NBC Sports launched initial promotional efforts the season 13 of Sunday Night Football on Saturday during the NASCAR Coke Zero Sugar 400. The marketing endeavor opened with a spot featuring the likes of Drew Brees and Ben Roethlisberger as the push teammates to put on a show for TV’s biggest primetime audience. The campaign, according to Ad Age, will alter see subsequent spots tied to various storylines and intrigues surrounding upcoming SNF matchups.
Kentucky Speedway and the makers of Quaker State motor oil announced that Walmart will serve as the presenting sponsor of the 2018 Quaker State 400 at Kentucky Speedway. “Over the past six years of our relationship with Kentucky Speedway, the Quaker State 400 has continued to deliver incredible experiences to our customers and race fans as well as driving tremendous visibility for the brand,” said Patty Lanning, Vice President Marketing, North America, Shell Lubricants. “We are very proud to announce a marketing relationship through the Quaker State 400 with Walmart to promote our full line of Quaker State products in-store, at the Walmart Auto Care Centers and on Walmart.com.”
Meanwhile, Ripley’s Believe It or Not! signed on for a two-year touring, digital content and publishing partnership with Nitro Circus. The brand will be featured throughout Nitro Circus’ live shows and the Nitro World Games. The two orgs will also offer original digital content and engaging experiences. As part of this agreement, Ripley Publishing also becomes the exclusive publisher for Nitro Circus, releasing its first title in Spring 2019.
ESPN launched new alternative viewing experiences with the NBA on ESPN3 and the ESPN App for select games during its 82-game coverage of 2018 MGM Resorts NBA Summer League from Las Vegas. Among the experiences underway are: “Summer League Live” a full in-arena experience with continuous coverage throughout the game, including live in-venue entertainment, and updates on fashion and lifestyle; “Dueling Analysts” an approach that will gamify a broadcast by pitting analysts against each other in fun and competitive fashion; “SkyCam View”; and “Hometown Live Call.”
Manny “Pacman” Pacquiao’s showdown with Lucas “La Maquina” Matthysse will stream live and exclusively in the US on July 14 at 9p on ESPN+. The battle will cap a full day of boxing on the ESPN family of networks, as Regis “Rougarou” Prograis will defend the WBC Diamond super lightweight title against Juan Jose Velasco, and lightweight sensation Teofimo Lopez will face William Silva, live on ESPN and ESPN Deportes at 7p.
Facebook locked in a deal to exclusively broadcast Premier League matches in four Asian countries. The deal kicks in with the 2019-20 season and runs through 2022 with Facebook livestreaming all 380 fixtures in Thailand, Vietnam, Cambodia and Laos.
The US Soccer Federation will host North America’s first-ever soccer-specific hackathon in Chicago on July 14-15. The 24-hour hackathon will see attendees have exclusive access to data used by federations and professional clubs, develop solutions for soccer industry problems, and share ideas to push the sport forward from commercial and soccer standpoints. A panel of judges will evaluate the team submissions and select two winners.
EVO is returning to Japan for its second event in the country, lining up the next event in Fukuoka from Feb. 15-17. The first event took place in January in Tokyo and featured the likes of ARMS, King of Fighters XIV, and BlazBlue: Central Fiction.
Speaking of Japan, now that that country has launched the Japan Esports Union pro player license, Capcom announced that the Street Fighter V tournament held at this years Tokyo Game Show will be a Pro Tour premier event. The tournament will offer Japanese players who place in the Top 8 to have the opportunity to receive a Japan eSports Union pro player license.
Thunder Gaming announced a partnership with gaming hardware maker TechniSport. The deal will see TechniSport offer high-performance gaming chairs exclusively designed for Thunder Gaming Esports Center in Long Beach. “We are pleased to partner with TechniSport since they share our passion for delivering comfort and performance to amateur and pro players alike,” says Christian Bishop, CEO of Thunder Gaming. “Moreover, the chair is a high quality product that’s specially tailored to fit gamers’ specific needs — much like our Thunder Gaming Esports Center.”
Wimbledon action on ESPN and ESPN2 at 7a.