07/11/14: Digital networks Netflix, Crackle snag Emmy noms, SheSpeaks CEO Aliza Freud talks influencers, Unruly names most shared ad of 2014 (so far)


Good morning. It’s Friday, July 11, 2014, and this is your first early morning digital briefing.


The 66th Annual Primetime Emmy Awards nominations were announced yesterday, with digital networks Netflix, Crackle and Funny or Die all scoring spots on the list. Netflix reeled in a whopping 31 nominations, with House of Cards and Orange is the New Black receiving nods in the best drama and comedy series categories, respectively. HOC’s Kevin Spacey and Robin Wright earned noms along with OITNB’s Taylor Schilling and Laverne Cox (the first time a transgender actress received an Emmy nom). Crackle pulled in a nom for Jerry Seinfeld’s Comedians in Cars Getting Coffee for Outstanding Special Class – Short-Format Nonfiction Programs. Funny or Die was recognized for comedian’s Zach Galifianakis interview with President Obama in the Between Two Ferns variety show. Seth Meyers will host the NBC ceremony on Aug. 25.


Digital distribution company SendtoNews made a deal with MLB Advanced Media to syndicate clips from MLB and Minor League Baseball. SendtoNews will provide highlights, interviews, and top plays to local news sites in the U.S. and Canada. The company already distributes video from the NFL, NASCAR, PGA Tour and others.
Tricon Films & Television
signed an agreement with Google Play to bring its library of scripted series to the Google platform. Tricon’s catalog includes IFC’s original comedy slate like Maron, The Spoils of Babylon and content from its Kids & Family programming arm, such as Next Star.


CNN expanded the launch of digital news platform CNNx to pay-tv subscribers yesterday. CNNx allows users to access the previous 24 hours of CNN segments missed on TV, explore specific topics automatically curated in real time and watch CNN on demand. Users must log in with their TV provider to access it on the web or through the CNN iPad app.

Aereo’s not quitting yet. Reacting to the Supreme Court’s ruling in June that the streaming service was infringing on broadcasters’ copyright, Aereo maintained in a letter to U.S. District Judge Alison Nathan that it is a cable company, eligible for a statutory license. Its argument: the Supreme Court described Aereo’s services as “for all intents and purposes a traditional cable system.” Broadcasters called foul, labeling the move “astonishing” given the fact that Aereo claimed in the court case that it could not quality as a cable system. Fellow antenna-based streamer FilmOn recently registered with the U.S. copyright office as at cable company, based on the ruling.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature soon going up on our web site, send to Jessica@Cynopsis.com.




Apple unveiled an updated version of iTunes Extras to include bonus material from movies that users can buy through Apple TV. Variety reports the move is to encourage consumers to purchase digital movies by enticing them with more “snackable” extras like highlight scenes and interviews with actors about their roles.
The FOX Sports GO app will live-stream the Major League Baseball All-Star Game for the first time on July 15 at 7:30p ET. Game day coverage will begin live-streaming on the app at 4:30p ET on the same day. It can be downloaded for iOS, Android, Kindle devices and more.
Look out, Bay Area! Cynopsis is holding its first west coast Video Summit – Small Screen, Big Ideas on Wednesday, August 6 in San Francisco. Speakers from comScore, Comcast Ventures, Flurry, Discovery Digital Networks, 5by, LiveRail, PopSugar Studios, Portal A, Tubular Labs, Union+Webster, Videology, and other experts, startups, tech providers and content creators will discuss the future of digital video, from content development and marketing to advertising and measurement. Early bird registration ends July 18, so register now at http://www.cynopsis.com/event/digital-video-business-summit/.


Don’t forget to enter the
Entry Deadline:
August 8th | Late Submissions: August 15th

Featured Categories Include:
Branded Integration in a Web Series
Digital Video Ad Platform
Social Media Campaign
Best Host in a Web Series or Channel

Visit our website for additional info & categories.


