06/25/14: Mexico makes its mark on Univision Deportes; The NCAA turns to some legends in its defense. The Breeders Cup changes it up




Streaming 52 Weeks on all Screens & Platforms
Coming Fall 2014 from Sony Pictures Television

James M. Smith, SVP Ad Sales / 310-244-9342 / james_smith@spe.sony.com / www.crackle.com/advertise.


Good morning. It’s Wednesday, June 25, 2014, and this is your first early morning Sports briefing. 

Univision Deportes hit another milestone, courtesy of the World Cup, as the Mexico/Croatia matchup on Monday delivered the most-viewed group stage in company history. Coverage of the matchup averaged 7.1 million Total Viewers and 3.9 million Adults 18-49, according to Nielsen, with 12.6 million viewers tuning in to all or part of the broadcast. Univision Deportes finished the day with the top two most-viewed matches on Monday, Mexico/Croatia and Netherlands/Chile, which drew 2.6 million Total Viewers and 1.4 million Adults 18-49. Thus far, Univision Deportes coverage of the 2014 World Cup is now outpacing its 2010 World Cup coverage by 46% among Total Viewers and +33% among Adults 18-49 through 36 matches.


The Ed O’Bannon trial continued to steam on, with the NCAA submitting excerpts of depositions from 25 more witnesses, according to CBSSports.com, including the likes of basketball stalwarts Bill Russell and Oscar Robertson. The depositions were used to argue that the organization hadn’t prevented former athletes from being paid off their name and likeness after college. According to the report, “Robertson acknowledged he can sell his name and likeness and has done so through the years. Russell agreed the NCAA has never interfered with him making money off his name and image.” Meanwhile, former Collegiate Licensing Company executive Pat Battle testified that the inability to make video-game avatars as real as possible "was a glaring omission in terms of the realism of the game and … it was reflected in terms of the sales. And so that’s what EA wanted to do. We had the same objectives, so our discussions with the NCAA and with others were generally around that."

CBS Sports continues to bolster talent for its Thursday Night Football crew, bringing aboard former NFL Official Mike Carey to the broadcast team for the games on CBS and NFL Network, as well as for The NFL on CBS on Sundays this season. Carey will provide rules analysis, interpretation and explanations on Thursday nights from the game site, as well as NFL Network’s studio in Culver City, Calif., and on Sundays from the CBS Broadcast Center in New York City.

ESPN laid out nominees for the 2014 ESPYS, with the likes of Peyton Manning, Floyd Mayweather, David Ortiz, Kevin Durant, the LA Kings, San Antonio Spurs, Rafael Nadal, Miguel Cabrera, Serena Williams, Maya Moore all on the ballots. The show will be hosted by Drake. Voting is underway, although Pardon the Interruption’s Tony Kornheiser and Michael Wilbon will host The ESPY Nomination Special on Thursday, July 7, at 7:30p on ESPN. All categories will close when the live show starts Wednesday, July 16, at 9p on the network.
The Breeders’ Cup is looking to add to the prestige factor, announcing the sites of the next three Breeders’ Cup World Championships  which “represents a key element of the company’s long-term strategy to elevate the Breeders’ Cup stature as a preeminent luxury sports and entertainment event.” The announcement include the debut of the Breeders’ Cup of Keeneland Race Course in Lexington, KY, which will host the Breeders’ Cup World Championships in 2015 and Del Mar, near San Diego, CA which will host in 2017. In 2016, the Breeders’ Cup will return to Santa Anita Park, in Arcadia, CA, which is also hosting the 2014 Breeders’ Cup World Championships.

Ken Hershman is in. Are you? The 2014 Cynopsis Sports Summit is set for NY on Aug. 19-20 this year. Don’t miss out on some of the industry’s most dynamic and influential speakers breaking down the most important issues of the industry, tackling headlines, sponsorship, broadcast, data and more! The agenda/list of speakers for the Summit and this year’s Women of Action will be announced in mere days.

