07/22/14: CBS Sports continues its ride with PBR; Johnny Manziel makes his mark on jersey sales; Facebook hits the NBA for sports role


Good morning. It’s Tuesday, July 22, 2014, and this is your first early morning Sports briefing. 

CBS Sports and the Professional Bull Riders entered a long-term agreement to keep CBS Sports and CBS Sports Network as the exclusive television home of the PBR on broadcast and cable. The partnership between the two companies began in 2012. The deal will see CBS Sports Network continue to provide exclusive coverage of the PBR’s Built Ford Tough World Finals from Las Vegas, the culmination of 50 total telecasts airing on CBS and CBS Sports Network throughout the year. Together, CBS Sports and CBS Sports Network will air more than 100 hours of original event coverage annually, which includes 14 broadcasts on CBS Sports. In addition, in 2015, CBS Sports will debut a new customized graphics package for PBR telecasts, to be used across both broadcast and cable.
“We are very pleased with our CBS partnership and excited that we will continue to be a part of the CBS Sports family,” said PBR Chairman and CEO Jim Haworth. “This new agreement represents the longest and strongest television deal in the PBR’s history. The commitment gives the PBR a solid foundation upon which to continue its growth of recent years and a home for our fans to turn to weekly for ‘the toughest sport on dirt.’”


NFL teams will nab a 20% rise in national television money this year, according to SBD, versus the 2013 season resulting in an additional $27 million. The hike comes as a result of the new TV deals that will kick in next month. According to the report, by 2016, each NFL team will bring in at least $181 million from national TV alone and once the Sunday Ticket deal is wrapped up, that total could surpass $200 million.

Meanwhile, NFL Media announced plans to offer comprehensive coverage of all 32 training and all 65 preseason games including a record 14 live games on NFL Network. Preseason matchups will begin with the 49ers/Ravens on Aug. 7 at 7:30p. NFL Network’s preseason coverage is presented by sponsors including Heineken, Mitsubishi and Toshiba.

SHOWTIME Sports announced plans to celebrate the 200th edition of ShoBox: The New Generation, and will showcase a four-fight telecast on Friday on SHOWTIME at 10p. The telecast will be supported by programming that includes the re-airing of the best ShoBox fights on a nightly basis on SHOWTIME Extreme, as well as compilation videos, digital content and more. In addition, SHOWTIME Sports is launching a micro site today that spotlights the best fighters to appear on the series.

It’s finally here. Join us on Aug. 19-20 for the Cynopsis Sports Business Summit, taking place at the NY Athletic Club. Don’t miss panels that include Evolution of a Franchise: Thursday Night Football featuring CBS Sports Chairman Sean McManus and NFL Media COO Brian Rolapp as they share the behind-the-scenes work that went into the groundbreaking deal and what we can expect in the year ahead. For more info and to register, click here. More speakers and details will be announced in the coming days.

ESPNU has slated the Top 25 College Football Games of 2013 that will be run through August with games No. 25 through No. 6 running weekdays at 7p and 10p through July 31. Game No. 5 will be televised on Aug. 1 and continuing through Aug. 3 with the top game. Fans can vote on the order of the top 5 games through a Sports Nation poll. Voting concludes Monday, July 31, and results will be announced that night on @ESPNCFB. 

Tennis Channel lined up coverage of the Mylan World TeamTennis match between the San Diego Aviators and the Texas Wild tonight at 10p from San Diego. , July 22 at 10 p.m. ET from the Valley View Casino Center in San Diego. World TeamTennis puts into play teams that consist of two men, two women and a coach. Team matches are five sets, with one set each of men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles.

MSG+ announced plans for Giants Training Camp, which opens today. The series, Giants Training Camp Live, Fueled by Hess will launch tonight at 6p and run weeknights following scheduled Giants training camp sessions and feature the Giants’ Bob Papa, Paul Dottino and MSG’s Mike Crispino as hosts, along with special expert analysts Carl Banks, Shaun O’Hara, Amani Toomer, Roman Oben, Howard Cross, and Jeff Feagles, as they recap the day’s activities.


Cynopsis Sports Women of Action
AUG. 19 | New York Athletic Club | 1-6:30 PM

A sampling of the powerful line-up of speakers:
Stephanie McMahon, Chief Brand Officer – WWE
Christine Driessen,
Laura Froelich, Head of Sports Development – Twitter
Val Ackerman,
Commissioner – Big East

View the complete list of speakers & register:
Thank you to our sponsor FOX SPORTS 1


The NFL revealed that Browns rookie Johnny Manziel now ranks in the top spot of NFL player jerseys sold on NFLShop.com. The quarterback is ahead of No. 2 Russell Wilson, with Colin Kaepernick, Peyton Manning and Richard Sherman rounding out the top five sellers. The Seahawks dominated the charts with 12th Fan, Marshawn Lynch and Earl Thomas III also in the top 20.

