06/10/14: Viacom strikes content and marketing deal with DEFY Media, EXCLUSIVE: Revolt TV Presents 7 Rules for Marketing to Millennials, Starz releases 50 Cent’s ‘Power’ early to U.K. audiences on digital platforms


Good morning. It’s Tuesday, June 10, 2014, and this is your first early morning digital briefing.


Viacom sealed a content and marketing deal with DEFY Media yesterday. Under the new pact, DEFY will manage Viacom digital properties Addicting Games, GameTrailers and Shockwave, while the network will help to create new ad opportunities and revenue through its subscription-based platforms for DEFY. DM’s reach extends across 155 million monthly unique viewers, with 40 million YouTube subs across its brands including SMOSH, Break, and Made Man.

Starz Digital Media is now offering rapper Curtis “50 Cent” Jackson’s drama, Power, on U.K. digital platforms. Starz attributed the alternative release to a “piqued interest” and “enthusiasm” for the series in the U.K. market, the Senior Vice President of Digital Mara Winokur said in a statement. The first hour-long episode will be available for purchase on Amazon Instant Video, blinkbox, Google Play, iTunes, Sony Entertainment Network and Xbox Video.


AwesomenessTV star Lia Marie Johnson will star in her first TV movie, based on the MCN hit, Terry the Tomboy, on Nickelodeon premiering June 21 at 8p ET. Johnson originally found YouTube stardom through her comedy sketch bits, cultivating more than 900,000 subs and 47 million views. She has also appeared in Emmy-winning series Kids React, Teens React and YouTubers React.

Season one of The Bridge became available on the Hulu Plus subscription service Monday, giving viewers time to catch up on the drama, a co-production of Shine America and FX Productions. Season two premieres on FX Wednesday, July 9 at 10p.

MTV took Teen Wolf fans on a digital scavenger hunt to unlock the latest trailer for its fourth season. The hunt involved 16 words hidden within social platforms  including Facebook, Tumblr, Twitter and Instagram  to reveal the trailer in less than 24 hours later. The new season will premiere 12-eps on June 23 at 10p ET.

TouchCast’s online pilot video contest TouchCasting Call called a tie between two content creators to each receive $3,000 to create a series for the platform. The winners were Joshua Newman, for his series How to Weather Your Props, and Andy Rocco for his series Me and Cartoons. As previously reported, the contest was a partnership with the International Academy of Web Television and Big Screen Little Screen asking for video-blog series type of submissions.

Let us know what you think in the Cynopsis poll: If you were stranded on a desert island with wireless service, which one device would you want to have? Vote on Cynopsis.com.



Cynopsis Kids !magination Awards
June 11| 8AM-10AM | The Yale Club NY

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Join award finalists/winners, support your colleagues + network with the best in the industry! Hosted by Inside Edition’s Megan Alexander.


CYNOPSIS EXCLUSIVE: Revolt TV’s 7 Rules for Marketing to Millennials

Revolt TV, the music cable network from rapper Sean Combs, recently conducted a Road to Truth millennial study revealing the new “rules” to developing a media strategy that attracts the demo. “Let’s be honest: the word ‘Millennial’ is everywhere,” Revolt VP of Audience Insights & Strategy Jake Katz told Cynopsis. “It’s time for our industry to stop focusing on the generation as a people, and start focusing on what’s providing results when it comes to engaging them. The Millennial consumer is native to the new world, where content lives everywhere, access is unlimited, and power structures are leveled through social media. What’s becoming important is to translate the recent years of new media experimentation into industry expertise.” Check out the highlights of the findings below along with the full infographic and further analysis of the results from Katz at www.cynopsis.com.

1.      Use online video to enable discovery: one in two respondents said they most often use YouTube to research something new.

2.      Make brand Loyalty a 2-way dialogue: 82 percent said they pay more attention to a brand if they “acted like a trusted person” rather than a large company.

