07/21/15: Lorne Michaels’ film lands on Netflix July 30; Study: Brand video views increased 85% from last year; Eli Roth’s CryptTV hosts murder mystery on SnapChat



CYNOPSISDIGITAL
07.21.15

Good morning. It’s Tuesday July 21, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Netflix will premiere Staten Island Summer, the new film from Saturday Night Live’s Lorne Michaels, on July 30. The comedy includes plenty of SNL vets, including Cecily Strong, Bobby Moynihan, Fred Armisen, Will Forte and Kate McKinnon. Limited theatrical run begins this Friday.
 
YouTube enlisted video marketing company Pixability to evaluate the top 100 brands on the platform. The findings: branded video views of companies pulled from Inerbrand’s 2014 list increased 85 percent from just a year ago, to 40.1 billion views in June 2015 compared to 21.7 billion in June 2014. The brands also saw a spike in subscribers year-over-year, from 49 million to 72 million. The most successful brands posted a new vid every 18.5 minutes, and collected 16 million total comments.
 
Eli Roth’s CryptTV hosted a live murder mystery on Snapchat, pegging Vine, Twitter and Instagram influencers as the killer’s victims. The celeb’s deaths were captured in short videos and bundled into a single Snapchat Story, which lasted 24 hours – and going poof! after the Monday evening reveal.
 

 
SVOD + OTT
 

International streaming service DramaFever is back on the market. According to the Wall Street Journal, Japanese media giant Softbank has put a stake up for sale just one year after the $100 million acquisition. Warner Bros. and Barry Diller’s IAC are reportedly eyeing the buy.
 

 
CONTENT MEDIA
 

EXCLUSIVE: Audiences that tuned into MTV’s Teen Wolf marathon and the Miss USA Pageant on Reelz not only sounded off on Twitter, but also on iPowow’s voting technology. Teen Wolf took in 10.5 million page views from 158K unique viewers, with viewers playing along on average of 3.1 episodes and staying on their device for an average of 27 minutes; more than 49,000 logged in through Facebook to score more on the trivia. The Miss USA Pageant had 110K viewers, 12 percent of the total audience, engaged in the tech. “In both cases, our experience shows that the closer you bring audiences into what’s on their screen, the closer you are to making TV a truly participatory activity that benefits fans, producers, networks and sponsors,” said Gavin Douglas, CEO of iPowow.
 


A CYNOPSIS MESSAGE


SEE YOU AT 1:30PM
FOR THE CYNOPSIS KIDS WEBINAR:

THE NEW SECRETS OF
SUCCESSFUL APPS FOR KIDS
 
If you haven’t done so already,
 REGISTER NOW!


 
ADVERTISING + AD PLATFORMS
 

TV Insider chose SpotXchange to power the programmatic sale of its video library, including content from Newsy, an E.W. Scripps Company brand. “As we ramp up our video content with partners like Newsy and Whip Clip in addition to our own exclusive behind-the-scenes and on-location videos, we’ll look to the SpotXchange platform to fill our premium pre-roll inventory as a supplement to our direct sales efforts,” said Alain Begun, TVI’s Vice President of Marketing.
 
Yesterday, Simulmedia released the INSIGHTS application from its VAMOS platform to offer post-campaign reporting and analytics. In its first version, for clients in the tune-in space, Simulmedia will disclose information about who tuned into a program after being exposed to a promo for that episode.
 
Ad tech company Technorati will launch the SmartWrapper programmatic solution as part of the Contango platform. “We see most ad technology focused on the buy side, leaving publishers scrambling to find ways to bring demand together and support/grow it effectively,” Shani Higgins, CEO of Technorati, told Cynopsis. “We decided to solve that problem and built software to scale it. Our new beta product, SmartWrapper, eases the integration, management and optimization of advance bidding/header bidding partnerships for publishers, allowing them to level the playing field across all of their partnerships and see the true highest bidder win on each impression.”
 
Supply side platform placemedia teamed with demand-side TubeMogul to create an integrated platform. “This partnership bolsters the amount of linear TV inventory available to our advertisers and accelerates the meaningful strides programmatic TV has already taken,” said Keith Eadie, Chief Marketing Officer at TubeMogul.
 
