SPONSORSHIP & PROMOTION
Empower Retirement, the nation’s second largest retirement services provider, reached a multiyear marketing partnership with PGA Tour player Webb Simpson, winner of this year’s Players championship in Florida. Simpson, 32, is currently ranked No. 21 in the world and has won five PGA Tour titles, including the 2012 U.S. Open. The sponsorship, which will include Empower’s logo on Simpson’s golf shirt, will debut at this week’s U.S. Open at Shinnecock Hills Golf Club in New York.
Jersey Mike’s Subs will sponsor the 2018 Summer Split of the North American League of Legends Championship Series as part of a new esports agreement announced by the submarine sandwich chain. Beginning Saturday, June 16, the Jersey Mike’s logo will be featured in on the NA LCS stream and NA LCS arena. Jersey Mike’s customers will be given promo codes for in-game League of Legends items and prizes, such as Hextech chests and keys, loot skins, and RP packages. There will also be a sweepstakes competition, awarding an all-expenses-paid trip, and VIP ticket to the 2018 NA LCS Summer Finals at the Oracle Arena in Oakland, California this September.
DIGITAL & STREAMING
FOX Sports will produce a live show, FIFA World Cup Now, exclusively for Twitter with host Rachel Bonnetta, from Moscow’s Red Square each match day during the World Cup. Featured guests on the show will include FOX Sports’ Rob Stone, Landon Donovan, Kate Abdo, Alexi Lalas, Fernando Fiore, and other personalities. The show will provide match action previews, recaps and Twitter reaction as well as original segments produced by FOX’s team in Moscow, the network said. The live coverage is available in the U.S. to Twitter’s logged-in and logged-out audience and can be viewed at live.twitter.com/worldcupnow or via @FOXSoccer.
FloSports reached a multiyear agreement with the Canadian Professional Rodeo Association (CPRA) to air the Finning Pro Tour events and finals, the Grass Roots Final, and Canadian Finals Rodeo, exclusively on FloRodeo.com. With the addition of CPRA events, FloRodeo will now carry 27 events this year, spanning 93 days of live rodeo coverage, including the International Finals Youth Rodeo, National Little Britches Association Finals, and American Junior Rodeo Association Finals.
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IEM hits China
LA Valiant back Uncle Drew
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Cloud9’s Mammoth content
E3 wraps its up
Tampa Bay Rays/New York Yankees – on FS1 at 7p