06/25/14: Disney finds itself in a Pickle; Sesame Workshop’s latest initiative; a new Adventure for Cartoon; PBS Kids broadens distribution


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Good morning. It’s Wednesday, June 25, 2014, and this is your first early morning briefing.


“An emotional pickle and a freewheeling peanut” are the stars of new buddy comedy series Pickle & Peanut, being cooked up by Disney Television Animation. The series, voiced by Jon Heder (Napoleon Dynamite) and Johnny Pemberton (21 Jump Street) will premiere in fall 2015 on Disney XD and mixes 2-D animation and live-action clips to tell the small-town adventures of two underdogs who dream up plans to be anything but ordinary. The series was created by Noah Z. Jones (Fish Hooks) and developed by Joel Trussell (Yo Gabba Gabba!), who also serve as exec producers. "We see very few pitches that are as funny and original as ‘Pickle & Peanut.’… Noah and Joel have built a world with a visual style and sensibility unlike anything on TV," said Eric Coleman, SVP, Original Series at Disney… In other Disney animation news, the studio got a third season order of Mickey Mouse cartoon shorts and a second season order of Craig McCracken’s Wander Over Yonder for Disney Channel. The Mickey shorts have reached more than 135 million unduplicated viewers worldwide, in 34 languages.

Mobile tech company Fingerprint, creator of kids mobile play-and-learn networks, secured a Series B funding round totaling $10.85 million, and added DreamWorks as newest investor, along with long-time investors Corus Entertainment and Reed Elsevier Ventures. Fingerprint operates its own network, Fingerprint Play, as well as the newly launched Samsung KidsTime, Sylvan Learning (SylvanPlay) and Astro (AstroPlay). The company will be building a new network with Cricket Media. In less than two years, Fingerprint revenues have grown ten-fold. By the end of 2014, the company expects to have launched seven new networks with a global footprint that will span the US, Canada, SE Asia, Australia and Europe. “Mobile has changed children’s viewing and playing habits, and as a result the growth in the mobile kids’ entertainment and edutainment industry is taking off,” says Fingerprint CEO/co-founder Nancy MacIntyre.


Sesame Workshop and the Ounce of Prevention Fund are creating a digital platform in collaboration with the National Head Start Assn. for early learning family involvement, designed to strengthen parents’ understanding of the importance of early education and nurture social-emotional development in their children.  The partners are developing resources for low-income communities to link families’ experiences in the classroom with parent-child learning interactions at home in support of school readiness. “Parent and family engagement is a cornerstone of Head Start’s comprehensive early learning model,” said National Head Start Assn. executive director Yasmina Vinci. “Commitments like this have the power to transform the earliest learning years for thousands of our nation’s most vulnerable children and families by offering them leading-edge platforms to help get them fully prepared to succeed in Kindergarten and life.” The project, slated to launch in early 2015, has three key components:
* A mobile platform that will deliver parenting information, tips and ways to connect with children via media content.
* A social network that will offer parent-to-parent contributions, connections and encouragement.
* A toolkit to complement the digital components that will support educators in strengthening relationships and building connections among parents.

Frederator Studios, the folks behind YouTube’s Cartoon Hangover channel (one million+ subs), released a YT e-book guide. The 10 YouTube Commandments covers channel program scheduling, branding, title and thumbnail design and more. The book is free on Amazon, iBooks, Barnes & Noble and Kobo.

PBS will start airing a condensed, half-hour version of Sesame Street in the afternoon starting Monday, Sept. 1. The hour-long version of the children’s show will continue mornings. Selected full episodes of the 30-minute show will also be available for free on the PBS web site, PBS Kids video app and PBS Kids Roku channel. Noting that "PBS Kids reach is growing exponentially," Lesli Rotenberg, GM, children’s programming, says in the past year the number of users on the app increased 34 percent.

Disney XD licensed another 26 episodes of 9 Story Entertainment’s Camp Lakebottom. The second season also has been picked up by Disney Channel and Disney XD channels in international territories including the UK, CEEMA, India, Japan and Latin America. The animated series about a 12-year-old prankster who gets accidentally dropped off at a spooky sleep-away camp premiered on both Teletoon Canada and Disney XD in July 2013.

