Major League Baseball is planning to let players express their personal style on the field for one weekend in August, according to a Yahoo Sports report. The Players Weekend is scheduled for Aug. 25-27 and MLB will let players put nicknames on the back of their jerseys, wear cleats in fluorescent colors and personalize a patch that pays tribute to someone instrumental in their development, Yahoo Sports said.
Also in MLB, the Seattle Mariners’ stadium won’t be known as Safeco Field beyond next season. With a 20-year, $40 million contract expiring, the Mariners have initiated preliminary talks for a new naming rights deal that will likely be struck with a corporate partner based in the Seattle area, the Tacoma News Tribune reported.
The New York Jets are giving fans a chance to sit in a different seat location for every home game this season through their new Jets Boarding Pass, becoming the first NFL team to offer fans a season-long mobile ticketing subscription. Fittingly, the 100% mobile pass is presented by JetBlue. It can be purchased for $725 and includes seats from the lower bowl to the 300 level. Pass holders are notified of their seat location through the Jets App upon arrival at MetLife Stadium on game day within two hours of kickoff.
The LA Galaxy is unveiling the largest video display board at a MLS stadium in North America through a partnership between the team, its home stadium (StubHub Center) and movie studio theme park Universal Studios Hollywood. The 20-foot high, 53-foot wide video board will debut tomorrow at StubHub Center during the Galaxy’s match against the Houston Dynamo.
The Canadian alt-rock band Arkells will perform at the 2017 NHL Awards and Expansion draft presented by T-Mobile on June 21 in Las Vegas. The all-in-one event, which will be broadcast by NBCSN in the U.S. and Sportsnet in Canada, honors the top performances of the 2017-17 NHL season and reveals the first members of the NHL’s 31st franchise: the Vegas Golden Knights.
Alliance MMA Inc. has teamed with Roy Englebrecht Promotions, California’s longest-running fight promotion company. Alliance MMA is a professional mixed martial arts company that brings together the best regional productions in the industry. Englebrecht has promoted fights for more than 30 years and Alliance MMA President Robert Haydak said the company will “tap into his extraordinary promotional experience” right away in the Southern California media market.
DIGITAL & STREAMING
Green Bay Packers tight end Martellus Bennett is collaborating with YouTube Kids for their global #ReadAlong Month campaign. Book publishers such as HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids have created digital content to help kids learn how to read and how to enjoy reading. Bennett joined the campaign to inspire his 4-year-old daughter and other children to develop a passion for reading.
The E3 Expo, the world’s biggest event for video games, technology and entertainment, drew more than 68,000 people to the Los Angeles Convention Center this week, with millions more watching online worldwide. More than 2,000 products were showcased by 293 exhibitors and the show generated 15 million E3-related posts across Twitter, Facebook and Instagram.
Yahoo Esports has shut down following Verizon’s $4.5 billion acquisition of Yahoo, eliminating one of the most recognized spaces for esports media. Yahoo and AOL will be merged into a new subsidiary – Oath – and Yahoo ceased its esports focus to instead expand the Yahoo Sports brand.
IMG this summer is introducing a one-of-a-kind esports boot camp that will be held at IMG Academy in Bradenton, Florida. The camp, which runs from July 30 through August 5, is open to kids age 12 to 18 and will center on Valve’s popular Counter-Strike: Global Offensive (CG:GO). Professional CG:GO player Spencer “Hiko” Martin will be among the game instructors who will work at the camp alongside IMG Academy’s performance experts, focusing on communication, leadership, nutrition, fitness and reaction times. Martin says the camp is the perfect opportunity for kids to experience professional esports from an inside point of view. “Having something like this when I was younger would have really kick started my professional career,” he said.
Nike Inc. is cutting 2% of its workforce – as many as 1,400 employees – as part of a global restructuring in which the athletic brand is seeking to speed up production development, refocus on key markets and ward off competition from rivals such as Adidas AG and Under Armour.
THE MAIN EVENT
U.S. Open golf second-round play, on FS1 at 11a.