08/30/18: The NBA, MLB, and PGA TOUR unified in support of Sen Schumer’s gambling regulatory proposal

Good morning. It’s Thursday August 30, 2018 and this is your first early morning Sports briefing.

The NBA, MLB and PGA TOUR delivered a united voice of support for Senate minority leader Chuck Schumer’s suggestions for a federal framework for sports betting. ESPN published Schumer’s memo, which proposes that all sports books only use official league data to determine outcomes and that the leagues themselves should be involved in determining what bets would be accepted. In addition, Schumer proposed that leagues would have beef up monitoring, and that people under 21 should not be able to make wagers. 
As legalized sports betting spreads across the states, there is a need for consistent, nationwide integrity standards to safeguard the sports millions of fans love,” the leagues said in a statement. “We strongly support the legislative framework outlined by Senator Schumer and we encourage Congress to adopt it.”

NBC Sports’ plans for next month’s Ryder Cup will include 220 total hours of themed programming for the tournament leading up to the biennial competition, which takes place Sept. 28-30 at Le Golf National outside of Paris. Complementing live coverage of the competition, Golf Central Live From the Ryder Cup will begin on Sept. 25 and continue through the duration of the week. NBC Sports Group will dedicate nearly 30 hours to showcasing live action of the Ryder Cup. Over the next two weeks, Golf Channel will air the live announcements of the captains revealing their respective picks as they fill out their rosters. United States captain Jim Furyk will make his first three picks on Sept. 4 at 5p and will make his final pick on Sept. 10 at 9a. European captain Thomas Bjorn will announce his four picks on Wednesday, Sept. 5 at 10a.
beIN SPORTS reacted to news that AT&T/DIRECTV/DIRECTV NOW decided to drop beIN SPORTS from their channel lineup. “Despite beIN SPORTS USA’s offer to extend its contract with AT&T / DIRECTV / DIRECTV NOW, they chose to abruptly cease negotiations and drop the beIN SPORTS channels from their lineup. beIN SPORTS remains committed 24-7 to re-establishing access to our service in an effort to move our channels to lower priced packages that ultimately save viewers money,” said Antonio Briceno, beIN SPORTS’ Deputy Managing Director for the U.S. and Canada. 
In ratings news, CBS Sports is reporting that the network saw its 2018 PGA TOUR viewership reach its highest levels since 2015. Through 21 PGA TOUR events this year, viewership average 2.46 million viewers, up 12% over last year.
Meanwhile, the WNBA Semifinals on ESPN2 saw games average a combined 0.3 metered market number through two games, up 14% over 2017 numbers, while viewership grew 23% over last year, hitting 276,000. The 2018 WNBA Semifinals continue with a Game 3 doubleheader tomorrow on ESPNEWS.
USA Basketball announced plans to collaborate with the NBA, National Basketball Players Association and the NCAA in the expansion of its Men’s Junior National Team program to include additional training camps and year-round player development programming, with focuses on health and wellness and life skills. Through the expansion, USA Basketball’s Junior National Team will build on its existing basketball development program to provide on- and off-court player development opportunities for more than 80 top US high school players.
Don’t miss the biggest esports business event of the year from Oct. 1-3. Get your tickets to the Esports Business Summit now, with five tracks of programming: teams/competition; media/content; sponsorship/activation; venues and investment. Plus: The Tempest Awards, killer field trips and deep-dive workshops. Today’s panel spotlight – Uncovering the Value in Esports featuring Nicole Pike, Managing Director, Esports at Nielsen and showcasing the trends emerging in esports sponsorships and activations in addition to featuring the best practices throughout the global esports landscape. Click here for tickets.
Univision Deportes unveiled plans to deliver every match of the first-ever UEFA Nations League competition offering live Spanish-language coverage of all 142 matches from the inaugural UEFA Nations League, with more than 30 matches airing on linear networks Univision Deportes Network, UniMas and Univision. UEFA Nations League action kicks off September 6 with a battle between France and Germany, on UniMas and UDN. The UEFA Nations League Final on June 9, 2019, will air on the flagship Univision network, with simulcast coverage on UDN. Coverage of the UEFA Nations League Semifinals on June 6 and the Third Place match on June 9 will be available on UniMás and UDN.
NBC Sports Group showcases NASCAR’s throwback weekend and the penultimate race of the regular season, with more than 17 hours of trackside coverage from Darlington Raceway starting Saturday at 3:30p on NBC. Tapping into Darlington Raceway’s celebration of seven decades of NASCAR, NBCSN’s race telecast on Sunday will feature the voices of three of the most famous families in the sport, Dale Earnhardt Jr, Kyle Petty and Dale Jarrett.
Showtime’s Inside the NFL returns on Sept. 4 at 9p with Phil Simms, Boomer Esiason and Ray Lewis joining host James Brown. In addition, 16-year NFL veteran Steve Smith Sr. will join the cast as a contributing analyst periodically throughout the season, debuting on the season premiere. New episodes of the show will premiere on the channelevery Tuesday throughout the NFL season.
SiriusXM will offer subscribers its most extensive play-by-play schedule to date for college football’s opening week, offering 80 live games from Aug. 30-Sept. 3. The opening week schedule on SiriusXM features every team from the Associated Press Top 25 poll, and is highlighted by three early season Top 25 matchups: #6 Washington vs. #9 Auburn (September 1, 3:30p), #8 Miami vs. #25 LSU (September 2, 7:30p) and #20 Virginia Tech at #19 Florida State (September 3, 8p). 
Celebrating Media’s Emerging Talent
This unique awards program honors stand-out performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, sports, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments.


