06/18/15: Aaron Paul lands male lead in Hulu drama; Netflix reportedly dished $60M for Brad Pitt film ‘War Machine'; Vimeo partners with Samsung in ‘Connected’ series



CYNOPSISDIGITAL
06.18.15

Good morning. It’s Thursday June 18, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS
 

Breaking Bad star Aaron Paul is making his way back to TV, joining Hulu’s drama The Way as the new male lead. Based on the script by Jason Katims and his True Jack Productions head of development Michelle Lee as well as Parenthood’s Jessica Goldberg, series is set to premiere on the streaming service next winter. The ten hour-long episodes follow a family in a controversial religion.
 
Netflix
dished out a cool $60 million for the Brad Pitt film it nabbed last week, according to The Hollywood Reporter. Called War Machine, Animal Kingdom’s David Michod wrote the screenplay and will direct; Netflix and Pitt’s Plan B studio will produce. Film begins shooting in August, and will hit the streaming service in 2016 at the same time as the theatrical release.
 
Vimeo and Samsung premiered Connected, a short film series featuring ten movies from Vimeo Staff Picked filmmakers. Five titles will premiere through each filmmaker’s Vimeo profile page, and on the official Connected Tumblr; the remaining five will launch over the next few months. The series follows the relationship between people and technology.
 

 
CONTENT MEDIA
 

Katie Couric got the low-down from Broad City duo Ilana Glazer and Abbi Jacobson for her latest segment on Yahoo Screen. Available online as of yesterday, Couric interviews the co-creators and stars of the Comedy Central show on their journey from web series to TV show, as well as working with Amy Poehler.
 
Yesterday, Fandango released a new episode of I Love Movies with Evander Holyfield, the only five-time heavyweight champion of the world. In the video, Holyfield reveals the impact of seeing the movie Rocky for the first time at age 15. New episodes are released weekly, featuring athletes, musicians, television personalities and innovators talking about movies that affected their lives.


A CYNOPSIS MESSAGE


WHO ARE THE YOUNG PROS THAT HAVE ATTRACTED YOUR ATTENTION THIS YEAR?

They may be 30 years old or younger, but they bring amazing energy and creativity to their work.

Nominate them NOW for the

CYNOPSIS 2015 RISING STAR AWARD


 
 
ADVERTISING
 

Nielsen joined the Father’s Day buzz with an analysis of the most successful dad-themed campaigns based on ad and brand memorability from the year so far. Pitches for services landed in seven out of ten of the top spots; last year, six out of ten plugged food products. This year’s toppers include:
 
Rank/Brand/Ad Description/Ad Length/Ad+Brand Memorability Index
1.   
H+R Block Tax Consultants / “Man In Warehouse” / :30 / 245
2.    H+R Block Tax Consultants / “Airdrop” / :30 / 239
3.    USAA United Services Automobile Association / “Thanksgiving Family Members” / :30 / 235
4.    Burger King / “Pregnant Chicken” / :15 / 235
5.    DirecTV Satellite TV / “Deadbeat Rob Lowe” / :30 / 213
6.    DirecTV Satellite TV / “Paranoid Robe Lowe” / :30 / 213
7.    Marshalls Discount Stores / “Shoe Shopping” / :30 / 213
8.    Geico Insurance / “Atlanta Baggage Claim” / :30 / 213
9.    Sonic Restaurants / “Nicknames Based On Order” / :30 / 210
10. DirecTV Satellite TV / “Poor Decision Rob Lowe” / :30 / 206
 
Yahoo landed a deal with 7UP to sponsor its exclusive live stream of Electric Daisy Carnival (EDC) in Las Vegas from June 19-21. 7UP will link up with music fans through video, display and native advertising across Yahoo properties. In addition, they’ll be able to receive real-time notifications through EDC Dream Stream, a new platform from Yahoo and 7UP on Yahoo-owned Tumblr.
 
