06/11/18: Ratings down for Justify’s Triple Crown victory

CynopsisSports
Good morning. It’s Monday June 11, 2018 and this is your first early morning Sports briefing.

 
Justify’s historic Triple Crown victory in Saturday’s Belmont Stakes on NBC delivered an 8.1/19 overnight (not including digital) – likely making it the weekend’s top TV event. NBC’s overnight for the 150th Belmont Stakes peaked at a 9.9/23 from 6:45-7 p.m. ET, according to the networks, as Justify crossed the finish line to become the second undefeated Triple Crown winner (Seattle Slew) in U.S. horse racing history.
 
Top markets for NBC’s Belmont Stakes telecast:
1 – Louisville 19.0/36
2 – Ft. Myers 15.2/30
3 – Baltimore 12.7/30
3 – West Palm Beach 12.7/23
5 – Tampa 12.1/26
6 – Columbus 11.5/23
7 – Orlando 11.2/25
7 –  Norfolk 11.2/21
7 – Knoxville 11.2/21
10 – Pittsburgh 11.1/24
 
However, the race’s overnight rating was a 33% decline from the 12.3 overnight delivered when American Pharoah won the Triple Crown in 2015, a performance that ended a 37-year Triple Crown drought. That decline in viewership is almost identical to the numbers generated for the Boston Red Sox when the team broke its World Series drought in 2004 (average of 25.4 million viewers) compared to when they won the World Series again three years later in 2007 (17.1 million viewers). Both of those World Series were four-game sweeps.
 
 
ON THE AIR

FOX Sports will pair veteran reporter Erin Andrews with Kristina Pink for the NFL’s Thursday Night Football as co-reporters this fall, the network said. In addition, Andrews and Pink will contribute features to both FOX NFL KICKOFF and FOX NFL SUNDAYS. The pair will join seven-time Emmy award-winning broadcaster and lead FOX NFL play-by-play announcer Joe Buck and Pro Football Hall of Famer Troy Aikman. Andrews has contributed to the NFL on FOX’s coverage since 2013 and has worked regularly with Buck and Aikman since 2014. She will continue being the lone reporter for FOX NFL’s top game each Sunday during the season.  
 
Golf Channel’s Morning Drive, which will kick off each day of U.S. Open week on the network, will include 2006 U.S. Open champion Geoff Ogilvy on Tuesday and Wednesday. Ogilvy, widely regarded as one of golf’s most insightful players, will offer perspective leading into the competition on Thursday. The show also will feature live reports with guests joining from Shinnecock Hills, including Jaime Diaz, Rex Hoggard, Tim Rosaforte and Geoff Shackelford.
 
Among the numerous features planned for the network’s Golf Central Live show will be a look into the life of Jimmy Dunne. A Long Island native, Dunne has become a known figure in the golf world thanks to his friendships with the likes of Phil Mickelson, Rory McIlroy, Rickie Fowler and Patrick Reed. Mike Tirico examines the severe burden facing the longtime Wall Street trader, along with Dunne’s perpetual mission.
 
In ratings news, the Friday night’s series-deciding Game 4 of the 2018 NBA Finals drew a 11.2 Nielsen metered market household rating for ABC, winning the night across all of television for the 64th consecutive time, according to Nielsen.
 
Meanwhile, Thursday night’s series-clinching Game 5 of the Stanley Cup Final on NBC averaged 6.714 million viewers, according to Nielsen, making it the most-watched Stanley Cup Final Game 5 in 16 years and up 51% vs. last year. The five-game series averaged 4.918 million viewers, making it the most-watched Final in three years and the most-watched Final without an Original Six team on record. Streaming of the Cup-clinching Game 5 set an NBC Sports Digital record for an NHL game with 381,000 uniques, up 119% vs 2017’s Game 5.
 
In the month of May, FS1 averaged 159k viewers vs. ESPN2’s average viewership of 126k, according to Fox. While ESPN2 still maintains a lead over FS1 for the year, FS1’s live sports slate is strong in June and July with World Cup matches and early rounds of the U.S. Open (golf) airing on the network. FS1’s daily studio programming continues to grow vs. last year through the end of May. All of FS1’s daily studio shows are up on average to date in 2018 over 2017. According to Fox, First Things First has more than doubled its time period average over the same dates in 2017; Undisputed is up 37%; The Herd is up 19%; Speak for Yourself is up 21% over the previous year and NASCAR’s Race Hub remains cable television’s No. 1 daily NASCAR studio show.
 