As a result of NFL Boot Camp: Broadcasting, former players Je’Rod Cherry and Evan Moore will spend one regular-season Sunday working on-air for one of the league’s United Kingdom television partners. Cherry and Moore joined 22 other players for four days learning from talent, producers and executives from each of the NFL’s broadcast partners. The dates of the assignments will be determined closer to the kickoff of the 2014 NFL season.

Mylan World TeamTennis and ESPN locked in a multiyear deal to carry the Mylan WTT Finals live on ESPN2, with more than 60 hours of programming slated annually on ESPN3. The four-year agreement includes streaming one match each night of the Mylan WTT season on ESPN3 beginning on Monday, July 7 beginning with the Austin Aces and the San Diego Aviators. 

WGN Radio and Comcast SportsNet announced a partnership to simulcast The Game 87.7 FM’s sports radio show, Kap & Haugh to Comcast SportsNet viewers beginning Monday, July 21.

WORLD CUP TRENDS: CSE’s Social Branding at the World Cup

Bite Heard Round the World
While Uruguay outlasted fellow soccer powerhouse, Italy, to move on to the knockout round, (as has been heavily reported) Uruguay star, Luis Suarez, took a bite out Italy defender Chiellini. The bite heard round the world created a frenzy on Twitter, and (per Mashable) had been mentioned 340,000 times only moments after incident occurred. Brands did look capitalize on the incident, regardless of their affiliation, or lack thereof, with the World Cup.
From @Puma responding to a fan by tweeting “Our next kits will come with warning labels”, to @CocaCola tweeting,“If you work up an appetite on the pitch, we suggest THIS type of Italian #worldscup”, the social stratosphere was buzzing about the incident. However, most interactions received less than 200 total engagements.
Unless you are Snickers
The hunger-satisfying candy bar got into the World Cup action with a timely, Oreo Super Bowl-esque tweet: “Hey @luis16suarez. Next time you’re hungry, just grab a Snickers. #worldcup #luissuarez #EatASNICKERS.” As a perfect example of real-time marketing, the brand received over 4,000 engagements.
“Unbelievable” Tweet-Off
With Puma providing kits to both Italy and Uruguay, on June 21 the promotion began through video and tweets for the Unbelievable Tweet-Off. The concept was for fans to include the hashflags of Italy or Uruguay and tweet to show support for their favorite team. Based on the team that receives the most tweets with the associated hashflags, @Puma was going to mass distribute the tweets at one time.
However, it was unclear as to when the distribution would occur, and rather than sending the support related tweets prior to the game, it appears it was scheduled to come post-game. As part of their Puma FC website, this “challenge” was completed by 22 people as of 5:30 p.m. EST. It remains to be seen if the challenge will be closed in short order or if an aggregation of other hashtags/hashflags on Twitter, away from the website, will make the numbers more robust.


Did you miss an Upfront?

Don’t worry! Cynopsis Media has a full archive of 2014 Upfronts and NewFronts coverage.

Access the archive here:


The University of Kentucky made waves by agreeing to a $210 million deal to join JMI Sports. The school’s multimedia marketing rights will now be handled by the company, including radio rights for Kentucky football, men’s and women’s basketball and baseball games. The deal also hands JMI rights to sell stadium and arena signage, future naming rights, in-game promotions and coaches’ endorsements in a 15-year agreement.

The Home Depot is reportedly terminating its sponsorship of the Joe Gibbs Racing No. 20 car and driver Matt Kenseth, and will depart the sport after its contract expires after this season, according to SBJ. This season, Dollar General has stepped up as the primary sponsor for 27 of the 38 events for the team.


Yesterday’s Italy/Uruguay World Cup match generated 3.5 million Tweets, according to Twitter. The bite seen ‘round the world, courtesy of Luis Suarez, caused social media to go bananas during the game. Before the bite, mentions of @chiellini drew 100,000 mentions, afterward the handle saw 2 million mentions.

Facebook updated its data for the World Cup, as 18 million people globally had more than 41 million Facebook interactions (posts, comments, and likes) related to the final Group A matches between Brazil/Cameroon and Mexico/Croatia. Top five demos were led by Women 18-24, followed by Men 18-24, and women 25-34.

