07.24.14 Good morning. It’s Thursday, July 24, 2014, and this is your first early morning digital briefing.
Facebook reported $2.91 billion in Q2 revenue during its earnings call yesterday, topping analysts’ $2.8 billion prediction. The results also showed a 61 percent increase in mobile advertising revenue and 62 percent in advertising revenue. The social network tops 1.32 billion monthly active users, up 14 percent from a year ago), and 1.07 billion mobile monthly active users – up 31 percent.
NEW PROGRAMMING + DEALS
Otter Media, the joint venture between The Chernin Group and AT&T, are close to purchasing YouTube multi-channel network Fullscreen for a whopping $200 to $300 million. Recode reports that if the deal goes through, Fullscreen’s CEO George Strompolos will continue to run the MCN. The Chernin Group and Comcast led a $30 million investment round in the company in 2013; Otter Media bought crafting video site Creativebug for $10 million last week.
Studio61, the MCN of German media giant ProSiebenSat. 1 Group, expanded its Hollywood-based channel project The Mansion (165,000 subs and more than eight million views) in a new alliance with multiple U.S. YouTube talent. The first American web star to appear on the channel will be Boogie2988 (1.9 million subs and nearly 237 million views). “In the true spirit of bringing together the global YouTube community, we have decided to broaden the scope of The Mansion,” Studio71 Managing Director Dr. Sebastian Weil said. “By opening our doors to popular YouTube talent in the U.S., we now have the opportunity to create mutually beneficial relationships with a diverse range of talent from both countries.” The Mansion will soon feature YT comic MissesVlog as well as gaming entertainers David Hain and Fabian Siegismund.
CBS Local Media acquired digital media company Eventful yesterday. Eventful provides recommendations on concerts, movie listings and local events to more than 21 million registered users. “By offering audiences comprehensive local information in one place, Eventful has amassed an engaged community that is passionate about finding experiences that match their lifestyle and personal tastes…this union is a terrific complement to our growing digital business,” CBS Local Media’s COO Anton Guitano said.
Save the date! On Thursday, November 13th Cynopsis will present the Digital Model D Awards at the Grand Hyatt in New York City. Early deadline to enter is August 8, and late deadline is August 15. Register here.
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Voice Arts™ Awards A Fresh New Industry Award Celebrating Creative Directors,
Producers, Copywriters, Voice Actors, Casting, Audio and more.
More Than 150 Exciting Categories. James Earl Jones to receive the Voice Arts™ Icon Award at the
Awards Gala on November 9th at the Museum of the Moving Image.
Join him in the winners’ circle by entering now. Entry Deadline is 8/24
All Rules & Registration Info: www.VoiceArts.org.
The PBS seven-part documentary on the Roosevelts will not only premiere on the network Sept. 14, but the 14-hour program will also be available in its entirety online. The Roosevelts: An Intimate History doc can be seen on PBS’s website, Roku, Apple TV and Xbox for two weeks following its TV broadcast.
Target premiered a YouTube video series this week called Best Year Ever. The 16 eps will feature a variation of YT royalty Todrick Hall, Anneorshine, Mikey Bolts and iHasCupquake with incoming designer Veronica Velencia in a Extreme Makeover: Home Edition style show. The complete set of eps will be available on Aug. 14 on Target’s YT channel.
NBA Digital’s coverage of Samsung NBA Summer League 2014 recorded double the audience growth across all platforms. NBA Mobile saw an 80 percent increase in visits, and more than 70 percent growth among video views from the prior year.
In more sports digital news: InterMedia Outdoors (IMO) and Sportsman Channel garnered more than 250 million page views in the past year (up 44 percent), with a monthly average of 3.1 million unique visitors, 22 million page views, and 42 percent of consumers visiting from mobile and tablet devices.
YuMe launched the global mobile and tablet video ad unit Ngage yesterday, aimed at brand marketers. The digital ad company also released results from the Applebee’s “Flavors of Southwest” campaign, which initially used the new platform: it led to 65,899 impressions, 79 percent video completion rate, 48 thousand engagements and five percent increase in sales. “By reaching them when they are already seeking relevant content, we are able to elevate the media experience and drive better brand results,” Applebee’s campaign partner, BPN, COO Don Morrison said.
YouTube is facing another setback on its expected music service, with its Product Manager Chris LaRosa departing Google. He worked at the tech giant since 2007.
CelebTV hired Debbie Goldberg as Vice President of Sales. Most recently, she was the Director of Brand Partnerships for YouTube’s DanceOn Network.
