films from the studio. Hulu recently signed a three-year deal for adult animated series, South Park.
released the first episode of House of Style featuring “fancy” new host Iggy Azalea. The hip-hop artist speaks with Moschino designer and creative director  Jeremy Scott in the ep, which is available at mtv.com. During the multi-screen series, the Australian recording artist will take viewers through vintage stores and music video sets in Los Angeles while interviewing artists, athletes and others. The finale ep will lead into to the Aug. 24 2014 MTV Video Music Awards.
With the latest Teenage Mutant Ninja Turtles movie hitting theatres today, Fandango released original artwork and videos inspired by the reptile crime stoppers. A video showing a time-lapse of the turtles recreated with an Etch-A-Sketch, as well as an infographic and fan-created TMNT art, is available online.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.


NFL debuted the NFL Now digital network, with football highlights, original and historic content and live press conferences and shows. For $1.99 a month, super fans can upgrade to NFL Now Plus and get instant in-game highlights and a customized stream. NFL Now is available through apps on connected devices, mobile devices and distributed on Yahoo Screen and Yahoo Sports




The Best in Online Video Content and Advertising




The results of a survey conducted by celebrity brand strategist Jeetendr Sehdev on the popularity of YouTube stars versus Hollywood stars among teenagers showed that 5 and 6 of the top 10 were YouTubers. Internet celebs scored significantly higher than Hollywood celebrities on characteristics considered to have the highest correlation to influencing purchases among teens. “Digital broadcasting has moved from being an afterthought into the forefront,” said Internet Marketing Expert and WebiMax CEO Ken Wisnefski. “Today adults are spending a full hour more per day on their mobile devices than they do watching television, and as this survey indicates, that gap is sure to widen in the future.”

Marketing tech company Unruly announced a partnership with Nielsen and its Online Campaign Ratings for social videos. The audience guarantee measurement will be available on Unruly’s in-stream skippable pre-roll format. “With three-quarters of video views happening outside of YouTube, it’s more important than ever to reach audiences where they are watching and sharing videos,” said Unruly U.S. President Richard Kosinski. “Advertisers can be assured their social video ads were not just viewed, but were also seen by their desired audience within Nielsen’s dataset.”
Marketers will soon have the option of paying for Twitter ads only when users interact with them in specified ways. The Wall Street Journal reports the “objective-based campaigns” will charge marketers when actions like an app install or website clicks occur.


Netflix subscribers are aware of original series Orange Is the New Black and House of Cards, but according to a new study, less than half actually watch the shows. Centris Marketing Science surveyed households from July 17-20 and found 44 percent of Netflix subs watched OITNB and 31 percent watched HoC – compared to the 94 percent that had heard of OITNB and 89 percent that knew of HoC. Variety points out that season two of HBO’s Game of Thrones was watched by 41 percent of its subscribers, while season four grew to 66 percent penetration. Netflix CEO and founder Reed Hastings, noting that his service’s $1.15 billion Q2 sub revenue surpassed HBO’s $1.14 billion, said this week in a Facebook post, “HBO rocks, and we are honored to be in the same league.”


Cynopsis Kids Business Summit
Monday, September, 8th 2014 | Yale Club NY | 9AM-4PM

At the Crossroads of Traditional, Digital & Social Tools, You Will Learn How to Maximize Revenue & ROI in the Kids & Teen Space.

For more information & to register, visit our website:

Questions? Please contact pete@cynopsis.com at 203-899-8483.
Sponsorship? Please contact mike@cynopsis.com at 203-218-6480.


BBDO New York just released two new spots for the AT&T U-verse digital TV arm of the entertainment package, to cleverly convey just how practical the tech is for the… literally immersed viewer. Check out one of the commercials at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DR SALES ASSISTANT/TVI Media/NYC: Part-time. Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resumes HERE (8/15)

JOB OPENING: SR ANALYST/Viacom/NYC: Create, collect, analyze & interpret audience/Nielsen data. 1+ year media research exp. Strong analytical skills. Nielsen based apps/measurements exp. required. Apply HERE (8/15) 

JOB OPENING: ADMIN ASST/NICKELODEON/Minneapolis: Freelance position.Support Nick Target Team w/general admin support incl mng calendar, book travel etc. Self-starter, highly orgnzd & able to multi task.  Resumes HERE (8/14) 