NBA Digital named Portland Trail Blazers guard Damian Lillard the “Social MVP” for the third annual NBA Social Media Awards, which celebrate NBA players and teams for their social engagement throughout the 2013-14 NBA regular season. NBA Digital presented 10 social media awards in 10 categories over the course of 10 consecutive days with fan voting across NBA.com, Twitter and Facebook. Lillard also received the “Social Rookie of the Year” award for the 2013 NBA Social Media Awards.


Content discovery platform Taboola announced an exclusive, multi-year strategic partnership with NBC Sports Digital, a division of the NBC Sports Group. NBC Sports Digital will utilize Taboola’s personalized content recommendations across 16 of their websites, including NBCSports.com, GolfChannel.com, Rotoworld.com and local NBC Sports Regional Network sites, among others.

Digital sports video agency SendtoNews inked a strategic partnership with extreme sports channel EpicTV to distribute their extreme sports content to digital news outlets across North America. EpicTV produces original extreme sports videos and adds the likes of climbing, skiing and surfing to the SendtoNews portfolio.

ESPN3 is set to carry the Basketball Tournament’s (TBT) inaugural Championship Game, in which the winning team receives $500,000, on Saturday, June 28, at 7p. “We’ve received daily requests to find media coverage of the championship game,” said TBT founder Jon Mugar. “And now, thanks to ESPN, we’ll be able to show this intense matchup for $500,000 live on ESPN3. This game features passionate athletes playing team basketball and with this much at stake, anything can happen.  It’s great that we’ll be able to let viewers in on this unique experience. ”


Online sports merchandise retailer Fanatics, Inc. named Chris Orton as Chief Marketing and Revenue Officer for the company. Reporting directly to CEO Doug Mack, Orton will be responsible for the strategy and execution of Fanatics’ marketing efforts across the company’s own sites and its network of e-stores, which includes all the major North American professional sports leagues and hundreds of collegiate and professional teams. Orton joins Fanatics from Orbitz Worldwide, the leading global online travel company, where he is COO and President of Orbitz.com. 


Ecuador/France face off on ESPN/Univision at 4p.


The Best in Online Video Content & Advertising…
Don’t forget to enter the

Entry Deadline: August 8th
Late Submissions: August 15th
Awards Event:
November 13 (Grand Hyatt | NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

ON THIS DAY in 1988: Cal Ripken Jr. plays in his 1,000th consecutive game.

In The Know: The Jeweled Shillelagh is presented to the winner of what college football rivalry game? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Which university did Tiger Woods play for? Answer: Stanford. Kudos: Steve Jacobs-Time Warner Cable Media/NY; Joe Giovengo-Game Show Network/NY; Chris Long-USA Today Sports Group/NY; Joe Schaefer-ZUUS MEDIA/NY; Jon Miller-NBC Sports Group/Stamford; Michael G. Hawkins-Francis Marion University/Florence; Alexandra Lucio-Golf Channel/Orlando; Allison Wright-Viacom Media Networks/Detroit; Andy Pittman-Texas A&M University/College Station; Tommy Buhr-Turner Sports/Chicago; Kevin Van Housen-Comcast Spotlight/Indianapolis; Bill Robertson-WCHA/St. Paul; Daniel Hanson/Vail; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Charles Kundrat-The Band Inc./Denver; Joe Pedri-KLAS/Las Vegas; Brian Sullivan-KHQ-TV/Spokane; Dani Beaulieu-USA TODAY Sports Media Group/LA; Nick Monroe-Monroe Photography/San Diego.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIGITAL SALES PLANNER/HGTV/DIY/ATL: highly motived digital sales professional, 2 yrs digital media sales planning. Internet research tools and metrics. For more detail www.scrippsnetworks.com #4303 (7/8)

