07/24/14: The Chernin Group and AT+T close to closing in on Fullscreen, Facebook reports $2.91 billion revenue, Target debuts YouTube series



CYNOPSISDIGITAL
07.24.14

Good morning. It’s Thursday, July 24, 2014, and this is your first early morning digital briefing.

Facebook reported $2.91 billion in Q2 revenue during its earnings call yesterday, topping analysts’ $2.8 billion prediction. The results also showed a 61 percent increase in mobile advertising revenue and 62 percent in advertising revenue. The social network tops 1.32 billion monthly active users, up 14 percent from a year ago), and 1.07 billion mobile monthly active users – up 31 percent.

 
 
NEW PROGRAMMING + DEALS

 
Otter Media, the joint venture between The Chernin Group and AT&T, are close to purchasing YouTube multi-channel network Fullscreen for a whopping $200 to $300 million. Recode reports that if the deal goes through, Fullscreen’s CEO George Strompolos will continue to run the MCN. The Chernin Group and Comcast led a $30 million investment round in the company in 2013; Otter Media bought crafting video site Creativebug for $10 million last week.
 
Studio61, the MCN of German media giant ProSiebenSat. 1 Group, expanded its Hollywood-based channel project The Mansion (165,000 subs and more than eight million views) in a new alliance with multiple U.S. YouTube talent. The first American web star to appear on the channel will be Boogie2988 (1.9 million subs and nearly 237 million views). “In the true spirit of bringing together the global YouTube community, we have decided to broaden the scope of The Mansion,” Studio71 Managing Director Dr. Sebastian Weil said. “By opening our doors to popular YouTube talent in the U.S., we now have the opportunity to create mutually beneficial relationships with a diverse range of talent from both countries.” The Mansion will soon feature YT comic MissesVlog as well as gaming entertainers David Hain and Fabian Siegismund.
 
CBS Local Media
acquired digital media company Eventful yesterday. Eventful provides recommendations on concerts, movie listings and local events to more than 21 million registered users. “By offering audiences comprehensive local information in one place, Eventful has amassed an engaged community that is passionate about finding experiences that match their lifestyle and personal tastes…this union is a terrific complement to our growing digital business,” CBS Local Media’s COO Anton Guitano said.
 
Save the date! On Thursday, November 13th Cynopsis will present the Digital Model D Awards at the Grand Hyatt in New York City. Early deadline to enter is August 8, and late deadline is August 15. Register here
 


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James Earl Jones to receive the Voice Arts™ Icon Award at the
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Join him in the winners’ circle by entering now. Entry Deadline is 8/24
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CONTENT MEDIA
 

The PBS seven-part documentary on the Roosevelts will not only premiere on the network Sept. 14, but the 14-hour program will also be available in its entirety online. The Roosevelts: An Intimate History doc can be seen on PBS’s website, Roku, Apple TV and Xbox for two weeks following its TV broadcast.
 
Target
premiered a YouTube video series this week called Best Year Ever. The 16 eps will feature a variation of YT royalty Todrick Hall, Anneorshine, Mikey Bolts and iHasCupquake with incoming designer Veronica Velencia in a Extreme Makeover: Home Edition style show. The complete set of eps will be available on Aug. 14 on Target’s YT channel.
 
NBA
Digital’s coverage of Samsung NBA Summer League 2014 recorded double the audience growth across all platforms. NBA Mobile saw an 80 percent increase in visits, and more than 70 percent growth among video views from the prior year.
 
In more sports digital news: InterMedia Outdoors (IMO) and Sportsman Channel garnered more than 250 million page views in the past year (up 44 percent), with a monthly average of 3.1 million unique visitors, 22 million page views, and 42 percent of consumers visiting from mobile and tablet devices.
 
 

AD PLATFORMS
 

YuMe launched the global mobile and tablet video ad unit Ngage yesterday, aimed at brand marketers. The digital ad company also released results from the Applebee’s “Flavors of Southwest” campaign, which initially used the new platform: it led to 65,899 impressions, 79 percent video completion rate, 48 thousand engagements and five percent increase in sales. “By reaching them when they are already seeking relevant content, we are able to elevate the media experience and drive better brand results,” Applebee’s campaign partner, BPN, COO Don Morrison said.

 
EXEC MOVES

 
YouTube is facing another setback on its expected music service, with its Product Manager Chris LaRosa departing Google. He worked at the tech giant since 2007.
 
CelebTV
hired Debbie Goldberg as Vice President of Sales. Most recently, she was the Director of Brand Partnerships for YouTube’s DanceOn Network.
 
Tremor Video appointed Jay Baum to lead as the Vice President, Agency Business Development. Previously, Baum served as Executive Vice President and Director of National Video at Deutsch. Additionally, Kelly Hollis Brown was promoted to Vice President, National Automotive Sales and Anthony Flaccavento was promoted to Vice President, National Consumer packaged Goods Sales.


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The Best in Online Video Content & Advertising

CYNOPSIS DIGITAL MODEL D AWARDS

Entry Deadline: August 8th
Late Submissions: August 15th
Awards Event: November, 13 2014 (Grant Hyatt, NYC)

Click here to learn about the Awards program & enter online!

Questions? Contact Pete Romas at 203-899-8483


 
 
DIGITAL SPOTLIGHT OF THE DAY

 
YouTube’s Rhett and Link (2,337,690 subs) teamed up with Choice Hotels for their #VacayGoneCrayCray campaign to produce the video, I’m On Vacation. The video takes a page from The Lonely Island crew (led by former SNL star Andy Samberg), as it follows the two dudes in sunglasses and muscle shirts while they partake in vacation activities that all go radically wrong. At the end of the video, they ask viewers to share their worst vacation stories for a contest to win a free trip. Rhett and Link are no newbies to brand videos: their last entry, I’m a Texterpert, was one of YT’s most-viewed branded videos of the month. Check out the latest from the duo at www.cynopsis.com/#video.


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Cynopsis Digital Video Forum
Sponsorship: Mike Farina, 203-218-6480 | Registration: Pete Romas, 203-899-8483
Gold Sponsor:
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Featured Sessions:
Making the Magic Happen: Meet The Content Creators
So Much Content, So Little Time: Media Goes Mobile
The Million Dollar Question: How to Advertise and Monetize
The Powers Behind Digital Video: The Viewing Experience

August 6, 2014 | StumbleUpon Office | San Fran, CA | REGISTER NOW!.



See you tomorrow,
Jessica Reese  @JMarieReese
07.24.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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