Tremor Video appointed Jay Baum to lead as the Vice President, Agency Business Development. Previously, Baum served as Executive Vice President and Director of National Video at Deutsch. Additionally, Kelly Hollis Brown was promoted to Vice President, National Automotive Sales and Anthony Flaccavento was promoted to Vice President, National Consumer packaged Goods Sales.
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Late Submissions: August 15th
Awards Event: November, 13 2014 (Grant Hyatt, NYC)
Click here to learn about the Awards program &enter online! Questions? Contact Pete Romas at 203-899-8483
DIGITAL SPOTLIGHT OF THE DAY
YouTube’s Rhett and Link (2,337,690 subs) teamed up with Choice Hotels for their #VacayGoneCrayCray campaign to produce the video, I’m On Vacation. The video takes a page from The Lonely Island crew (led by former SNL star Andy Samberg), as it follows the two dudes in sunglasses and muscle shirts while they partake in vacation activities that all go radically wrong. At the end of the video, they ask viewers to share their worst vacation stories for a contest to win a free trip. Rhett and Link are no newbies to brand videos: their last entry, I’m a Texterpert, was one of YT’s most-viewed branded videos of the month. Check out the latest from the duo at www.cynopsis.com/#video.
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Sponsorship: Mike Farina, 203-218-6480 | Registration: Pete Romas, 203-899-8483
Gold Sponsor: Sizmek
Making the Magic Happen: Meet The Content Creators
So Much Content, So Little Time: Media Goes Mobile
The Million Dollar Question: How to Advertise and Monetize
The Powers Behind Digital Video: The Viewing Experience August 6, 2014 | StumbleUpon Office | San Fran, CA | REGISTER NOW!.
See you tomorrow,
Jessica Reese @JMarieReese
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JOB OPENING: RESEARCH ANALYST/PLANNER/NBCU/NYC: The Research Analyst/Sales Planner is a liaison between the Station and Digital team to create customized sales, marketing, and digital research reports across digital platforms. Apply: HERE (7/25) JOB OPENING: DIRECTOR, RSRCH/NYC: Assist in dvlpmnt/mainte of strong client relationships. 7+ yrs of media /agency exp req’d w/5+ yrs of sprvsory exp. In-depth understanding of media research resources and capabilities. Full info/apply HERE (7/25) JOB OPENING: SUPERVISOR RSCH/NYC: Asst in dvlpmnt/maint of strong client relationships. 5-7 yrs exp media/ad agency, TV network, publisher, or mktg position. Strong knwlg Nielsen Npower/Ad Views/MRI/Comscore, Rentrak. Full info/apply: HERE (7/25) JOB OPENING: SR SCHEDULER/Science/MD: Energetic critical thinker to contribute in devel/executing scheduling strategies. Long-range planning, aud research. 2-3 yrs programming/scheduling exp, TV & Broadview exp preferred. APPLY HERE (7/25) JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/ATL: Promote Weather Channel live prog incl AMHQ w/Sam Champion, int comms. Skilled w/Cision, intranet, basic CMS. 3 yrs exp.Send resume to: firstname.lastname@example.org (7/25) JOB OPENING: MGR OF RIGHTS ACQUISITIONS/Tennis Channel/Santa Monica: Resp for prgrm acquisitions activities incl program identification, evaluation, negotiation, & acquisition. Min 3 yrs exp. email@example.com Subject line must: Mgr Rights Acquisitions (7/25) JOB OPENING: MGR SOCIAL MEDIA MKTG/NBC/Univ. City, CA: Manage the strategy and daily presence across social media platforms for NBC programming. www.nbcunicareers.com Job#16590BR (7/25) JOB OPENING: SR RESEARCH ANALYST/ESPN/CT: Resp for analyzing tv ratings for ESPN Deportes to assist with programming, production, sales and strategic planning. Proficiency in MS Office/Nielsen data req’d. Apply: firstname.lastname@example.org (7/25) JOB OPENING: VIDEO EDITOR/MOTION GRAPHIC ARTIST/DC: The American Enterprise Institute is looking for an integral member of the video team to help AEI create engaging video products for the web. Please submit an online application HERE (7/25) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com. SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: National TV show, Raw Travel TV has opening for 1 serious intern interested in learning hands on TV production 4 college credit. Submit HERE (7/30) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at firstname.lastname@example.org SITUATION WANTED: PM/Post Sup/Field Producer position wanted-NY. 20 years experience working at all the major entertainment companies from long form to promos. If you need someone to get it done, look no further. Email: email@example.com (7/25)
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