Philips Arena in Atlanta is being renamed after State Farm locked in a deal to snag naming rights to the venue, now called State Farm Arena. The venue is expected to reopen in October as the Hawks celebrate their 50th year in Atlanta. Reports state that the price tag for the arena name change hovered around $200 million.
This year’s College Colors Day is slated to take place on Aug. 31, when more than 195 million college fans nationwide to unleash their colors by wearing gear to support their favorite school. The annual holiday, created by IMG College Licensing (IMGCL), sees fans rep their college colors and share photos and video on social media using the hashtag #CollegeColorsDay. Fans can also visit www.CollegeColorsDay.com for 30% cash back on new collegiate merchandise and can also use the website to enter for the chance to win a variety of prizes.
Meanwhile, ESPN kicked off Everything Matters, the inaugural spot in a fan-first campaign that is part of the ongoing “Who’s In?” effort. Schools represented in the initial kickoff spot include: Alabama, Georgia, Oklahoma, Michigan, Penn State, Ohio State, USC, Texas, Washington. Notre Dame, Clemson, Texas A&M, UCF and Miami. The campaign will run across ESPN and ABC platforms during the college football season, with new spots in rotation as the season progresses.
Sept. 9 sees Buffalo Wild Wings unveil a new partnership with DraftKings for a custom game that will be exclusively available in all Buffalo Wild Wings restaurants this 2018 football season in addition to a new advertising campaign, titled “Escape to Football”. Blazin’ Fantasy Football will be available on mobile through the Blazin’ Rewards App, and made exclusively available to guests at Buffalo Wild Wings restaurants, offering multiple chances to win prizes such as free wings for a year, Buffalo Wild Wings Gift Cards, Blazin’ Reward Points, and more. There will be a total of 600 weekly winners.
The U.S. golf industry is launching the #inviteHER campaign for current golfers to encourage the women in their lives to start playing. Powered by the LPGA Women’s Network and WE ARE GOLF’s Women’s Task Force, golfers – men and women alike – are encouraged to bring friends, colleagues and family to join them on the course through online resources and social media assets. “The appetite for golf is at a historic level with a latent demand of 38 million Americans,” says Steve Mona, CEO of World Golf Foundation, administrator of WE ARE GOLF. “Last year, 35 percent of the game’s 2.6 million new players were female and we are confident #inviteHER is a huge step in the right direction to continue increasing this number while making the game more inclusive.”

