06/09/15: Netflix lands Brad Pitt film; StatSocial’s Twitter Audience Ratings: Tony Awards; Apple unveils music streaming service at WWDC



CYNOPSISDIGITAL
06.09.15

Good morning. It’s Tuesday June 9, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Netflix
nabbed exclusive rights to a feature film starring Brad Pitt called War Machine. Animal Kingdom’s David Michod wrote the screenplay and will direct; Netflix and Pitt’s Plan B studio will produce. Film begins shooting in August, and will hit the streaming service in 2016 at the same time as the theatrical release.
 


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Apple kicked off its Worldwide Developers Conference yesterday, unveiling updates to its iOS products and a new music streaming service called Apple Music. The service will cost $9.99 a month and include a “For You" tab that creates playlists and suggests songs as well as a music discovery engine called "New.”
 
Showtime announced its a la carte streaming service last week; the premium network has now partnered with Roku and Sony Network Entertainment International PlayStation Vue for an early July launch. Showtime will be available for $11/month on all supported streaming platforms prior to the July 12th season premieres of the Ray Donovan and Masters Of Sex.
 
 

NEW PROGRAMMING + DEALS

 
The iHeartRadio Music Awards
are coming to TNT, TBS and truTV, thanks to a new multi-year deal between Turner Broadcasting System and iHeartMedia. The Turner nets will present a live simulcast of the annual event along with a live broadcast on iHeartMedia radio stations nationwide and across TBS, TNT, truTV and iHeartRadio’s digital platforms. Show takes place on April 3, 2016.
 
RR Media, a provider of digital media services to broadcasters, acquired Israeli content distributor SatLink Communications for $19 million. “Our customers will benefit from a greater scale of state-of-the-art digital media service capabilities, technologies and customer support,” said David Hochner SatLink’s CEO. Hochner will remain with the new organization, serving on RR Media’s management team. RR Media expects to generate incremental revenue of approximately $25 million in 2016 with the acquisition; the company’s integration will be completed by the end of this year.
 
BET.com launched two new music series: Sessions and The Combat Jack Show, exclusively online and the BET Now App. Sessions began yesterday with six documentary episodes geared around a music artist’s up-and-coming project. The Combat Jack Show will feature interviews with hip-hop icons about music, news, culture and race; it debuts June 16.
 
 

CONTENT MEDIA
 

The PBS Online Film Festival will return for a fourth year from June 15-July 17, featuring 25 short-form independent films from POV as well as public media stations and partners. Roku will provide exclusive early access to the fest for one week via the PBS channel; as of June 15, the Festival will be available via PBS and station digital platforms including PBS.org, YouTube and PBS social media channels.
 
To celebrate the upcoming wedding of Outdoor Channel all-star Eva Shockey to professional hockey player Tim Brent, the network will host a Wedding Day Countdown and give fans an exclusive first look at the big day. From June 10-19, an image of the couple will be posted every day with the hashtag #ShockeyWedding via Facebook, Twitter and Instagram. On June 20, an exclusive first-look of the wedding will hit social networks.
 
Travel Channel’s original Big Crazy Family Adventure will be available across multiple platforms beginning June 14, one week before the series premieres on June 21. The first half of the season premiere is currently available for free on TravelChannel.com, TV Everywhere, and select digital-download and video-on-demand platforms.
 

 
ADVERTISING
 

Turner Broadcasting unveiled Courageous, a branded content studio for marketers using Turner’s multi-screen news brands CNN and HLN. First teased at the Turner Upfront event last month, Courageous will create multimedia “super stories” to longer-form flagship series and integration with CNN. The studio is led by Vice President and Group Creative Director Otto Bell, who joined CNN in March.
 
Radio One
(owner of iOne) announced the launch of branded studio OneX, which reaches 82 percent of the black population. Detavio Samuels will oversee OneX as an expansion of his current position as President of One Solution. The team has created “experiences” for Walmart, AARP and University of Phoenix. iOne operates a number of branded sites, such as News One (news), The Urban Daily (men), Hello Beautiful (women) and Global Grind (Millennials).


