06/24/15: Showtime to offer its streaming service to Hulu subscribers; Verizon officially acquires AOL, teases mobile video service; Discovery U.S. Hispanic and mitú partner



CYNOPSISDIGITAL
06.24.15

Good morning. It’s Wednesday June 24, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

On the heels of Showtime‘s new a la carte service offering, the network will add its content to Hulu, the first deal of its kind for a premium cable channel. Nine million paying Hulu subscribers will have the option to add the service starting July 11 before the season premieres of Ray Donovan and Masters of Sex. The major difference between Showtime’s stand-alone service and its partnership with Hulu is price: the Hulu-subscriber version will cost $8.99; it’s $10.99 for the app by itself.  

Verizon officially sealed the deal to buy AOL at $50/share for a total of $4.44 billion. The next step will be the summer arrival of a mobile-first video service, AOL CEO Tim Armstrong and Verizon EVP Marni Walden detailed in a call yesterday. The new offering will include free and premium versions of live content from the NFL and other sports as well as emerging content from such sources AwesomenessTV. Armstrong will continue to run AOL operations; President of Verizon Digital Media Services Bob Toohey will report to Armstrong; Armstrong will report to Walden.

NEW PROGRAMMING + DEALS

Discovery U.S. Hispanic and Latino media company mitú signed a multiplatform development agreement to produce digital and TV series with mitú’s social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementary content across mitú’s digital properties. The deal builds on the two series mitú produced for Discovery Familia in 2014, Gurús de Belleza and Casa Linda.

SundanceTV launched Shorts on Sundance.TV, a new online destination within the network’s website featuring drama and comedy short films from the past decade. The first batch of films is a selection of "Festival Shorts" curated by Michael Plante, Senior Programmer, Short Film, at the Sundance Film Festival, and featuring projects from Jill Soloway (Transparent) and Denis Villeneuve (Prisoners). SundanceTV will be releasing five more Festival Shorts next month.

AwesomenessTV is entering into the silver screen business. The multi-channel network launched a new film division with Chapter One Films founder Matt Kaplan as lead. Kaplan and ATV founder Brian Robbins plan to release between 12 and 15 films for theatrical and digital distribution. "We’re excited to take on material that traditional studios just aren’t making, and it’s helping us attract top-notch directors and talent," Kaplan said. ATV digitally released the movie Expelled with Vine star Cameron Dallas last year; acquired Shovel Buddies with Bella Thorne and Kian Lawley; and secured a two-year deal with YouTube to release several movies.


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CONTENT MEDIA

Grateful Dead‘s original members announced that the band’s five final shows will stream on YouTube this summer. The live broadcasts of "Fare Thee Well: Celebrating 50 Year of Grateful Dead" can be purchased for $19.95/night for the Santa Clara shows on June 27 and 28, and $29.95/night for the Chicago shows on July 3, 4, and 5. The webcast will be encoded by MLBAM‘s technology through an exclusive partnership with Live Alliance.

Yahoo Movies will exclusively premiere the trailer for Masterminds, starring Kristen Wiig, Zack Galifianakis, Owen Wilson, Jason Sudeikis and Jared Hess. The film will be released on August 19.

ADVERTISING + AD PLATFORMS

Centro will integrate with DoubleClick Ad Exchange, Dailymotion Exchange and LiveRail to add more programmatic video advertising to its DSP. The company will also team up with Pixalate for ad fraud monitoring. "In our system, more than 50 percent of impressions bought are on mobile web and apps, which signifies how quickly this trend is moving," said Kelly Wenzel, CMO of Centro.

RESEARCH

EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of June 1-7.

Show (Channel) / Total Actions / Total Content / Actions Per Post/ Fans/Followers
1. Orange Is The New Black (Netflix) / 1,082,843 / 47 / 23,039 / 4,847,143
2. Trailer Park Boys (Netflix) / 271,887 / 28 / 9,710 / 1,467,265
3. Community (Yahoo! Screen) / 154,512 / 17 / 56 / 2,076,615
4. Daredevil (Netflix) / 55,947 / 18 / 3,108 / 955,692
5. House of Cards (Netflix) / 29,942 / 14 / 2,139 / 2,650,873
6. Arrested Development (Netflix) / 24,273 / 11 / 2,207 / 2,298,411
7. BoJack Horseman (Netflix) / 18,388 / 30 / 613 / 326,953
8. Sense8 (Netflix) / 16,097 / 49 / 329/ 64,272
9. Grace and Frankie (Netflix) / 10,962 / 35 / 313 / 65,949
10. Transparent (Amazon) / 6,115 / 8 / 764 / 227,400
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.

EXECUTIVE MOVES

The Interactive Advertising Bureau (IAB) announced the inaugural Board of Directors of the IAB Tech Lab, a nonprofit research and development association to produce standards and solutions for the global digital media and marketing industry. The Executive Committee of the Board includes Jonathan Bellack, Director, Product Management, Google; Anand Das, Co-Founder and CTO, PubMatic; Kelly Petersen, Vice President, Product, Tremor Video; Tom Shields, Senior Vice President, Strategy, Publishers, AppNexus; Michael Smith, Vice President, Revenue Platforms and Operations, Hearst Magazines Digital Media; Srini Venkatesan, Vice President, Engineering, Ads and Data, Yahoo.

Rachelle Savoia was promoted to Vice President of Communications for Turner Broadcasting System. In her new role she will oversee media relations and communications strategy for Turner Content Distribution (TCD). Savoia joined Turner as Director of Communications in 2011.

Movio, a marketing data and analysis for film studios and distributors, appointed Dr. Bryan Smith as Chief Data Scientist. Smith was most recently the Research Group Manager, Information and Communications Technologies at Callaghan Innovation.


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THE CYNOPSIS DIGITAL AWARDS
are open to all individuals and teams worldwide with popular categories including:

Multiplatform Marketing Campaign: Cable TV I Best Host in a Web Series or Channel I Best New Web Series I TV Everywhere App I Social TV Service I Branded Web Video I Branded Integration in a Web Series I Social Media Campaign For Cable TV I Digital Video Technology Platform

ENTER TODAY!

Questions? Contact Sarah Martinez.


DIGITAL SPOTLIGHT OF THE DAY

As a tribute to Wet Hot American Summer’s 1981 setting, Netflix’s latest teaser for the movie-gone-series remake goes full VHS promotional video. The vid teases Camp Firewood’s greatest activities such as archery, swimming, street dancing and gives a glimpse of Paul Rudd, Molly Shannon and Michael Ian Black’s characters in the updated series. Check it out here at www.cynopsis.com/#video, and get pumped for the July 31 release.

See you tomorrow,
Jessica Reese  @JMarieReese
06.24.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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