JOB OPENING: ADMIN ASST/LEGAL CLERK/Maya Cinemas/LA: Work directly to support CEO, General Counsel, etc. Highly orgnzd a must for fast-paced & entrepreneurial envir. Script coverage background, bilingual English/Spanish a +. Resume HERE (8/14) 

JOB OPENING: PARTNERSHIP DIRECTOR/NBCU/NYC: NBCUniversal is looking for a Partnership Director for CNBC Digital. Apply HERE (8/14)

JOB OPENING: PRODUCER Nightly News/NBCU/NYC: Description: work with Sr Prods & AP to create original news content, primarily for Broadcast, write and produce segments, pitch original stories, min 5 yrs network news exp. Apply HERE (8/14)

JOB OPENING: MGR SOCIAL & SALES/NBC/Univ. City, CA: Manage advertiser integrations on NBC social channels; 3 yrs exp with social and/or digital advertising required. Job#14229BR Apply HERE (8/14)

JOB OPENING: AD SALES EXEC/LA/San Diego/SFO: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: revshareadsalesexec@gmail.com (8/12)

JOB OPENING: JR. WRITER PRODUCER/EDIT BEACH/NYC: fun, boutique prod. co. seeks super creative & outgoing JR. W/P must have experience writing on-air promos for cable nets. Will concept/pitch/write/prod/edit. Apply: http://goo.gl/nLmNmC (8/9)

JOB OPENING: VP BRAND MKTG/CNBC/Englewood Cliffs, NJ: Dvlp overall mktg brand strategy & conceptualize/execute high impact, multi-platform campaigns w/various internal/external partners. Job #15300BR 10 yrs brand mktg exp. Full info/apply HERE (8/9) 

JOB OPENING:  MGR, OPS ASSET/PivotTV/LA: Manage, track/report on media assets. Manage external vendors, media delivery req. 3+ yrs broadcast/prod tracking high volume of media assets. Resumes: careers@participantmedia.com (8/9)

JOB OPENING: PROMOTIONS PRODUCER/NBCU/NYC: Promo Producer with experience on a daily talk show. Write and produce daily topical promotions, sweeps spots, generic promos for The Meredith Vieira Show.  Apply here (8/9)

JOB OPENING: MARKETING MANAGER, CREATIVE SERVICES: W/NATPE in mid-Wilshire area. Must shepherd projects from idea to execution in a collaborative environment. 3-5 years exp in marketing pref’d. Resume to http://bit.ly/1sq09wm (8/9)

JOB OPENING: PROMOTION COORD/iN DEMAND/NYC: Acquire, track & distribute promotional materials. Create logs. Bachelor’s Degree & 1 yr exp. Detail & follow-through essential. Apply: resume@indemand.com (8/9)

JOB OPENING: DISTRIBUTION LEAD/ASIA TV USA/NYC: Resp for dev P’ships w/MSOs, neg agrs, dev & mng renewals/delivery of all sub rev apply: careers@asiatvusa.com (8/9)

JOB OPENING: ACT MGR AFFILIATE SALES/MLB NETWORK/SECAUCUS NJ: Mng corp and regional accts, devlp promo prog, maintn relationships w/mark/adsales contcts, heavy travel. Min 3 yrs exp in cable afflt sales/sports mktg. Resume to mlbnhr@mlb.com (8/9)

JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/Los Angeles: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (8/9)

JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply. (8/9)

JOB OPENING: SR ANALYST, SALES & M/NBCU/NYC: Produce reports for national ad sales and use syndicated research tools to effectively position the network in the marketplace. Apply HERE (8/9)

JOB OPENING: DEVELOPMENT WHIZ: Network & prodco experience. Track record. For established NY prodco. Dir, VP or SVP levels considered. tvdevelopmentgenius@gmail.com (8/9)

JOB OPENING: SR PRGRMMING RSCH MGR/Discovery Channel/LA: Talented rsrchr to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 4+ yrs TV rsrch. APPLY HERE (8/9)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

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FALL INTERNSHIP CREDITS ONLY: The Zazoom Media Group/NYC Fall Business Internship program provides a unique opportunity for eligible students to gain broad hands-on experience in a dynamic digital video company. For more and to apply, go to www.zazoomvideo.com (8/14)

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