06/03/15: Arrested Development to hit Netflix in early 2016; Instagram finally opens for advertisers; Fusion debuts F-COMEDY



CYNOPSISDIGITAL
06.03.15

Good morning. It’s Wednesday June 3, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS
 

Expect more Arrested Development on Netflix sooner rather than later, producer Brian Grazer announced yesterday. On the Adam Carolla Show podcast, Grazer said that everyone at Fox is on board and production is slated to begin Jan. 1; 17 new episodes will be released in mid-2016.
 
Instagram finally unveiled its advertising shop, starting with Shop Now ad buttons and other messages that link to third party sites. In addition, the photo-sharing app has a new API software platform, which allows marketers to track and measure campaigns from Facebook technology (FB owns the app). Instagram has 300+ million users.
 
Fusion unveiled digital studio F-COMEDY to produce short-form content for young multicultural audiences. The net will collaborate with YouTube creators as well as established and emerging talent from Upright Citizens Brigade, The Stand and WIT.tv. Digital shorts will premiere on the F-COMEDY YouTube channel and be featured across Fusion’s social, digital, OTT and cable platforms. 3 Arts Entertainment (Broad City, The Mindy Project) will serve as advisers.
 
 

NEW PROGRAMMING + DEALS

 
DEFY Media and Creators Program partner Matthew Patrick (MatPat of The Game Theorists) launched a new channel, The Film Theorists. Patrick will team up with other creators around the web to present a suite of new film and TV content, answering questions about franchises such as Harry Potter, Game of Thrones, and Dr. Who. The Game Theorists YouTube channel has more than 4.5 million subscribers, and currently ranks among the platform’s 100 fastest-growing channels.
 
Wedding bells will ring for one lucky couple, thanks to YouTube stars Chelsea Briggs, HollywireTV host Alexandrea Garza and Meghan Rienks. Wedding brand Brides and Collective Digital Studio have partnered to produce the new season of Brides Live Wedding. New eps will be released on the Brides YT channel, Facebook page, Brides.com and The Scene. The first Brides Live Wedding series garnered more than 6 million views since it first premiered in 2014.
 
Audio engagement company DGital Media acquired WYD Media Ad Sales, a New York-based advertising sales company that specializes in spoken word audio. WYD Media founder Ron Hartenbaum will become Managing Director of DGital Media, and WYD’s John Murphy will join as President.
 
Acorn TV will add new international programming every Monday in June and July this summer. Yesterday, Acorn TV released the U.S. premiere of detective drama Harry, and later this month, Game of Thrones-themed series Before the Throne. Coming up is the premiere of the newest season of Vera, Series 5; the latest season of Midsomer Murders, Series 17; and the U.S. premiere of Shades Of Love. Series Queer As Folk (UK), Top Boy, Touching Evil, Therese Raquin, and Lady Chatterely will debut on the service this month.
 


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RESEARCH

 
Social media analytics firm Unruly released the Top Social Video Brands in May 2015, and the results are:
1) Red Nose Day: 765,286 shares; notable campaign Coldplay’s Game of Thrones: The Musical (Full 12-minute version) with 765,286; did not place in top 100 last month.
2) Samsung: 613,878 shares; notable campaign was Not just for the superheroes among us with  513,653 shares; placed 47th in the top 100 last month.
3) Turkish Airlines: 352,932 shares; notable campaign was Turkish
 Airlines Presents “The Insider”
with 98,874 shares; placed in 23rd in top 100 last month.
4) Coca-Cola: 262,296 shares; notable campaign was
 Bir Coca-Cola
with 186,980 shares; not listed in top 100 last month.
5) Castrol: 228,623 shares; notable campaign was Neymar
 Jr v Ken Block Castrol Footkhana
with 148,874 shares; did not place in top 100 last month.
6) Cardstore: 158,550 shares; notable campaign was World’s
 Toughest Job – #worldstoughestjob – Official Video
with 158,550 shares; placed 61st last month.
7) Cornetto: 134,043 shares; notable campaign was Benimki
 #A ktaCesurOlan / Cornetto
with 117,012 shares; ranked second in top 100 last month.
8) Fundacion Argentina de Transplante Hepatico: 117,691 shares; notable campaign was FUNDACION
 ARGENTINA DE TRASPLANTE HEPATICO The Man and the Dog
with 117,691 shares; did not place in top 100 last month.
9) HBO: 110,267 shares; notable campaign was True
 Detective Season 2: Trailer (HBO)
with 52,836shares; ranked 11th in top 100 last month.
10) Electronic Arts: 97,523 shares; notable campaign was FIFA
 16 Trailer – Women’s National Teams are IN THE GAME
with 93,810 shares; did not place in top 100 last month.
 
 

EXECUTIVE MOVES
 

Jim Hytner was promoted to Global Chief Operating Officer at IPG Mediabrands. He was formerly CEO for the Mediabrands G14 region. Henry Tajer replaced Mat Seiler as Global CEO of the company just last month.
 
Cablevision Media Sales (CMS) appointed Dave Widmer to the position of Regional Vice President, Local Advertising, for The Long Island Region.
 
Video solution company Innovid named Beth-Ann Eason as President of the agency. Most recently, Eason served at The Lucky Group, Yahoo!, Ziff Davis and DoubleClick.
 
TruthCo. announced the expansion of the company’s staff with three new hires, two newly created positions and the enhancement of its sales territories. The new hires: Danielle Collins, formerly at NBC/Universal, will handle client relations in New York and Los Angeles; Christina McCausland will serve as Assistant Insights Analyst. Christina Papi was promoted to Director of Operations from her previous role as Client Services Manager; Karen Ramspacher was appointed as the first member of TruthCo.’s advisory board and Maribeth Philips will continue in her New York-based client relations role and add the east coast territories of Washington DC, Atlanta and Miami.
 


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DIGITAL SPOTLIGHT OF THE DAY

 
The results are in, and Coldplay’s musical adaptation of Game of Thrones took home the top social video brand last month, according to Unruly. With more than nine million views and nearly 800,000 shares, George R. R. Martin meets Coldplay front man Chris Martin in a viral 12-minute hit. The sketch, a number from Red Nose Day, includes GoT cast members Kit Harington, Peter Dinklage, John Bradley, Rose Leslie, Charlotte Pope, Thomas Brodie-Sangster, Alfie Allen and Nikolaj Coster-Waldau. Who knew you could rhyme something with Daenerys Targaryen? Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
06.03.15

Roberta Caploe: Associate Publisher @robertacaploe
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