Programmatic analytics company Metamarkets released results of a new survey on exchanges. "The visibility gap between exchanges and their buyers hurts everyone, including publishers – you can’t buy what you can’t see," said Mike Driscoll, Co-Founder and CEO of Metamarkets. "It produces a ripple effect across the industry: throttled spends by buyers, reduced fill rates for exchanges, and ultimately, lower revenue for publishers." Titled The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying, two key takeaways include:
–      55 percent of buyers said it was a challenge to aggregate all the data they needed from exchanges
–      52 percent said it was too difficult to explore the data for insights.
 

 
RESEARCH
 

Video intelligence company Tubular Labs announced a new cross-platform, all-device monthly ranking report for the most watched online video creators. Measurement is across desktop, tablet and mobile, and YouTube, Facebook, Instagram, Vine, and Twitter. In May, Buzzfeed Video landed the top spot with 859 million total video views: 536 million (62 percent) of the video views came on FB, and 323 million (38 percent) on YT. Buzzfeed’s top FB video in May was “This Man Found His Soulmate In A Puppy And It’s Adorable,” with 58 million views.
 

 
EXECUTIVE MOVES
 

Conde Nast Entertainment appointed Teal Newland as Senior Vice President, Marketing and Partner Management. Newland joins from StumbleUpon‘s executive team, where she led consumer and trade marketing, advertising solutions and media partnerships. Prior to StumbleUpon, she was a Vice President at DigitasLBi.
 
The Weather Company named Domenic Venuto as General Manager, AdFX. Most recently, Venuto served as Global President, Data, Technology + Partnerships at VivaKi, of Publicis Groupe.
 
Verve Mobile appointed Julie Bernard as Chief Marketing Officer. Bernard was most recently Macy’s Senior Vice President Of Customer Strategy, Data Science and Loyalty.
 
Visual Data Media Services (VDMS), a digital-media supply-chain company, appointed Bill Watt as President. Watt comes to VDMS from post-production and distribution company Modern VideoFilm, where he spent 31 years in a variety of roles, including President of the company’s digital-services division.
 

 
DIGITAL SPOTLIGHT OF THE DAY

 
AOL Emmy-nominated original series Park Bench with Steve Buscemi returned for its second season today. The show features Steve and his famous friends (such as Triumph the Insult Comic Dog) discussing the people, places, and spirit of New York City. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
06.18.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: VP, CORP COMM & DVLPMT/United States Sports Academy/Daphne AL: Proactively plan’/implement all aspects of the Academy’s communications/publications & also creating new ways to promote US Sports Academy. Res/cover/3 ref/writing/design sample HERE: jobs@ussa.edu (6/24)

JOB OPENING: SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (6/24)

JOB OPENING: RESEARCH ANALYST/SOUTHEAST/SOUTHWEST: 2+ yrs exp in media research analysis (scripted content/programming, daily audience reporting). Nielsen systems & Microsoft Suite skills. Strong Writer. Full info/apply HERE (6/24)

JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (6/24)

JOB OPENING: COORD, AD SALES MARKETING/Pivot TV/NYC: Assist in development & execution of branded content mktg ideas for advertisers on TV, digital, & social. BA, 1-2 yrs exp, strong writing & ppt skills rq’d. Resume to: careers@participantmedia.com (6/24)

JOB OPENING: MGR. CONSUMER INSIGHTS/E! & ESQUIRE/LA, CA: Utilize primary and secondary research tools to generate insights. Minimum. 5 years experience in primary research. Full info/apply HERE (6/23)

JOB OPENING: MANAGER CONSUMER MARKETING/ESQUIRE/LA, CA: Execute marketing plans designed to grow awareness of network and drive viewership. Minimum 4 years relevant experience req. Full info/apply HERE (6/23)

JOB OPENING: COPYWRITER/NBC/UNIVERSAL CITY, CA: Copy write for new and returning show key art, launch, and seasonal campaigns. Minimum 5 years copywriting exp req. Full info/apply HERE (6/23)

