08/12/19: Cynopsis Media Tech Update

 

Cynopsis MEDIA TECH UPDATE
Good morning. It’s Monday, August 12, 2019 and this is your first Media Tech Update. Join us every Monday morning!
 

IN THE NEWS
 
Comcast Spotlight announced the launch of an attribution solution aimed at bringing greater accountability to local TV advertising. Instant IMPACT, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity. “As we move toward a more data-driven, audience-based approach to TV buying, connecting the purchase funnel has become an increasingly important priority for advertisers,” said Andrea Zapata, VP, Research and Insights, Comcast Spotlight. “At the local level, however, measuring lower funnel activity has always been a challenge due to much lower sample sizes compared to national campaigns. Instant IMPACT allows us to move past this hurdle and helps bridge the gap between TV exposure and business outcomes.”
 
Odaseva, the cloud data protection, compliance and operations platform for enterprises running Salesforce as a business-critical application, announced the availability of its Full Sandbox Anonymization application. The new data app allows Odaseva users to anonymize all personal data in Salesforce Sandbox environments with one click. “Any company that is safeguarding private customer data in Salesforce Production but fails to anonymize their Salesforce Sandbox data is pretty much locking the door but leaving the window open,” said Sovan Bin, CEO and founder of Odaseva. “Even though the data has not gone into production and might still be residing in the test environment, personal data can still be accessed by unauthorized technical or personnel teams.”
 
Altice USA unveiled Altice Amplify, a high fidelity home speaker. The sound system features Devialet’s sound technologies, and includes Amazon Alexa Built-In for voice control of smart devices, music playback. Altice Amplify is compatible with all TV systems and offers hands-free  voice control of the Altice One entertainment and connectivity platform. “Altice Amplify brings audio back to the forefront of consumers’ living rooms, taking entertainment to new auditory heights with unparalleled sound while providing simple and seamless control of the connected home,” said Hakim Boubazine, Co-President and Chief Operating Officer, Altice USA.
 
Google is making it easier to find and listen to podcasts. The internet giant is now providing podcast episodes in search results based on analysis of the topics in a given show, and will also let users play back the podcast directly from the results page. According to Google, its index spans over 2 million podcasts across the web. Now, when searching for a podcast about a topic on Google, it will show users playable episodes in search results alongside webpages, news, images and videos.
 
A CYNOPSIS MESSAGE
SALARY SURVEY 2019
 
Serving our community is extremely important to us… help us provide you and your industry colleagues with a trusted benchmark for salaries & benefits among TV and digital media professionals. Once the report is published, you’ll receive access first. Also, everyone who takes the survey will be entered to win a $100 Amazon gift card. That’s what we call a win-win!
 
Our survey is short and won’t take more than 4mins:  https://www.surveymonkey.com/r/CTM2CXN
 
Facebook is diving into the subscription VOD waters, albeit as an aggregator and reseller. The company is launching a small-scale test to sell subscription VOD services directly to users. Initially, these subscriptions will be available for four services, the BBC and ITV’s BritBoxCollegeHumor’s DropoutMotorTrend App and Tastemade Plus, and only in the U.S. Look for them to roll out over the next few weeks.
 
Comscore announced that social media analytics solution ListenFirst will provide measurement for Comscore’s Branded Content service. “In today’s advertising landscape, brand integrations and sponsorships are taking a larger and larger part of the media budget. We’re seeing strong demand for ever-more-sophisticated performance measurement, regardless of content type or platform. Social has become an integral part of these content campaigns and clients are demanding consistent, holistic measurement across all aspects of the integration or sponsorship,” said Gary Warech, SVP, Comscore Branded Content. “By partnering with ListenFirst, Comscore provides advertisers with a complete view of a brand’s involvement within content across TV, Digital and Social.”
 
Google Ad Manager and AdMob now support app-ads.txt, an extension of IABTech Lab’s ads.txt, aimed at preventing fraud for app publishers. Starting August 27, Google said Ad Manager and AdBlock will block ad serving of unauthorized in-app inventory for publishers with app-ads.txt files implemented.
 
Verance Corporation, a provider of standards-based watermarking, announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices. The support for Project OAR extends Aspect’s existing support for ATSC watermarking standards.
 
Dreamscape, a VR startup backed by AMC, is opening its second space, in a Dallas mall on August 15. Dreamscape and AMC partnered in 2017 to open a total of six VR centers. Additional locations are being mapped in Columbus, Ohio and the New York/New Jersey metro area.
 
Lotame announced the launch of the Lotame TV, aimed at enabling advertisers to connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners. As part of its unstacked rollout, Lotame connects and matches TV + digital data, including ACR, OTT, website, app, and CRM data, to over 4 billion web, mobile, and OTT IDs, builds TV + digital audiences that can be activated across channels, and helps analyze how these audiences are performing in digital campaigns. The Lotame TV solutions suite is comprised of four products: Lotame TV Connect, Lotame TV LAB, Lotame TV Analytics, and Lotame TV Data Exchange. 
 