JOB OPENING: MGR RSCH/VIACOM/NYC: Serve as expert on the VMN Ent brands, & their target audiences. Min 5 yrs media rsrch exp. Strong analytical & numeric skills req’d.Exp w/web & social analytics a +. BS/BA pref’d. Full info/apply: HERE (7/8)

JOB OPENING: SR.WRITER PRODUCER/WEtv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. APPLY HERE (7/7)

JOB OPENING: NETWORK SALES PLANNER/EstrellaTV/NYC: Possess exceptional comm. & client servicing skills. 2 yrs related network exp. Able to multitask and be detail oriented. Resume/cvr to: jobs@lbimedia.com (6/28)

JOB OPENING: SR WRITER/PROD PRGRM INTEGRATION/HGTV/Knoxville: Dvlp organic integrated content that meets advrtsers’ goals & drive ratings for ntwrk prgrmng. 6 yrs exp creating on air promos, interstitials or prgrmng req’d. Req 4323. Full info/apply HERE (6/28)

JOB OPENING: SR WRITER/PRODUCER/FOX SPORTS MKTG/LA: Resp. for conceiving, writing & overseeing prod of orig on-air promos & campaigns. Min 5+ yrs hands-on promotions exp. Strong writing/prod @ Net or Ad Agency. Full info/apply HERE (6/28)

JOB OPENING: WRITER/PRODUCER/FOX SPORTS MKTG/Charlotte, NC: Resp. for conceiving, writing & overseeing prod of on-air promos & campaigns. Min 3-4 yrs hands-on promotions exp. Strong writing/prod @ Net or Ad Agency. Full info/apply HERE (6/28)

JOB OPENING: DIR, SCRIPTED PROG/AMC/LA: Oversee current prog AMC scripted series. Advise on pilots, development for scripted series, producers, cast/crew, etc. Handle pitches, read scripts, recommend projects for development. Submit res HERE (6/28) 

JOB OPENING: PROMOTION MNGR/iN DEMAND/NYC: Manage distribution of promos/PPV traffic logs. Manage promo decisions for barkers/websites. Bachelor’s Degree & 3 yrs. exp. Final Cut Pro req. Apply: resume@indemand.com (6/27)

JOB OPENING: MULTIMEDIA JOURNALIST/NYC/The Weather Channel: Gathering, shooting & editing material for TWC on air & digital. 5+ yrs exp video shooting, storytelling, technical.Resumes & Reel to: Melissa.Ngo@weather.com (6/27)

JOB OPENING: ASSOC ANALYST/Scripps Networks/Knoxville: Learn to perform activities related to dvlpg internal reports, presentations, & recommendations. Knwlg of cbl TV, brdcsting, synd, new media, advrtsng & ent industry. Req # 4307 Apply HERE (6/27)

JOB OPENING: ASSOC MGR, MKTG SOLUTIONS/MUSIC CHOICE/NYC: Develop & execute mktg solutions for client-facing teams, incl ad sales, AF sales & content acquisition. 3-5 yrs mktg, pref in ad sales. PowerPoint a must. APPLY HERE http://musicchoicecareers.iapplicants.com/ (6/26)

JOB OPENING: SR PRODUCER, MEDIA CONTENT/Viacom/NYC: Schedule/refresh prgrmng daily. Brainstorm/rsrch ideas & videos for themed, internal prgrmng, aimed at highlighting creativity. 8-10 yrs work or professional exp mktg/advrtsng. Full info/apply HERE (6/26)

JOB OPENING: VP/CREATIVE DIR, STRATEGIC PRGRMS/MTV WORLD/NY: Dvlp overall creative vision for division’s consumer brands. Deep knwldg of dig media landscape. Min 10+ yrs exp as SR/supervising/exec prod @ ntwrk or cable ntwrk. Full info apply HERE (6/26)
JOB OPENING: DIGITAL MEDIA MKTG MGR/MTV/NY: Strong online media background & exp dvlpg creative digital media strategies & plans that effectively support MTV bus. objectives 3 – 5 yrs min digital media exp working w/clients in ent industry. Full info apply HERE (6/26)