JOB OPENING: METADATA COORDINATOR FREELANCE/A+E Networks/Stamford, CT: tech support admin metadata process, XML, XLS, Crystal reports. Full Info/Apply: http://www.aenetworks.com/careers (6/23)

JOB OPENING: MANAGER, PRODUCT DEV & OPS/A+E Networks/NY: Manage fulfillment & product development efforts for distribution of A+E content through affiliate-operated TV Everywhere platforms including websites & mobile apps. Full Info/Apply HERE (6/20)

JOB OPENING: LEAD ENTERPRISE ARCHITECT-IT/A+E Networks/NY: Hands-on role resp for creating, communicating, and ensuring adherence to enterprise-wide infrastructure platform technology architecture design, principals, guidelines and solutions. Full Info/Apply HERE (6/20)

JOB OPENING: MANAGER PROGRAM STRATEGY/ E!/LA, CA: Execute E! linear scheduling strategy and Ad Sales grids. Minimum 3 years linear and digital platform experience required. Full info/apply HERE (6/20) 

JOB OPENING: ANALYST, WEB ANALYTICS/NBCU/East Coast: Provide reporting and analysis on digital, mobile, and social site and campaign metrics for the NBCU Hispanic Group. Full info/apply HERE (6/19)

JOB OPENING: RESEARCH DIRECTOR/NBCU/East Coast: Provide strategic & analytical guidance in support of news & sports prog. Report to VP RSCH Analytics & Insights. Min 4yrs exp media rsrch. Knwlg -traditional/non trad rsrch tools brdcst/cbl. Full info/apply HERE (6/19)

JOB OPENING: SR PUBLICIST/BBC WORLDWIDE/NYC: Support key businesses(consumer products, licensing, BBC.com, and TV and digital content sales/co-productions)with comprehensive publicity campaigns . Min 5 years trade media, communications/PR experience. Resume to: resumesus@bbc.com (6/19)

JOB OPENING: SENIOR ANALYST, RESEARCH/BRAVO & OXYGEN/NYC: Leverage multiplatform data/bus modeling & dev data-driven strat/optimizing viewership & monetization for. Expert w/excel/ large data sets. Full info/apply HERE (6/19)

JOB OPENING: PRODUCER, BUSINESS ANALYST, ASSIGNMENT EDITOR/WRNN-TV, FIOS1 News/Rye Brook, NY: is currently recruiting for regular and weekend positions. For more details, please visit https://rnn-tvcareers.silkroad.com/ (6/19)

JOB OPENING: DIRECTOR, SVOD (OTT ) & PA/FOX/LA: This position will utilize multiplatform viewership data combined with statistical and financial modeling to apply data driven strategies for TCF TV & Theatrical. Full info/apply HERE (6/19)

JOB OPENING: MANAGER/SR MANAGER TV PUBLICITY/FerenComm/NYC: Develop & execute consumer/trade publicity campaigns for scripted & unscripted series. 4-6 years exp in TV PR a must. Salary neg. Apply RandiL@ferencomm.com (6/19)

JOB OPENING: DIR, DVLPMNT/WE tv/NYC: Dvlp/generate orig unscripted prgrmng. Oversee projects through all steps of the development process. 6-10 yrs dvlpmnt &/or prod exp. Ntwrk exp & a track record of developing successful shows a must. Full info/apply HERE (6/19)

JOB OPENING: SR ASSOC, MKTG & PROMOTIONS/DIRECTV/LA: Build innovative & strategic mktg promos for Radio & TV. Work w/VP & Sr Mgrs to dvlp, price/execute integrated multi-platform campaigns. 5 yrs mktg & media exp w/strong advrtsng, prod exp. Full info/apply HERE (6/19)

JOB OPENING: SR DIRECTOR RESEARCH/ZOOM/Chicago: Mng rsch workflow, timeline dvlpmnt & project follow-up. Knwlg of methodology, depth & scope of Nielsen, MRI, Comscore & other synd rsrch data. Publish results using Excel, PP and Word. Resumes emailed HERE (6/19)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram