06/08/18: Turner Sports Live opens its doors

CynopsisSports
Good morning. It’s Friday June 8, 2018 and this is your first early morning Sports briefing.

 
Turner Sports opened the doors to Turner Sports Live, a “first-of-its-kind” live sports sponsorship marketplace that brings together the division’s digital footprint across the sports ecosystem in the form of a single ad buy, targeted towards the specific audience(s) marketers want to reach. Inventory available at any given moment in the calendar year will depend on what seasons are currently in play. However, all of the ad placements will be within premium live video, and the network taps into all of Turner Sports’ digital sports properties, including:
  • NBA: NBA.com, TNT Overtime, NBA League Pass and authenticated TNT streaming
  • NCAA: NCAA.com, NCAA March Madness Live
  • UEFA Champions League and UEFA Europa League: B/R Live and authenticated streaming for Turner networks
  • MLB: Authenticated TBS streaming
  • ELEAGUE: Twitch and authenticated TBS streaming
  • B/R Live: Thousands of live sporting events including UEFA Champions League and UEFA Europa League, NBA League Pass, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, World Surf League, World Arm Wrestling League and more
  • PGA of America: PGA.com, PGAChampionship.com, RyderCup.com and authenticated TNT streaming
“Sports continues to be the preeminent content category driving live video engagement, and you would be hard-pressed to find a media company with the depth and breadth of owned and operated sports intellectual property than Turner Sports,” said Seth Ladetsky, SVP of Sales for Turner Sports. “We know there are an increasing number of crazy gimmicks and plenty of digital transparency issues that marketers are faced with every day. With the Turner Sports Live network, we are making it very simple for an advertiser to come in and tap into some of the most valuable audiences available anywhere.”
 
 
ON THE AIR

FOX Sports unveiled production upgrades for the 118th U.S. Open Golf Championship. Innovations added this year will include adding FOX FlightTrack for fairway shots, Green Reader, DirecTV “Featured Group” in 4K HDR and a forward-leaning 5G trial in collaboration with Ericsson, Intel and AT&T. Coverage tees off on June 14 at 9:30a on FS1. “We are thrilled to have the opportunity to continue to innovate with our coverage of the U.S. Open to present this championship in the best way possible,” said Zac Fields, FOX Sports SVP Graphic Tech & Innovation. “We are confident the technology complement we are taking to Shinnecock Hills will create an amazing experience for our viewers.”
 
FOX Sports made changes to its FS1 studio show casts, announcing that Joy Taylor will leave Skip and Shannon: Undisputed to become the news anchor for The Herd with Colin Cowherd. Meanwhile, Jenny Taft will begin a new role as moderator for Undisputed. Taylor begins on June 18 while Taft starts on July 23.
 
In ratings news, Game 3 of the 2018 NBA Finals drew a 12.7 Nielsen metered market household rating, according to Nielsen, for ABC, holding even with Game 2 numbers, but off-pace from last year’s matchup by 5%.
 
With three WNBA games under its belt this season, ESPN2 is seeing audience growth for the 2018 season, with viewership rising 58% on the channel compared to the first three games on ESPN2 in 2017. The season is averaging 266,300 viewers.
 
FOX Sports celebrated the one-year mark before the 2019 Women’s FIFA World Cup yesterday, with an international friendly on FS1. The 2019 Women’s World Cup will run across the FOX Sports family of networks from June 7-July 7, 2019. In celebration of the 365 days countdown, FOX Sports delivered a special halftime-show coverage dedicated to next summer’s tournament with host Katie Witham and former U.S. Women’s National Team midfielder Leslie Osborne.
 
College basketball’s top stars will take the spotlight in Ready for the League, a new reality TV series from director Deon Taylor and former NBA player, current TNT analyst and host of the series, Kenny Smith. Smith will sit down with this year’s top NBA Draft prospects and share his expert insight on what it takes to make it in the league both on and off the court with each 30-minute episode focusing on players such as Oklahoma’s Trae Young, Duke’s Marvin Bagley, Arizona’s Deandre Ayton and other top 2018 prospects on how they’ve prepared, which current NBA players they compare themselves to and why they think they’re ready for the league.
 
SiriusXM will offer listeners nationwide comprehensive coverage of the 2018 Belmont Stakes and as Justify tries to lay claim to the Triple Crown. The wire-to-wire race broadcast of the Belmont Stakes is provided by NBC Sports Radio and produced in partnership with HRRN and Westwood One with live broadcasts originating from Belmont Park starting at 8a. :
 
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SPONSORSHIP & PROMOTION

Digital football community 90min locked in partnerships with Budweiser, Hyundai, Right Guard, Listerine, Caliente, Samsung and BOSS Fragrance for its World Cup content, while will offer fans localized World Cup storylines tailored exclusively to their fan passion. Employing a team of “FanVoice captains” (fan reporters) to report on-the-ground at Russia, the platform will provide street-level video reporting that focuses on the fan journey, the fan culture in Russia and the “combustion moments that happen on and off-the-pitch.” “BOSS Fragrance, part of the Coty Luxury portfolio, is excited to be partnering with 90min to position the brand front and center during the most pivotal football event of the year—The World Cup. Through engaging videos, interactive digital tools and inspiring messaging, we are confident that 90min will create meaningful connections between BOSS fragrance and the passionate football fan base, #BOSS United,” Susie Thompson, Head of Media & Digital, Coty UK & Ireland.
 
