06/23/17: YouTube rolls out new virtual reality format

CynopsisDigital
Good morning. It’s Friday June 23, 2017 and this is your your first early morning Digital briefing!
 

TODAY’S CODEBREAKER
 
Stereoscopic and Monoscopic Video (Virtual Reality): In VR, monoscopic video is video that’s recorded with one camera from a single point of view; footage is then stitched together in post-production to create the appearance of a single image. With stereoscopic 360-degree video – which is more difficult and expensive to produce – two videos are recorded side by side, with a separate recording mapped to each eye. Stereoscopic adds depth between foreground and background, and looks more realistic.   
 
 
JUST IN…
 
Snapchat parent Snap Inc. has been getting more aggressive when it comes to acquisitions. According to reports, its latest purchase is Zenly, a French startup focused on social mapping. Snap will reportedly use the company to power Snap Map, a recently launched feature that allows users to share their locations. The news was first reported by TechCrunch.

A CYNOPSIS MESSAGE
Good News – There is still time!
 
Didn’t have enough time to enter Cynopsis Rising Star Awards? You’re in luck!  The submission deadline has been extended through Wednesday, June 28  at 11:59pm. This is a great opportunity to salute the accomplishments of media’s up-and-comers and celebrate their enormous potential. Finalists will be honored at the annual awards reception on  September 15 in NYC  
 
you now have  6 DAYS left  to complete your nominations and join in on the fun!
 
 

ADVERTISING
 
Nielsen has extended its ad measurement deal with YouTube to the video giant’s mobile app. The company says that its Digital Ad Ratings product will now provide cross-device measurement of YouTube advertising audiences across all mobile devices and computers. Nielsen’s clients will be able to access gender and age demos – as well as frequency, reach, and gross rating points – on YouTube’s mobile app. YouTube has used Nielsen for ad revenue for three years. Previously, it was only active on desktop and mobile web browsers.
 
Vox Media is in the process of eliminating all ads from exchanges, Vox CEO Jim Bankoff told Digiday. According to Bankoff, exchange-based ads have already been eliminated on the “most quality” parts of Vox’s network. Now, he says, the company is in the process of eliminating them across the board. The problem, according to Bankoff: Programmatic ad systems often let bad ads slip through, slowing down sites in the process.
 
 
CYNOPSIS WEBINAR: SNAPCHAT VS. INSTAGRAM STORIES
 
Programmers and marketers need to know how of Snapchat and Instagram Stories – and when to use which. On June 29, join Cynopsis for the webinar Snapchat and Instagram Stories: A How & When Guide. Speakers include Scripps Networks Interactive’s Abbi McCollum and Giant Spoon’s Will Thompson. Register here
 
 
VIRTUAL + AUGMENTED REALITY

YouTube just stepped up its VR game. At Vidcon, the Google-owned video giant announced the debut of VR180, a new 180-degree VR video format. In addition to Google’s own Daydream and Cardboard viewers, the videos will be compatible with Sony PlayStation VR headsets. Unlike 360-degree videos, 180-degree vids don’t feature any imagery behind the viewer. And on the web or traditional phones, the content will be formatted to look like standard rectangular YouTube videos.
 
In other YouTube VR news, the company announced that it has partnered with several consumer electronics companies, including Lenovo, LG and Yi, to create new 180VR-compatible virtual reality cameras. The cameras, set roll out to consumers later this year, will also come equipped with support for VR180 live-streaming.
 
Facebook announced the dates of this year’s Oculus Connect 4 conference. The event, devoted to announcements and new products surrounding Oculus, will run from October 11-12 in San Jose.  
 
 
APPS + PLATFORMS
 
8i, a startup specializing in holographic capture, has released its new Holo app for iOS and Android. Holo lets users record real-life videos that incorporate photo-realistic holographic images. At launch, the company is partnering with Sony Pictures to let users add Spider-Man holograms to their recordings. 8i has also partnered with Hearst, AOL’s RYOT, and Verizon’s Go90 to bring other content to the app.
 
 
AUDIO
 
Tech billionaire Sean Parker is leaving Spotify’s board, according to Swedish site Breakit.se. The founder of Napster and the first president of Facebook, Parker has been on the Spotify board for the past seven years. The company is widely expected to go public later this year.
 
 
DIGITAL PROGRAMMING
 
Defy Media, the digital media company that oversees channels such as Smosh and ScreenJunkies, just reached a deal with Comedy Central International. Under the new partnership, two of Defy’s most successful programs – Smosh’s Every Blank Ever and ScreenJunkies’ Honest Trailers – will get international exposure. CCI will launch new versions of the two series – ten episodes of Every Blank Ever and 25 Episodes of Honest Trailers – for foreign audiences. Comedy Central hasn’t clarified just which countries the shows will debut in just yet.
 
Great Big Story, a CNN-backed digital content startup focused on docu-style short-form video, is getting a big boost. CNN recently announced that it’s investing another $40 million into GBS. (The investment values Great Big Story at somewhere between $200 million and $250 million, according to Bloomberg.) GBS says it will use the investment to develop a 24-hour streaming channel. The startup plans to fill out a full-day programming schedule with a more diverse array of content, including feature films and live programming. And, according to CNN, GBS plans to find distribution across OTT TV services like Dish’s Sling TV and AT&T’s DirecTV Now.
 
