06/19/15: Lester Holt keeps NBC News anchor seat, while Brian Williams moves to MSNBC; TLC tells tall tales; HGTV’s Property Brother play house at USA


Race coverage kicks off July 4th Weekend
and culminates with the NASCAR Sprint Cup Championship on November 22nd

20 Sprint Cup Races
19 XFINITY races
Exclusive rights to practice and qualifying sessions
Exclusive TV Everywhere rights
Original programming including NASCAR America

For more information, please contact Jeffrey.Clachko@nbcuni.com .


Good morning. It’s Friday June 19, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
Discovery Life: Emergency 24/7 at 10p
Syfy: Killjoys at 9p

Saturday’s Premieres:
Discovery Family: Strawberry Shortcake’s Berry Bitty Adventures at 12:30p
Disney XD: Star Wars Rebels at 9p

Saturday’s Finales:
BBC America: Orphan Black at 9p
Discovery: Life Story at 10p

Sunday’s Premieres:
ABC: Celebrity Family Feud at 8p, BattleBots at 9p
AHC: Civil War: Blood on the Battlefields at 9p
HBO: True Detective at 9p, Ballers at 10p, The Brink at 10:30p
HGTV: Florida Flippers at 11a
PBS: Poldark on Masterpiece at 9p, Crimson Field at 10p
Spike TV: Catch a Contractor at 10p
TNT: The Last Ship at 9p
Travel: Big Crazy Family Adventure at 9p

Sunday’s Finale:
CNN: Anthony Bourdain: Parts Unknown at 9p

Brian Williams isn’t leaving NBC, but he is officially handing over the NBC Nightly News anchor chair to fill-in Lester Holt. Four months into a six-month suspension for embellishing reporting experiences, Williams will move to cable news net MSNBC. Holt, the first African-American solo anchor of a broadcast net’s evening news, “has done outstanding work for NBC News over the last 10 years,” said NBC News chairman Andrew Lack, “and he’s performed remarkably well over the last few months under very tough circumstances.” Williams’ take on his replacement? “I will support him 100 percent as he has always supported me.”


Williams taped an interview with Today’s Matt Lauer earlier this week, excerpts of which are scheduled to air today on the morning show and on Nightly News, and will likely echo the sentiments in a statement released Thursday. “I’m sorry,” said Williams. “I said things that weren’t true. I let down my NBC colleagues and our viewers, and I’m determined to win back their trust.”

Was moving Williams to MSNBC a smart move? “The negotiations leading up to this arrangement must have been even more intense than we were led to believe for this to be the result,” former CBS exec and professor at Temple University’s School of Media and Communication Jim McKairnes tells Cynopsis. “Certainly leaving the NBC family altogether was not in Williams’ best interest. NBC News, on the other hand, didn’t need another Ann Curry situation. So it avoids that and Williams retains his core identity as a newsman.”

Let us know where you stand on the resolution to the Brian Williams situation in the new Cynopsis poll.

The FCC hit AT&T with a $100 million fine for selling “unlimited” data plans, then slowing down data speeds after customers exceeded a data-usage threshold. AT&T is “vigorously disputing the FCC’s assertions,” according to Wall Street Journal.