 

RESEARCH

NIELSEN TWITTER TV TOP TEN for the week of 7/13-7/19. Program, Date, Unique Audience (000), Tweets (000)
The 2015 ESPYs
(ABC) 7/15, 9,321, 1,234
The Bachelorette (ABC) 7/13,
2,673, 111
Kids’ Choice Sports 2015 (Nickelodeon), 7/16,
1,982, 26
WWE Battleground (Pay-Per-View) 7/19,
1,980, 292
Premios Juventud 2015 (Univision) 7/16,
1,597, 773
WWE Monday Night RAW (USA Network) 7/13,
1,521, 189
Pretty Little Liars (ABC Family) 7/14,
1,411, 149
Celebrity Family Feud (ABC) 7/19,
1,334, 9
Teen Wolf (MTV) 7/13,
1,325, 251
True Detective (HBO, HBO Latino) 7/19,
1,076, 18
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

OpenSlate Engagement Data for the Health vertical, based on the engagement metric for the week ending 7/19.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
highlifeworkout (8.5) /
4557900 / 357265 / 542
themffitness (8.4) /
4191960 / 624797 / 610
karlessdotcom (8.4) /
4627740 / 355104 / 547
semenikhindenis (8.3) /
834990 / 402469 / 525
thetigerfitness (8.2) /
3592200 / 246824 / 563
elliottsaidwhat (8.2) /
2954550 / 551185 / 562
gymvirtual (8.1) /
12738180 / 1183769 / 614
furioustalks (8.1) /
2584350 / 338376 / 585
hipertrofiando (8.1) /
2024040 / 225627 / 546
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

EXECUTIVE MOVES

Hulu brought Jordan Helman on to the Hulu Originals team. Helman will lead the development and production of Hulu’s upcoming slate of drama series. Prior to joining the streaming service, he was the Vice President of Scripted Programming at SundanceTV, where he worked on Rectify, The Honorable Woman and The Red Road. Aaron Klemanski also joined the Hulu Originals team. Klemanski is the former Director of Development at CBS TV Studios-based production company Timberman/Beverly Productions (Masters of Sex).

Time Inc.’s PEOPLE promoted Candace Tischer to the newly created role of Director, Sales Partnerships.  Most recently, she was the NY Digital Sales Director.

Cross-cultural agency The Community hired Andy Amendola as Director of Digital Strategy. Prior to joining the company, Amendola was Director of Digital Strategy at the Miami office of Y&R/Bravo, where he developed the U.S. Hispanic digital strategy for Coors Light and SC Johnson brands Glade and Scrubbing Bubbles.

TV ad tech company Visible World, Inc. appointed David Line as President and Chief Operating Officer. Prior to Visible World, Line was COO at Ensequence.

DIGITAL SPOTLIGHT OF THE DAY

AT+T released a new spot for its It Can Wait campaign, and the digital four-minute short film is chilling. This time, the PSA doesn’t focus on the issue of texting while driving, but instead on searching through social media while behind the wheel. AT+T is working with Reel FX to develop an app simulation for the campaign, which will use virtual reality. Check it out before it goes on tour this summer with the Samsung Gear VR headset. www.cynopsis.com/#video.
 


A CYNOPSIS MESSAGE


THE CYNOPSIS UP AT NIGHT CONFERENCE
Join us on October 15 to network with like-minded executives!

BENEFITS OF ATTENDING?
     1)   Complete attendee list
     2)   Dedicated networking throughout the day with both Speakers & Participants
     3)   Rising Star Reception
     4)   Actionable Takeaways you can use at work the next day



See you tomorrow,
Jessica Reese  @JMarieReese
07.21.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING:DIGITAL PRODUCER/NYC: Manage portfolio of dig projects in interactive, gaming & dig media; Exp w/Agile/Scrum framework and full dev cycle,from concept to delivery; Min.5 yrs exp. Full info/apply HERE (7/28)