Meanwhile, Clamato and Omar Gonzalez are offering soccer fans tips for how to enjoy the authentic Clamato Michelada at game viewing parties in a new campaign ahead of the tournament. Gonzalez shares his tips on the most authentic way to enjoy the games all summer long
 
All-natural performance-lifestyle apparel company tasc Performance inked its first partnerships in professional golf, partnering with two upcoming PGA TOUR events, The Northern Trust and TOUR Championship in addition to signing Scott Stallings to serve as a brand ambassador.
 
 
DIGITAL & STREAMING

ESPN locked in a deal with Conference USA to bolster its content on ESPN+, singing on for a multi-year agreement to deliver more than 175 C-USA games to fans each year, including more than 125 combined football, men’s and women’s basketball games, with more than 100 of the total games on ESPN+ and the remaining games on ESPN3. In addition, ESPN’s digital platforms become the primary home of multiple C-USA Conference Championships. This season, 45 Conference USA football games will be available on ESPN’s digital platforms, with 32 streaming on ESPN+. Among the games carried on the subscription service are the home openers of UAB, Charlotte, Marshall, Middle Tennessee, Rice, Southern Miss, Western Kentucky, and Louisiana Tech and eight conference games in the season’s final three weeks.
 
Telemundo and Google announced a partnership that will bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the US. For the first time ever, World Cup fans searching on Google for their favorite teams, matches and scores in Spanish in the US will see close to real-time video highlights from Telemundo Deportes including in-game clips featuring goals, halftime highlights and major moments in the match as well as match previews, winning probabilities, line-ups and news – all within Google Search. In addition, the 2018 FIFA World Cup Russia games on Telemundo will be offered in markets where YouTube TV is available.
 
Amazon announced a deal to broadcast live Premier League matches and weekly highlights packages in the UK starting with the 2019-20 season. The three-year deal marks the first time that Premier League TV rights have been acquired by a non-traditional broadcaster where Amazon will livestream the matches on its Prime Video service.
 
WENN Digital, creator and operator of the blockchain-based KODAKOne Image Rights Management Platform and the KODAKCoin cryptocurrency, announced a partnership with Oak View Group to bring the KODAKOne Platform and KODAKCoin Token to six OVG Arena Alliance venues, including four NBA teams and two NHL teams. Participating arenas and teams include: AT&T Center, Bankers Life Fieldhouse, Golden 1 Center, Xcel Energy Center, Prudential Center and Talking Stick Resort Arena. As part of the partnership, WENN Digital and the six Arena Alliance members will collaborate to build a platform that allows fans to use KODAKCoin Token for an array of in-venue transactions and promotions. To promote the use of both KODAKOne Platform and KODAKCoin Token, each venue will develop a number of arena and product promotions for attendees who use the platform.
 
FloSports struck a deal to carry the Union Cycliste Internationale World Championships for Canadian viewers, along with the UCI Cyclocross World Cup, and UCI Track World Cup, which will all stream live on FloBikes.com. Coverage of the UCI events kicks off this weekend with the UCI BMX Supercross World Championships in Azerbaijan.
 
 
ESPORTS

AOC, specializing in high performance gaming monitors, debuted their global esports sponsorship program in North America by partnering up with G2 Esports. “We are really thrilled about our partnership with G2 Esports”, said David Ray, Director of Marketing for North America, AOC. “Working with top-notch esports teams inspires us in the way we think about product design and helps us identify which feature sets suit the respective genre or title best. G2 provides superb training facilities and excellent conditions for their players, and we’re looking forward to living up to those standards with our premium AGON series.”
 
Evo 2018, running Aug. 3-5 from Mandalay Bay Resort & Casino in Las Vegas, will have a new presenting sponsor, with Cygames, producers of the Shadowverse digital card game, signing on. Plans include a booth at Evo 2018 to showcase Cygames Beast and Shadowverse game. “We are thrilled to partner up with Cygames for Evo 2018,” said Director of Global Business Development, Mark “MarkMan” Julio. “The Cygames brand across their products and their Cygames Beast gaming team are synonymous with quality and care. We’re excited to have new layers of support for players, the community, and the overall event from such a prestigious company.”
 
Have a knack for building under fire? FNATIC revealed that attendees at this year’s E3 in Los Angeles will have the opportunity to audition for scouts recruiting for FNATIC’s Fortnite team. The team will be hosting tryouts for the team. The tryouts will be located within DXRacer’s booth at the main E3 show.
 
 
THE MAIN EVENT

Warriors/Cavaliers on ABC at 9p.
 
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ON THIS DAY in 1966: The NFL and AFL announce plans to become the NFC and AFC starting in 1970.
 
In the Know: Which sitcom featured the sport of Flonkerton, aka Box of Paper Snowshoe Racing? (Email Mike Buteau @ mikebuteau@gmail.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Harold Baines had three stints as a player with two different teams. Name those teams. Answer: The White Sox and Orioles. Kudos: Jason Newman-Univision Deportes/NY; Denis Barry-CBS/NY; Eric Wright-D S Simon Media/NY; Troy Perlowitz-ESPN/Bristol; Synda Kollman-Charter Marketing Group/Boca Raton; Rick Rosenfelt-New York Red Bulls/Harrison; Rich Dubroff PressBoxonline.com/Baltimore; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
 
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