08/04/15: Schumer makes news with gun control stance; Showtime plugs in Hendrix doc; Di Loreto to head TV at Chernin


Good morning. It’s Tuesday August 4, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
American Titans at 10p
CNBC: West Texas Investors Club at 10p
Fyi: Get Swank’d at 10p
Great American Country: Living Alaska at 9p
Oxygen: It Takes a Sister at 9p
USA: Playing House at 10p
Velocity: Bitchin’ Rides at 9p

Tonight’s Finale:
ABC Family: Stitchers at 9p


In a press conference yesterday, Amy Schumer made good on her promise to speak up in support of tighter gun control following the fatal shooting last month of two women at a screening of her film Trainwreck at a Louisiana theater. She joined Sen. Charles Schumer (D-NY) when he unveiled a plan that would make it harder for violent criminals and the mentally ill to obtain guns. The senator is Amy Schumer’s cousin. “Preventing dangerous people from getting guns is very possible,” the Inside Amy Schumer actress said. “These are my first public comments on the issue of gun violence, but I promise they won’t be my last.”



A showcase of the best 2015 SOCIAL MEDIA campaigns in the

Enter the LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.
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Syfy and Universal Cable Productions started production in Melbourne, Australia, on Hunters. The thriller series is from exec producers Gale Anne Hurd (The Walking Dead) and Natalie Chaidez (12 Monkeys), who will also serve as showrunner, and Emile Levisetti (Royal Pains).  Ernest Dickerson (The Walking Dead) is set to direct the pilot. Starring Nathan Phillips (Wolf Creek), Julian McMahon (Nip/Tuck) and Britne Oldford (American Horror Story), the 13-part series inspired by Whitley Strieber’s best-selling novel Alien Hunter will premiere on Syfy in 2016.

Endemol Beyond USA wooed e-sports personalities for its new U.S. take on its U.K. digital show Legends of Gaming, the videogame competition hosted by YouTube comic vlogger Toby Turner (aka Tobuscus). According to Variety, the U.S. series will feature contestants including Smosh Games host The Jovenshire, Syndicate Project and Terroriser.


Rock legend Jimi Hendrix takes center stage in the new Showtime doc Jimi Hendrix: Electric Church, premiering Friday, September 4, at 9p, across Showtime platforms. The special chronicles Hendrix’s largest U.S. performance at the Atlanta Pop Music Festival in July 1970 with never-before-seen concert footage, plus footage of the festival’s promoter, Paul McCartney, Steve Winwood and other musicians.

Come on, get happy. Tribune Media’s Antenna TV will celebrate the 45th anniversary of The Partridge Family with a 45-episode, 122-hour marathon beginning at 5p on August 15. The Partridge Family regularly airs weekly on the net Saturdays at 5p.

Country crooner Brett Eldredge is the first of seven judges announced for the live broadcast of the 2016 Miss America Competition. Miss America returns to Atlantic City’s Boardwalk Hall on Sunday, September 13, 911p, and will air live on ABC.

Jane Lynch, star of new CBS comedy Angel From Hell, will host CBS Fall Preview, airing Monday, September 7 at 8:30p. Aside from her series, Lynch will provide a first glance at new shows Life In Pieces, Limitless, Code Black and Supergirl.

HBO comedy Ferrell Takes the Field will get a premiere at a major league ballpark. In a first for the network, the special will debut Saturday, September 5, at Petco Park in San Diego following the baseball game between the SD Padres and the LA Dodgers, and Will Ferrell will be on hand to introduce it. Ferrell Takes the Field follows the comedian’s one-of-a-kind day last March, when he took the field at 10 different positions for 10 different teams. Special debuts Saturday, September 12, at 10p.


IFC is plumping its original comedy lineup with two new fall series. Benders and Gigi Does It are slated to launch Thursday, October 1, at 10p and 10:30p, respectively. Benders, starring Lindsey Broad, Chris Distefano, Mark Gessner, Ruy Iskandar and Andrew Schultz follows a team of friends bonded by their irrational obsession with their men’s ice hockey team; Gigi features actor David Krumholtz transformed into a 76-year-old yenta. Benders is produced by Apostle; Gigi comes from Grandma’s House Entertainment.


ESPN College GameDay Built by The Home Depot will begin its season for the second straight year from Sundance Square in Fort Worth, TX. The weekly show that regularly airs Saturdays 9a-noon will open September 5 in advance of this year’s matchup between Wisconsin and Alabama on Saturday Night Football on ABC. This season, Rece Davis takes over full-time hosting duties from long-time host Chris Fowler when the crew takes to the road-opening weekend.


Carla Gugino will star in the recast Showtime comedy pilot Roadies. The series, from Cameron Crowe and J.J. Abrams, follows a rock tour through the eyes of the show’s road crew. Gugino will play the band’s production manager; in the original pilot that role belonged to Christina Hendricks.


Hallmark Channel will be a central 2015 broadcast partner for the Ford Motor Co.’s long-standing breast cancer awareness program Warriors in Pink. The multi-faceted buy centers around Season 3 of the net’s original scripted series Cedar Cove. The deal includes integration of both the program and Ford vehicles into the series finale premiering Saturday, September 12, a sweepstakes, custom 30-second spots featuring the show’s talent, three branded segments on Hallmark’s Home & Family series, and an extensive social media presence.

Technology has changed consumers’ relationship with brands, according to a new study from cultural insights agency TruthCo., “The New World of Advertising.” And pity the marketer that doesn’t pay heed. “Because of an increased pressure on corporate responsibility and a desire to invest in companies with whom their values align, consumers, and Millennials in particular, hold advertising and brands to a higher standard than ever before,” found the study. “Today, all marketing is content and all content is marketing.” Says TruthCo. CEO Linda Ong, “Right now is the most pivotal time in the medium’s history as viewing habits and cultural changes are driving a massive paradigm shift.”


AT&T wasted little time introducing a new nationwide wireless-TV bundle in the wake of its $49 billion acquisition of DirecTV. The new $200/month plan offers customers new to DirecTV or AT&T’s U-verse video service HD and DVR service for four TV receivers, plus unlimited text and talk for up to four wireless devices. There is, of course, a catch a two-year service agreement.


Channel 5, the U.K. free-to-air TV network Viacom purchased last September, greenlit a British version of Spike series Lip Sync Battle. The show, to be produced by Whizz Kid Entertainment and exec-produced by MTV UK, will air in primetime and is expected to premiere in the UK early next year. Lip Sync Battle is the most-watched original series in Spike’s history, averaging nearly 3 million viewers.


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What’s Popping in Programming and


In preliminary Nielsen ratings, ABC and CBS tied for Sunday primetime with 3.6 million viewers and .9/3 in A18-49. Part one of ABC spinoff Bachelor in Paradise pulled in a 1.1/4 in A18-49.

For the second consecutive week, TV One docu-series Unsung Hollywood held the top spot at 8p among Total Black Viewers (1.79 HH rating, 421,000) with its July 29 installment featuring comedian George Wallace, according to Nielsen Live+3.

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 7/13/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Wayward Pines
(FOX) .9, 2.1
Under the Dome (CBS) .9, 1.8
Zoo (CBS) 1.0, 1.7
MasterChef (FOX) 1.5, 2.2
Rookie Blue(ABC) .7, 1.3
The Whispers (ABC) .9, 1.5
The Bachelorette (ABC) 1.9, 2.5
Big Brother Sunday (CBS) 1.8, 2.4
Big Brother Wednesday (CBS) 2.0, 2.6
Big Brother Thursday (CBS) 2.1, 2.7
America’s Got Talent Tuesday (NBC) 2.5, 3.1
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of 7/27/15
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Pretty Little Liars
(ABC Family) 5391, 189, 28, 19950
The Ellen DeGeneres Show (Warner Bros./synd.)
2355, 20, 118, 78691
Good Morning America (ABC)
2296, 657, 3, 7590
Today Show (NBC)
1966, 521, 4, 8315
Teen Wolf (MTV)
1891, 134, 14, 7675
NBC Nightly News With Lester Holt (NBC)
1287, 393, 3, 2091
Entertainment Tonight (CBS/synd.),
1174, 459, 3, 4405
The Tonight Show Starring Jimmy Fallon (NBC)
1111, 195, 6, 9820
Fox & Friends (Fox News)
654, 464, 1, 1804
ABC World News Tonight With David Muir (ABC)
603, 376, 2, 2724
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers.

NIELSEN TWITTER TV TOP TEN for the week of July 27, 2015
Program, Date,
Unique Audience (000), Tweets (000)
The Bachelorette (ABC)
, 7/27, 4452, 281
WWE Monday Night RAW (USA Network), 7/27,
1993, 187
Pretty Little Liars (ABC Family), 7/28, 1446, 152
Bachelor In Paradise (ABC), 8/2,
1248, 36
Teen Wolf (MTV), 7/27,
1091, 246
True Detective (HBO), 8/2,
1048, 22
WWE Smackdown! (Syfy 7/30,
1048, 49
I Am Cait (E!), 8/2,
936, 15
Love & Hip Hop Atlanta (VH1), 7/27,
934, 151
Big Brother (CBS), 7/30,
852, 118
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Friday A18-49 Analysis: Another week, another ABC and NBC tie for the top spot with the most A18-49 viewers Friday, scoring .5/3, according to final primetime national ratings from Nielsen. At 8p, ABC’s Shark Tank was #1 with .5/3, followed by NBC’s America’s Got Talent and Fox’s MasterChef, tied for #2 with .4/3. At 9p, ABC’s What Would You Do? topped with .6/4, while the second hour of NBC’s America’s Got Talent scored .4/3 and CBS’ Hawaii Five-O came in with a .3/2.

A18-49: ABC 0.5/3, NBC 0.5/3, TELE 0.8/3, UNI 0.7/3, CBS 0.2/1, FOX 0.8/2, CW 0.6/1, ION 0.2/1

Live + Same Day Household Ratings: Friday, July 31, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.1/
Elementary [r] 2.3/5, Hawaii Five-0 [r] 3.4/7, Blue Bloods [r] 3.8/8
NBC 2.7/5
America’s Got Talent [r] 2.3/5, Dateline NBC 3.4/7
ABC: 2.5/5
Shark Tank [r] 2.7/6, What Would You Do? 2.3/5, 20/20 2.5/5
Univision: 1.0/2
Amores  con Trampa 1.0/2, Lo Imperdonable
1.0/2, Yo No Creo en los Hombres 0.9/2
FOX 0.8/2
MasterChef [r] 1.0/2, Gotham [r] 0.6/1
Telemundo: .07/2
Avenida Brasil 0.6/1, Bajo El Mismo Cielo 0.8/2, Senor de los Cielos 1.3/3
CW: 0.6/1
Masters of Illusion 0.7/2, Who’s Line Is It Anyway [r] 0.6/1, Penn & Teller Fool [r] 0.6/1
ION: 0.6/1
Law & Order [r] 0.7/1, Law & Order [r] 0.6/1, Law & Order [r] 0.6/1


Producer Dante Di Loreto is stepping in as president of television at Chernin Entertainment, reporting to Jenno Topping, head of film and television. Di Loreto joins Chernin Entertainment from WatchWorks Entertainment.

National cinema advertising company Screenvision promoted sales executive Katy Loria to chief revenue officer. Loria also currently serves as president/chairman of the Cinema Advertising Council and director of SAWA, the Global Cinema Advertising Assn.

Westwood One hired Tasha Blasi Pannuzzo in the newly created role of SVP, marketing & sales, NASH. Pannuzzo was most recently a sales director at TargetSpot.

This Day in History:
1956 – Elvis Presley released the single “Hound Dog.”
Answer to Our Last Trivia Question:
Where did Archie and Edith go on their second honeymoon on All in the Family (1971-1979)? Atlantic City. Kudos to: Doug HochstadtABC. NY; Jordan GoldbergDisney and ESPN Media Networks, NY; Jason Olexa, NY; Michael RitzBucStar Consulting, NY; Mark Wajda-Catholic Community of St Paul, Leesburg, FL; Ron SalcedoZimmerman, Nashville; Paul BlutterHollywood Depot Rentals, Burbank; Deborah CuffaroOvation TV, LA; Susan Nessanbaum-GoldbergGenerate, Beverly Hills; Steve HowardAudience Warmup Talent, Burbank; Tom Moore Kalt Productions, LA; David Westberg SAG-AFTRA Federal Credit Union, Burbank.

Today’s Trivia: Actor Randolph Mantooth was offered a position with the LA County Fire Department at the conclusion of what series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro
reported  by Cathy Applefeld Olson 

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/11)

JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/11)

JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/11)

JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: HR@mynuvotv.com (8/11)

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JOB OPENING: SCHEDULING COORDINATOR/WE tv/NYC: Input/maintain schedules & content-related data in ntwk scheduling systems ensuring accurate usage of scheduled prgrms. BA degree req’d, preferably in a related field. Passion for TV & ent req’d. Full info/apply HERE (8/7)

JOB OPENING: FINANCE DIRECTOR/NBCU/LA: NBCUniversal is one of the world’s leading media & entertainment companies in the dvlpmnt, prod, & mktg of entertainment, news, and information. 4 yrs deg. Min 8 yrs finance exp/2 yrs exp supervisory. Full info/apply HERE (8/7)

JOB OPENING: VP, COMM & TALENT RELATIONS/NAT GEO WILD/DC: Talented strategist w/strong exp in TV comm to oversee strategic plan’g & messaging for the brand. Work w/Nat Geo team & the WILD prgrmng/dvlpent to help strategize ntwrk growth & identify promotable prgrmng. Apply HERE (8/7)

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JOB OPENING: PRODUCTION MANAGER/IFC/NYC: Supervise production on various IFC fully scripted originals. Oversee schedule, budget, and contract admin. 5+ years in production supr/mmgt at network or studio lvl. Apply HERE (8/7)

JOB OPENING: MKT DEV MGR, MEDIA SALES/POKEMON/SEATTLE: Negotiate deals w/global media partners, incl broadcast, VOD, OTT. Oversee all aspects of client mgmt. Lg strategy component. Dig. media exp. preferred. Full info/apply. (8/5)

JOB OPENING: SALES COORDINATOR/AZTECA AMERICA/NY: individual w/proven exceptional skills for pre/post sale admin support w/sales & clients. Req bilingual, excellent comm skills, ability to work in a fast-paced org assisting all station departments. 2-4 yrs. exp. college degree pref. Apply here (8/5)

JOB OPENING: DIGITAL AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Relationship w/digital media dec. mkers +. 3-5 yrs exp. in digital media. Res: recruiting@uptv.com (8/5)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to elang@ovationtv.com (8/5)

JOB OPENING:ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: resume@indemand.com (8/5)

JOB OPENING:PRESS MANAGER/Syfy/LA: Min. 4 yrs publicity exp.in entertain, strong media relations & writing; mang strategy & implement of campgns, rsch, write, edit press mat, talent rela, events. Full info/apply HERE (8/5)

JOB OPENING: PHOTO PUBLICIST/NATGEO/DC: Identify visual opportunities & coordinate outreach to photo press for publicity of programs. Manage QC, editing & distro of photo assets. Partner with talent, publicists & photographers. 3-6 yrs photo/editing/PR exp. Full info/apply HERE (8/5) 

JOB OPENING:DIR SOCIAL MEDIA/Showtime Sports/NYC: Create & execute social media mktg strategy across all sports programs. 5-7 yrs in digital & social mktg exp. Passionate about Sports. Strong writing skills. Build relationships. Full info/apply HERE (8/5)

JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (8/5)

JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (8/5)

JOB OPENING:DIRECTOR, PRICING & PLANNING/IFC/NYC: Mng pricing/plan’g function for nat’l advrtsng & align w/network’s financial & inventory strategy goals. 4-6 yrs min working in Ad Sales Pricing & Plan’g at nat’l brdcst or cable ntwrk. Full info/apply HERE (8/5)

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ABC: CMA Music Festival: Country’s Night to Rock
r], Zoo, NCIS: New Orleans [r]
The Flash [r], iZombie [r]
FOX: Are You Smarter Than A Fifth Grader, The Last Man on Earth [r]
NBC: America’s Got Talent, Hollywood Game Night
PBS: Secrets of the Dead [r], JFK & LBJ: A Time for Greatness, Frontline [r]
Telemundo: Avenida Brasil [
r], Bajo el Mismo Cielo, El Senor de los Cielos
Univision: Amores con Trampa, Lo Imperdonable, Yo No Cre en los Hombres

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