08/07/15: Mr. Peabody and Sherman make comeback on Netflix; YouTuber Frankie Grande gets a special on Oxygen; Grace Helbig joins Marriott digital efforts



CYNOPSISDIGITAL
08.07.15

Good morning. It’s Friday August 7, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Time traveling Mr. Peabody and Sherman are headed to Netflix. The animated duo, introduced in the 1960s during the Rocky & Bullwinkle Show, will be voiced by Chris Parnell (Saturday Night Live) and Max Charles (American Sniper) on The New Mr. Peabody and Sherman Show. Thirteen episodes of the DreamWorks Animation series, which follows the studio’s 2014 film featuring the characters, are expected to debut October 9.
 
In more Netflix news: The streaming service ordered its first Brazilian original series, a sci-fi titled 3%, set to debut in 2016. Oscar-nominated Cesar Charlone (City of God) will direct the first season. A 3-part pilot for the dystopian drama released on YouTube in 2011 garnered more than 400,000 views.
 
Oxygen Media is giving YouTuber Frankie Grande (2.6 million followers) his own half-hour special. Worst.Post.Ever: With Frankie Grande, premiering Aug. 18, follows Grande as he breaks down the most talked-about online posts, tweets and selfies from Instagram, Facebook, Twitter and Tumblr. And he’s a little excited about it. “I have always dreamed about having such a great platform where I can share all of my sparkles and talents,” said Grande. “It is going to be BIG energy and will sweep you away, crying tears of laughter and delight! I’m going GRANDE and I’m so happy I get to take you all with me! I. Can. Not. Wait.”
 


A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL MODEL D AWARDS
TODAY is the deadline for entries

There are 3 Simple Steps to complete before the end of the day!

1) Select your Category
2) Complete the
Entry Form
3) Process your Payment

REGISTER NOW!.

 
CONTENT MEDIA
 

Ahead of its updated Bob the Builder television launch, HIT Entertainment welcomed back the children’s character with a new Bob the Builder US YouTube channel that went live today. The channel offers more than 40 three-minute videos leading up to the TV debut on Aug. 21.
 
Online comedian Elliot Morgan (SourceFed) landed a special financed, distributed and produced by Supergravity Pictures, to be released later this year.  “I’m incredibly excited to bring my stand-up comedy to a larger audience,” said Morgan. “Now I just have to write some jokes!”
 

 
OTT + SVOD

 
Turner Broadcasting
will help viewers get their binge on for upcoming and returning TNT and truTV series. Episodes from new TNT drama Public Morals will be available the day after the series’ Aug. 25 premiere, and new eps of truTV’s Friends of the People will stream before their linear bows. In addition, every ep from seasons 1-3 of truTV’s Impractical Jokers and TNT’s Cold Justice will land on the networks’ apps and online. 
 
Cynopsis Kids will recognize four of the industry’s top programming pioneers along with dozens of category winners, on September 18 at the Cynopsis Kids Awards Breakfast. Adam Bonnett (Disney Channels Worldwide); Russell Hicks (Nickelodeon Group); Rob Sorcher (Cartoon Network), and Tara Sorensen (Amazon Studios) will receive the 2015 Content Leadership Award, as well as participate in a roundtable “State of Kids Content” discussion. Register for the Breakfast event here.

ADVERTISING
 

Marriott International turned to YouTube superstar-and-then-some Grace Helbig to help spread the message that it’s better to book with Marriott than go through third parties. “She had input on the scripts, gave us some ideas to make them better, make them more authentic and natural to her tone, voice and style,” said David Beebe, Vice President Of Global Creative And Content Marketing for Marriott International. Marriott’s Content Studio enlisted Above Average to create the spots, airing on the hotel brand’s YouTube channel and as digital ads.
 