Disney Junior is taking some positive life lessons from Sofia the First and Jake and the Never Land Pirates on the road. The Pirate and Princess: Power of Doing Good tour aims to teach kids age 2-7 the value of caring for nature, animals and helping others. It kicks off July 17 in Philadelphia with stops including Washington D.C., NY, Chicago, Houston, San Francisco and LA. The tour is sponsored by Disney Junior, ASPCA, Youth Service America (YSA), National Wildlife Federation and First Book.

It’s a bird. It’s a plane. It’s SpongeBob. Macy’s Parade & Entertainment Group has named the Bikini Bottom resident as Macy’s 2014 Holiday Ambassador. What does that mean? Loads of SpongeBob merch, including an exclusive talking plush, and Patrick and Plankton finger puppets available in Macy’s stores and Macys.com. The SpongeBob balloon will make its 11th return to the Macy’s Thanksgiving Day Parade on November 27 in NY, floating at 44-feet tall, 41-feet long and 34-feet wide.


MarVista Entertainment and Two 4 the Money Media have begun principal photography on a new comedy movie for Disney XD, Pants on Fire. Part of a multi-picture development deal for Disney XD, the movie is slated to premiere in late 2014, and later on various Disney-branded channels around the world. The movie, about what happens when his lies catch upliterallywith a story-spinning teen, stars Bradley Steven Perry (Good Luck Charlie, Mighty Med), Joshua Ballard (Haunting Hour, Diary of a Wimpy Kid: Dog Days) and Tyrel Jackson Williams (Lab Rats). It’s directed by Jon Rosenbaum from a script written by Alex Cramer, and produced by Kim Arnott, who also serves as an exec producer along with MarVista’s Fernando Szew and Robyn Snyder.


FullBottle, the digital platform that connects advertisers with young audiences, will now be selling multiplatform advertising and sponsorship campaigns on Splash Entertainment’s Kabillion free VOD network. Capri Sun Roarin’ Waters is signed on as the first sponsor through this new partnership. FullBottle has built a distribution network reaching millions of youths watching videos and playing games. Kabillion is carried in 45 million homes.


CYNOPSIS MEDIA is thrilled to announce several high-profile networking and educational events for the rest of the year. Click the events to learn more.

Digital Summit: August 6th | San Fran, CA
Sports Women of Action: August 19th | NYAC, NYC
Sports Business Summit: August 20th | NYAC, NYC
Kids Business Summit: September 8th | Yale Club, NYC
Future TV Summit: October 16th | Grand Hyatt, NYC
Model D Awards Luncheon: November 13th | Grand Hyatt, NYC


Target is the destination for select exclusive Teenage Mutant Ninja Turtles movie toys beginning July 13 in-store and July 20 on Target.com. The lineup of merch from Nickelodeon surrounding the Paramount Pictures flick, which opens Aug. 8, will also be available at retailers including Walmart and Toys’R’Us and Amazon.com. Included are items from master global toy licensee Playmates Toys and global construction partner Lego plus more than 100 new products in categories such as publishing, home decor, apparel, jewelry and accessories. Confirmed partners include Activision Publishing, Insight Editions, Paramount Home Entertainment, Rubie’s Costume Co. and Zack Designs.

eOne’s Peppa Pig, which airs on Nick Jr., will expand its US reach in 2014 with the addition of five new licensing partners in the soft goods category: Ty, Happy Threads, Komar Kids, Accessory Innovations and Character World.

The Land of Nod and DreamWorks Animation are creating home goods featuring characters from Little Golden Books titles including “The Shy Little Kitten” and “Tawny Scrawny Lion.” Classic characters will be incorporated into bedding, wall art, rugs and bath items beginning in early 2015 in The Land of Nod Stores and on landofnod.com. Little Golden Books are published by Golden Books, an imprint of Random House Children’s Books.


