Manchester United announced a multi-year global partnership with MoPlay, a new mobile betting and gaming brand. The deal will see the two brands create exclusive collaborative content for fans, as well as engage in innovative co-branded activations around the world. “MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience,” said Manchester United Group Managing Director Richard Arnold. “They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”
Speaking of betting, DraftKings announced the launch of DraftKings Sportsbook, becoming the first company to offer legal online and mobile sports betting in New Jersey. DraftKings leveraged its “best-in-class technology, advantageous positioning and extensive knowledge across sports to bring their Sportsbook product to market just a couple months after officially filing for a sports betting license with the New Jersey Division of Gaming Enforcement.” “I am excited to begin this new chapter in our story by officially launching what I believe to be the most innovative, mobile sports betting product in the U.S.,” said Jason Robins, CEO and co-founder of DraftKings. “We have put immense thought and significant resources behind the development of DraftKings Sportsbook and I’m confident that sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling.”
NBC Sports Gold has launched a “Premier League Pass” for commercial use for the first time. The offering is available to purchase for $199. In addition, NBC Sports Gold has added two new features to “Premier League Pass” — Gold Premier League Mosaic and Goal Rush. Gold Premier League Mosaicis a multi-match stream featuring all concurrent live matches on NBC Sports Gold on Saturday at 10a, while Goal Rush is a RedZone-like program with live look-ins on the best action from all five Premier League matches in that Saturday 10a window.
CBS Sports HQ launched its daily fantasy football programming for 2018 with Fantasy Football today. Joining CBS Sports HQ each day starting at noon, CBS Sports fantasy experts Jamey Eisenberg, Dave Richard, Heath Cummings and various CBS Sports guests will cover fantasy football and give fantasy players the advice they need to manage a winning team. Once the 2018 season starts, fantasy football updates and advice will also be streamed from 5-6p daily on CBS Sports HQ and CBS Sports social channels.
In a move to expand its social footprint and further connect with its young male audiences, Bellator MMA partnered with Instagram TV to make its big announcement for its Welterweight Grand Prix on DAZN match-ups. Bellator is among the first sports leagues to utilize Instagram TV to make a major announcement with Bellator VP of Digital, Eric Burak, creating an original short-form video for IGTV to reveal the brackets.
Electronic Arts, the NFL and ESPN are going big, announcing the launch of the Madden NFL19 Championship Series. Serving as the largest competition in title history, ESPN will telecast the tournaments across its family of networks with all 32 NFL teams locked in to take part. Competition kicks-off today as the Madden NFL 19 Hall of Fame Edition launches on Xbox One and the PlayStation 4. The new MCS beefs up the number of tournaments by 60% with more to be added throughout the season, with the rise of live event qualification spots spearheaded by the 500-plus entry Madden NFL 19 Classic format, an extended season with competition occurring now through late spring 2019 and the showpiece Super Bowl LIII-timed Madden NFL 19 Club Championship with the $700,000 prize pool. Additionally, Madden NFL 19 gameplay enhancements like the all-new Real Player Motion system ensures the on-screen competitors move and behave like NFL athletes in how they tackle, block, run and cut — increasing the game’s authenticity.
ESL is making changes to its executive team, announcing a new, dual leadership approach at CEO level and a new COO. Ralf Reichert, the Founder and CEO of ESL, will now share the CEO position with David Neichel as Co-CEO. The dual leadership allows Ralf to focus on the ESL vision and strategy while David Neichel, who joined ESL in 2017 as COO, will continue to drive product delivery for fans, manage key revenue streams, develop departments and talent within the organization, and strengthen the global footprint of ESL. Meanwhile, Krzysztof Pikiewicz is being promoted from Senior Vice President of Esports Services to Chief Operating Officer.
Cynopsis, Chief Marketer, Event Marketer and parent company Access Intelligence, announced a partnership with Esports Arena Las Vegas at Luxor Hotel and Casino to produce the inaugural Tempest Esports Business Awards gala, a first-of-its-kind awards program to celebrate the esports industry’s most innovative companies and executives, with categories that span production, marketing, talent and technology. The Tempest Esports Business Awards will be judged by high-profile members of the esports community with winners announced live on stage on Oct. 2 as part of the Esports Business Summit and showcased across digital channels reaching over 300,000 key esports and marketing executives.
Hard Knocks: Training Camp with the Cleveland Browns on HBO at 10p.