ESPN Deportes Radio, ESPN’s Spanish-language radio network in the U.S., will offer around-the-clock World Cup news, information and updates throughout its programs. Reporters – Pedro Vita (Covering Panamá), Marden Devia (Colombia), Stephanie Chaverri (Costa Rica) and Miguel Álvarez (México) – will provide up-to-the-minutes news daily. The shows: ESPN Rusia – Primer Tiempo (11 p.m. – 2 a.m. ET); ESPN Rusia – Segundo Tiempo (2 – 6 a.m.); Firma ESPN Mundialista (6 – 9 a.m.); Raza Deportiva Mundialista (9 a.m. – 12 p.m.); Es Así y Punto (12 – 1 p.m.); Zona ESPN Mundialista (1 – 4 p.m.); Jorge Ramos y Su Banda (4 – 7 p.m.) and Destino Fútbol Mundialista (7 – 11 p.m.).
 
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The Tempest Awards celebrate the brands, teams, leagues, players and business leaders driving the competitive gaming industry, with categories that span production, marketing, talent & technology.
 
Winners will be announced live on stage during the Esports Business Summit at Caesars Palace in Las Vegas Tuesday, October 2.
 
 

SPONSORSHIP & PROMOTION

TYR Sport signed 5-time Olympic Gold Medalist and 14-time World Champion Katie Ledecky, one of the sport’s most marketable and accomplished athletes, to its roster of sponsored swimmers. One of the most iconic names in swimming, Ledecky, 21, has been named “World Swimmer of the Year” four times and has broken 14 world records. She has earned a total of six Olympic medals, including five golds for her swims in the 200m, 400m, 800m, and 4x200m freestyle. And currently holds 26 medals in major international competitions, including 24 first-place finishes. Caleb Dressel, the winner of a record-tying seven gold medals at the 2017 World Championships, and Simone Manuel, who in 2016 became the first black woman of any nationality to win Olympic gold in, both remain unsigned.
 
UFC bantamweight champion Ronda Rousey will be inducted into the UFC Hall of Fame’s Modern Wing as a member of the class of 2018 on Thursday, July 5, at the Palms Casino Resort in Las Vegas. Rousey will be the first woman inducted into the UFC Hall of Fame.
 
“There would be no women in UFC without Ronda Rousey,” UFC President Dana White said. “Ronda is an absolute pioneer who helped me personally, and a lot of other people, look at women in combat sports differently. She accomplished everything she set out to do with UFC and became a global icon and role model in the process.”
Rousey will join Forrest Griffin (2013), BJ Penn (2015) and Urijah Faber (2017) as the only members of the Hall of Fame’s Modern Wing and joins Faber as only the second athlete to be inducted into the UFC Hall of Fame from the bantamweight division.
“This is an immense honor, to not only take part in bringing women to the forefront of this sport, but now the UFC Hall of Fame,” Rousey said. “May I be the first of many.”
 
The Harlem Globetrotters and the Beijing Aspiring Integrated Marketing Company announced a five-year partnership that will bring the Globetrotters back to China. Beginning on July 6 in Baotou, the Globetrotters will begin a two-week tour of China. As part of the new marketing agreement, the Globetrotters will play eight-to-12 shows in China annually over each of the next five years.
 
 
DIGITAL & STREAMING

Nitro Circus will ramp up its partnership with Facebook in 2018, delivering 28 exclusive live broadcasts on Facebook starting this summer. The partnership will include broadcasts of 14 Nitro World Games events and 14 live look-ins from Nitro Circus’s live tour. Live coverage kicks off August 10 and will run through Nitro Circus’s arena tour in December. It will be available in the U.S. on Facebook Watch and globally via the Nitro Circus Facebook Page.
 
Overtime – a next-generation sports network for digital-native sports fans – is launching Hype School, a new weekly show produced exclusively for Snapchat. Hype School presents the week’s top high school sports highlights – and epic fails – in a fast-paced way that speaks to how the Snapchat generation thinks about sports. The first episode will premiere for Snapchatters worldwide on Friday, June 8 at 6am ET on Snapchat’s Discover page. New episodes will air every Friday and previously released episodes will be available using Snapchat’s Search feature. “Hype School will feel like the young, energetic cousin of the traditional sports wrap-up show,” said Dan Porter, Overtime’s CEO and co-founder. “We want to bring Snapchatters a show where their peers are the stars and tap into the fun and energy that these athletes bring to the game.” Overtime, which targets the 13-24-year-old demographic. creates and distributes digital-only programming across Instagram, Twitter, Facebook, YouTube, and Snapchat.

Social media app 15 Seconds of Fame (15SOF), which delivers fans’ video appearances at live events directly to their phones, signed a multiyear agreement with the NBA. 15SOF uses unique facial recognition software to capture fans videoboard and broadcast appearances at live events. NBA fans attending games in all 29 NBA arenas can download the 15SOF app to receive their in-game moments to share across social media channels.
 
 
ESPORTS

Esports Arena, GameSpot and Jack in the Box hamburger chain, have teamed up for a first-of-its-kind experience at the Electronic Entertainment Expo featuring the event’s debut of Esports Arena DRIVE, North America’s first mobile esports touring arena, June 12-14 from 4-9 p.m. at Microsoft Square at LA Live.
 
