06.23.15 Good morning. It’s Tuesday June 23, 2015, and this is your first early morning digital briefing.
Amazon is in talks with Sony Pictures TV to bring Bryan Cranston’s Sneaky Pete to Amazon Prime subscribers. The new deal comes after a failed pilot launch from its original home on CBS. Sneaky Pete follows a con man who takes his former cell mate’s identity when he gets out of prison. Giovanni Ribisi (Ted) stars along with Marin Ireland, Margo Martindale, Libe Barer, Peter Gerety and Shane McRae. Sneaky Pete was co-written with David Shore.
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Get ready to scream: MTV and media tech company Interlude launched an interactive video experience for fans to get their thrill on before the Scream series premieres on June 30. Choose Your Own Murder gives viewers the opportunity to make a sequence of decisions in order to get away from the killer chasing them at chooseyourownmurder.com.
SendtoNews Video Inc. rolled out new digital center SPORTStation. "We look at SPORTStation as a decentralized YouTube-style video center for digital sports content," said Greg Bobolo, CEO of SendtoNews. "It provides viewers with access to a wide array of national, regional and hyper-localized sports content while automatically handling the tangled web of distribution rights on behalf of our news publishing partners."
Animator Fred Seibert’s Channel Frederator Network added 77 new channels in May and increased viewership numbers by an average of 12.69 percent month over month. Since launching in January 2014, CFN members expanded organic viewership by a cumulative average of 69.37 percent. In total, the MCN features 1,749 channels including flagship channel Cartoon Hangover, as well Simon’s Cat and TomoNews. Total subscribership for the network now exceeds more than 24 million, with total views to date sitting at 1.9 billion for the full network.
All Creatures Big and Small, a new family-friendly film, will debut exclusively on Google Play on July 1. The movie features the voices of Martin Sheen and Amy Grant and is available to pre-order for free in HD.
Comcast’s thePlatform unveiled a cloud-based Unified Ingest Service to manage video and related metadata files that operators want to publish to subscribers’ set-top boxes and web connected devices. “Right now, the act of collecting video and metadata is a real mess,” said Marty Roberts, co-CEO of the Platform. “We already provide this kind of functionality to support more than 20 million pay TV subscribers across set-top-boxes and other devices. So we decided to make it available to the broader cable, telco, and satellite TV provider community.”
NIELSEN TWITTER TV TOP TEN for the week of 6/15/15 Program, Date, Unique Audience (000), Tweets (000)
WWE Monday Night Raw (USA) 6/15, 2,972, 211
True Detective (HBO, HBO Latino) 6/21, 2,187, 51
The Bachelorette (ABC) 6/15, 1,896, 76
Bellator MMA Live (Spike) 6/19, 1,850, 70
Pretty Little Liars (ABC Family) 6/16, 1,716, 135
Ballers (HBO, HBO Latino) 6/21, 1,155, 18
A Deadly Adoption (Lifetime) 6/20, 962, 35
Love + Hip Hop: Atlanta (VH1) 6/15, 908, 121
The Top 100 Players of 2015 (NFL Network), 6/15, 898, 9
The Daily Show With Jon Stewart (Comedy Central) 6/18, 882, 31
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
OpenSlate Engagement Data for the Gaming vertical, based on the engagement metric for the week ending 6/21.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
WatchMojo (9.8) / 218449890 / 8341233 / 818
iTownGamePlay (9.8) / 76972530 / 3511698 / 831
BuzzFeedVideo (9.7) / 353598060 / 6420717 / 798
BuzzFeedYellow (9.5) / 230050110 / 4195499 / 732
comedyshortsgamer (9.5) / 80462610 / 4419328 / 754
TheEllenShow (9.2) / 181227390 / 12030557 / 834
React (9.2) / 50708340 / 4470790 / 763
ClevverNews (9.1) / 55879500 / 1591739 / 757
daifivetop (9.1) / 29091660 / 1545916 / 703
ABSCBNOnline (9.1) / 148630800 / 1959983 / 785
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Paul Kontonis has left his role as Senior Vice President of Strategy at Collective Digital Studio. Kontonis was also Executive Director for the Global Online Video Association and an exec at DigitasLBi.
TruTV named Raymond Dooley as Vice President of Marketing. Dooley comes to the net after serving as Vice President Of Marketing at SundanceTV.
Hulu hired Yue Zhuge as Vice President of Research and Development. She was previously Head of Product at Beijing Yahoo Global R+D.
Real Massive appointed Michael Westgate as Vice President of Marketing and promoted Zach Watkins to Director of Data Operations. Westgate was most recently Head of Marketing at W20 Group; Watkins was previously Real Massive’s Launch Manager.
Sayles + Winnikoff Communications promoted Michael Deleo to Account Executive and appointed Geena Pandolfi and Ashley Read as Account Executives.
Paul Kontonis has been promoted to President of the Global Online Video Association (GOVA). He was previously Executive Director of GOVA. In addition, he recently left his role as Senior Vice President of Strategy at Collective Digital Studio.
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DIGITAL SPOTLIGHT OF THE DAY
Arnold Schwarzenegger is back in the latest installment of Terminator, created specifically for YouTube. The celeb teamed up with Machinima and Tobuscus for the first three episodes of the new series, which is told from the perspective of two YouTubers. Check out the first episode of Terminator Genisys YouTube Chronicles at www.cynopsis.com/#video.
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