The Seattle Seahawks ordered up a new exclusive multi-year partnership with Pizza Hut to become the official pizza sponsor of the team. This marks the first local NFL team partnership for Pizza Hut, which in February became the Official Pizza of the NFL, and includes exclusive marketing rights.
The Ladies Professional Golf Association announced that MailChimp, a marketing platform, has been named an Official Marketing Partner and will help the LPGA reach its audience across multiple digital networks. With MailChimp’s assistance, the LPGA will deliver content, stories and messaging to its fans and followers while bringing constituents up-to-date with all the latest news. MailChimp will be utilized by the LPGA Women’s Network, the Teaching and Club Professionals (T&CP), LPGA.com, the Symetra Tour, LPGA Tour events and the recently rebranded LPGA Amateur Golf Association, among other networks.
5-Hour Energy is departing Martin Truex Jr.’s NASCAR team at the end of the 2018 season, according to a Yahoo reports. 5-Hour moved to Truex’s team in 2018 as a co-primary sponsor with Bass Pro Shops after Furniture Row Racing moved from two cars to one.
Thuuz Sports unveiled “the most exciting teams and matches” from the World Cup. Using their custom designed algorithms to measure real time global event excitement with partner FOX Sports, it was determined that Spain and Croatia were the most exciting teams throughout the tournament, while the Croatia/Russia match was the most exciting match of the tournament with a perfect score of 100. The measurement scores were done on a 0 to 100 scale and take into consideration game pace, team parity, play novelty, momentum shifts, social buzz, and historical context. Number two on the list was Japan/Belgium, followed by Belgium/Brazil.
The New York Red Bulls announced the club’s first mobile app, developed by Venuetize, and now available for download on iPhone and Android devices. Fans will have the ability to scan, buy and share tickets via the club’s official app and access news, photos and videos, including the club’s ALL ACCESS video series, wherever they go on their mobile device. The app will also offer a contextual feature that will appear when fans are at Red Bull Arena, enhancing the fan experience at a match.
- Envy Gaming’s new face
- Realm Royale thinks big
- Updating the college scene
- Twitch’s World Cup reaction
- Overwatch League’s post-season paints
- Activision’s agency call
- Breaking down Twitter communities
- Madden’s familiar face
2018 Open Championship tees off on Golf Channel at 1:30a.