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07.30.14 Good morning. It’s Wednesday, July 30, 2014, and this is your first early morning digital briefing.
Twitter reported $312.2 million Q2 earnings yesterday, 81 percent of which came from mobile ad revenue – a big jump over the $283 million predicted by analysts. The social network also reached 271 million users as of June 30, which is a 6.3 percent increase from last year.
NEW PROGRAMMING + DEALS
AOL’s new series that goes behind-the-scenes of YouTube’s biggest stars, Follow Me, premiered yesterday. The first two episodes available now, feature Brittani Louise Taylor and web boy band sensation Our 2nd Life. New episodes will be released every Tuesday.
Dailymotion and Raindance Web Fest are holding a contest to find the next indie web series. Filmmakers can submit five-minute pilots for a potential series, and the winner will receive more than $4,000 to produce the show. The winning series will be featured on Dailymotion’s social media platforms and home page. Raindance Web Fest takes place on Sept. 27-28 in London.
Pluto.TV launched a new channel dedicated to James Brown in time for the Brian Grazer/Mick Jagger-produced biopic release, Get On Up, on Friday. The online platform will stream Shout! Factory’s I Got The Feelin’-James Brown in the ‘60s starting Aug. 1 at noon ET until Aug. 10.
America’s Got Talent fans can now vote for their favorite contestant through searching for the title or “AGT” on Google. The search will result in a window where viewers can cast votes up to ten times while the polls are open. They will also have the ability to vote through phones, NBC.com and Facebook. And sponsor Snapple plays hero – starting tonight, viewers can search Snapple Save or America’s Got Talent to vote for the act they want to stick around.
The 24-year-old Swede Felix Kjellberg is breaking records again with his gaming video channel PewDiePie; surpassing 29 million subscribers this week. PDP had 350 million views in the month of June, which is 13 percent more than the month before. Tubefilter reports the channel ads subscribers at a rate of 28,571 per day, 1,190 per hour, 19 per minute and one new sub every three seconds. Wow!
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
Apple TV made two new additions yesterday: a CNBC channel with live broadcasts and an on-demand app from FOX NOW. Those who own the device must authenticate their pay-TV provider to access the new channel’s content. Apple recently reported $1 billion in media sales through the OTT box.
A CYNOPSIS MESSAGE
Cynopsis Digital Video Forum
August 6, 2014 | StumbleUpon HQ | San Francisco, CA Learn about the latest in strategic digital marketing, viewer engagement and cross-platform media planning and placement in this shifting landscape. Discover where the revenue potential truly lies and how brands are reaching consumers.
Sponsorship: Mike Farina, 203-218-6480 | Registration: Pete Romas, 203-899-8483
Thank you to our Gold Sponsor – Sizmek
AT+T Adworks expanded its audience-targeting platform, TV Blueprint, with two new data sources to enhance national TV media planning. The data will come from anonymous AT+T mobile subscriber data as device type and data usage levels, and from the u-verse TV set-top box viewership data for single-person households. TV Blueprint reaches up to 50 million homes in the U.S. “Advertisers are looking for better and more efficient ways of targeting their TV audiences,” Mike Welch, president, AT&T AdWorks, tells Cynopsis. “Our exclusive single-person HH set-top box data and mobile subscriber data overlays allow our advertisers additional targeting capabilities that help them better reach their audience and cut waste in their TV media plans.”
5 MINUTES WITH…
Cynopsis sat down with LiveRail Senior Vice President, Client Services Vijay Balan to discuss digital advertising from standardization to mobile ads. He will participate in next week’s Cynopsis Digital’s Video Forum in San Francisco on Aug. 6 as part of The Million Dollar Question: How to Advertise and Monetize panel. Join us in San Fran by registering here.
What digital trend is most interesting to you right now?
Mobile advertising. People are consuming more content online, conducting more transactions online, and turning to their PC as a last resort. While this shift is not necessarily new for the U.S., emerging regions like Latin America are increasingly leapfrogging traditional mediums and going straight to mobile.
Digital video advertising is expected to hit $6 billion this year – what’s one major problem still challenges this medium when it comes to the bottom line?
Finding the right audience for your brand continues to be a complex task. Viewers’ expectations are high and they expect to see relevant ads delivered seamlessly. The challenge for the industry is to aggregate data from an extremely fragmented audience and then leverage that data in execution. There’s a lot of work to be done, but I expect we’ll see a lot of improvements over the next few years.
Do you see a standard for monetization for digital video coming about in the near future, or will it be about customization?
The short answer is no. I don’t foresee a standard for monetization of digital video emerging because you can’t think of it as an isolated entity. You have to consider the way media is being transacted today, with different sales channels addressing different portions of inventory. A lot of time is spent talking about programmatic. It often gets lumped into the same bucket as buying RTB on exchanges. Programmatic is about bringing efficiency into sales and operations; targeting audiences and placements to extract the most value out of a budget. I think the focus should be less on standardization and more on how technology can be utilized to make transactions more effective and efficient.
What industry innovator would you love to take a selfie with, and why?
Elon Musk, because he is basically the real-life version of [Ironman] Tony Stark!
Harvey Goldhersz was tapped for the newly created role of Chief Data Officer and CEO of Analytics at GroupM. Goldhersz had been North America CEO and Global Chief Operating Officer at the company’s MediaCom.
Rachel Smolkin, Managing Editor of Politico, has been named Executive Editor of Politics at CNN Digital, effective at the end of August.
A CYNOPSIS MESSAGE
Don’t forget to enter the
CYNOPSIS DIGITAL MODEL D AWARDS Entry Deadline: August 8th
Late Submissions: August 15th
Awards Event: November 13 (Grand Hyatt | NYC) Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.
DIGITAL SPOTLIGHT OF THE DAY
The 5-year-old leukemia survivor’s batman-themed wish that went viral earlier this year is now getting a documentary. Batkid Begins is the story of Miles Scott, who asked the Make-a-Wish Foundation to help him become the “real Batman,” which resulted in the charity turning San Francisco into the iconic city of Gotham for the day. The wish started a social media frenzy, and thousands of people showed up to cheer on Scott as he played the part in staged scenarios across the Bay Area. President Obama even created a Vine supporting Scott during the big day. Filmmaker Dana Nachman is currently raising $100K to finish the project, but released a teaser at Comic Con last weekend. Check it out at www.cynopsis.com/#video.
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JOB OPENING: PROMOTION COORD/iN DEMAND/NYC: Acquire, track & distribute promotional materials. Create logs. Bachelor’s Degree & 1 yr exp. Detail & follow-through essential. Apply: firstname.lastname@example.org (8/6) JOB OPENING: DISTRIBUTION LEAD/ASIA TV USA/NYC: Resp for dev P’ships w/MSOs, neg agrs, dev & mng renewals/delivery of all sub rev apply: email@example.com (8/6) JOB OPENING: ACT MGR AFFILIATE SALES/MLB NETWORK/SECAUCUS NJ: Mng corp and regional accts, devlp promo prog, maintn relationships w/mark/adsales contcts, heavy travel. Min 3 yrs exp in cable afflt sales/sports mktg. Resume to firstname.lastname@example.org (8/6) JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/Los Angeles: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (8/6) JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply. (8/6) JOB OPENING: SR ANALYST, SALES & M/NBCU/NYC: Produce reports for national ad sales and use syndicated research tools to effectively position the network in the marketplace. Apply HERE (8/5) JOB OPENING: DEVELOPMENT WHIZ: Network & prodco experience. Track record. For established NY prodco. Dir, VP or SVP levels considered. email@example.com (8/5) JOB OPENING: SR PRGRMMING RSCH MGR/Discovery Channel/LA: Talented rsrchr to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 4+ yrs TV rsrch. APPLY HERE (8/5) JOB OPENING: AD SALES COORD/TVONE/NY: Work w/AE & Planners.POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+ 2 yrs exp. Resumes: firstname.lastname@example.org (8/2) JOB OPENING: DESIGN DIR/TVONE/MD: Create, design & supervise creation of promo graphics & other assets for on-air, print & dig. Exp Adobe CS, incl: DreamW, Photo, Acrobat, InDesign & Illust; QuarkXPress, AftrEffects & Cine 4D. BA & 10+ yrs exp. Resumes: email@example.com (8/2) JOB OPENING: MEDIA PLANNING COORD (FREELANCE)/Nickelodeon/NYC: Handle daily sched of logs incl promotion, IDs, bumpers, etc.. BA deg in TV, Mktg or Media Studies. Det oriented & orgnzd a must. Apply here (8/1) JOB OPENING: COORDINATOR AD SALES MARKETING/HGTV/DIY: Support team to develop/produce promotions for networks & nat’l advertisers. Req: 4419 Loc: NYC More info here (8/1) JOB OPENING: CABLE TV PRODUCTION/Hartford, CT: For a new cable channel launch. Sr. Prod, Prog Producers, Segment Prod, Promo Prod, Field Prod, Avid Editors, Prod Assistants and more. Please send resume to: firstname.lastname@example.org (8/1) JOB OPENING: DIRECTOR, BUSINESS AFFAIR/NBC/Univ. City, CA: Handle business affairs issues for NBC programming. Un-scripted programming strongly desired. Job#16588BR APPLY HERE (7/31) JOB OPENING: SALES PLANNER/DISH MEDIA SALES/NYC: Resp for support to Nat’l Ad Sales team. Min 2 yrs Advrtsng Sales or media buying exp req’d. BA deg w/excellent written/comm skills. Strong analytical ability & media math knwlg. Apply HERE (7/31)
JOB OPENING: TV HOST OR HOME/DESIGN EXPERT to rep celebrity brand on Major Shopping channel/MID EAST COAST: Seasoned TV Host with interest in decor. freq travel to PHL area. Should be located w/in 2 hrs of West Chester, PA. Res/recent photo HERE (7/31) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com. SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at firstname.lastname@example.org
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