06.24.14 Good morning. It’s Tuesday, June 24, 2014, and this is your first early morning digital briefing.
Marketing and rewards platform Viggle is encouraging users to Ditch the DVR. The new web series on Viggle’s Wetpaint site will highlight celeb buzz and TV news as well as what to watch that night. Viggle CRO Kevin Arrix said, “The Wetpaint site and social media network allows us to engage fans who are specifically looking for more information on the next episode of their favorite shows. We’re also talking to multiple web-based content creators about using the program to drive additional engagement with their properties.”
Discovery Digital Networks and Test Tube’s DNews are exploring the final frontier in a new Google+ Hangout forum with NASA’s Jet Propulsion Laboratory. The forum, called SpaceOut, will combine DNews hosts and NASA’s experts to discuss all things intergalactic. The next SpaceOut event is today (Tuesday) at 7p ET and will discuss NASA’s next earth science mission, the Orbiting Carbon Observatory-2. The hangout is available through DNews’ Google+ platform.
Lionsgate’s Befit channel has added music and a new dance workout series hosted by fitness star Keaira Lashae (325,000 YT subs) The new offering, Burn to Beat, premieres today and will coach viewers through four ten-minute workout sessions incorporating dance and cardio. New eps of the show will launch every Tuesday for four weeks, with plans for a second round of videos out again in the fall. BeFit Network has more than 265 million cumulative views and more than two million subs.
Fusion and start-up Whisper struck a content deal that calls for integration of the secret-sharing app’s posts into the net’s digital and TV platforms, says The Hollywood Reporter. Fusion will develop stories inspired by posts on the app, including two in the works: recreational drug use at party schools, and sex talk at the Ivies.
For the 27th year, Shark Week will swim again, starting on Sunday, August 10. SharkWeek.com will be the hub for “jawesome” photos, videos and additional multiplatform features that will be revealed closer to kickoff. The Shark Cam will supply more than ten perspectives, with footage from great white shark hot spots off the coasts of Cape Cod, South Africa and Australia. Additionally, digital character “Snuffy the Seal” is still splashing on Facebook and Twitter, where fans can check out #SnuffySelfies from the Shark Week “hero” (or the lunch that got away).
In more Discovery news: The network premiered the latest season of Street Outlaws yesterday, and included a live Facebook poll. Viewers were encouraged to submit answers through the show’s FB page, by posting anywhere with the hash tag #SOMurderNova and #SOBigChief.
The Today show announced its Facebook page has officially hit the milestone of three million “likes.” To celebrate, the show’s hosts and crew created a short video thanking their fans for all of the social support. The video can be viewed on the show’s FB page.
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ThinkAnalytics is now providing Swisscom Works’ latest set-top boxes with its personalized recommendations for VOD and linear TV searches. “We turned to ThinkAnalytics because we wanted a partner with proven experience in live, linear TV, not just VOD,” Swisscom Head of TV Services Volker Dietzel said. “We now have a personalized recommendations/search solution that incorporates advanced analytics and business rules and gives us flexibility and scalability, allowing us to add new features, support for additional devices, and additional services down the line.”
VOD kid’s TV network Kabillion partnered with youth entertainment and brand connector FullBottle to sell multi-platform advertising and sponsorship campaigns for the network. Top kid’s water beverage Capri Sun Roarin’ Waters has already signed on as the first sponsorship.
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For those who can’t get enough videos: Facebook has updated its News Feed algorithm for you. Aligned with Facebook’s emphasis on video advertising, the social giant announced there will be a greater video presence in News Feeds for those users most interested (by likes and shares) in the medium. The social network also revealed that video views have doubled in the past six months on the site.
OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending 6/14.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
markiplierGAME(9.8) / 63,935,880/ 2,606,871 /748
PewDiePie(9.8) / 335,430,630 / 27,994,107 /881
TheBajanCanadian(9.8) / 45,922,860 / 3,813,313 /845
juegagerman(9.8) / 65,345,280 / 3,721,796 /737
vegetta777(9.8) / 100,913,340 / 5,868,340 /777
SSundee(9.8) / 53,023,500 / 2,753,532 /809
CaptainSparklez(9.8) / 48,218,400 / 7,602,804 /865
SkyDoesMinecraft(9.8) / 91444260 / 10,041,875 /869
IGNentertainment(9.8) / 93,091,920 / 4,720,825 /818
lolchampseries(9.8) / 16,224,090 / 1,028,960 /729
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of 6/16/14
Program, Date, Unique Audience (000), Tweets (000)
Pretty Little Liars (ABC Family), 6/17, 3924, 405
WWE Monday Night RAW (USA), 6/16, 2303, 208
The Bachelorette (ABC), 6/16, 2068, 63
Rising Star (ABC), 6/22, 1963, 129
Love & Hip Hop: Atlanta (VH1), 6/16, 1827, 649
Catfish: The TV Show (MTV) 6/18, 1818, 138
True Blood (HBO), 6/22, 1796, 106
The Fourth Annual Critics’ Choice Television Awards (CW), 1741, 47
Awkward. (MTV), 6/17, 1325, 89
Keeping Up with the Kardashians (E!), 6/22, 1256, 29
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
Dish started shipping its new Wireless Joey set-top yesterday as part of the company’s Hopper DVR system. It’s also the first box in the cable industry to include latest WiFi standard (from Broadcom Corp.). AT&T released its WiFi set-top in 2011, but other providers have been slow to introduce similar products. Dish is planning to launch a streaming subscription service this summer for $30 a month, with 20 to 30 channels.
Tremor Video appointed Bloomberg Media’s Global Chief Revenue Officer, Paul Caine, to its Board of Directors. Caine will also serve on Tremor’s Board’s Audit Committee.
Hawthorne Direct expanded its digital media marketing portfolio with a new mobile marketing unit, and hired Jared Lake as Director, Digital Media. Prior to joining Hawthorne, he was Director, Business Development with M&C Saatchi Mobile.
Centro added Jill Hamilton in New York City as new Regional Vice President of Media Strategy & Operations, East. Hamilton comes from DigitasLBi, where she was the Vice President, Group Media Director for the L’Oreal account.
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ESPN kicked off its new SportsCenter format with a spot highlighting a “sport” that went viral on YouTube three years ago, called Parkour. The ad comes from Shareability, which focuses on creating viral clips for brands and is known for its “Spiderman Parkour” video that hit four million views in April. Check out the video journey to the new SportsCenter at www.cynopsis.com.
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