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Check out more jobs in Cynopsis Classifieds »
Job of the day
MGR, RECRUITING
A+E
NY
Manage the day-to-day recruitment function for a defined set of clients to identify, acquire, assess and hire candidates to fill roles required to meet company business goals. 5+ yrs hands-on recruiting exp, preferably within a media environment; strong HR network of recruiters  
Full info HERE


SR DIRECTOR, IT OPERATIONS >>
GSN/Santa Monica: 
10+ yrs. Lead & manage infrastructure & applications teams. Active Directory, Azure, VMWare, AWS, SQL Server, Citrix, Telephony, storage, networking. OS: Server 2012, 2016, Windows 10, Mac OS. Manage SOX-404 audits. This is a hands-on technical position. Full info HERE (8/23)

SPECIALIST, AFFILIATE OPERATIONS >>
MLB/Secaucus NJ: 
Spearhead affil tech/operational efforts (incl launch authorizations, blackout implementation, VOD & TV Everywhere +) for MLB & NHL Networks. Able to work w/prod, engineering & brdcst depts; Min4-6 yrs exp cable affil sales & mktg, sports media, &/or media ops req’d. Full info HERE (8/23)
 
MGR, RECRUITING >>
A+E/NY: Manage the day-to-day recruitment function for a defined set of clients to identify, acquire, assess and hire candidates to fill roles required to meet company business goals. 5+ yrs hands-on recruiting exp, preferably within a media environment; strong HR network of recruiters  Full info HERE (8/23)


CHIEF OPERATING OFFICER >>
PointsBet/Denver: 
Exceptional candidate with broad, hands-on operational skills to lead our US company through our next stage of growth. Min 10+ yrs of operational exp; proven operational success in gaming, sports or technology sectors a +. Strong written/comm skills. Full info 
HERE (8/22)

 
DIRECTOR, OTT ADVERTISING STRATEGY >>
NBCU/NYC: 
Work w/Business Operations & Strategy group & impact new rev generation across the NBCU portfolio by identifying growth opps; 8 yrs work exp; this could incl professional services (e.g., consulting, investment banking) or media exp at a large network/publisher/agency. Full info HERE (8/22)

SR ANALYST, AD SALES STRATEGY >>
NBCU/NYC:
 Design/execute strategic sales initiatives in the NBCU Digital Partnerships team along w/the wider Ad Sales org. Min 2 yrs exp @ either a leading investment bank, mngmnt consulting firm or in strategy/finance role at a major TMT corp. Full info HERE (8/22)


ACCOUNT EXECUTIVE >>
Trifecta Entertainment/NYC:
 Dynamic individual to focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/syndication, national cable, broadcast ad sales or media buying background req’d. Full info 
HERE (8/21)

 
PRODUCER/SHOOTER/EDITOR >>
Overtime/NYC: Applicants should have a min of 2 yrs filming  doc and/or reality content. Exp functioning as a one-person-band is  mandatory since it will be a standard part of the job. Full info HERE (8/21)


CONSUMER INSIGHTS MGR >>
Gamut – Cox Media/NYC:
 Lead data-driven rsrch projects that align w/sales objectives & client needs. Thru analysis of mult rsrch sources, he/she will support the media ad sales team to consult clients on their ad strategies. 6-9 yrs of exp in a rsrch or insights role at a media agency. Full info 
HERE (8/20)

MEDIA INSIGHTS ANALYST >>
Gamut – Cox Media/NYC:
 Perform data runs & analysis through the use of multiple rsrch sources to support the media ad sales team & consult clients on their media plans. 1+ yr exp in a rsrch or insights role at a media agency, brdcst/dig co., or media rep firm. Full info HERE (8/20)

MGR, AD SALES MARKETING >>
Gamut – Cox Media/NYC:
 Lead planning/execution of multi-channel mktg strategies designed to drive ad sales revenue for the co. Must possess a demonstrated ability to comm & collaborate with all levels of the org; 5+ yrs of exp in Ad Sales Marketing at a Media, Brdcst or Ent co. pref’d  Full info HERE (8/20)

DIGITAL ACCOUNT EXECUTIVE >>
AMI Entertainment Group/NYC: 
Secure digital advertising from a diverse list of Entertainment, CPG, Beauty, Fashion and misc.  Strong knwldg NY based digital advertising mkt. 2+yrs of exp selling online advertising; recent online sales req’d. Full info/apply HERE (8/20)