The GameSpot Battle Rig Fueled by Jack in the Box – an 80-foot, 18-wheel, 35-ton semi-trailer – will showcase three days of Battle Royale solo, duo and squad competitions on the Esports Arena DRIVE stage with participants competing for prizes and giveaways. Various celebrity meet-and-greets and autograph sessions will also take place at the truck each day.
 
 
THE MAIN EVENT

Florida/Auburn – Game 3 of College World Series Super Regional on ESPN at 8:30p.

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On This Day in 1950: Boston Red Sox beat St Louis Browns 29-4 (to win by record 25 runs)

In the Know: In which soccer (football) tournament were the first red and yellow card systems introduced? (Email 
mikebuteau@gmail.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Which sitcom featured the sport of Flonkerton, aka Box of Paper Snowshoe Racing? Answer: The Office. KUDOS: Phyllis McQuillan-MSG Networks/NY; Aymon DeMauro-ADM Media & Marketing/NY; Ben Root-NBC Sports Group/NY; Russ Camlet-NBCU/NY; Ken White-KWTV/Charlotte; John Langermann-WINKTV/Fort Myers; Fiona Hope-Comcast Spotlight/Sarasota; Allison Weiner MMSI/Warwick; Jim Bernard-VER/Glendale; Tom Moore-Kalt Productions/Los Angeles; Heather Floore-KUSA/KTVD/Denver; Jaclyn Fischer/Cuneo Advertising/Minneapolis; John Tingue-CBS LOCAL MEDIA/Chicago; Robert Teinowitz-Live Action Media/Chicago
 
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Resumes and portfolios should be sent to charmtv@baltimorecity.gov (6/14)

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CharmTV is seeking a news producer with experience writing, producing, and editing news packages for traditional and digital media. 

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JOB OPENING: ACCOUNT EXECUTIVE, SYNDICATION/Sony Pictures TV/LA: Sell programming to brdcast TV stations, build/maintain strong customer relationships & create dvlpmnt strategy. 2+yrs exp  sales role or similar in ent; 2+yrs ent exp/knwlg in the space, TV industry pref’d. Strong comm skills. Full info/apply HERE (6/16)

JOB OPENING:
DIGITAL PRODUCERS (PART TIME)/CharmTV/Baltimore: CharmTV is recruiting digital producers that have experience in content marketing and storytelling for digital and social platforms across various genres. Resumes and portfolios should be sent to charmtv@baltimorecity.gov (6/14)

JOB OPENING: NEWS PRODUCER (PART-TIME)/CharmTV/Baltimore: CharmTV is seeking a news producer with experience writing, producing, and editing news packages for traditional and digital media. Resumes and portfolios should be sent to charmtv@baltimorecity.gov (6/14)

JOB OPENING: PRODUCER/Spectrum TV/Columbus OH: Produce assigned newscasts & news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. 3+ yrs TV news exp. Full info/apply HERE REQ 219283BR (6/14)

JOB OPENING: PRODUCER/Spectrum TV/Milwaukee: Resp for producing content for assigned shows & newscast. Contribute to special features & stories. Participate in coordinating coverage of major stories, breaking news and specials. 3+ yrs TV news exp. Full info/apply HERE REQ 219270BR (6/14)

JOB OPENING: PRODUCER/Spectrum TV/Louisville KY: Resp for producing content for assigned shows & newscast. Contribute to special features and stories. Writes news stories for an assigned newscast. 3+ yrs TV news exp. Full info/apply HERE REQ 217897BR (6/14)
 

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JOB OPENING: PUBLICIST, ID/Discovery/NYC: Seeking a well-organized candidate to perform communications activities for Investigation Discovery programs and talent. 3+ years exp. TV & Events exp a plus. Full info/apply HERE (6/13)

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JOB OPENING: CRM & RETENTION MARKETING MGR/BritBox/NYC: Seeking someone with a start-up mentality to own the multi-channel customer relationship in order to increase customer retention and satisfaction. Loves to analyze numbers, think strategically/tactically, and has a passion for digital video. Full info HERE (6/13)

 
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JOB OPENING: SR MGR COMMUNICATIONS/Smithsonian Channel/NYC: Execute strategies to support prgrmng, ratings, sales & branding goals. Increase brand awareness & drive tune-in. Mng special events & mng publicity for linear & digital/OTT content. 7+ yrs of comm exp in entertainment/media. Full info/apply HERE (6/13)

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JOB OPENING: E! News (Freelance)/NBCU/LA: Produce daily news stories, breaking news stories, as well as feature stories for future airdates. Minimum 4 years experience in a news production environment. To apply, please send resumes to enews.productions@nbcuni.com (6/12)

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