Social media analytics firm Unruly released the Top 10 Most Shared Ads of 2014 (so far), and the results include:
1) Activia: 4,546,532 shares of Shakira La La La (Brazil 2014) ft. Carlinhos Brown.
2) 20th Century Fox: 2,118,634 shares of Devil’s Due – Devil Baby Attack.
3) Budweiser: 1,940,468 shares of Puppy Love
4) Cardstore: 2,118,634 shares of World’s Toughest Job
5) Wren: 1,511,985 shares of First Kiss
6) Nike Football: 1,239,961 shares of Winner Stays
7) Thai Life insurance: 1,120,255 shares of Unsung Hero
8) Castrol: 1,014,759 shares of Castrol Footkhana
9) Nike Football: 927,633 shares of The Last Game
10) Save the Children: 910,559 shares of Most Shocking Second a Day Video


Roku is leading the way as the most used media-streaming device in U.S. households, according to a new study from Parks Associates. Mashable reports 44 percent use a Roku device, 26 percent use Apple TV, and Sony, Google TV, WD TV and Netgear comprise the remaining 30 percent. Surprised? Although Apple is dominant in the tablet and smartphone market, the over-the-top device contributes to less than one percent of the company’s total revenue. “[Roku] has been more associated with Netflix, whereas Apple is still more associated with iTunes,” Parks Associate analysis Barbara Kraus told Mashable.
Please take a moment to participate in Cynopsis Media’s first ever Salary Survey, to help us provide you with a trustworthy benchmark for compensation and benefits in TV and digital media. Deadline is July 17, 2014. https://www.surveymonkey.com/s/cynsalary


With 74 percent of consumers relying on social media to inform their purchasing decisions (ODM Group) and 90 percent of consumers trusting peer product recommendations (Nielsen), it’s no wonder that brands have flocked to “influencers” for help. Cynopsis sat down with SheSpeaks CEO Aliza Freud, an expert on word-of-mouth marketing to talk about the influencer trend.


How would you define an “influencer”?
They can be large or small in terms of audience size, but all influencers have one thing in common: when they provide opinions, information or perspective, others take notice and potentially act on it. At SheSpeaks, we categorize influencers based on a number of criteria, including: a) size of audience; b) social platform of influence e.g., blog, Twitter, Facebook, Instagram, YouTube; c) quality of engagement with audience (i.e. does their audience engage with them and act on their recommendations?); d) quality of content they create.
Brands seek to use influencers as promotional tools, especially on blogging sites and YouTube. Why?
The combination of diminishing returns from traditional forms of advertising and the power of consumer recommendations at scale is what has really tipped the balance. After all, consumers love hearing what people like them think about a product or service. Recommendations from a friend or someone you know is the number-one way to influence consumer purchases ­ way ahead of a brand’s advertising or promotion. For brands, that begs the question, “Why am I focusing on pushing my banner ad when I can use influencer content at scale and get better results?”
More and more brands see women as influencers. Why?
Women are driving the explosion of social media. They index higher in usage of social platforms like Facebook, Twitter, Pinterest and Instagram, and they also drive more engagement and usage on these platforms. Combine that with the fact that women also love to share stories about products and services they use, and you have a powerful tool. Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience.
So how can brands influence influencers?
At the end of the day, it’s the basic recipe for any relationship: reach out, be respectful, engage and respond, have a dialogue. 
What brands use influencers well?
The entertainment business has excelled with influencers. Game of Thrones (HBO) is a great example of this. They provided creative assets and content to their “super fans:” they then created awesome content that went viral.


Zodiak Nederlands appointed Jan Hendrik Smeenge as Head of Development. He was most recently Head of Development for Eyeworks Nederland.
Mike Dean was named to the new position of Vice President of Programmatic and Data-Driven Sales for ABC. Dean was most recently Vice President of Media Platform Sales and Solutions for Videology
hired three new executives: Amy Boshnack as Editor-in-Chief, Tara Wacks as Vice President of Ad Product and Strategy and Kate Durkin as Vice President of Experts Among Us. Prior to SheKnows, Boshnack worked with Cafe Mom, Wacks was the Senior Director of Product Marketing at WebMD and Durkin was Recyclebank’s Vice President of Partnerships.


August 6, 2014 | StumbleUpon HQ | San Francisco, CA

Learn about the latest in strategic digital marketing, viewer engagement and cross-platform media planning and placement in this shifting landscape. Discover where the revenue potential truly lies and how brands are reaching consumers.

Sponsorship: Mike Farina, 203-218-6480 | Registration: Pete Romas, 203-899-8483
Thank you to our Gold Sponsor – Sizmek


We just had to share the ad that’s topping the Unruly Chart: Activia: Shakira La La La (Brazil 2014) ft. Carlinhos Brown. The World Cup-inspired ad has hit more than 4,546,532 shares and 212,116,441 views since it was released just a month ago. Said Unruly’s Vice President of Marketing and Insight, US Devra Prywes: “We were really surprised by the runaway success of the Shakira ad, which has become the 4th most shared ad of all time. We’ve never seen an online ad rise through the ranks so quickly.” Take a look at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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