06/20/14: Chelsea Handler has a new home, The Starz align with The Lizzie Bennet Diaries, Twitter makes a play for more video


Good morning. It’s Friday, June 20, 2014, and this is your first early morning digital briefing.

After months of speculation, Chelsea Handler landed at Netflix. The comedian, who’s leaving E!’s Chelsea Lately in August, signed a deal with the streaming service for a stand-up special, docu-comedy specials and a talk show to debut in early 2016. ”I’m more excited than I’ve been in a while,” said Handler, who told Howard Stern in March she’d be interested in moving to Netflix. “The team at Netflix is the most forward thinking, alert group I’ve sat down with in ages. No offense to the Shahs of Sunset.”


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Twitter struck a deal to acquire video-sharing service SnappyTV, which lets users edit and share clips from TV shows on the web. The platform is already widely used by brands and media partners to share video, including via Twitter Amplify. The acquisition is part of Twitter’s efforts to boost revenue by making its service more attractive to brands and marketers.

ProSiebenSat.1 Group MCN Studio71 has entered the U.S. market with a YouTube channel, The Mansion, featuring German and American YouTube stars living together in a West Hollywood estate. The living quarters include production facilities, allowing the talent to share projects and produce video content together. Housemates include Germany’s top YouTube star, Gronkh, and the U.S.’s Daneboe, creator of The Annoying Orange.

Starz Digital Media announced web series The Lizzie Bennet Diaries, with bonus material including gag reels and “making of” footage, for Monday, June 23. Digital electronic sell-through will be available on iTunes, Amazon Instant Video, Google Play, Xbox Video, NOOK, CinemaNow and Vudu.

MiTu, a digital multichannel network targeting Latinos, raised $10 million led by Upfront Ventures, an investor in Maker Studios. “Latinos are a high demand demo driving population growth, yet their media choices have been limited,” said MiTu co-founder Beatriz Acevedo. MiTu plans to use the funding to expand its production facilities, as well as its engineering and sales teams. The company says it delivers over 400 million monthly video views of content from 1200 partners.

Cinedigm and The Dove Foundation have partnered to launch a new subscription streaming service called the Dove Movie Channel. The channel will include family-friendly movies based on The Dove Foundation’s ratings system.

MTV2 ordered a half-hour sketch comedy pilot from Fatawesome’s Justin Parker and Jimmy Craig, the brains behind 2012 viral video Cat-Friend vs Dog-Friend. Parker and Craig will star in and exec produce, with exec producers Ryan Ling and PJ Morrison.

CBS webcast series Live on Letterman, presented by Xperia Lounge, will feature Phish on Tuesday, June 24 at 8p. The performance will be streamed live and available on CBS.com and Vevo, the same day as the release of the band’s new album, Fuego.


Amazon snatched exclusive rights to the classic claymation series Wallace and Gromit and Sean the Sheep through a pact with Aardman Animations. The deal did not include the Wallace and Gromit movies, but it did include the studio’s Timmy Time and Rex the Runt. The shows are available on Amazon Prime Instant, which is part of the $99 Prime membership including its music streaming service and two-day shipping.

Hulu will debut the latest installment of the anime franchise Sailor Moon under its pact with Viz Media starting July 5. Available on Hulu and Hulu Plus, Sailor Moon Crystal will premiere new eps every first and third Saturday of each month.

Univision Deportes reached 42 million viewers during the World Cup since yesterday, with the June 18 matches generating Univision Digital the second highest trafficked day at 8.2 million visits. Univision Deportes’ coverage of the soccer tournament has increased viewers by more than 43 percent and 29 percent among adults 18-49 since the 2010 World Cup. The most viewed day online was June 17 at 9.5 million site visits, with more than 8.3 million video views and 5 million streams over the three matches that day.

A sequel to horror movie Haunting Melissa is in the works. The first film, featuring dynamic story elements that drove repeat viewing and released in installments through an iPhone and iPad app, “became a groundswell of conversation,” producer Neal Edelstein told the Hollywood Reporter. Haunting Melissa 2 will arrive later this year on iOS 8 Apple mobile operating system.

If Time Warner reaches an agreement for minority ownership of Vice Media, it will be done “for the good of Vice,” insisted chief creative officer of the edgy digital media brand, Eddy Moretti. Speaking to MediaGarden at the Cannes Lion ad festival Wednesday, Moretti said, “We don’t want to be sell-outs…Protect the brand, protect the audience.”

As previously reported, Electus Digital’s rap battle reality series Total Slaughter will air as a special pay-per-view telecast on July 12, with iNDemand also making it available online and through On Demand. The PPV watch event will take place at the Hammerstein Ballroom in New York City.



As it increases its focus on digital video advertising, Google announced plans to acquire video advertising video technology startup mDialog. “We’re commited to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” said Google in a blog post. The company plans to incorporate mDialog technology into their DoubleClick product suite.

Let’s get personal! Send us happy news  weddings, babies, engagements  you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to Jessica@Cynopsis.com.


The Cynopsis BIG Digital Monetization Summit kicked off yesterday with the summit’s morning keynote speaker Kathleen Grace, who’s the Chief Creative Officer of Discovery Communications, Ron Howard and Brian Grazer’s New Form Digital Studios. She set the tone for the day as she urged the audience at the New York City event to embrace today’s fans, and to not “fight for views on videos, but rather fight for the mindshare in a viewer as the key to a video’s success.” The day followed with panels focusing on social media secrets to leveraging tune-in and engagement, a focus group with real influencers, a partnership breakdown between Yahoo, Citi and Razorfish and more. Check out the Executive Summary out on Monday, June 23, to gain all the in-depth insights from the day’s panels, speakers and case studies.


The NBC Owned Television Stations division of NBCUniversal promoted Josh Kleinbaum to Executive Editor of the division’s Digital Media Group, where he’ll lead the division’s national editorial team, partner with the 11 NBC Owned Stations on their digital content strategies across online, social and mobile platforms and help manage the group’s editorial partnerships.

Tremor Video hired Hava Kelman as the new Vice President of Business Development. Most recently, Kelman was Vice President of Business Development at Upfront Digital Media, a provider of programmatic marketing solutions.


Did you miss an Upfront?

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Coke is looking to bring countries together in its new World Cup ad spotlighting Bosnia and Herzegovina (formerly Yugoslavia) and their political conflict. The ad features an infamous soccer school formed during the Bosnian war, and is now the origin to more than 40 pro soccer players including one representing both Bosnia and Herzegovina. Check out the soda company’s take on the World Cup and the idea that “some lines bring us together” at www.cynopsis.com.

See you Monday,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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