BitPay announced a partnership with Georgia Tech’s Athletic Association in a sponsorship brokered by IMG College that will cover Georgia Tech’s football and basketball programs as well as cultivate awareness to bitcoin within the college landscape. With the partnership, BitPay’s logo along with the bitcoin symbol will be on display in Bobby Dodd Stadium and the McCamish Pavilion through the 2014/2015 school year.

The National Hockey League released the 2014 NHL Sustainability Report, “the first document of its kind produced by a major sports league in North America” that showcases NHL Green and “highlights the numerous programs, benchmarks, and successes that have increased the overall sustainability of the League, Member Clubs, and their arenas.” The report disclosed the League’s carbon footprint  approximately 530,000 metric tons of greenhouse gas emissions per year spanning 182 game days, 1,230 regular-season games, over 60 playoff contests and nearly 2 million miles of team air travel per season. “At the NHL, we recognize that we have great responsibility for the way we conduct our business, and we are uniquely positioned to promote the environmental message,” said Commissioner Gary Bettman.  “Today, we join many of our business partners who have for years been documenting their emissions and making progress toward their own sustainability goals.”

The United States Golf Association and American Express established Play 9 Day for Wednesday to generate awareness and encourage golfers to fit a nine-hole round into their busy schedules, and make the game accessible to more people. A list of nine-hole courses can be found at usga.org/play9.


The Sun Belt Conference announced that ESPN3 will carry an additional 50 games from the conference on the digital network ESPN3 this season as well as coverage of the conference’s men’s and women’s soccer championships, volleyball, the 2015 softball championship and some basketball games. The deal will also see ESPN team with the school on the broadcast production of the Sun Belt’s events.


Big move for Facebook. The company has hired NBA Development League President Dan Reed as its head of global sports partnerships. Reed departs the NBA after more than a decade of service. “Dan’s exceptional business acumen and tireless work ethic have lifted the NBA Development League to new heights,” said NBA Deputy Commissioner Mark Tatum. “We thank Dan for his contributions to the NBA and look forward to working with him in his new role.”

The Association of Surfing Professionals International named Mark Noonan as its Chief Commercial Officer. Noonan will look to develop and staff the ASP’s new office in New York City which brings the ASP global network of offices to nine. Noonan joins from FocalSport, a sports marketing and media agency he founded and led since its inception in 2005. 


Orioles/Angels on regional channels at 10p.


Cynopsis Media Presents…
Cynopsis Sports Business Summit

August 20th  | New York Athletic Club
Early Bird Registration Ends: August 5th [REGISTER NOW]
Thank you to our sponsor FOX SPORTS 1

Hear speakers from: Bloomberg Sports, CBS Sports, CSE, Electronic Arts, Fanatics, FOX Sports, Group M, HBO Sports, IMG College, MLS Business Ventures, NBA, NBC Sports Group, Neulion, NFL Media, NHL, Omnigon, SiriusXM, Sporting News Media, Troika and more.

ON THIS DAY in 1993: Yankee Don Mattingly hits his 200th HR.

In The Know: What caused Don Mattingly’s pants to split on Seinfeld? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Yesterday’s Question: What song is Mike Tyson listening to when first seen in The Hangover? Answer: Phil Collins’ In the Air Tonight. Kudos: Teddy Coleman/Teddy Coleman Inc Prods/NY; Jay Goldstein-AdMore/NY; Evan Brachfeld-OMD Worldwide/NY; Eddie Hill-BET Networks/NY; Tim McGhee-MSP Sports/Summit; Juan Delgado-Telemundo/Hialeah; Chris Faulds-Bell Media Digital/Toronto; Matt Deprey-Discovery Communications/Silver Spring; Robert Teinowitz-Live Action Media/Chicago; Drew Nelson-Marketing Architects, Inc./Minneapolis; Suzy Shoup-Moroch/Dallas; Steve Hebel-Continental Television Sales/Chicago; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; Adam Deverell-Cox Reps/LA; Heather Riley-Pac-12 Networks/San Francisco; Miriam Aardahl-OMD/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.

Later — Chris
Chris Pursell for
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