06.18.15 Good morning. It’s Thursday June 18, 2015, and this is your first early morning digital briefing.
Breaking Bad star Aaron Paul is making his way back to TV, joining Hulu’s drama The Way as the new male lead. Based on the script by Jason Katims and his True Jack Productions head of development Michelle Lee as well as Parenthood’s Jessica Goldberg, series is set to premiere on the streaming service next winter. The ten hour-long episodes follow a family in a controversial religion.
Netflix dished out a cool $60 million for the Brad Pitt film it nabbed last week, according to The Hollywood Reporter. Called War Machine, Animal Kingdom’s David Michod wrote the screenplay and will direct; Netflix and Pitt’s Plan B studio will produce. Film begins shooting in August, and will hit the streaming service in 2016 at the same time as the theatrical release.
Vimeo and Samsung premiered Connected, a short film series featuring ten movies from Vimeo Staff Picked filmmakers. Five titles will premiere through each filmmaker’s Vimeo profile page, and on the official Connected Tumblr; the remaining five will launch over the next few months. The series follows the relationship between people and technology.
Katie Couric got the low-down from Broad City duo Ilana Glazer and Abbi Jacobson for her latest segment on Yahoo Screen. Available online as of yesterday, Couric interviews the co-creators and stars of the Comedy Central show on their journey from web series to TV show, as well as working with Amy Poehler.
Yesterday, Fandango released a new episode of I Love Movies with Evander Holyfield, the only five-time heavyweight champion of the world. In the video, Holyfield reveals the impact of seeing the movie Rocky for the first time at age 15. New episodes are released weekly, featuring athletes, musicians, television personalities and innovators talking about movies that affected their lives.
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Nielsen joined the Father’s Day buzz with an analysis of the most successful dad-themed campaigns based on ad and brand memorability from the year so far. Pitches for services landed in seven out of ten of the top spots; last year, six out of ten plugged food products. This year’s toppers include:
Rank/Brand/Ad Description/Ad Length/Ad+Brand Memorability Index
1. H+R Block Tax Consultants / “Man In Warehouse” / :30 / 245
2. H+R Block Tax Consultants / “Airdrop” / :30 / 239
3. USAA United Services Automobile Association / “Thanksgiving Family Members” / :30 / 235
4. Burger King / “Pregnant Chicken” / :15 / 235
5. DirecTV Satellite TV / “Deadbeat Rob Lowe” / :30 / 213
6. DirecTV Satellite TV / “Paranoid Robe Lowe” / :30 / 213
7. Marshalls Discount Stores / “Shoe Shopping” / :30 / 213
8. Geico Insurance / “Atlanta Baggage Claim” / :30 / 213
9. Sonic Restaurants / “Nicknames Based On Order” / :30 / 210
10. DirecTV Satellite TV / “Poor Decision Rob Lowe” / :30 / 206
Yahoo landed a deal with 7UP to sponsor its exclusive live stream of Electric Daisy Carnival (EDC) in Las Vegas from June 19-21. 7UP will link up with music fans through video, display and native advertising across Yahoo properties. In addition, they’ll be able to receive real-time notifications through EDC Dream Stream, a new platform from Yahoo and 7UP on Yahoo-owned Tumblr.
Programmatic analytics company Metamarkets released results of a new survey on exchanges. "The visibility gap between exchanges and their buyers hurts everyone, including publishers – you can’t buy what you can’t see," said Mike Driscoll, Co-Founder and CEO of Metamarkets. "It produces a ripple effect across the industry: throttled spends by buyers, reduced fill rates for exchanges, and ultimately, lower revenue for publishers." Titled The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying, two key takeaways include:
– 55 percent of buyers said it was a challenge to aggregate all the data they needed from exchanges
– 52 percent said it was too difficult to explore the data for insights.
Video intelligence company Tubular Labs announced a new cross-platform, all-device monthly ranking report for the most watched online video creators. Measurement is across desktop, tablet and mobile, and YouTube, Facebook, Instagram, Vine, and Twitter. In May, Buzzfeed Video landed the top spot with 859 million total video views: 536 million (62 percent) of the video views came on FB, and 323 million (38 percent) on YT. Buzzfeed’s top FB video in May was “This Man Found His Soulmate In A Puppy And It’s Adorable,” with 58 million views.
Conde Nast Entertainment appointed Teal Newland as Senior Vice President, Marketing and Partner Management. Newland joins from StumbleUpon‘s executive team, where she led consumer and trade marketing, advertising solutions and media partnerships. Prior to StumbleUpon, she was a Vice President at DigitasLBi.
The Weather Company named Domenic Venuto as General Manager, AdFX. Most recently, Venuto served as Global President, Data, Technology + Partnerships at VivaKi, of Publicis Groupe.
Verve Mobile appointed Julie Bernard as Chief Marketing Officer. Bernard was most recently Macy’s Senior Vice President Of Customer Strategy, Data Science and Loyalty.
Visual Data Media Services (VDMS), a digital-media supply-chain company, appointed Bill Watt as President. Watt comes to VDMS from post-production and distribution company Modern VideoFilm, where he spent 31 years in a variety of roles, including President of the company’s digital-services division.
DIGITAL SPOTLIGHT OF THE DAY
AOL Emmy-nominated original series Park Bench with Steve Buscemi returned for its second season today. The show features Steve and his famous friends (such as Triumph the Insult Comic Dog) discussing the people, places, and spirit of New York City. Check it out at www.cynopsis.com/#video.
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