07/08/15: Sports Illustrated makes a youth play; ESPN cooks up a Derby slam; Univision offers a taste of Gold



CYNOPSISSPORTS
07.08.15

Good morning. It’s Wednesday July 8, 2015, and this is your first early morning Sports briefing. 

Time Inc. is boosting its Sports Illustrated portfolio via the acquisition of three companies that will now form the cornerstones of Sports Illustrated Play, a new business devoted to youth and amateur sports. Two of the new acquisitions – League Athletics and SportsSignup  are dedicated to offering digital management tools that post game scores, keep track of schedules, statistics and standings and enable participants to register and communicate regularly. The two companies reach more than 8 million users. The third acquired business, iScore, offers a scoring app for youth baseball, basketball, soccer and other sports. Sports Illustrated Play will be topped by Jeff Karp.

“These acquisitions establish Time Inc.’s position in a youth sports space that now consists of approximately 30 million American athletes aged 5 to 17,” said Joe Ripp, CEO of Time Inc. “I know firsthand how team sports can empower children and teens. It is also a source of pride to older participants, whether they’re involved as parents, coaches or provide moral support. Youth sports are activities that touch one’s entire life span and are a tremendous force of good in the lives of American families.”

ON THE AIR

As we turn our attention to the MLB All-Star Game, ESPN detailed plans for this year’s 2015 Gillette Home Run Derby on Monday, July 13, at 8p. The channel lined up a shiny new commentator team for the annual event that will include Chris Berman, the voice of the Home Run Derby, joining John Kruk and Aaron Boone, along with reporters Pedro Gomez and Nicole Briscoe. Baseball Tonight will relocate to to Great American Ball Park for the event to kick off three hours of coverage starting at 5p, followed by SportsCenter, hosted by Lindsay Czarniak, at 6p. Meanwhile, the 2015 MLB Legends & Celebrity Softball All-Star Game is slated to begin around 11p. ESPN Radio’s Mike & Mike will broadcast their national radio show live from the Moerlein Lager House, located across the street from Great American Ball Park, during MLB All-Star festivities on Monday, July 13, and Tuesday, July 14.
 
Meanwhile, FOX Sports hits the octagon during UFC’s International Fight Week (taking place in Las Vegas) with a record numbers of live hours across 8 days on FOX Sports 1. Progamming includes coverage of two back-to-back fight cards  UFC 189: Mendes vs. McGregor on July 11 and The Ultimate Fighter Finale: American Top Team vs. Blackzilians on July 12, along with midweek events – UFC Fight Night: Mir vs. Duffee on July 15 and UFC Fight Night: Bisping vs. Leites on July 18. Coverage kicks off on FOX Sports 1 tonight at 8p with UFC Tonight.

The FOX family also laid out talent assignments for the crucial CONCACAF Gold Cup, which launched yesterday and runs through July 26. FOX Sports’ Rob Stone, fresh off a stint hosting over 40 FIFA Women’s World Cup Today programs, leads leads on-air duties, joining Mark Rogondino and Ross Dyer. Analysts working studio coverage include Alexi Lalas, Eric Wynalda, Stu Holden, Brad Friedel, Warren Barton, Cobi Jones, Mariano Trujillo and Dr. Joe Machnik.

NUVOtv gets back in the ring with its original weekly boxing docu-series Knockout tonight at 10p. This season will be led by trainers Floyd Mayweather Sr., “Sugar” Shane Mosley and John “Iceman” Scully. In addition, Roy Jones Jr. will serve as host of the series in which nine fighters vie for a chance to fight in the finals and a chance to become top WBA contenders.
 
Mylan World TeamTennis’ 40th season launches on Sunday with 15 matches ready to roll on ESPN3 and wrapping up with the finals live on ESPN2 on Aug. 2. The first match airs Monday, July 13, at 10p pitting the Philadelphia Freedoms and the San Diego Aviators.

The NCAA’s proposal to redefine full grant-in-aid to include up to the full cost of attendance for students got another round of support Western Collegiate Hockey Association announced its backing of the measure. In a joint statement, officials said that “The WCHA’s priority will always be to provide the very best collegiate experience for our student-athletes, both on and off the ice. We are dedicated to supporting our student-athletes in all areas, with the ultimate goal of preparing them for graduation and fostering success during and after their time on campus. We support NCAA legislation that redefines an athletics grant-in-aid to include up to the full cost of attendance, while allowing individual discretion to each institution on the amount they choose to provide within those parameters.”

