07/09/15: ESPN bids adieu to Olbermann; NBC preps for its Premier; Yahoo offers a daily fantasy



CYNOPSISSPORTS
07.09.15

Good morning. It’s Thursday July 9, 2015, and this is your first early morning Sports briefing. 

Round two of Keith Olbermann’s run at ESPN is over. The company announced that the Olbermann show will end its run sometime this month, ending his tenure once again following his return in 2013. Previous reports have stated that Olbermann and the company disagreed on his use of commentary segments and that ESPN management offered Olbermann the chance to take his show from NYC to Bristol or LA, but were turned down. However, in a statement, ESPN writes that “Keith is a tremendous talent who has consistently done timely, entertaining and thought-provoking work since returning to ESPN. While the show’s content was distinctive and extremely high quality, we ultimately made a business decision to move in another direction. We wish Keith nothing but the best and trust that his skill and ability will lead him to another promising endeavor.”

ON THE AIR

Just under a month before the launch of the 2015-16 Premier League season, NBC Sports Group revealed its slate of games for the first two months of programming. The schedule will offer live coverage of all 70 matches beginning Saturday, August 8 at 7:45a on NBCSN pitting Manchester United/Tottenham. Company channels will offer fans at least five games each week in the season’s first two months via NBC and NBCSN. All remaining Premier League matches will be made available on Premier League Extra Time, a bonus television package available to MVPDs at no extra cost for customers who receive NBCSN. Around the dial, 28 matches in August and September will be showcased in Spanish by Telemundo and NBC Universo. Last season, NBC and NBCSN combined to average a record 479,000 viewers  up 9% from the then-record 438,000 viewers in NBC Sports Group’s first season covering Premier League in 2013-14.

FOX Sports delivers the 70th U.S. Women’s Open Championship starting today from Lancaster, Pa. with 18 hours of live coverage slated to run across four days. Coverage runs today and Friday on FOX Sports 1 from 2-7p, while the weekend will see local FOX stations air the tournament from 2:30p-2:30p. Joe Buck and Greg Norman serve as the lead broadcast team for the U.S. Women’s Open Championship from the 18th Tower and are joined by Juli Inkster throughout the week. In addition, the USGA and FOX Sports will stream 32 hours of live coverage across their respective digital platforms.

MLB Network laid out its plans for 2015 All-Star Week, offering more than 13 live hours of coverage from Great American Ball Park in Cincinnati. Talent will include Pedro Martinez and John Smoltz, Cincinnati Reds Hall of Famer Sean Casey, Greg Amsinger, Peter Gammons, Brian Kenny and more. Programming highlights include three MLB Network studio shows showcasing live on-field coverage during batting practice for the Gillette Home Run Derby and the 2015 All-Star Game, with analysts using wireless “hat cams” to capture live HD footage of players on the field from a different perspective. The channel will also serve up the SiriusXM All-Star Futures Game on Sunday at 3p and the Triple-A All-Star Game on July 15 at 8p.

Speaking of the All-Star Game, MLB announced that Demi Lovato will step in to replace Ariana Grande to headline the Budweiser All-Star Game Concert. Grande claimed health issues prevented her from participating. 

German broadcaster ProSieben Maxx announced a deal with the NFL that will launch this season. The free-to-air channel will offer viewers two games live each week beginning Sept. 13. ProSieben Maxx and sister channel Sat.1 will also show the playoffs, the Pro Bowl, while Sat.1 will carry the Super Bowl live. Overall, both channels will transmit 50 NFL matches live in the year of the 50th anniversary of the Super Bowl.

The NFL also made international waves by locking in a 10-year deal with Tottenham Hotspur at the team’s new stadium in London. The venue is slated to open in the summer of 2018, will feature a retractable grass field with an artificial surface underneath that would be used for NFL games. “With growing enthusiasm for the NFL in the United Kingdom, we are committed to hosting NFL games in world-class venues and are excited to partner with Tottenham Hotspur to play games at their future stadium,” said NFL Commissioner Roger Goodell. “We share a vision and commitment to creating the best experience for our teams, fans and the local community,” and noted that other NFL games may take place at different venues in the UK during the span of the 10-year agreement.

With free agency underway, NBA TV saw audience upticks last week, reporting that primetime viewership was up 32% while total day audience grew 6% over the comparable week last year. On Wednesday, July 1, the network delivered its most-viewed first day of free agency ever with a 104% spike in primetime viewership and a 91% gain in total day viewership over last year. Looking ahead, NBA TV tackles Samsung NBA Summer League 2015 from Las Vegas, July 10-20, offering a 67-game schedule along with original programming on NBA TV including a special Open Court, nightly editions of The Starters and the return of the sports and entertainment series After Dark with Rick Fox presented by Jeep.

Univision Deportes posted nice numbers with its opening day of 2015 CONCACAF Gold Cup matches. UniMas and UDN simulcast USA/Honduras on Tuesday and netted an average of 2.0 million and 1.2 million Adults 18-49, according to Nielsen. That marks the most-viewed USA match in the Group Stage of the CONCACAF Gold Cup to air on any network ever, regardless of language. On UDN, Panama/Haiti averaged 500,000 Total Viewers and 296,000 Adults 18-49.

