08.06.15 Good morning. It’s Thursday August 6, 2015, and this is your first early morning digital briefing.
The personal streaming world just got a little more crowded: Facebook unveiled “Live,” a feature that allows celebs to broadcast live videos to their fans. FB says verified users including Dwayne “the Rock” Johnson, Serena Williams, Luke Bryan, Ricardo Kaka, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Buble and WWE’s Paul “Triple H” Levesque plan to live stream on the network’s new platform. “Our goal with Facebook Mentions is to give public figures tools to connect with their fans authentically,” said Vadim Lavrusik, the product’s manager. Unlike Periscope or Meerkat, the videos don’t disappear unless deleted by the broadcaster.
With the Verizon–AOL acquisition complete, AOL is doing the executive shuffle, part of a reorg that groups AOL in three businesses. Huffington Post CEO Jimmy Maymann will oversee AOL’s consumer brands and help launch Verizon’s upcoming SVOD service. Bob Lord, President of AOL, will have oversight of business-to-business, and Bill Pence, Chief Technology Officer, will lead cutting edge tech investments in a new arm dubbed Area 51.
In addition to its unlimited time off policy, Netflix is now offering an unlimited maternity and paternity program, allowing parents to take off as much time as they want during the first year after a child’s birth or adoption. With full pay. “Each employee gets to figure out what’s best for them and their family, and then works with their managers for coverage during their absences,” chief talent officer Tawni Cranz wrote on the company’s U.S. & Canada Blog. Karma? The streaming service stock price hit an all-time high of $122.78 earlier in the day, with news of a September 2 launch date for its expansion into Asia.
It’s just a matter of time before HBO Now brings in the green, assured Time Warner execs during the company’s earnings call yesterday. “Our early experience suggests HBO Now will be a highly profitable revenue stream over time,” said CFO Howard Averill. Four months after launch, the streaming service has added to subscriber growth, but the $21 million in additional revenue generated didn’t cover marketing and technology costs. And there was that free 30-day trial. As for fears that HBO Now could take a bite out of cable subs, fewer than one percent of HBO customers have canceled in favor of its streaming cousin, said HBO chairman and CEO Richard Plepler.
NEW PROGRAMMING + DEALS
Crackle announced premiere dates for new and returning series. The Art of More, Crackle’s first original drama, starring Dennis Quaid, Christian Cooke, Kate Bosworth and Cary Elwes debuts Nov. 19; animated comedy SuperMansion, executive produced and voiced by Bryan Cranston, will be available Oct. 8; season seven of Comedians in Cars Getting Coffee goes live Jan. 6, and a new cycle of Sports Jeopardy! premieres Sept. 23. In addition, Crackle added features to its “Always On” design: As soon as a viewer launches the Crackle app, a scheduled program will immediately begin playing; consumers can browse for something else in the channel guide while continuing to watch.
Evolve Media’s male lifestyle publisher CraveOnline Media got an image-driven redesign led by recently appointed Executive Editor Andrew Pogany, the former Editor in Chief of Flaunt Magazine. In addition to its music coverage, new content channels for culture, art, design and style will be added to the site focused on the 25-34-year-old male demo.
Streaming VR platform Vrideo partnered with Kaleidoscope to launch a virtual reality film festival. Beginning Aug. 22 in Portland, Ore., the travelling VR film festival will visit ten cities across North America and showcase films from Chris Milk and Aaron Bradbury, as well as a screening of the Nepal Quake Project narrated by Susan Sarandon. “After the unprecedented popularity of virtual reality components in this year’s major film festivals – including Cannes, Sundance, Tribeca and Hot Docs – as well major film and television studio’s recent VR initiatives, including Jurassic World, Wild, Interstellar and Game of Thrones, we want the chance to highlight the incredible independent filmmakers who are pioneering this new film language,” said René Pinnell, Co-Founder of Kaleidoscope.
A CYNOPSIS MESSAGE
Judging is in, and we have announced the finalist for the
Cynopsis Kids !magination Awards The complete list of finalists can be found here. They include: 7ate9 Entertainment, Amazon Studios, Cartoon Network, Cupcake Digital, Disney, DreamWorks Animation, Food Network, JetBlue, Litton Entertainment, National Geographic Kids, Nickelodeon, PBS KIDS, Random House, Saban Brands, Steve Rotfeld Productions, The Jim Henson Company, Thirteen/WNET, Time Inc. and more. REGISTER NOW!.
Media planning and buying agency Crossmedia was named media agency of record for the NBA Phoenix Suns and WNBA Phoenix Mercury. The deal’s finances were undisclosed. “The Suns and the Mercury have dedicated fan bases and we are thrilled to be working with them to continue to build their brands and fan engagement,” said Kamran Asghar, Crossmedia Co-Founder and President.
An ABC “Videobiquity” panel on multiplatform viewing shined a light on the extent to which VOD viewing increases audience for the net’s series, showing frequent triple digit boosts from Live+SD numbers. Factoring in multiplatform viewing, Scandal, for example, averaged a 5.7 rating among A18-49 last season, with 1.23 from VOD and online viewing. More takeaways: women watching ABC on VOD and online are younger (43 versus 55) and wealthier (upscale index measure 130 versus 107) than their linear counterparts.