JOB OPENING:VP of DEVELOPMENT/LA: Boutique prodco seeks creative individual w/knowledge of network mandates and industry relationships. Can work autonomously AND lead a team. BA, 7+ yrs exp., proficient in MSO. Resume to: info@jvproductions.ca (7/28)

JOB OPENING:TV SALES PLANNER/NYC: 2 to 3 years exp as a TV Buyer or Sr. Sales Assistant at Network, rep Firm or ad agency a must. Good software skills and some exp training assistants. Send resume: Jwatson@execsearchinc.net (7/28)

JOB OPENING: SALES SERVICE EXEC/Screenvision/LA & Chicago: Asst AE’s w/full sales process. Interact w/Ad Sales, Mktg, Rsrch, etc. Prep mtg support materials, oversee campaigns 1-3 yr media sales/agency exp. Strong comm skills a must. Proficient in MO tools Apply HERE (7/25)

JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/Santa Monica, CA: Establish/maintain strong relationships w/brand & agencies. 3+ yrs exp selling media advtsing.Client mgmt & dvlpmt. Proven success selling non-traditional & integrated products. Apply HERE (7/25)

JOB OPENING: DIGITAL AD OPERATIONS MGR/Dish Media Sales/NYC: Build/mng a disciplined dig. ad ops team. Streamline/dvlp practices for dig, OTT & TV Everywhere ad delivery/insertion/ad tagging/client data return. 4+ yrs dig/online ad ops exp a must. Full info/apply HERE (7/25)

JOB OPENING: MGR, DIGITAL ADVANCED TV ANALYSIS/Dish/NYC: building a research team to acquire new and secure existing advanced TV, OTT and digital clients. Exceptional analytical skills a must. BA Deg/4+ yrs digital and/or TV data analytics &/or rsrch exp. Full info/apply HERE (7/25)

JOB OPENING: DIR/BUS DEVEL, HOME ENTERTAINMENT & DIGITAL SALES/Jim Henson Company/LA: Seeks Director for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: HERE (7/25)

JOB OPENING: COORDINATOR, GLOBAL DISTRIBUTION/Jim Henson Company/LA: Seeks Coordinator for Global Distribution department to oversee daily admin., market prep, client relations, etc. College degree and one year of work in office environment required. Resume HERE (7/25)

JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/25)

JOB OPENING: DIR, PROJ PORTFOLIO MGMT/A+E Networks/NY: Estb’g & running world class Portfolio Mgmt & Governance capabilities to maximize business value from IT investments across global operations. Full Info/Apply HERE (7/25)

JOB OPENING: SR BUS ANALYST, INT’L SYS/A+E Networks/NY: Dev & maintenance of sys/workflows supp’g various dept’s in Int’l division – Programming, Sales, Finance, Prod, Fulfillment, Mkt’g & Dig. Full Info/Apply HERE (7/25)

JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/25)

JOB OPENING: MGR, BUS SYSTEMS SOLUTIONS/AMC/NYC: Key liaison for Prgrm Asset Metadata sys dvlpmnt, implement & deplymnt. Ensure metadata systems are designed/maintained. 5+ yrs exp. Knwldg: Pilat IBMS, Content Mngmnt System (CMS), RSG RightsLogic etc. Full info/Apply HERE (7/25)

JOB OPENING: ASSOC MKTG MGR/MUSIC CHOICE/NY: Develop & execute strategic content/marketing/ad sales partnerships. 3-5 yrs exp in mktg/promotions/sponsorship. Strong writing, PowerPoint & comm skills. Full info/apply HERE (7/25)

JOB OPENING: PRODUCTION TECH/A+E Networks/NY-Freelance: Ops & Tech support for in-house production, 5+ yrs exp TV Production, encoding, transcoding- Full Info/Apply HERE (7/24)

JOB OPENING: EVP DEVELOPMENT/NYC, Phila: Non-scripted TV prod co. looking for exp’d & motivated candidate. Active ntwrk contacts & strong sales skills a must; generate & cultivate big ideas; broker 3rd party deals; strong writing skills; 5 yrs exp req’d. Resume HERE (7/23)

JOB OPENING: MANAGER, RESEARCH/20th Television/NYC: 20th Television seeks an individual to support quantitative & qualitative research for the syndicator’s off-network and original programming and competition. Full info/Apply HERE (7/23)

JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Account Executives in all aspects of the sales process. Ideal candidate will have previous exp at either a media buying agency or media sales department. Full Info/Apply HERE (7/23)

JOB OPENING: SALES ASSISTANT/WGN AMERICA/LA: Input/maintain sales orders from entry – invoicing & payment. Assist assigned Acct Exec on accts. Maint sales process/orders by comm w/sales & plan’g depts, traffic, billing & ad agencies. BA deg. Full info/apply HERE (7/23)

JOB OPENING: SR COORD, CORP COMM/AMCN/NYC: Provide administrative support to the SVP, Corp Comm & dept. Min 3-5 yrs exp – corp comm exp pref’d. Knwlg ent/media industries a must. Exc prioritization, orgnz’d skills a must. Full info/apply HERE (7/23)

JOB OPENING: RESEARCH ANALYST/20 th TV/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. BA Deg & Exp w/MS Excel & PP. Full info/apply HERE (7/23)

JOB OPENING: ACCOUNT DIRECTOR (SOCIAL) for agency in NYC: Major TV Network. Entertainment industry/vertical expertise, digi agency exp. Thought leader, well-versed in the emerging media (social & mobile) and new/on-the-horizon platforms. Email: juno.kim@mxm.com (7/23)

JOB OPENING: SR DIGITAL MEDIA/CONTENT MGR/PBR/Pueblo CO: Mng & plan implementation of dig. initiatives. BA Deg Comm/PR/Mktg. 4+ yrs exp Sports or Agency envir. Work w/media outlets/social influencers to help communicate PBR’s key messages. Full info/apply HERE (7/23)

JOB OPENING: DIGITAL EDITORIAL DIR/NBCDFW/SE SW: NBCDFW has a great opportunity to join our local news team as Digital Editorial Director, leading the station’s web site, social media, and mobile offerings. Full info/apply HERE (7/23)

JOB OPENING: SUPERVISING WRITER/PROD/2C/MIA: Stg concptl cpywrt w/gr8 edit sense. 5 yr exp promo mkt for TV, networks, OTT’s, or TV stat or hi-end adv a must. Edit/shoot exp a +. Ablty to mng mult proj while keep att to detail. CV: work.here@2c.tv (7/22)

JOB OPENING: COORD, MEDIA RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d.Full info/Apply HERE (7/22)

JOB OPENING: SR RESEARCH ANALYST/NY: Provide television research and analysis on programming- Multi-platform tracking/ Nielsen analysis.Client support-create/maintain presentations. Apply here: HR@mynuvotv.com (7/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALL INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: Raw Travel TV – National TV show has opening for 1 serious intern interested in learning hands on TV production 4 college credit only. Please submit to: RawTravel@aimtvgroup.com (7/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: PRODUCTION ASSISTANT: entry level position wanted. A fresher, recent Television and Film Mater’s graduate. Experience with varied internships in production and casting. Email: sanyasood@outlook.com (7/22)

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

11/21/17: FOX Sports will carry BIG3 action live in season two

FOX upgrades BIG3 ball (Facebook)

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL The biggest stars are back in action on Tennis Channel to kick-off 2018.   Make a statement during Australian Open Coverage – Jan 14 – Jan 28.   Target television’s most coveted audience via Tennis.com, Tennis Channel, and Tennis Magazine. Multi-Platform ownership opportunities available.   Contact Adsales@tennischannel.com

11/20/17: CMT cancels Nashville

Season 6 will be the last for Nashville

CYNOPSIS Good morning. It’s Monday November 20, 2017 and this is your first early morning briefing. Tonight’s Premieres: Cooking Channel: Crazy Delicious at 8p Disney XD: Big Hero 6: The Series at 8p     IN THE NEWS   Nashville’s 6th season will be its last. “After more than 120 episodes of […]

11/20/17: Digiday report: AT&T nears deal to acquire all of Otter Media, its joint video venture with the Chernin Group

Report: AT&T nears deal to acquire all of Otter Media

CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]

CynCity

Cynsiders

Instagram