Measurement experts offered up-to-the-minute info and insights in the Cynopsis webinar, “TV Measurement vs. Your True Total Audience” on Wednesday. A few highlights:
David Poltrack, chief research officer at CBS Corp., outlined the net’s new Campaign Performance Audit Program, and shared a case study demonstrating why moving away from premium prime time television can be a mistake for advertisers. By adding just a few broadcast primetime spots, “You can more effectively reach your target market, no matter how small that market is, while simultaneously maintaining and building your brand equity in the broader overall market,” said Poltrack.
Brad Adgate, SVP of research for Horizon Media, offered a comprehensive overview of today’s measurement landscape, noting fragmentation is making reach a more difficult strategy. As for the youngest viewers, “Kids are at the bottom of the food chain when it comes to video screens,” said Adgate. “They watch tablets because they can’t get to the screen. And they don’t have a problem with it – they live in an on demand world.”
Carol Hinnant, SVP, national TV sales at Rentrak walked the audience through analytic platform Rentrak Rubik, designed “to help unlock the value of TV programs and advertising content by empowering networks, agencies and advertisers to analyze viewing patterns, advertising exposure and consumer behavior against TV audience ratings.”
Of Nielsen’s Total Audience framework, Kelly Abcarian, SVP, Watch Product Architecture, explained, “We are sharply focused on providing our clients with the solutions they need for Total Audience Measurement and guiding the industry towards redefining the ‘currency’ to capture more of the time consumers spend with video content across the growing variety of screens, devices, and platforms they are using.”
Viacom’s Kern Schireson, EVP, data strategy and consumer intelligence, had a different spin on counting. “Ratings don’t capture the impact on culture of characters and brands,” said Schireson, introducing Viacom Vantage. “We need to come up with a new way of understanding the impact of our content, and bring richer metrics in.”
For info on registering for on-demand access to the webinar, go here.



They may be 30 years old or younger, but they bring amazing energy and creativity to their work.

Nominate them NOW for the



GSN greenlit Hellevator, featuring teams of players riding a “haunted” elevator. Game show is produced by Matador and Blumhouse Prods. in association with Lionsgate Television.

Nat Geo is teaming with Fox Searchlight Pictures for the global theatrical release in October of documentary He Named Me Malala, focused on Nobel Peace Prize Laureate Malala Yousafzai. “As leaders in bringing stories of global importance to the largest audience possible, it is more than just an honor to be part of this project, I feel it is our duty,” said Courteney Monroe, CEO, National Geographic Channels. “That is why we are joining this project as true partners, from the global theatrical release through our eventual television broadcast, and dedicating our collective resources to bring Malala’s important journey and advocacy for girls’ education to millions of people worldwide.”

Up greenlit Dancin’ the Dream, a docu-series following eight aspiring hip hop dancers going through the paces. Production on the Up production in association with Crazy Legs is underway in Atlanta for a fall premiere.


TLC’s My Giant Life follows the everyday challenges of four women, all over six feet six inches tall. Five-parter is produced by Workaholic Productions.

Theresa Vail, Miss Kansas 2013/avid bowhunter, will star in Limitless With Theresa Vail Presented by Franchi. Outdoor Channel adventure series chronicles the top ten Miss America finalist’s exploits including whitewater rafting, hunting buck and flying a fighter jet starting Thursday, July 2 at 9:30p.

Celebrity chef Giada De Laurentis travels to her birthplace for Giada in Italy, premiering Sunday, July 19 at 11a. Linguini Pictures produces.

The 2000s: A New Reality airs on Nat Geo July 12-12 at 9p. A follow-up to the net’s The 80’s: The Decade That Made Us and The 90’s: The Last Great Decade?, the two-night event is hosted by Rob Lowe.

Rape on the Night Shift documents sexual abuse after business hours, with testimonials from female janitorial workers as well as workplace watchdogs. Spanish-language version (Violacion de un Sueno: Jornada Nocturna) airs on Univision Saturday, June 20 at 7p; English version premieres on PBS’s Frontline Tuesday, June 23 at 10p.

BET + NBA = The 1st Annual Basketball Player Awards. Voted on by NBA players, honors will include categories like MVP, Best Rookie and Player You Secretly Wish Was On Your Team. Show from BET Productions and Prospect Park will be  taped in Las Vegas July.

GAC is celebrating Father’s Day with a Made From America marathon, spotlighting small town businesses across America, starting Sunday, June 21 at 2:30p.

Sony Movie Channel is offering critically acclaimed films every Sunday at 7p. July’s lineup starts July 5 with Stanley Kubrick satire Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb, and Fail Safe.

Todo o Nada launches Monday, June 22 at 7p as part of Azteca America’s game show block. Daily show is hosted by Mauricio Barcelata.


HGTV’s Property Brothers, Drew and Jonathan Scott, will guest on season two of USA’s Playing House, premiering with back-to-back eps Tuesday, August 4 at 10p. The twins will play themselves.