To celebrate the upcoming 2016 Olympics in Rio, video ad tech company Unruly compiled a list of the top ten most shared Olympic ads of all time. P+G snagged both gold and silver medals – check out how the rest of the competition stacked up:
1. P+G: Best Job 2012 (Summer 2012) – 2,435,774 shares
2. P+G: Pick Them Back Up (Winter 2014) – 692,834 shares
3. Canadian Institute For Diversity And Inclusion: Luge (Winter 2014) – 308,529 shares
4. Nike: Find Your Greatness Commercial – The Jogger (Summer 2012) – 198,357 shares
5. Adidas: Team GB Don’t Stop Me Now (Summer 2012) – 196,664 shares
6. Channel 4: Gay Mountain (Winter 2014) – 132,931 shares
7. EDF Energy: EDF Energy Feel Better Energy TV Advert – featuring Zingy Together In Electric Dreams (Summer 2012) – 116,232 shares
8. P+G: Thank You, Mom | Tough Love |Sochi 2014 Paralympic Winter Games (Winter 2014) – 99,249 shares
9. Mini UK: All stand please for the MINI horn section (Summer 2012) – 84,420 shares
10. Nike: Just Do It – PLAY RUSSIAN (Winter 2014) – 81,486 shares
The New York Times will roll out a new mobile ad solution focused on a users’ needs throughout a single day. Mobile Moments offers a user the option of choosing from categories, such as “prepare me for the day,” “update me on something I missed” or “make me feel connected,” then provide stories based on users’ specified needs.
Stat Social exclusively tracked Twitter Audience Ratings for the CMAFest, which aired on ABC on Aug. 6. “Country music fans are a loyal group, with many country music brands and celebrities in this audience’s favorites,” Stat Social’s Audrey Hungerman told Cynopsis. “Their favorite band was Florida Georgia Line, although they were 26x more likely to like host Lady Antebellum. Partners of CMA benefited, too; People Magazine was a top brand of the night, and the audience was 12.5x more likely to like Chevrolet.” Check out the infographic below for key findings:
Mobile advertising monetization platform Fyber named Jim Schinella as Chief Business Officer and Henrik Basten as Chief Technology Officer. Previously, Schinella managed Yahoo!’s Right Media Exchange, the Broadband business, the Affiliate Search Network and all of North America’s Business Development. Most recently, Basten was the co-founder and CTO of Falk Realtime, which Fyber acquired in April 2015
PlayOn! Sports promoted Christopher Young to Senior Vice President of Sales for the NFHS Networkand, and Owen Shull to Senior Vice President + General Manager, PlayOn! Sports Properties.
Independent marketing agency Giant Spoon appointed Veronica Brothwell as Senior Strategist. Brothwell most recently served as Brand and Creative Strategist at VITRO.
A CYNOPSIS MESSAGE
TRANSFORMING YOUR CAREER: MOVING FROM LINEAR TV TO NEW MEDIA
Join us on Wednesday, August 12, 2015 at 1:30PM to 3:00PM (ET) and discover the best strategies to achieve your professional goals! REGISTER NOW! Questions? Contact Trish Pihonak.
Hoverboards are now a reality, thanks to Lexus. In a YouTube promo video from the automaker, professional skateboarder Ross McGouran struggles to find balance on what’s clearly not an ordinary skateboard. Check it out at www.cynopsis.com/#video.
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JOB OPENING: FACILITIES COORDINATOR/FOX STUDIO/LA: Studio Operations and Office Services maintaining daily operations of Fox Studio Lot. 2 to 4 yrs min exp supporting large campus, multiple tenant facilities or production studio operations. Full info/apply HERE (8/13) JOB OPENING: MANAGER, FINANCE/FOX/LA: Proactive and self-motivated individual to oversee accounting team who manage A/R accounts for Pay TV, SVOD, Hotel and AVOD customers. BA Deg/Accounting or Finance. 7 yrs related exp. Full info/apply HERE (8/13) JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: For new launch Web/Mobile/Nat’l/Int’l. Work w/Prgmg, Prod. & Dgt’l team to build valuable destination. Create SM strtgy/build rltnshps across multi-industries. Passion for sports. Strong writing skills. cvr/res to Rose: email@example.com (8/13) JOB OPENING: AD SALES FINANCE MANAGER SCRIPPS NETWORKS NYC/KNOXVILLE: Provide strategic and tactical insight on ad sales revenue/expense trends, seeking solutions oriented individual. 5 yrs work exp in finance, accounting or related field. Full info/apply HERE www.scrippsnetworks.com #4801 (8/13) JOB OPENING: DIR of AUDIENCE ANALYTICS/The Big Ten Network/Chicago: Work w/Ad Sales, Prgrmng & Comms on reporting & analyzing BTN & mktplc TV ratings data. Req’s a strong knwlg of sports marketplace as a whole & understanding of Digital Media. Full info/apply HERE (8/12) JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (8/12) JOB OPENING: HEAD WRITER/’90s Nickelodeon/NYC: Lead the creative multiplatform writing process for promotional and short-form video content. Generate ideas to push traditional boundaries. Strong sense ofhumor. 7 yrs exp. Resume to: Katie.Shesh@Nick.com (8/11) JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/11) JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/11) JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/11) JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: HR@mynuvotv.com (8/11) JOB OPENING: ACCT EXEC-CROSS PLATFORM/A+E NETWORKS/CHI: Sell multi-platform ad solutions across all media for A+E brands. Develop & execute a sales strategy to exceed revenue goals including ad sales partnerships. Full Info/Apply here (8/10)
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JOB OPENING: VP, COMM & TALENT RELATIONS/NAT GEO WILD/DC: Talented strategist w/strong exp in TV comm to oversee strategic plan’g & messaging for the brand. Work w/Nat Geo team & the WILD prgrmng/dvlpent to help strategize ntwrk growth & identify promotable prgrmng. Apply HERE (8/8)
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