JOB OPENING: SVP, CREATIVE PROMOS & STRATEGY/VH1/NYC: Translate VH1 goals into effective on-air strategies that drive measurable results. Min 10 yrs hands-on prod exp short-form video – on-air promos, advrtsng/commercials. Full info/apply HERE (6/26) 

JOB OPENING: SR MKTG MGR/Turner/NY: Min 5-7 yrs exp Integrated Media Sales Mktg or Client/Agency content dev exp. Will lead promos dev & exec for Cartoon/truTV/Adult Swim. Dvlp/exec innovative client solns & custom sales presentations. Apply HERE (6/26)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/CNBC/East Coast: CNBC, the worldwide leader in business, has an exciting opportunity for a Director, Social Media to help establish its primetime as a new entertainment destination. Full info/apply HERE (6/26)

JOB OPENING: CREATIVE DIRECTOR/SPROUT/NYC: Lead creation of innovative promotions, branding, messaging across programming platforms @ Sprout. 7+ yrs creative services exp required. Kids TV exp preferred.  Full info/apply HERE (6/26)

JOB OPENING: SUPERVISING PRODUCER/NBCU/NYC: Lead producers, APs, art dep & performers for Sprout live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV exp a must. Full info/Apply HERE (6/26)

JOB OPENING: CONTROLLER/FILM PROD CO/ATL: Temp to Perm. Liaison between prod finance & corp finance depts. Mng cash flow, banking relationships for Comp-owned entities, oversee app/audit of GA film tax credits& gen finance ops. Res/cvr: HERE (6/26)

JOB OPENING: FREELANCE AP, ONLINE EDUCATION/OWN/OPRAH WINFREY NETWORK/LA: Education AP wanted! Min 2 yrs producing content for web. Knowledge of online education trends a must. Apply at: http://careers.own.tv/ (6/26)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

EXPERT SERVICE: Got a fantastic idea? Now you need pitch materials! Let us arm you with the materials you’ll need to stand out in a crowd. Email today: readyyourpitch@gmail.com (7/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: jobs@csisports.com (6/26)

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (6/26)

SUMMER INTERNSHIP CREDITS ONLY: Video Gaming Intern/Immersion/San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (6/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: ACCOUNT MGR/NY: Digital Ad Sales, Account Mgt & Licensing pro seeks FT employment in NY. 10+ yrs exp selling, licensing, exceeding sales targets, cultivating & maintaining long-term relationships. acctmanager365@gmail.com (6/27)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]

07/13/18: Sandra Oh makes Emmy history

CYNOPSIS Good morning. It’s Friday July 13, 2018 and this is your first early morning briefing.   Tonight’s Premieres: CBS: Whistleblower at 8p Discovery Family: Cooks vs. Cons at 8p Oxygen: Dateline: Secrets Uncovered at 8p Reelz: The Shocking Truth at 8p, Copycat Killers at 9p   Tonight’s Finale: Cinemax: C.B. Strike […]

07/13/18: The USOC has a new CEO

CynopsisSports Good morning. It’s Friday July 13, 2018 and this is your first early morning Sports briefing. The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association.   “The USOC is […]

07/12/18: And the Emmy Nominees Are…

Emmy statue

CYNOPSIS BREAKING NEWS Nominees for the 70thPrimetime Emmy Awards were announced this morning by Samira Wiley (The Handmaid’s Tale) and Ryan Eggold (New Amsterdam), along with Television Academy execs. HBO’s Game of Thrones grabbed the most nods with 22; NBC’s SNL and HBO’s Westworld each earned 21. Final voting takes place August […]

07/12/18: Meredith Vieira to host summer series for Fox stations

A CYNOPSIS MESSAGE FROM HISTORY HISTORY’S  ‘EVEL LIVE’  SOARS AS  #1  CABLE SPECIAL OF THE YEAR 3.5 million viewers watched action sports superstar Travis Pastrana pay tribute to Evel Knievel with three record-breaking stunts on Sunday.   The three-hour LIVE event was cable’s #1 special of the year to-date in A25-54, Total Viewers and men, […]