Britne Oldford (Ravenswood) landed the female lead in Syfy’s Hunters. Alien drama from Gale Anne Hurd (The Walking Dead) launches in 2016.


History brand extension Planet H launched kids’ game Age of Explorers yesterday. Along with A+E NetworksFrontier Heroes and Empire Run, Explorers is available for free on iOS, Android and Kindle platforms.


It’s slow going in the broadcast deal department, but Fox has made “a small number” of post-upfront deals for ad time, for equal or slightly lower CPMs than last year, according to MediaLife. Most analysts forecast a drop in total sales. 


CBS’s NCIS took home the International TV Audience Award for a Drama at the Monte-Carlo Television Festival on Thursday. The distinction goes to the most-watched drama in the world, as determined by Eurodata TV Worldwide.

ITV gave series orders for three new dramas: Marcella, written by Hans Rosenfeldt (The Bridge); Prime Suspect prequel Tennison, and The Durrells, based on Gerald Durrell’s Corfu memoirs. The UK net also ordered six-part Eternal Glory, pitting sports legend against each other.

Keshet International has launched a European Drama Initiative, to fund 3-4 new dramas per year. Keshet would co-develop and co-produce projects for the global market.



How to Use Snapchat
to Reach and Deepen Your Audience
Thursday, June 25, 2015  I  1:30PM to 3:00PM (ET)

Featured speakers include Kerry Perse, Director of Social Media Onboard at OMD; Alan Beard, Co-founder of Fullscreen’s social agency McBeard; and Alexis G Zall, a social influencer (Twitter, YouTube, Snapchat, Facebook) with over 300k followers!

Please click here for more information or contact Trish Pihonak.


ABC’s Celebrity Wife Swap on Wednesday scored .8/3 among A18-49, a 33 percent drop from the week prior.

The second episode of season two of GSN’s Skin Wars jumped 112 percent week to week in W18-49, 82 percent among W25-54 and 44 percent in total viewers, for its highest ratings ever.

Broadcast Morning Shows Weekly Average Ratings (week of June 8, 2015)
ABC: GMA5.008 million total viewers; 1.5/13 and 1.761 million A25-54
NBC: Today 4.381 million total viewers; 1.4/12 and 1.635 million A25-54
CBS This Morning 3.405 million total viewers; .8/7 and 967,000 A25-54
Source: The Nielsen Company, NTI Total Viewers and A25-54 Live+SD

Sunday Morning News Shows  June 14, 2015
CBS: Face the Nation 2.746 million total viewers; .6 and 677,000 A25-54
NBC: Meet the Press 2.498 million total viewers; .7 and 777,000 A25-54
ABC: This Week 2.469 million total viewers; .7 and 877,000 A25-54
CBS: Face the Nation-2 1.764 million total viewers; .4 and 429,000 A25-54
FOX: Fox News Sunday 1.173 million total viewers; .3 and 320,000 A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Broadcast Late Night Shows  Weekly Average Ratings (week of June 8, 2015)
ABC: Nightline 1.62 million total viewers; .5/649,000 A18-49
NBC: Late Night 1.33 million total viewers; .6/670,000 A18-49
CBS: The Late Late Show 1.13 million total viewers; .3/383,000 A18-49
Source: The Nielsen Company, NTI Total Viewers and A18-49 Live+SD

Wednesday A18-49 Analysis: FOX won the most A18-49 viewers Wednesday with 1.2/5, according to final primetime national ratings from Nielsen. Fox’s MasterChef topped 8p with 1.5/6, followed by 1.0 for Univision’s Amores con Trampa. NBC’s American Ninja Warrior was first at 9p with 1.2/4, versus 1.0/4 for Fox’s Bullseye and ABC’s Modern Family/black-ish combo. Ninja Warrior kept the lead at 10p with 1.4/5; Telemundo’s Senor de los Cielos was second with 1.1/4.

