06/10/15: Degrassi gets second chance on Netflix; Michelle Monaghan to star in Jason Katims’ Hulu drama; Pixability dives into YouTube’s beauty industry in new study



CYNOPSISDIGITAL
06.10.15

Good morning. It’s Wednesday June 10, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

Degrassi fans once again have a place to watch their favorite Canadian teens make it in high school. After TeenNick announced that it will no longer air Degrassi episodes (following a 14-season run), Netflix came in to save the day. In 2016, Degrassi: Next Class will land on the streaming service in the U.S. Most of the original cast will return; it will continue to broadcast on Canada’s Family Channel.
 
Golden Globe nominee Michelle Monaghan will star in Jason Katims‘ (Parenthood) new Hulu drama called The Way. Katims and his True Jack Productions development head Michelle Lee created the series with Parenthood’s Jessica Goldberg last year, and will release ten hour-long episodes this winter.
 
Vimeo and Fullscreen are collaborating to bring exclusive content to Vimeo On Demand. The partnership kicks off with the global release of #O2LForever on June 23, featuring disbanded vlogging supergroup Our 2nd Life (O2L).

NEW PROGRAMMING + DEALS
 

Omnicom Canada’s Highway Entertainment and multi-media company Digital Howard inked a first-look development agreement. The arrangement marks Highway’s first content partnership focused on digital media for Canada, the U.S. and abroad. Highway recently unveiled a deal to fund pilots from Mark Burnett’s United Artists Media group for Bell Media.
 
Red Bull TV
’s offerings this week include: the Bonnaroo music festival live stream on June 11 at 7p CT and June 12-14 5p CT; Cold War Kids LIVE, June 10 at 5p ET; and Volcom Pipe Pro Highlight: Sports on June 12. Programming is available at Redbull.tv and through its app on multiple devices.
 
 

CONTENT MEDIA

 
What’s Trending is bringing back #AskArtist music series to YouTube Space LA with DASH Radio through June and July. This year’s show will feature performances and interviews with artists including Neon Trees, Lil’ Dicky, and Jack and Jack. Fans will be able to tweet their questions to the artists using the hashtag and win a chance to attend the private show in person. The series will be released on demand through youtube.com/whatstrending and DASH Radio.

Today, Oxygen premiered its newest series Player Gets Played, in which women teach their cheating boyfriends a lesson. Leading up to the premiere, Oxygen teamed up with Lulu – an app that allows women to anonymously rate men – to promote PGP by creating profiles of the men on the show.


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 *2015 Rising Star Awards*

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Click here to nominate your star

Deadline to enter: Thursday, July 16


 
 

ADVERTISING

 
With 45.3 billion total beauty views and 123,164,115 beauty subscribers, YouTube is like lipstick in a woman’s purse: a must-have. To study the category more deeply, video ad buying and marketing technology company Pixability released Beauty on YouTube 2015. Key points include:
 
–      Bethany Mota has taken the top spot over Michelle Phan as YouTube’s number one beauty creator, with 8.7 million subscribers compared to Phan’s 7.7 million subscribers.
–      YouTube’s beauty ecosystem experienced a 50 percent growth rate in views from 2013-2014, and 55 percent of video views occur on mobile devices.
–      Total monthly views of beauty brand-produced content on YouTube have increased 78 percent from Jan. 2014 to April 2015 (35 percent faster growth than overall beauty content), and brand mentions increased 53 percent.
-      Interest in mature beauty, men’s grooming, and crossover content (beauty + fashion or beauty + comedy) has grown: Mature beauty monthly views are increasing 62 percent faster than the overall beauty space; the top ten men’s grooming channels collectively hold 5.4 million channel subscribers (4.4 percent of YouTube’s 123 million beauty subscribers); cross-over content earns 530 percent more views per video and 670 percent more Facebook shares per vid than beauty-only videos.
 
FreeWheel
launched a VOD pilot to enable programmers to manage VOD ads alongside IP/Digital ads and STB within a single platform. The plan is in collaboration with Canoe and several programmers such as ABC, A+E Networks and Comcast.

RESEARCH

EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of June 1-7.

Show (Channel) / Total Actions / Total Content / Actions Per Post / Fans/Followers
1. Orange Is The New Black (Netflix) / 1,082,843 / 47 / 23,039 / 4,847,143
2. Trailer Park Boys (Netflix) / 271,887 / 28 / 9,710 / 1,467,265
3. Community (Yahoo! Screen) / 154,512 / 17 / 56 / 2,076,615
4. Daredevil (Netflix) / 55,947 / 18 / 3,108 / 955,692
5. House of Cards (Netflix) / 29,942 / 14 / 2,139 / 2,650,873
6. Arrested Development (Netflix) / 24,273 / 11 / 2,207 / 2,298,411
7. BoJack Horseman (Netflix) / 18,388 / 30 / 613 / 326,953
8. Sense8 (Netflix) / 16,097 / 49 / 329 / 64,272
9. Grace and Frankie (Netflix) / 10,962 / 35 / 313 / 65,949
10. Transparent (Amazon) / 6,115 / 8 / 764 / 227,400
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.

EXECUTIVE MOVES

Funny Or Die hired John Schneider as President of Sales. Schneider spent the last two years running Blank Screen Ventures, a digital media consultancy, working with start-ups including nativ.ly, OnScroll, and Percolate.

Univision Communications Inc. (UCI) appointed Sameer Deen to the position of Senior Vice President, Univision Digital. Deen was most recently senior vice president of Multiplatform Distribution and Strategy for Scripps Networks Interactive (SNI).

Adaptly, a social media advertising technology company, announced two appointments in its London office: Tim Page was promoted from Strategic Partnerships Director to Vice President, Revenue; and Simon Eaton has joined as Sales Director. Prior to joining the company, Page served as Digital Services Director for MediaCom, and Eaton joins from Radium One.


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Cynopsis Media Presents: A 5-part series publishing in June
Primetime Emmy® Awards: Before the Ballot Special eReports

We explore the Categories before Nominees are determined
Actor/Actress
Reality Host/Competition/Program
Drama
Comedy

Space is limited. To advertise, contact Mike Farina - 203.218.6480


DIGITAL SPOTLIGHT OF THE DAY

After Apple announced its new music streaming service at the Worldwide Developers Conference this week, the tech giant unleashed its first wave of spots yesterday. The new competitor to Spotify, Tidal and Pandora is touting a message that shows the progression of music through history, including the creation of iTunes as a nod to the time of ripping music into digital files. Check out the first of three spots at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
06.10.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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