06.09.14 Good morning. It’s Monday, June 9, 2014, and this is your first early morning digital briefing.
Game of Thrones fourth-season newcomer Pedro Pascal has been cast as a lead in upcoming Netflix crime series Narcos. The show will interpret the true story of Colombian cocaine drug lord Pablo Escobar (played by Wagner Moura), and Pascal will take on the role of Mexican DEA Javier Pena. The series will debut on the streaming service in 2015.
More Netflix news: Verizon sent a cease and desist order to the streaming service, which has been displaying error messages blaming poor video quality on congested internet traffic ("The Verizon network is crowded right now"). "Responsibility for its customers’ experience falls squarely on Netflix itself," wrote Verizon general counsel Randal Milch. "Netflix has the ability to directly connect to every broadband network in America should it choose to do so. Instead… [it] relies on a panoply of content-distribution and other middle-man networks to reach its customers, trying to lower its costs as much as possible." Responded a Netflix spokesperson, "We are trying to provide more transparency… and Verizon is trying to shut down that discussion."
Lifetime will bring on YouTube stylist Ingrid Nielsen (better known as MissGlamorazzi) as a judge on new reality competition series Threads. The show will mimic the structure of Project Runway, with three additional judges. Thread’s panel will feature PR’s fourth-season winner Christian Siriano, Seventeen Magazine Fashion Director Gina Kelly and Accessories Editor Jasmine Snow (The Hearst Corporation owns Seventeen as well as part of Lifetime TV). Nielsen has more than 2.6 million subs on YT. The premiere of the new series has yet to be announced.
To celebrate LGBT Pride Month, Comcast revamped its Xfinity LGBT site destination. Highlights from Xinity.com/LGBT include a weekly LGBT What to Watch Guide, behind the scenes from ABC Family‘s The Fosters and USA’s White Collar, and a multimedia collection around HBO‘s The Normal Heart. Comcast is also offering Xfinity TV subs through Xfinity on Demand a "freeview" of LGBT network HERE TV from June 10-16.
The newest Animal Planet L!VE live streaming cams are diving into the sea. APL debuted its new Caribbean Reef Cam last week, which will show a 24-hour stream of marine life from the East End of Grand Cayman Island. The cams can all be viewed at APL.TV, Xbox, Roku, Smartsung Smart TVs and desktop and mobile devices.
While many in the industry tout the second screen experience as the next big wave for TV, Michael Lantz, CEO of Accedo, calls that a "huge exaggeration." To get Lantz’s take on second screen experiences (hint: listen to the consumer), go to Cynsiders.
TV rewards platform Viggle announced that its users can now earn points for watching videos on Wetpaint.com. The digital entertainment and social platform was acquired by Viggle last year, and will offer the site’s visitors Viggle points when engaging with video content. Viggle has more than four million users, and its users have redeemed more than $18 million in rewards for watching TV programs and listening to music.
A CYNOPSIS MESSAGE
Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models
June 19 | 10 on the Park, NYC| 8:30am-4:00pm More info + registration: http://www.cyndigitalmonetization.com Registration / Tickets: Pete Romas, 203.906.4603
Advertising / Sponsorships: Mike Farina, 203.218.6480
SPONSORS: FreeWheel, YuMe & Hiro Media
Apple is expected to make its first entrance in the smartwatch market in October. Variety reports its wearable device will feature a touchscreen, collect health data and let users access text messages from a correlating iPhone. At the Worldwide Developers Conference last week, Apple debuted a new HealthKit app, which expected to be integrated in the wearable device.
Let us know what you think in the Cynopsis poll: If you were stranded on a desert island with wireless service, which one device would you want to have? Vote on Cynopsis.com.
Social media analytics firm Unruly released the Top Social Video Brands in May 2014, and the results include:
1) Activia: 1,340,000 shares; not in top 100 last month; notable campaign was Shakira La La La (Brazil 2014) ft. Carlinhos Brown with 1.34 million shares.
2) Samsung: 642,085 shares; placed 15th last month; notable campaign was#GALAXY11: The Training with 463,235 shares.
3) Activision Blizzard: 571,120 shares; placed 62nd last month; notable campaign was Official Call of Duty: Advanced Warfare Reveal Trailer with 568,520 shares.
4) cardstore: 476,246 shares; placed 1st last month; notable campaign was World’s Toughest Jobs with 476,246 shares.
5) Nike: 409,454 shares; placed 4th last month; notable campaign was Nike Football: Winner Stays. Ft. Ronaldo, Neymar Jr., Rooney, Ibrahimovic, Iniesta & more with 375,687 shares.
6) Coca-Cola: 269,011 shares; placed 14th last month; notable campaign was Hello Happiness with 54,188 shares.
7) P&G: 230,619 shares; placed 64th last month; notable campaign was What I see | Thank You Mom with 207,575 shares.
8) Ubisoft: 222,903 shares; placed 63rd last month; notable campaign was Amazing Street Hack with 207,631 shares.
9) Adidas: 157,346 shares; placed 7th last month; notable campaign was The Dream: all in or nothing ft. Messi, Alves, Suarez, Ozil, RVP and more FIFA World Cup with 110,602 shares.
10) FIFA: 151,842 shares; placed 19th last month; notable campaign was FIFA World Cup Official TV Opening with 51,462 shares.
Almost half of people – 48 percent – who don’t pay for cable or satellite use Netflix, up from 29 percent in 2013, according to a study of 1211 households from Leichtman Research Group. Fifteen percent of Netflix customers say they share their subs with people outside their households.
Thirty-four percent of Millennials said they watch more online video than broadcast TV, according to an infographic from programmatic video advertising platform Videology. "If this year is the tipping point, next year, we’ll begin to see the consistent flow of dollars between screens," CEO Scott Ferber told Adweek. Other findings: Time spent on digital media surpassed TV viewing for the first time last year, and 79 percent of people check their phone immediately after waking up.
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With the E3 2014 Press Conference around the corner, Octoly released a study on the biggest game publishers on creators on YouTube. The research found that 95 percent of gamers turn to online video on YT for entertainment and information, and user-generated viewership outnumbered paid for gaming vids on YT by 19 to 1. Out of the top ten brands on YT, five video games and consoles were ranked among them: PlayStation, League of Legends, Call of Duty, Nintendo and Ubisoft.
The Cynopsis BIG Digital Monetization Summit is fast approaching, and to gear up for the June 19 event, Cynopsis is sitting down with panelists for one-on-one conversations. Joanna O’Connell is the Director of Research at AdExchanger, and will moderate the Programmatic & Real-time Buying panel. Make sure to register at http://www.cyndigitalmonetization.com/.
As the Summit approaches, what digital trend are you watching most closely?
I’m incredibly interested in how companies can operationalize one-to-one communication with consumers: how they centralize and organize their data, what technologies they connect into a cohesive marketing tech stack and how they reorganize themselves around this guiding principle.
With a nod to Twitter, describe the current digital environment in 140 characters or less.
The current digital advertising environment is messy, fraught, complicated, poorly understood and deeply exciting.
What do you see as the biggest obstacles confronting content creators, brands and advertisers?
From a marketing standpoint, I think the biggest challenge remains end-to-end measurement of marketing effectiveness: connecting every impression and search ad delivered, every piece of content shared, television ad exposure and the like to sales, both online and in store.
Hulu named Beatrice Springborn as its new Head of Originals. She was most recently the head of television for Storyline Entertainment.
A CYNOPSIS MESSAGE
Join CYNOPSIS TOMORROW for our… How to Better Reach Younger Hispanics – TV’s Most Coveted Demo
June 10, 2014 | 2:00-3:30 pm ET | REGISTER NOW! Learn how to attract an increasingly crucial demographic of Bicultural Millennials. Over 21 percent of this country’s total Millennial population, more than 15 million strong, bicultural Millennials are part of the fastest-growing segment of the population, representing a key opportunity for programmers and brands.
DIGITAL SPOTLIGHT OF THE DAY
The recent Apple acquired Beats by Dre music company unveiled its newest sports commercial, but this time for the highly-anticipated FIFA World Cup. The five-minute commercial emphasizes the prep an athlete takes before getting out on the field, or referenced as the "The Game Before the Game," which undoubtedly includes music. The spot features stars like Brazil’s Neymar Jr., Mexico’s Javier "Chicharito" Hernandez and more soccer stars. Check out this different take on the many FIFA commercials out right now at www.cynopsis.com.
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