A18-49: FOX 1.2/5, NBC 1.1/4, ABC .9/3, UNI .9/3, CBS .9/3, TELE .3/2. CW .3/1, ION .3/1

Live + Same Day Household Ratings: June 17, 2015 – time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.7/7
The Briefcase 3.4/7, Criminal Minds [r] 4.0/7, CSI: Cyber [r] 3.6/7
ABC: 2.5/5
The Middle [r] 3.0/6, The Goldbergs [r] 2.4/4, Modern Family [r] 2.7/5, black-ish [r] 2.3/4, Celebrity Wife Swap 2.2/4
FOX: 2.3/4
MasterChef 2.9/5, Bullseye 1.7/3
NBC: 2.2/4
I Can Do That 1.8/3, American Ninja Warrior 2.4/4
Amores con Trampa 1.3/2, Imperdonoble 1.3/2, Que te Perdone Dios…Yo No 1.4/3
TELE: .8/1
Avenida Brasil .5/1, Tierra de Reyes .7/1, Senor de los Cielos 1.2/2
ION: .6/1
Ghost Whisperer .6/1, Ghost Whisperer .6/1, Ghost Whisperer .7/1
CW: .6/1
Arrow [r] .6/1, Supernatural [r] .6/1


Michele Buck has joined All3Media’s Company Pictures as CEO. Previously, Buck was joint managing director of Mammoth Screen, which she co-founded in 2007. 

Julie Pernworth was promoted to Executive Vice President, Comedy Development at CBS. She replaces Wendi Trilling, who announced last month she planned to step down after 25 years.


Syndication executive Norman Horowitz died of a heart attack on June 16. He was 82. Horowitz was at one time President/CEO of MGM/UA Telecommunications, and founded Polygram Television.

Friday Fun Fact:
In the 1700s, the first wife of Feodor Vassilyev, a peasant from Moscow, bore the most children ever recorded: 69. Of 16 pairs of twins, seven sets of triplets and four sets of quadruplets, 67 children survived.

This Day in History: 1934 – The Federal Communications Commission was created.

Answer to Our Last Trivia Question: What condition does Lucille suffer from on Arrested Development? Vertigo. Kudos to: Jason Olexa/NYC, Bev Wolfe-Fox News/NYC, Paul DeVries-PTD Mgmt./Morristown, NJ, Lindsay Strott-Sony Pictures Television/NYC, Jessica Harris-NCC Media/Chicago, Frank Nicotero/Studio City, CA, Paul Blutter-Walk and Talk Productions/Burbank, Brett Ashy-The Ashy Agency/LA

Today’s Trivia Question Which supporting sitcom character suffered the nicknames “Buffalo Butt” and “Booger”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: TECH ACCT MGR/WO Programmatic/NYC: Dvlp understanding & mastery of all internal WO Programmatic  Dig. tools. BA/BS req’d or equiv exp w/in ad tech industry. JavaScript exp & familiarity w/HTML & SQL Exp w/prgrmtic req’d. Full info/apply HERE http://bit.ly/1CJSZYq (6/26)

JOB OPENING: DIGITAL SALES MGR/WideOrbit/NYC: Lead demos & sales presentations to new prospects in meaningful/relevant way to the particular prospect. 4yrs exp selling/closing Prgrmtic deals in dig. media ind. Exc written/comm skills a must. Full info/apply HERE http://bit.ly/1MMHC44 (6/26)

JOB OPENING: ACCOUNT MGR/WideOrbit/Telecommute: Maint knwldg base of client workflow, incl corp playbooks, & provide gap analysis. Must have traffic exp, & exp in Canadian brdcstg ind (3yrs pref’d). Monthly travel to Toronto req’d. Full info/apply HERE http://bit.ly/1CekMgf (6/26)

JOB OPENING: WRITER/PRODUCER/NBC SPORT: The role purpose of the Writer-Producer is to oversee production and execution of marketing and promotional campaigns and sales presentations for NASCAR. Full info/apply HERE (6/26)

JOB OPENING: VP, CORP COMM & DVLPMT/United States Sports Academy/Daphne AL: Proactively plan’/implement all aspects of the Academy’s communications/publications & also creating new ways to promote US Sports Academy. Res/cover/3 ref/writing/design sample HERE: jobs@ussa.edu (6/26)

JOB OPENING: SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (6/26)

JOB OPENING: RESEARCH ANALYST/SOUTHEAST/SOUTHWEST: 2+ yrs exp in media research analysis (scripted content/programming, daily audience reporting). Nielsen systems & Microsoft Suite skills. Strong Writer. Full info/apply HERE (6/26)

JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (6/26)

JOB OPENING: COORD, AD SALES MARKETING/Pivot TV/NYC: Assist in development & execution of branded content mktg ideas for advertisers on TV, digital, & social. BA, 1-2 yrs exp, strong writing & ppt skills rq’d. Resume to: careers@participantmedia.com (6/25)

JOB OPENING: MGR. CONSUMER INSIGHTS/E! & ESQUIRE/LA, CA: Utilize primary and secondary research tools to generate insights. Minimum. 5 years experience in primary research. Full info/apply HERE (6/25)

JOB OPENING: MANAGER CONSUMER MARKETING/ESQUIRE/LA, CA: Execute marketing plans designed to grow awareness of network and drive viewership. Minimum 4 years relevant experience req. Full info/apply HERE (6/25)

JOB OPENING: COPYWRITER/NBC/UNIVERSAL CITY, CA: Copy write for new and returning show key art, launch, and seasonal campaigns. Minimum 5 years copywriting exp req. Full info/apply HERE (6/25)

JOB OPENING: METADATA COORDINATOR FREELANCE/A+E Networks/Stamford, CT: tech support admin metadata process, XML, XLS, Crystal reports. Full Info/Apply: http://www.aenetworks.com/careers (6/25)

JOB OPENING: MANAGER, PRODUCT DEV & OPS/A+E Networks/NY: Manage fulfillment & product development efforts for distribution of A+E content through affiliate-operated TV Everywhere platforms including websites & mobile apps. Full Info/Apply HERE (6/25)

JOB OPENING: LEAD ENTERPRISE ARCHITECT-IT/A+E Networks/NY: Hands-on role resp for creating, communicating, and ensuring adherence to enterprise-wide infrastructure platform technology architecture design, principals, guidelines and solutions. Full Info/Apply HERE (6/24)

JOB OPENING: MANAGER PROGRAM STRATEGY/ E!/LA, CA: Execute E! linear scheduling strategy and Ad Sales grids. Minimum 3 years linear and digital platform experience required. Full info/apply HERE (6/24) 

JOB OPENING: ANALYST, WEB ANALYTICS/NBCU/East Coast: Provide reporting and analysis on digital, mobile, and social site and campaign metrics for the NBCU Hispanic Group. Full info/apply HERE (6/24)

JOB OPENING: RESEARCH DIRECTOR/NBCU/East Coast: Provide strategic & analytical guidance in support of news & sports prog. Report to VP RSCH Analytics & Insights. Min 4yrs exp media rsrch. Knwlg -traditional/non trad rsrch tools brdcst/cbl. Full info/apply HERE (6/24)

JOB OPENING: SR PUBLICIST/BBC WORLDWIDE/NYC: Support key businesses(consumer products, licensing, BBC.com, and TV and digital content sales/co-productions)with comprehensive publicity campaigns . Min 5 years trade media, communications/PR experience. Resume to: resumesus@bbc.com (6/24)

JOB OPENING: SENIOR ANALYST, RESEARCH/BRAVO & OXYGEN/NYC: Leverage multiplatform data/bus modeling & dev data-driven strat/optimizing viewership & monetization for. Expert w/excel/ large data sets. Full info/apply HERE (6/24)

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ABC: Shark Tank [r], What Would You Do?, 0/20 [r]
CBS: Undercover Boss [r], Hawaii Five-0 [r], Blue Bloods [r]
CW: Whose Line Is It Anyway?, Whose Line Is It Anyway? [r], The Messengers
FOX: U.S. Open Golf Championship
NBC: America’s Got Talent [r], Dateline NBC
PBS: Washington Week, Charlie Rose, Great Performances 
Telemundo: Avenida Brasil, Tierra de Reyes, El Senor de los Cielos
Univision: Amores con Trampa , Los Imperdonable, Que te Perdone Dios…Yo No

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