ESPN unveiled its roster of sponsors for X Games Minneapolis 2018, taking place July 19-22, with live coverage from U.S. Bank Stadium on ESPN and ABC. New this year will be Nexcare and SoFi, joining returning brands Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy, Pacifico, The Real Cost and Toyota. GEICO will once again serve as the official music sponsor. Explore Minnesota also returns as event sponsor with first-time event sponsors Go RVing and Hotels.com.
Facebook released data from this year’s World Cup, which saw 383 million people have more than 2.3 billion interactions related to the World Cup on the platform. Countries most engaged in the conversation was topped by Brazil, followed by the US, Mexico, India and Vietnam.
NBC Sports Gold launched its Premier League Pass for the 2018-19 season. This season’s new pass guarantees 150 exclusive Premier League matches live and on-demand with at least four matches per Premier League club, with the same price point as last season. Fans can purchase that pass for $49.99. In addition, for the first time, “Premier League Pass” will be offered to commercial establishments.
Callaway Golf worked with artists/creators around the world with Seamus Golf to develop over 30 “one-of-a-kind, hand-painted golf club headcovers” which are now up for auction to benefit Bunkers in Baghdad, an organization dedicated to sending new and used golf balls, clubs, and equipment to our troops around the world. Part of Callaway Create, the unique headcovers are now up for charity auction exclusively on CallawayGolf.com.
Esports Arena DRIVE, North America’s first and only mobile esports touring arena, is teaming with HyperX to bring Comic-Con International: San Diego 2018 attendees two days of gaming action with an event the will run from noon-9p on Wednesday and 9a-9p on Thursday. The event is free and open to the public and takes place at Park at the Park Wiffle Ball Field at Petco Park. The state-of-the-art, 80-foot, 18-wheel, 35-ton semi-trailer, which transforms into a mobile esports stage, production studio and rooftop lounge will host a total of 21 hours of action-packed competition featuring Street Fighter V.
OpTic Gaming and Infinite Esports & Entertainment is enrolling with the High School Esports League in a move to “support aspiring young esports athletes” with OpTic Gaming itself adding $25,000 of scholarship funds for the prize pool. The High School Esports League features competition in games like League of Legends, Overwatch, Counter-Strike: Global Offensive and others. The “Powered By OpTic Gaming” program will incorporate competitive titles that reflect OpTic Gaming’s invested interests – including DOTA, CS:GO, Call of Duty, League of Legends, Gears of War, Fortnite Battle Royale, and PlayerUnknown’s Battlegrounds.
MLB All-Star Game on FOX at 8p.