Monumental Sports & Entertainment reached a multi-year extension with Lexus, which includes retaining the full naming rights of the suite level at Capital One Arena, home of the 2018 Stanley Cup Champion Washington Capitals and Washington Wizards, and the Lexus Parking Garage. In addition, Lexus will remain an official vehicle of Capital One Arena.

FanDuel Group and global publishing platform Minute Media announced the launch of The Duel, a fan-generated digital platform focused on fantasy sports and sports betting news and information. The partnership will, according to the announcement, “blend together authentic, fan-fueled editorial content alongside expert-led video and audio programming for the growing segment of fantasy sports and betting fanatics” and serve as a hub for the most popular fantasy sports, betting, and sports entertainment content across NFL, NBA, MLB, NCAAF, NCAAB, and PGA. The platform will also feature expert audio and video content from popular FanDuel personalities including JJ Zachariason, Jim Sannes, and Brandon Gdula.
Facebook Watch is going global, announcing that the platform will now be available everywhere. The company reports that every month, more than 50 million people in the US come to watch videos for at least a minute in Watch — and total time spent watching videos in Watch has increased by 14X since the start of 2018. In addition, the company is launching its Ad Breaks product in more countries around the world, starting with the UK, Ireland, Australia, and New Zealand.

In this week’s edition of Cynopsis Esports
  • Stadium makes esports pact with ESP Gaming
  • ESL Pro League locks in season eight CS:GO plans
  • Golden Guardians get Fathead treatment
  • Toyota’s Thailand maneuver
  • Riot makes a vow
  • LoL’s LA Lane

Primetime at the US Open on ESPN2 at 7p.
November 9th, 2018 | ThreeSixty, NYC
Save the date for the 6th Annual Cynopsis Digital Model D & It List Awards. Join in on the action as digital’s best and brightest honor those who have excelled in digital content, marketing, advertising and social media.
 **Finalists will be announced in mid-September**

ON THIS DAY in 1905: Ty Cobb of the Tigers makes his major league debut.
In the Know: Who is the last college football coach to win a national title in his first season (FBS level)? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Three teams from “Power 5” schools have never recorded a 10-win season in college football. Name two. Answer: Vanderbilt, Indiana and Iowa State. Kudos: Joe Isabella-WCBS-TV/NY; Tom Wetzel-MMSI/Warwick; Mike May-PHIT America/Wellington; Kevin McIntyre-Amayse Inc./Boston; Tom Moore-Kalt Productions/LA
Later – Chris
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

Silver Spring

Create workflows/procedures for submission of Salesforce orders req’d for all on-air content prior to transmission to the uplink facility. 3+ yrs exp working in Commercial Ops, Post Prod, or Cable TV Ops envir. Exp using SF, Broadway, or SIMS is pref’d.

Full info/apply HERE

JOB OPENING: SR RESEARCH ANALYST/CAA/LA: Support rsch team in efforts to provide internal/external clients meaningful analysis and presentations on prgrm performance using various Nielsen systems. Min 3 yrs working exp in a TV research det Syndication, Broadcast or Cable network experience pref’d. Full info/apply HERE (9/6)
JOB OPENING: DIGITAL AD SALES RESEARCH (ANALYTICS) MANAGER/Outdoor Sportsman Group/Denver/Chicago/NYC: Any one location. Experience leveraging a DMP to drive ad sales for our digital properties Min 1-3 yrs progressively resp exp dig. rsrch, dig. ad sales, web analytics or other new media rsrch. Full info/apply HERE (9/6)
JOB OPENING: TV PLANNER/BUYER/Blue Plate Media/Summit NJ: Prepare/execute/steward media plans & revisions. Negotiate ntwk buys on upfront & scatter. Agency exp a must. 2-4 yrs’ exp in active TV plan’g/buying on nat’l level. FT/Flex. Full info HERE Res w/salary hist to info@blueplatemedia.net, Reference Cyn (9/6)