FOX Sports’ program FIFA Women’s World Cup Today  Third Star Special, an impromptu celebration honoring the U.S. Women’s National Team’s first FIFA Women’s World Cup championship since 1999, ranked as the most-watched non-live event weekday afternoon telecast in FOX Sports 1 history. The special drew 402,000 viewers and featured all 23 members of the squad and head coach Jill Ellis.

Matt Chazanow was named Voice of the Washington State Cougars, by Cougar IMG Sports Marketing, the university’s multimedia rights partner. Chazanow replaces Bud Nameck on Cougar football and men’s basketball broadcasts. Additionally, Chazanow will serve as the voice of Cougar baseball broadcasts.


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Questions? Contact Sarah Martinez.


SPONSORSHIP & PROMOTION

ESPN Radio unveiled its collection for the 11th Annual ESPY Day Auction to benefit The V Foundation and its new Stuart Scott Memorial Cancer Research Fund. The event is officially open on eBay and run through Wednesday, July 15. This year’s auction features more than 150 items including tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and ESPN personalities. Items include: an opportunity to sit courtside with mavericks owner Mark Cuban; a night at a Los Angeles Clippers game with Billy Crystal; an opportunity to appear in a “This is SportsCenter” commercial and more.

International sports media company MP & Silva is opening of two new offices, with new branches in Nairobi and Kuala Lumpur. The additions bring company’s global footprint to 20 offices. “With offices in the most strategic regions around the globe and teams on the ground, we offer several benefits to our clients and media partners: a true global reach with local nuances,” comments Marco Auletta, CEO of MP & Silva. “Local presence will further reinforce MP & Silva’s portfolio and broaden its expansion plans in media rights distribution and strategic acquisitions worldwide.” Venu Ramadass and Andrea Silva will head the local teams in Malaysia and Africa respectively.

DIGITAL & STREAMING

As the new keepers of NASCAR, NBC Sports Group launched its new deal over the holiday weekend spanning Friday’s practices through the Coke Zero 400, which had a 3a finish due to a rain delay. As a result, the company saw 3.9 million minutes consumed and 74,000 uniques across all platforms. NASCAR Talk hit an all-time traffic high with 796,000 page views following Dale Earnhardt Jr.’s victory and Austin Dillon’s crash.

MLB.com announced the debut of the first phase of its online leaderboards showcasing new player metrics generated from MLBAM’s tracking technology. The system has been fully operational in all 30 Major League ballparks since Opening Day and features categories that include Exit Velocity and Projected Distance as well as Route Efficiency. The sortable leaderboards are set to launch this week ahead of the All-Star Game.

CineSport added Hearst Digital Properties to its network of partners. Hearst Digital will use CineSport’s video services for over 300 sites including 24 newspapers publishers, including the San Francisco Chronicle and Houston Chronicle, in addition to Hearst Digital Properties’ television, radio and magazine sites.

CampusInsiders.com released its video and written editorial previews for the upcoming 2015-16 college football season with content that includes “the keys to a successful season, the players to watch for, and predictions. Previews include teams from the ACC, Big 12, Pac-12, Big Ten, SEC, Mountain West, Patriot League and independents.

Richmond 2015, USA Cycling and Universal Sports Network are launching Making Legends, a new short-form digital series that spotlights USA Cycling’s preparations for the 2015 UCI Road Cycling World Championships in Richmond on Sept. 19-27. The video debuted yesterday on USA Cycling’s YouTube channel, with eight-episodes set to run. New entries premiere every Wednesday and will be subsequently available on Richmond 2015, USA Cycling and Universal Sports’ websites and social media channels as well as on Universal Sports’ linear network during cycling programming and highlights shows.

FANTASY/VIDEO GAMES/ESPORTS

Yahoo is diving into the daily fantasy biz with Yahoo Sports Daily Fantasy. The program will offer fans one-day and one-week fantasy contests for cash prizes. According to the company, with yesterday’s launch, Yahoo becomes the first major sports site and the only technology company of its scale to offer its own Daily Fantasy experience. "For more than 16 years, we’ve built the best fantasy experience for our fans. Our users spend nearly 30 billion minutes a year playing fantasy sports on Yahoo, and today we’re thrilled to introduce a daily fantasy experience designed for the modern fan,” said Simon Khalaf, SVP Product and Engineering at Yahoo. “The growing popularity of Daily Fantasy games is a fantastic opportunity for us to bolster our leadership by providing our millions of existing fantasy users as well new fans out there with a unique take on this game genre."

THE MAIN EVENT

The U.S. Women’s Open Championship on FOX Sports 1 at 2p.


A CYNOPSIS MESSAGE


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Cynopsis Digital’s Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.



ON THIS DAY in 1997: Mike Tyson is banned from boxing for biting Holyfield’s ear.

In The Know: The New York Giants drafted Rosey Grier out of what university? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city)

Answer to Our Last Sports Trivia Question: What Hall of Fame athlete’s rendition of “I’m So Lonesome I Could Cry” broke the Top 20 on Billboard’s country chart in 1976? Answer: Terry Bradshaw. Kudos: Ged Young-GC Marketing LLC/NY; Dave Lucas-Newschannel 8/Arlington; Synda Kollman-Charter Marketing Group/Boca Raton; Jim Hall-True Media/Columbia; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-Imagine Communications/Denver; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/LA; Alan Perris/Beverly Hills.

Later — Chris
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07.09.15

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SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: mellinmara@gmail.com (7/11)

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