Amazon has snagged exclusive rights to the classic claymation series Wallace and Gromit and Sean the Sheep through a pact with Aardman Animations. The deal does not include the Wallace and Gromit movies, but does include the studio’s Timmy Time and Rex the Runt. The shows are available on Amazon Prime Instant, which is part of the $99 Prime membership including its music streaming service and two-day shipping.

Hulu will debut the latest installment of the anime franchise Sailor Moon under its pact with Viz Media starting July 5. Available on Hulu and Hulu Plus, Sailor Moon Crystal will premiere new eps every first and third Saturday of each month.

Fuhu is releasing the first round of Morpho Pods, which work in conjunction with the nabi DreamTab and tie in with DreamWorks Animation’s new movie How To Train Your Dragon 2. By tapping the Morpho Pods to the DreamTab, kids can bring the toy dragons to digital life on the tablet. Morpho Pods Dragons Editions will also unlock new How To Train Your Dragon storytelling experiences and special features in the School of Dragons game, a multiplayer online role-playing game developed by JumpStart.


Cartoon Network Games launched Adventure Time Battle Party, the first multiplayer online battle arena (MOBA) released by a kids’ television network.  The game, a team-based, competitive online action game featuring Adventure Time heroes, villains and other characters, is debuting in the US, with a global rollout to 194 countries planned for later this year. Set at Princess Bubblegum’s Royal Bash under the guise of celebrating the mightiest warriors in the land, the Battle Party is actually an experiment where PB can gather data to help understand why there’s fighting in the Land of Ooo. Currently in its sixth season, Adventure Time the series scored Cartoon’s No. 1 telecast quarter to date among K2-11 and 9-14, and boys 9-14. 

Big week for streaming PBS Kids content. PBS Kids launched on Apple TV. Full episodes and clips from series such as Curious George, Peg + Cat, Daniel Tiger’s Neighborhood, Wild Kratts and Sesame Street will be updated weekly on Apple TV. Additionally, the PBS Kids Video App launched on Android and Chromecast.

A Spanish-language version of Sofia the First: The Great Aunt-Venture appisode is now available for the Disney Junior Appisodes app. Disney Junior Appisodes also currently includes a free download of the original Mickey Mouse Clubhouse Road Rally Appisode. Disney Junior also recently launched Disney Junior en Espanol on the WATCH Disney Junior app, marking the first time the network has made an entire block of programming available in Spanish on mobile devices.

Yo Gabba Gabba! fans can start celebrating. Cupcake Digital and DHX Media’s new Yo Gabba Gabba! Music is Awesome! is the latest addition to Cupcake’s collection of apps based on the television series and featuring characters Plex, Brobee, Muno, Foofa and Toodee. Among activities, kids can mix and match costumes, and record their own music.


Super RTL (Germany) will begin airing FremantleMedia Kids & Family Entertainment’s new preschool property Kate & Mim-Mim later this year and also represent its licensing and home entertainment rights. The series will make its TV debut on CBeebies in the UK and BBC Kids and the Knowledge Network in Canada this autumn. The show follows a feisty girl who travels to a fantasy world where her toy rabbit comes alive as a larger-than-life playmate. It was created by husband and wife team Scott and Julie Stewart, and produced and developed by Nerd Corps Entertainment. FremantleMedia Kids & Family Entertainment holds the exclusive worldwide TV distribution and licensing rights to the property outside of Canada.

MBC inked a deal to develop live shows and consumer experiences in the Middle East for the Scooby-Doo and Tom and Jerry brands. In the two-year deal with Warner Bros. Consumer Products EMEA (WBCP EMEA) in association with licensing agent Shooting Stars, MBC will stage events in Egypt, Algeria, Morocco, Tunisia, United Arab Emirates, Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar and Saudi Arabia beginning in Q4 2014. Scooby-Doo and Tom and Jerry are broadcast on MBC3, and are supported across the interactive MBC3 website that attracts more than 19 million page views per month.

Studio 100 Media sold two animated shows to Poland. ITI Neovision acquired 78 episodes of CGI series Maya The Bee and 52 eps of preschool series Florrie’s Dragons for its kids Pay TV Channel MiniMini+. The agreement encompasses exclusive pay TV rights for three years beginning this fall.