CONTENT MANAGEMENT COORDINATOR/TV ONE/Silver Spring: Create workflows/procedures for submission of Salesforce orders req’d for all on-air content prior to transmission to the uplink facility. 3+ yrs exp working in Commercial Ops, Post Prod, or Cable TV Ops envir. Exp using SF, Broadway, or SIMS is pref’d. Full info/apply HERE (9/6)

JOB OPENING: MGR, NON-SCRIPTED DEVELOPMENT/JUMA ENTERTAINMENT/Bucks County PA: Exc opp for show dvlpr who wants to help grow co while in trenches of show. Support dvlpmnt team. Mult yrs exp non-scripted rsrch, casting, & writing req’d. Strong editing skills a+. 3+ yrs exp unscripted TV dvlpmnt &/or prod. Full info/apply HERE (9/5)

P/T DIRECTOR, CLIENT SOLUTIONS/The Weather Channel/NYC: This is a job share, resp for the pre-sell function (strategy/execution) for AdSales Mktg team. Work closely w/prgrmng to identify opps for ad sales client sponsorships/partnerships/integration. 5+ yrs exp ind or similar role. Full info/apply HERE (9/5)

JOB OPENING: MARKETING ASSOCIATE/The Weather Channel/NYC: Help grow existing/new bus across our newly expanded portfolio through organizing client events and writing sales proposals. Also propose, plan & execute annual branded premium & client mailer strategy. BA deg 2-3 yrs exp similar role. Full info/apply HERE (9/5)

JOB OPENING: STRATEGIC SALES PLANNER/ACCOUNT MGR/MIRRIAD/NYC: Act as main connection for all bus. groups for US commercial sales/operations teams, supporting revenue generation & activation. 3+ yrs acct mngmnt exp across Dig/TV buying/plan’g & inv mngmnt. Good understanding of video ad ecosystem. Full info HERE Resume to: matthew.angus@mirriad.com (8/31)

JOB OPENING: PRODUCER/Spectrum News/Columbus OH: Produce assigned newscasts/news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. BA Deg broadcast journalism. 3 yrs TV news exp. Strong brdcst news writing ability. Full info/apply HERE (8/31)

JOB OPENING: PRODUCER/Spectrum News/MILWAUKEE WI: Resp for producing content for assigned shows/newscast. Participate in coord coverage of major stories, featured, breaking news & specials. Strong broadcast news writing ability. BA Deg broadcast journalism/communications. 3 yrs TV news exp. Full info/apply HERE (8/31)

JOB OPENING: ASSISTANT NEWS DIRECTOR/Spectrum Networks/Milwaukee WI: Resp for assisting the News Dir in overall plan’g, dvlpmnt & prod of all news programming, and providing day-to-day management of the newsroom. BA deg brdcst journalism & 8-10 yrs mngmnt exp (5+ yrs @affiliate) Full info/apply HERE (8/31)
{{my.social icons}} View in web browser 

This message was sent to {{lead.Email Address}}

To ensure delivery to your inbox, add us to your address book.

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy
Update My Preferences | Unsubscribe


Related Stories

04/18/19: NBCUniversal says let the (2028) Games begin!; Crime pays for ID; Mike Myers gets creative for Netflix

A CYNOPSIS MESSAGE FROM UNIVISION A CYNOPSIS MESSAGE FROM UNIVISION COMMUNICATIONS     AMERICA’S HISPANIC SUPERBRAND IS YOUR GATEWAY TO GROWTH   Only Univision gives you the total picture for your marketing plan: YOUNGER AUDIENCES , MORE LIVE VIEWING and 13 MILLION CONSUMERS not reached by English-language broadcast. Visit Univision.net/Upfront to learn more. […]

04/18/19: NBC breaks ground for 2028; Networks line up NFL slate; LeBron James gets in ring with DAZN

CynopsisSports Good morning. It’s Thursday April 18, 2019 and this is your first early morning Sports briefing.  NBCUniversal and LA 2028 established a partnership that will include media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. The deal, which marks the first of its kind […]

Xandr’s Rick Welday Addresses the Future of Addressable

By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]

MRC and CMAC Announce a Joint Measurement Agenda in China

The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China.  After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]