The PGA of America deepened its distance form Donald Trump’s immigration remarks, announcing that its Grand Slam of Golf would no longer be held at Trump National Golf Club in Los Angeles on Oct. 19-21. The PGA is exploring alternatives to the event, along with its annual PGA Junior League Golf Championship that also was to be held at Trump National Los Angeles.

Congratulations to ESPN’s Tom Jackson, who was named recipient of the Pro Football Hall of Fame’s Pete Rozelle Radio-Television Award. The honor will take place during the 2015 Enshrinement Ceremony in Canton on August 8.


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SPONSORSHIP & PROMOTION

ESPN unveiled its slate of sponsors for the 23rd annual ESPYS Presented by Capital One. This year’s show will be televised live on July 15, at 8p on ABC from the Microsoft Theater in Los Angeles. Capital One, of course, will serve as the presenter of the ESPYS Countdown and the Nomination Special, and will bring in a unique 360-degree photo angle to the red carpet, with the Capital One  Venture Cam. First-time associate sponsors include MetroPCS and Nike.  Returning associate sponsors include Cadillac, Miller Lite, Gatorade and GREY GOOSE Vodka. Cadillac serves as presenting sponsor of the BODY at ESPYS Tuesday night pre-party and Miller Lite will be the presenting sponsor of the official ESPYS Post Party.

John Deere signed on to extend its role as a title sponsor of professional golf through 2023 via a seven-year extension with the PGA TOUR. The agreement includes sponsorship of the John Deere Classic and multiple designations for John Deere in the TOUR’s Official Marketing Partner program. "When we first entered a marketing agreement with John Deere, the PGA TOUR was confident this would be an exceptional association," said PGA TOUR Deputy Commissioner Jay Monahan. "The two organizations have similar corporate values and we are pleased with the direction this relationship has taken. We’re naturally delighted to announce a continuation of this valued collaboration through 2023."

DIGITAL & STREAMING

Univision Deportes unveiled the launch of its TV Everywhere campaign offering live streaming of the CONCACAF Gold Cup soccer tournament. Fans can stream the event without authentication during the group stage via the Univision Deportes mobile app or on UnivisionDeportes.com. During this period, Univision Deportes will look to build awareness and education around the authentication process. Elements of the campaign include a pre-game authentication instructional video that will be streamed 45 minutes before each game during the open trial period.
 

ROSTER MOVES

FOX Sports is tapping the talents of former USA Today Sports and Yahoo! Sports executive Mark Pesavento to serve as Senior Vice President of Content for FOX Sports Digital. He will now oversee all editorial and video content development for FOX Sports Digital, with an emphasis on multiplatform programming and continued growth through mobile consumption and social media sharing. Pesavento joins FOX Sports Digital from USA Today Sports Media Group, where he launched the social news site ‘For The Win’ and turned it into one of the fastest-growing digital sports properties in the industry.
 

THE MAIN EVENT

CONCACAF Gold Cup: El Salvador/Canada on FOX Sports 2 at 10:30p.


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ON THIS DAY in 1967: Billie Jean King sweeps three titles at Wimbledon; the singles title, the doubles title with Rosie Casals and the mixed doubles title with Owen Davidson.

In The Know: What Hall of Fame athlete’s rendition of “I’m So Lonesome I Could Cry” broke the Top 20 on Billboard’s country chart in 1976? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Answer to Our Last Sports Trivia Question: Which NFL player holds the record for most pass receptions in a single season? (Hint: It isn’t Rice.) Answer: Marvin Harrison. Kudos: Michael O. Brown-Lagardere Unlimited/NY; Denis Barry-CBS/NY; Alex Rahmanan-NBCUniversal/NY; Brian Traynor-Home Team Sports/NY; Chris Schwartz-International Speedway Corporation/Charlotte; Jerehmy White-BusyBuddy Books/Glen Rock; Andy Pittman-TAMU/College Station; David F. Baer-120 Sports/Chicago; Joe Lyons-Back Nine Productions/Dallas; Gretchen Brady-KDAF/Dallas; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/LA; Doug Kelly-Foster Farms Bowl/South San Francisco.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
07.08.15

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