DIRECTOR, BUSINESS STRATEGY >>
FX/LA:
 Work cross-functionally w/FX leadership team, while also being resp for creating models, performing analyses around talent term deals, orig prgrmng costs, back-end profit participations, ancillary rev streams, content windowing & AdHoc projects. 5+ yrs relevant exp. MBA req’d. Full info 
HERE  (8/17)

 
BUSINESS ANALYST, INT’L & DIGITAL SOLUTIONS >> 
A+E/NY: 
Analyze existing business processes & systems functionality; propose new or updated solutions to changing business needs; be an active member of Technology Team. 5+ yrs exp working w/applications & technology solutions that are vendor supported, strong analytical skills, project mgmt exp, detailed oriented, strong communication skills, exp w/HTML, CSS or WordPress preferred. Apply HERE (8/17)


Sales Planner, Direct Response >>
Hallmark/NYC: 
This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Apply HERE (8/16)


DIRECTOR of SALES, USA >>
NHNZ: Generate and maximize sales for NHNZ in the USA through proactive, business orientated, results driven client management. Self-starter with a clear creative vision and an understanding of all things TV. Full info 
HERE (8/15)

DIRECTOR, PRICING & PLANNING >>
Fuse Media/NYC:
 Play a critical role in the design, development, planning & execution of our comprehensive product & services pricing strategy. 10+ yrs ad sales exp w/strong understanding of pricing a variety of inventory, within the NY mktt (Nati’l Broadcast/Cable ntwrk) Full info HERE (8/15)

SALES ASSISTANT >>
REELZ/NY: Responsible for providing service to clients on a daily basis, maintaining sales orders and supporting Account Executives and the Management team. BA/BS & Wide Orbit experience preferred. Full info/apply HERE (8/15)

DIRECTOR OF TEAM SALES >>
Momentous/Remote: Responsible for building relationships with professional teams, colleges and universities, coaches, trainers and dietitians to sell our products on a long-term basis. 3+ yrs of team sales exp, preferably in food or supplements. Full info/apply 
HERE (8/15)

AD SALES ANALYST >>
Discovery Inc/NYC:
 seeking numbers whiz to learn & leverage rsrch resources to provide data-driven intel for ad sales/mkting initiatives on media rsrch team. Utilize data systems & translate info into digestible presentations. 1-2 yrs media exp. Full info HERE (8/15)

CORPORATE COMMUNICATIONS COORDINATOR >>
BECK Media/Santa Monica CA:
 Seeking a team member with 2-4 years of corporate communications experience, strong writing chops, deep interest in the business of sports and sponsorship/ strategic partnership experience. For more information apply here (8/15)


MANAGER, AD SALES INSIGHTS, PRIMARY, TARGETING & ATTRIBUTION RESEARCH >> 
Turner Sports/NYC: 
Run custom primary research projects for Turner Sports Ad Sales, including ad effectiveness, ROI studies, audience targeting and attribution, from design to final presentation of results to both internal and external clients. Full info/apply 
HERE (8/14)

 
MGR, CAMPAIGN REPORTING & ANALYSIS >>
Viacom/NYC: Resp for media campaign reporting, data aggregation & analysis for performance mktg initiatives. 3-5 yrs exp digital mktg & analytics role on either in-house/client side or at a media or dig. agency w/exp in programmatic & social measurement. Full info 
HERE (8/14)
 
MGR, MULTI-PLATFORM MEASURMENT & ANALYTICS >>
Viacom/NYC: 
Develop/produce regular & ad-hoc reporting, providing various corp  stakeholders w/an understanding of how Viacom’s brand portfolio is consumed by distributor and platform.3-5 yrs of exp in TV /video audience research. Full info 
HERE (8/14)
 

DIGITAL STRATEGIST >>
Octagon/Stamford CT: 
Resp for developing and executing investment recommendations for our clients and generating social and digital first marketing campaigns and strategies tailored to specific business objectives. BA deg related field or min 3+ yrs exp in digital/social strategy. Full info 
HERE (8/13)


EXECUTIVE PRODUCER, MORNINGS WITH MARIA
 
>>
Fox Business Network/NYC: 
Responsible for overseeing content for a three-hour morning cable television news program. 8+ years’ experience producing at a local station or News network, Full info HERE (8/13)
 
DIRECTOR, AD SALES >>
The Weather Channel and Entertainment Studios/Chicago: 
responsible for generating ad revenue for the Midwest and Detroit Region and achieving target goals. Serve as primary lead with Midwestern Region agency and client relationships. 10 yrs of relevant exp with demonstrated achievements. Full info HERE (8/13)


VP, BRAND MARKETING >> 
POINTS BET/Jersey City NJ: Join a growing & fact-paced team in need of VP w/huge hunger & passion for sports knowledge to create, implement, and innovate impactful brand campaigns across advertising, content, PR & more. 7-10 years of consumer brand marketing, sports exp  a huge +   Full info
 HERE (8/13)

 

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