HyperX announced that Pittsburgh Steelers wide receiver and dedicated gamer JuJu Smith-Schuster signed on to serve as a brand ambassador for the company. Smith-Schuster will exclusively use HyperX headsets during his gaming sessions as part of the deal. As an ambassador, Smith-Schuster will include HyperX branding on his live streams, participate in HyperX marketing campaigns and appear at HyperX fan events. Smith-Schuster recently gained notoriety in the gaming world when he and other notable gamers, including Ninja, Drake and Travis Scott, shattered Twitch viewing records together.
CampusLore, a sports media platform that is the “voice of former players on the college game,” unlocked a multiyear agreement with IMG College. Through the content partnership, CampusLore will now provide IMG College schools and official sites with customized video content featuring the stories and insights around college football from former stars now playing professionally. IMG will now act as a sales agent for sponsorship and advertising around this new type of school and player-led content initiative.
With the latest issue of ESPN The Magazine marking the 10th edition of its BODY Issue with an immersive digital experience for BODY10 and featuring 16 world-class athletes from various sports worlds including the Olympics, NFL, NBA, WNBA, MLB, golf and soccer. Photos, videos, and interviews of the athletes are showcased in the unique digital gallery. In addition, a digital photo archive gallery is available of all athletes over the past nine years.
Esports staple Splyce announced a $2.6 million funding round anchored by the participation The Ledger Group with other investors that are set to include former Los Angeles Lakers forward Metta World Peace and former New Orleans Saints safety Roman Harper, along with sports agent David Meltzer. Splyce current fields teams in League of Legends, Call of Duty, Halo, Rocket League, StarCraft 2, Smite, and Paladins.
Rainbow Six Siege is launching a new esports series dedicated to the top players in the US. The US Nationals launches on July 14 and will offer $50,000 in prizes with play that will begin with online tournaments every Saturday. “The phenomenon that is Tom Clancy’s Rainbow Six Siege esports has been truly amazing to witness firsthand. With the US Nationals, we have entered into a new and exciting time for our community’s growth,” said Robb Chiarini, esports associate director at Ubisoft. “Our goal is to provide a comprehensive esports ecosystem that offers our players and ever-growing community opportunities to participate, watch and aspire to. The US Nationals expands this initiative by offering another layer of activity for all players across the United States.”
Com2uS unveiled the second worldwide tournament series for the mobile RPG, Summoners War. The championship tournament will see three regional cups (Asia, Europe, US) and a world final in Seoul. Players will be fighting it out for a total prize fund of $110,000. Regional cups will take place on Aug. 25 in Toyk0, Sept. 8 in LA and Sept. 22 for the European tournament. The global final will see the world’s top-8 players travel to Seoul to determine the greatest Summoner on October 13.
Veteran sports radio executive Eric Spitz joined SiriusXM as its new Vice President of Sports Programming. He will begin at SiriusXM on July 16, and will be involved in the daily operation of SiriusXM’s sports channels, including the hiring of talent, programming development and live sports scheduling. Prior to joining SiriusXM he had been the program director for CBS Sports Radio since 2012.
Denmark/France at 10a on FOX and NBC Universo.