HIT Entertainment appointed Karen Davidsen as Director of Production, Global Content; Phil Molloy as Senior Creative Manager, Global Content; and Luca Magnani as Global Brand Director, Thomas & Friends. Davidsen returns to HIT after serving as Director of Production and Original Programming at Walt Disney Co. Molloy most recently was Creative Director at Spectrecom Films. Magnani most recently was Senior Director of Brand Marketing & Franchise Management, EMEA, at Turner Broadcasting.

Vishnu Athreya has been tapped to serve as VP, Program Scheduling, for Cartoon Network and Boomerang. Athreya had been Executive Director of Programming Acquisitions and Development for Turner Broadcasting’s kids channels in Asia Pacific, including Cartoon.


Top 10 Basic Cable Ratings for the week of June 16-22, 2014

K2-11 Total Programming Day

K2-11 Prime (Monday  Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday  Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday  Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of June 16-22 , 2104
6/22/14/I Didn’t Do It/DSNY/8:30-9p/1638
6/22/14/Austin & Ally/DSNY/9-9:30p/1627
6/21/14/Lucky Duck/DSNY/9-9:45a/1472
6/20/14/Sheriff Callie’s Wild West/DSNY/9-9:25a/1357
6/21/14/Terry the Tomboy/NICK/8-9:30p/1333
6/21/14/Doc McStuffins/DSNY/9:45-10a/1306
6/16/14/Finding Nemo/DSNY/5:15-7p/1304
6/20/14/Paw Patrol/NICK/11:30a-12p/1274

K6-11  Top 10 Programs for the week of June 16-22, 2014
6/22/14/Austin & Ally/DSNY/9-9:30p/1402
6/22/14/I Didn’t Do It/DSNY/8:30-9p/1375
6/21/14/Terry the Tomboy/NICK/8-9:30p/1116
6/22/14/Liv and Maddie/DSNY8-8:30p/1062
6/20/14/Dog With A Blog/DSNY/8:30-9p/1016
6/22/14/Phineas and Ferb/DSNY/9:30-10:25p/942
6/20/14/Phineas and Ferb/DSNY/9-9:55p/935
6/22/14/Liv and Maddie/DSNY/11-11:30p/906

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for June 20-22, 2014:
Think Like A Man Too
(Sony) PG-13 $30 million (weekend) $30 million (1-week cume)
How To Train Your Dragon 2 (DreamWorks Animation) PG $25.3 million (weekend) $95.18 million (2-week cume)
Maleficent (Disney) PG $13.01 million (weekend) $185.98 million (4-week cume)
Edge of Tomorrow (Warner Bros.) PG-13 $10.34 million (weekend) $74.51 million (3-week cume)
The Fault in Our Stars (20th Century Fox) PG-13 $8.6 million (weekend) $98.73 million (3-week cume)
X-Men: Days of Future Past
(20th Century Fox) PG-13 $6.2 million (weekend) $216.79 million (5-week cume)
Godzilla (Warner Bros.) PG-13 $1.82 million (weekend) $194.92 million (6-week cume)
Blended (Warner Bros.) PG-13 $1.08 million (weekend ) $42.43 million (5-week cume)
Amazing Spider-Man 2 (Sony) PG-13 $600,000 (weekend) $199.48 million (8-week cume)
Million Dollar Arm (Disney) PG-13 $530,000 (weekend) $34.4 million (6-week cume)


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Answer to last week’s Trivia Question: Which Powerpuff Girl plays the drums in that classic song, Love Makes the World Go Round? Bubbles Kudos to: JB Gray, Cartoon Network, Atlanta; John May, Cartoon Network/Adult Swim, Atlanta; Sabrina Sparlin, Network Talent Agency, Studio City, CA.

Today’s Trivia Question: In 2004 Cookie Monster revealed that before he tried his first cookie he went by a different name. What was it? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.) 

Cheers — Cathy Applefeld Olson
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