3.      Market immediately, as soon as there’s investment in an idea: 85 percent wanted brands to experiment with new ways to reach them as a consumer, and 62 percent wanted the ability to co-create with a product.

4.      Meet them in-person, not just through screens: 71 percent want to be reached through live events they’re interested in.

5.      Include a real-time component in your media mix: 77 percent are multi-tasking with media devices while watching TV, and 66 percent expect a brand’s message to be relevant to what’s in their social media feeds.

6.      Don’t be everywhere: be somewhere, strategically: One in two millennials express themselves differently on varying social networks they use.

7.      Entertain through TV to build the brand: 57 percent thought TV is better quality content than what they found online.

NIELSEN TWITTER TV TOP TEN for the week of 6/08/14
Program, Date, Unique Audience (000), Tweets (000)
2014 CMT Music Awards
(CMT), 6/04, 5,672, 397
The 68th Annual Tony Awards(CBS), 6/08,
5,236, 440
Miss USA 2014: Live From Baton Rouge (NBC), 6/08,
4,473, 282
Game of Thrones(HBO), 6/08,
3,218, 136
The Bachelorette (ABC), 6/02,
2,443, 83
Love & Hip Hop: Atlanta(VH1), 6/02,
2,075, 836
Keeping Up With the Kardashians (E!), 6/08,
1,983, 70
WWE Monday Night RAW (USA), 6/02,
1,750, 202
Catfish: The TV Show (MTV) 6/04,
1,702, 120
America’s Got Talent (NBC) 6/03,
982, 40
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.

OpenSlate Engagement Data for People & Blogs channel, based on the engagement metric for the week ending 6/7.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(9.8) / 54,470,820 / 3,595,800 / 847
RomanAtwoodVlogs(9.7) / 13,041,270 / 677,931 / 697
Shaytards(9.7) / 37,254,210 / 2,261,197 / 819
Shane(9.5) / 18,266,250 / 3,794,935 / 836
ItsJudysLife(9.3) / 14,568,210 / 843,008 / 774
Luke(9.2) / 215,940 / 373,649 / 633
FouseyVILLE(9.1) / 0 / 164,192 / 615
EllesGlitterGossip(9.1) / 75,390 / 540,655 / 624
Blndsundoll4mj(9.1) / 10,136,850 / 815,748 / 755
Boogie2988(9.1) / 7,920,990 / 1,858,917 / 783
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

Let’s get personal! Send us happy news– weddings, babies, engagements – you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to Jessica@Cynopsis.com.


Peter Gerard joined Vimeo as Director of Audience Development and Content Operations. Gerard is the founder and former CEO of Distrify.

RLJ Entertainment hired Mike Pears as Executive Vice President of Content Sales. Most recently, he was the Vice President of Digital Sales at Cinedigm Entertainment.


How to Better Reach Younger Hispanics  – TV’s Most Coveted Demo
2:00-3:30 pm ET |

Expert Speakers Include:
Michael Teicher, EVP, Media Sales – Twentieth Television
Joel Kliksberg, VP & Chief Strategy Officer  Fusion
Donna Murphy, SVP, Strategic Research & Insights – Discovery Communications
Jeffrey Bowman, Sr. Partner & Managing Dir
Ogilvy Group & Founder/ Chairman CCMCA


With just two days until the FIFA World Cup kicks off, Nike is trying to score one more goal with a new short film focused on the event. The spot tries a different twist by employing animation instead of touting real soccer celebs with the theme of “The Last Game.” Check out the refreshing take at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: IMPLEMENTATION SPECIALIST/WIDEORBIT/SF or Denver: Sharp Prgrmng expert to travel to client sites & implement our WO Program software. Exp. working in program dept a must. Knwlg amortization methods & pgrmng contracts is req’d. Apply: HERE (6/12)

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SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship: Production Intern/College credit. Please send resume/cvr to Rose: Send to: info@csisports.tv (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (6/17)

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