 
CYNOPSIS MEASUREMENT & DATA CONFERNCE
 
Register now for the Cynopsis Measurement & Data Conference, on August 3 in NYC, while early rates apply. Register before June 30 and be a part of this thoughtful and candid examination of cross-platform video measurement with some of the smartest minds in advertising.
 
 
MEASURING UP
 
SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for June 5 – June 11. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.
 

 

Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
 
Tweet of the week: @daniellefoxy: The Warriors parade is on I’m so proud of my team 
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from June 14-20 using Twitter data from Nielsen. Insights from the 1,302,435 tweets expressing a specific Emotional Reaction (ER) include:
- Tops in beauty: the most recent episode of The Bachelorette on ABC. Viewers sent thousands of messages commenting on the hotness of the contestants, with Dean and Peter in particular getting a ton of attention.
- The 2017 NBA champs Golden State Warriors basked in the glow of the week’s biggest flood of congratulatory messages during their championship parade, which was broadcast on NBA TV.
- WWE’s Money in the Bank PPV event had viewers bubbling with excitement.
- Outside of sports, viewers of Freeform’s Pretty Little Liars posted the most messages talking about how crazy the latest episode was, with Mona being the biggest conversation topic.
- Canvs
 

TRIVIA
 
In May, Hellboy creator Mike Mignola said that a new Hellboy film will be in theaters by 2018. (Title: Hellboy: Rise of the Blood Queen.) According to Mignola, which Stranger Things actor is set to star in the film?
 
Our Last Trivia Question: This YouTube star who plays in the band We The Kings holds a Guinness World Record for posting a daily, uninterrupted video about his life for more than eight years. Answer: Charles Trippy. Kudos to Amelia Girgenti-NBA/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Tom Moore-Kalt Productions/CA (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
A CYNOPSIS MESSAGE
You can’t afford to ignore the esports explosion
 
Register for our June 27 Webinar: How Sports Brands Can Leverage the Esports Explosion , as sports executives at the  NFL Big Ten Network , Mindshare NA and the Philadelphia 76’ers cover:
  • What esports players have learned since their investment that can help shape your strategy
    • How the sports and esports industries can help each other
    • How to leverage the gaming craze with complementary programming
    • The kinds of data potential partners should review and so much more!
 

DIGITAL SPOTLIGHT
 
As mentioned above, YouTube has rolled out its new VR180 180-degree video format for VR headsets. On desktop, those videos pretty much just look like standard YouTube content. But that doesn’t they’re not fun. Take the new VR180 video from the What’s Inside? Family channel, in which a giant rubber band ball meets a grim fate courtesy of a power saw. Check it out here.
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (6/30)

JOB OPENING: SR DIRECTOR MARKETING /NBCU/NYC: Lead strategic development & mgmt. of division wide initiatives & tent pole events. Full info/apply HERE (6/30)

JOB OPENING:
SUPERVISING PRODUCER/PRODUCERS/NYC: Exp producing live video in high-pressure environment, searching for trending topics in real time, scripting, booking, overseeing mult segments in hour-long show.   News/current events focused role. Short-term in NYC kicking off early July. Email resumes HERE (6/29) 
 
JOB OPENING: VP PRODUCTION/Bounce/ATL:  Sprvse all operational aspects of orig prod; draft prod plans & scheds; oversee MMB budgets throughout prod.  Oversee all audit req’s; provide notes on prod concepts  Min 7 yrs TV prod req’d; advance knwlg of Movie Magic Budgeting & Scheduling.  Email resume to careers@bouncetv.com (6/29) 

JOB OPENING:
DEVELOPMENT REALITY TV EXEC: LA-based reality producer seeking dev exec. Must have 2-3 years reality development, casting or agency experience, strong written and verbal communication skills, and understanding of network brands. Send resume and references to dev.exec.hiring@gmail.com (6/29)

JOB OPENING: COOR., CONS MKTG & ADV/Showtime/NYC: Assist team in development and execution of mktg campaigns for SHO Series/Docs/Events. 1-2 yrs con mktg and/or ad agency exp req. Passion for TV & digital a must. Apply HERE (6/29)

JOB OPENING: MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (6/29) 

JOB OPENING: ACCOUNT EXECUTIVE/MARATHON VENTURES: Opportunity to join fast-growing, team-oriented leader in national direct response TV ad sales. Must combine complex data analysis with strong sales skills and attention to detail. Resumes: careers@mvmediasales.com (6/28)

JOB OPENING: RESEARCH ANALYST/MUSIC CHOICE/NYC: Resp for day-to-day ad sales research support, generate and distribute audience usage data via Nielsen/ComScore as well as custom ad-hoc audience reports and ad effectiveness studies. BA degree, minimum 3 yrs applicable experience. Direct Job Post: HERE (6/28)
 
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team.  Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (6/28) 
 

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERNSHIP/Long Is City: For established fine art shipping co. to work on mktg initiative; mng mktg lists/ database contacts. Knowledge of e-mail blasts, MS off, CRM programs.  Stipend for commuting + lunch. Skills must inc: Photo Shop & PP. Cvr/res: HERE (6/28)

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