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RESEARCH

Stat Social exclusively tracked Twitter Audience Ratings from the Tony Awards on June 7 for Cynopsis. Key findings:
Demographics:
Age: 25% millennials (18-34)
Gender: 65% women
Location: 18% are from New York
Top Musicals (ranked by affinity): The Book of Mormon, Les Miserables, Wicked, Hedwig + the Angry Inch and If/Then
Favorite Brands: USA Today (audience liked 5x more than Twitter average), Nordstrom (4.2x more liked), Carnegie Mellon (4x more liked), People Magazine (3.4x more liked) and United (2.8x more liked).
Other Stats: 22.5% liked the host Kristin Chenoweth; 69% of tweeters like CBS Programming; 54x more likely to like the host, Alan Cumming.
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Arguably a more targeted audience than most award shows, the Tony‘s still drew a massive social audience and was the number one trending topic on Twitter and Facebook that night,” Stat Social’s Audrey Hungerman told Cynopsis. “Both hosts were popular with the audience; 22.5% favored Kristin Chenoweth (#6 celebrity overall) and were 54x more likely to be a fan of Alan Cumming. These were also CBS fans: 69% like shows that air (or previously aired) on CBS, including How I Met Your Mother and the Late Show with David Letterman.” Check out the infographic at http://www.cynopsis.com.

OpenSlate Engagement Data for the Beauty vertical, based on the engagement metric for the week ending 6/8.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
grav3yardgirl (9.2) /
32088120 / 5089736 / 794
lady16makeup (8.9) /
43865670 / 10285254 / 792
DulceCandy87 (8.5) /
2146800 / 1955917 / 666
itsjudytime (8.5) /
3409770 / 1243995 / 683
mhrrasmus (8.5) /
7425240 / 876955 / 646
ThatsHeart (8.5) /
2504820 / 1328266 / 676
ciaoobelllaxo (8.5) /
1312620 / 828130 / 662
lilpumpkinpie05 (8.5) /
1481250 / 430080 / 599
beyondbeautystar (8.5) /
1856220 / 1096269 / 626
AndreasChoice (8.5) /
5035680 / 3227604 / 643
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

EXECUTIVE MOVES

Laura Lee, YouTube’s former Global Head of Top Creators, joined Margaritaville Enterprises to lead the brand’s digital media efforts as President of Media and Chief Digital Officer. With more than 17 years of experience in digital media and business development, Lee previously served as Vice President and Head of Business Development and Operations for MTV.

Kre8 Media, a DRTV, digital media and brand advertising agency, promoted Stephen Pickens to the new position of Vice President, Partnership Development. Pickens was the first hire of Kre8 Media in 2009, and was originally Director of Client Services and Business Development.

PromaxBDA announced the incoming Board of Directors with ten new members who include Alex Angeledes, Industry Director, Media & Entertainment at Google; Cait Hood, Head of Broadcast Partnerships at Twitter, and Jenny Wall, the SVP/Head of Marketing at Hulu.

Austin-based engagement agency Drumroll hired two new members for its team: Olivia Clark as Account Supervisor, and Meredith Darling as Account Executive. Clark joins the agency from Deutsch, Inc., where she held an Account Supervisor position; Darling was previously an Interactive Manager for MOSAK Advertising + Insights.

David Kleeman joined Dubit as Senior Vice President of Global Trends. Kleeman is best known as the former President of the American Center for Children and Media. He will be based in Dubit’s New York office.


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CYNOPSIS Q&A: WHAT’S THE MOST IMPORTANT TREND COMPANIES SHOULD BE MONITORING?

“We’ve moved from a nation of fans sitting together to take in the game to a global sports community wanting to engage with, share & comment on what they want to see, and when. The move to social communities of shared sports interests will only accelerate.”
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DIGITAL SPOTLIGHT OF THE DAY

The sixth season of Jerry Seinfeld’s Comedians In Cars Getting Coffee premiered, and the first episode featured his old pal Julia Louis-Dreyfus. Check out the mini Seinfeld reunion at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
06.09.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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