With Jon Stewart signing off The Daily Show this week, fast food restaurant and a regular target of the TV host, Arby’s, got in on the joke with clever spots (“Not sure why, but we’ll miss you”). Smart move: Amobee Brand Intelligence found the brand experienced a significant lift in digital consumption this week. Consumption is measured by how often someone views a term across 600,000 digital publisher sites (includes mobile) and social media. The results:
–                  Since the ads went up, comparing Aug. 5-6 to Aug. 3-4, Arby’s digital consumption increased 292 percent.
–                  From Aug. 5-6, 75 percent of Arby’s-related digital consumption was related to Jon Stewart
–                  There were 1,130 tweets around Arby’s during The Daily Show hour-long broadcast on Aug. 5, compared to 130 Tweets an hour earlier, a 564 percent increase.
–                  In total, there were 7,926 tweets around Arby’s since their ad aired on The Daily Show.
–                  Arby’s used a promoted Tweet, which resulted in 3.6x more positive tweets around the brand.
 

 
RESEARCH
 

According to Videology 2nd Quarter U.S. Video Market At-A-Glance analysis, the number of U.S. video campaigns using TV audience data targeting with digital video almost doubled since 1Q15, jumping 91 percent. Other findings from the report include:
–                  The cumulative number of campaigns running on more than one device has increased 11x year-over-year, representing 70 percent of all campaigns.
–                  The total number of campaigns in Q2 with a mobile element increased 10.5x year-over-year, accounting for 74 percent of all campaigns in the quarter. In Q2 2014, only 25 percent of campaigns used mobile.
–                  Total TV audience segments used increased 63% quarter-over-quarter. Most popular segments: Sports viewers, political show viewers, news shows viewers, primetime viewers, and adults exposed to children’s programs.

 
 
EXECUTIVE MOVES
 

The Huffington Post appointed a new CEO after it moved CEO Jimmy Maymann to AOL’s consumer brands and to Verizon’s SVOD service. Jared Grusd, former Spotify Global Head Of Corporate Development, will lead the online news site. 
 
Tremor Video
hired John Rego as Chief Financial Officer. Rego was most recently the CFO of Virgin Galactic, and previously the Executive Vice President and CFO of Vonage Holdings Corp.
 
Yieldbot appointed Joel Hall as the Vice President of Product. Prior to Yieldbot, Hall spent six years at Marin Software, where he led a team of Product Managers.
 
DGital Media, an audio engagement company, hired Mara Montes as the Director of Analytics. Previously, Montes was Director of Research at DialGlobal/Westwood One.
 


A CYNOPSIS MESSAGE


CYNOPSIS SPORTS PRESENTS
THE LEADERBOARD

A showcase of the best 2015 SOCIAL MEDIA campaigns in the
SPORTS INDUSTRY.

Enter the LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.
Deadline to enter:
WEDNESDAY, OCTOBER 7



 
DIGITAL SPOTLIGHT OF THE DAY

 
To promote Netflix’s original series Sense8, the streaming service took a cue from the show’s sci-fi theme. The Netflix team took viewers’ recorded brainwaves and used them to create a musical symphony, which is now available to listen to on Spotify. Check out how they carried out the campaign at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese
08.07.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


CYNOPSISJOBSFor More jobs, visit the Cynopsis.com


JOB OPENING: SR DIR, INFOGRAPHIC DESIGN/DATA VISUALIZATION/Viacom/NY: Dvlp innovative info design that positions our co & brands in the most eff. way poss. 5-7 yrs data visualization/infographic exp at a top-tier agency or studio. Deg pref’d. Full info/apply HERE (8/14)

JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Res: recruiting@uptv.com (8/14)

JOB OPENING: ASSOC PRODUCER, WRITER & EDITOR/TeenNick/NYC: 2+ yrs experience writing & producing on-air promos. Editing skills a must. Experience with social media a plus. Resume HERE (8/14)

JOB OPENING: DIGITAL EDITOR/Cynopsis Digital/NYC: Exc written skills to write/edit news stories, manuscripts. for e-daily covering news/events re digital TV ind. Contrib daily flow SM outlets. 4 yr deg. Profic copy editing. Able to work independently. Resume HERE (8/14) 

JOB OPENING: FACILITIES COORDINATOR/FOX STUDIO/LA: Studio Operations and Office Services maintaining daily operations of Fox Studio Lot. 2 to 4 yrs min exp supporting large campus, multiple tenant facilities or production studio operations. Full info/apply HERE (8/13)

JOB OPENING: MANAGER, FINANCE/FOX/LA: Proactive and self-motivated individual to oversee accounting team who manage A/R accounts for Pay TV, SVOD, Hotel and AVOD customers. BA Deg/Accounting or Finance. 7 yrs related exp. Full info/apply HERE (8/13)

JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: For new launch Web/Mobile/Nat’l/Int’l. Work w/Prgmg, Prod. & Dgt’l team to build valuable destination. Create SM strtgy/build rltnshps across multi-industries. Passion for sports. Strong writing skills. cvr/res to Rose: jobs@csisports.tv (8/13)

JOB OPENING: AD SALES FINANCE MANAGER SCRIPPS NETWORKS NYC/KNOXVILLE: Provide strategic and tactical insight on ad sales revenue/expense trends, seeking solutions oriented individual. 5 yrs work exp in finance, accounting or related field. Full info/apply HERE www.scrippsnetworks.com #4801 (8/13)

JOB OPENING: DIR of AUDIENCE ANALYTICS/The Big Ten Network/Chicago: Work w/Ad Sales, Prgrmng & Comms on reporting & analyzing BTN & mktplc TV ratings data. Req’s a strong knwlg of sports marketplace as a whole & understanding of Digital Media. Full info/apply HERE (8/12)

JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (8/12)

JOB OPENING: HEAD WRITER/’90s Nickelodeon/NYC: Lead the creative multiplatform writing process for promotional and short-form video content. Generate ideas to push traditional boundaries. Strong sense ofhumor. 7 yrs exp. Resume to: Katie.Shesh@Nick.com (8/12)

JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/12)

JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/12)

JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/12)

JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: HR@mynuvotv.com (8/12)

JOB OPENING: ACCT EXEC-CROSS PLATFORM/A+E NETWORKS/CHI: Sell multi-platform ad solutions across all media for A+E brands. Develop & execute a sales strategy to exceed revenue goals including ad sales partnerships. Full Info/Apply here (8/12)

JOB OPENING: SCHEDULING COORDINATOR/WE tv/NYC: Input/maintain schedules & content-related data in ntwk scheduling systems ensuring accurate usage of scheduled prgrms. BA degree req’d, preferably in a related field. Passion for TV & ent req’d. Full info/apply HERE (8/12)

JOB OPENING: FINANCE DIRECTOR/NBCU/LA: NBCUniversal is one of the world’s leading media & entertainment companies in the dvlpmnt, prod, & mktg of entertainment, news, and information. 4 yrs deg. Min 8 yrs finance exp/2 yrs exp supervisory. Full info/apply HERE (8/12)

JOB OPENING: VP, COMM & TALENT RELATIONS/NAT GEO WILD/DC: Talented strategist w/strong exp in TV comm to oversee strategic plan’g & messaging for the brand. Work w/Nat Geo team & the WILD prgrmng/dvlpent to help strategize ntwrk growth & identify promotable prgrmng. Apply HERE (8/12)

JOB OPENING: VP, DIGITAL RESEARCH/A+E NETWORKS/NY: Lead a team charged with leveraging data to drive revenue growth while advocating for industry-wide innovation in the digital measurement space. Full Info/Apply: http://www.aenetworks.com/careers (8/12)

JOB OPENING: PRODUCTION MANAGER/IFC/NYC: Supervise production on various IFC fully scripted originals. Oversee schedule, budget, and contract admin. 5+ years in production supr/mmgt at network or studio lvl. Apply HERE (8/12)

JOB OPENING: MKT DEV MGR, MEDIA SALES/POKEMON/SEATTLE: Negotiate deals w/global media partners, incl broadcast, VOD, OTT. Oversee all aspects of client mgmt. Lg strategy component. Dig. media exp. preferred. Full info/apply. (8/12)

JOB OPENING: SALES COORDINATOR/AZTECA AMERICA/NY: individual w/proven exceptional skills for pre/post sale admin support w/sales & clients. Req bilingual, excellent comm skills, ability to work in a fast-paced org assisting all station departments. 2-4 yrs. exp. college degree pref. Apply here (8/12)

JOB OPENING: DIGITAL AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Relationship w/digital media dec. mkers +. 3-5 yrs exp. in digital media. Res: recruiting@uptv.com (8/12)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to elang@ovationtv.com (8/12)

JOB OPENING: ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: resume@indemand.com (8/12)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram