08.07.15 Good morning. It’s Friday August 7, 2015, and this is your first early morning digital briefing.
Time traveling Mr. Peabody and Sherman are headed to Netflix. The animated duo, introduced in the 1960s during the Rocky & Bullwinkle Show, will be voiced by Chris Parnell (Saturday Night Live) and Max Charles (American Sniper) on The New Mr. Peabody and Sherman Show. Thirteen episodes of the DreamWorks Animation series, which follows the studio’s 2014 film featuring the characters, are expected to debut October 9.
In more Netflix news: The streaming service ordered its first Brazilian original series, a sci-fi titled 3%, set to debut in 2016. Oscar-nominated Cesar Charlone (City of God) will direct the first season. A 3-part pilot for the dystopian drama released on YouTube in 2011 garnered more than 400,000 views.
Oxygen Media is giving YouTuber Frankie Grande (2.6 million followers) his own half-hour special. Worst.Post.Ever: With Frankie Grande, premiering Aug. 18, follows Grande as he breaks down the most talked-about online posts, tweets and selfies from Instagram, Facebook, Twitter and Tumblr. And he’s a little excited about it. “I have always dreamed about having such a great platform where I can share all of my sparkles and talents,” said Grande. “It is going to be BIG energy and will sweep you away, crying tears of laughter and delight! I’m going GRANDE and I’m so happy I get to take you all with me! I. Can. Not. Wait.”
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Ahead of its updated Bob the Builder television launch, HIT Entertainment welcomed back the children’s character with a new Bob the Builder US YouTube channel that went live today. The channel offers more than 40 three-minute videos leading up to the TV debut on Aug. 21.
Online comedian Elliot Morgan (SourceFed) landed a special financed, distributed and produced by Supergravity Pictures, to be released later this year. “I’m incredibly excited to bring my stand-up comedy to a larger audience,” said Morgan. “Now I just have to write some jokes!”
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Turner Broadcasting will help viewers get their binge on for upcoming and returning TNT and truTV series. Episodes from new TNT drama Public Morals will be available the day after the series’ Aug. 25 premiere, and new eps of truTV’s Friends of the People will stream before their linear bows. In addition, every ep from seasons 1-3 of truTV’s Impractical Jokers and TNT’s Cold Justice will land on the networks’ apps and online.
Cynopsis Kids will recognize four of the industry’s top programming pioneers along with dozens of category winners, on September 18 at the Cynopsis Kids Awards Breakfast. Adam Bonnett (Disney Channels Worldwide); Russell Hicks (Nickelodeon Group); Rob Sorcher (Cartoon Network), and Tara Sorensen (Amazon Studios) will receive the 2015 Content Leadership Award, as well as participate in a roundtable “State of Kids Content” discussion. Register for the Breakfast event here.
Marriott International turned to YouTube superstar-and-then-some Grace Helbig to help spread the message that it’s better to book with Marriott than go through third parties. “She had input on the scripts, gave us some ideas to make them better, make them more authentic and natural to her tone, voice and style,” said David Beebe, Vice President Of Global Creative And Content Marketing for Marriott International. Marriott’s Content Studio enlisted Above Average to create the spots, airing on the hotel brand’s YouTube channel and as digital ads.
With Jon Stewart signing off The Daily Show this week, fast food restaurant and a regular target of the TV host, Arby’s, got in on the joke with clever spots (“Not sure why, but we’ll miss you”). Smart move: Amobee Brand Intelligence found the brand experienced a significant lift in digital consumption this week. Consumption is measured by how often someone views a term across 600,000 digital publisher sites (includes mobile) and social media. The results:
– Since the ads went up, comparing Aug. 5-6 to Aug. 3-4, Arby’s digital consumption increased 292 percent.
– From Aug. 5-6, 75 percent of Arby’s-related digital consumption was related to Jon Stewart
– There were 1,130 tweets around Arby’s during The Daily Show hour-long broadcast on Aug. 5, compared to 130 Tweets an hour earlier, a 564 percent increase.
– In total, there were 7,926 tweets around Arby’s since their ad aired on The Daily Show.
– Arby’s used a promoted Tweet, which resulted in 3.6x more positive tweets around the brand.
According to Videology 2nd Quarter U.S. Video Market At-A-Glance analysis, the number of U.S. video campaigns using TV audience data targeting with digital video almost doubled since 1Q15, jumping 91 percent. Other findings from the report include:
– The cumulative number of campaigns running on more than one device has increased 11x year-over-year, representing 70 percent of all campaigns.
– The total number of campaigns in Q2 with a mobile element increased 10.5x year-over-year, accounting for 74 percent of all campaigns in the quarter. In Q2 2014, only 25 percent of campaigns used mobile.
– Total TV audience segments used increased 63% quarter-over-quarter. Most popular segments: Sports viewers, political show viewers, news shows viewers, primetime viewers, and adults exposed to children’s programs.
The Huffington Post appointed a new CEO after it moved CEO Jimmy Maymann to AOL’s consumer brands and to Verizon’s SVOD service. Jared Grusd, former Spotify Global Head Of Corporate Development, will lead the online news site.
Tremor Video hired John Rego as Chief Financial Officer. Rego was most recently the CFO of Virgin Galactic, and previously the Executive Vice President and CFO of Vonage Holdings Corp.
Yieldbot appointed Joel Hall as the Vice President of Product. Prior to Yieldbot, Hall spent six years at Marin Software, where he led a team of Product Managers.
DGital Media, an audio engagement company, hired Mara Montes as the Director of Analytics. Previously, Montes was Director of Research at DialGlobal/Westwood One.
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To promote Netflix’s original series Sense8, the streaming service took a cue from the show’s sci-fi theme. The Netflix team took viewers’ recorded brainwaves and used them to create a musical symphony, which is now available to listen to on Spotify. Check out how they carried out the campaign at www.cynopsis.com/#video.
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