06/01/17: Vimeo launches new clickable video cards for Business subscribers

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Good morning. It’s Thursday June 1, 2017 and this is your your first early morning Digital briefing!

Throwback Thursday: Throwback Thursday is a trend on social media sites like Facebook, Twitter and Instagram, where users repost older photos with the hashtag #ThrowbackThursday or #TBT. As you might have guessed, Throwback Thursday posts are generally seen on Thursdays.
Vimeo announced some new interactive video tools geared toward mobile audiences. Subscribers with Vimeo Business accounts will now be able to make use of cards and end screens – links that can be placed in videos, allowing viewers to move to custom sites by clicking. (Vimeo is taking a page from YouTube, where cards and end-screens were already commonly used.)  In a blog post, Vimeo advises that the new tools can be used for “ linking to your website, merch pages, [and] crowdfunding campaigns[.]” The Vimeo Business subscription tier, which costs $50 per month, launched last year.

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Cynopsis Kids !magination Awards has over 50 categories to choose from to ensure that you and your team are recognized for all you’ve accomplished in children’s media this past year:
  • The annual awards reception, held on September 19 in NYC, is a great opportunity to network and celebrate with fellow honorees in children’s media.
  • Receive added exposure with editorial coverage on cynopsis.com as well as our social media networks (Twitter, Facebook, LinkedIn, Instagram).
The Samsung Gear VR headset is getting a little more interactive. Oculus (which develops the headset’s software) has added support for a Google Chromecast streaming adapter. The update lets Gear VR users stream directly to TV sets, enabling others in the room to view their VR experiences in experiences in real-time. This is suddenly a new trend in mobile VR: Last month, Google announced plans to bring similar functionality to its Daydream headset.
Nuvyyo is set to release a revamped version of Tablo, its flagship DVR for cord-cutters. The new version comes equipped with 64 GB of internal on-board storage, allowing users to start recordings without the need for an external hard drive. It also comes in a smaller housing, taking up less space than the previous version. The device goes on sale next week.
Live-streaming service Live.me has made some new updates to its platform. Users can now record short Vine-like video clips. Called Shorts, the video feature lets users record or import videos that are between 7 and 17 seconds long; the videos can be edited with stickers, filters, text, and voice modifiers. Meanwhile, Live.me also introduced scannable QR codes on users profiles, allowing people to find other users more easily.
Apple has gotten to work on a new internet-connected smart speaker that will compete with Amazon’s Echo and Google Home, according to a report from Bloomberg. The speaker reportedly might be unveiled at the company’s WWDC conference, which runs next week. Still, Bloomberg’s sources say the device won’t be ready to ship until later in the year. Apple hasn’t publicly commented on the story.
As many publications have reported, Facebook is getting ready to unveil a slate of original TV-like content – likely this month. And as Nathan McAlone just wrote in Business Insider, those plans bring up an important question: What does this mean for Facebook’s relationship with Netflix CEO Reed Hastings, who sits on the company’s board? Yesterday, Hastings said that he doesn’t think Facebook’s content goals are creating a big conflict yet. According to Reuters, the social giant is ready to pay as much as $250,000 per episode for longer-form content. That’s not actually a lot of money by TV production standards, and it’s peanuts compared to the millions of dollars that Netflix spends on episodes of its original shows. In other words, Netflix and Facebook likely won’t be competing – or as Hastings put it, “ We’re not bidding on the same shows.”  

The free video service Pluto TV has inked a deal with indie film distributor Gravitas Ventures. Under the pact, Pluto TV will launch a dedicated “Gravitas Movies” channel, which will feature the distributor’s entire catalog of titles – more than 2,000 in total. All told, Pluto TV has over 100 channels. The Gravitas deal was first reported by Variety.
China’s online video sector – dominated by Baidu’s iQIYI, Alibaba’s Youku Tudou, and Tencent’s Tencent Video – has so far seen only net losses. But according to a new report from JP Morgan, that may change within the next few years. The investment bank says that China’s video industry might break even by 2019, largely due to a surge in subscriptions. JP Morgan says that of the roughly 520 million Chinese video consumers, only 60 million are paid subscribers. But JP Morgan points out that the three services have been shifting from a content-acquisition heavy model to one that’s based on producing and distributing original content. The report suggests that such investments will likely drive growth, ultimately paving the way for a shift from an ad-supported business model to a largely subscription-driven one.
SHAREABLEE  SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for May 22 – May 28. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (5/22/17 – 5/28/17)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.           
Tweet of the week: @Steigerwald4: I can’t believe Scott Dixon walked away from that crash
Canvs , the emotion analytics company, analyzed tweets about TV and streaming programming from May 24-30 using Twitter data from Nielsen. Insights from the 1,717,163 tweets expressing a specific Emotional Reaction (ER) include:
- Viewers thought Michael Scofield (portrayed by Wentworth Miller), the main character on Fox’s Prison Break, was totally brilliant during the finale, with many praising him as a strategic genius.
- People went nuts when Scott Dixon crashed during the Indianapolis 500 on ABC, proclaiming how lucky he was to escape unscathed given how crazy the crash was.
- Despite losing to the Cleveland Cavaliers and being knocked out of the NBA playoffs during a game that was broadcast on TNT, the Boston Celtics received thousands of congratulatory messages for a season well done.  
- Tops in funny ERs (outside of sports): Empire on Fox, where Cookie (portrayed by Taraji P. Henson) had viewers LOLing with some well-placed side-eye.

Our Last Trivia Question: Which veteran comedian directed, co-wrote, and starred in Handsome: A Netflix Mystery Movie ? Answer: Jeff Garlin. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/NY, Louis Lewow-Lewow Media Group/GA, Mathew Tombers-Intermat, Inc./NY, Barbara Potasky-NBCUniversal/NY, Andrew Bellamy-Producers Guild of America/NY, Scott Jenkins-Gracenote/NY, Matthew Willence-ITN Networks/NY, Tom Moore-Kalt Producctions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA
Jeff Garlin popped up in a Hulu original documentary that premiered on May 20. What was it called? (Email  trivia@cynopsis.com  with your answer and be sure to include your name, company, city and state.)
Cynopsis Measurement & Data Conference
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Registration Now Open!
Join us for a thoughtful and candid examination of cross-platform video measurement and how the smartest minds in advertising and marketing are reading market forces and reacting to them in order to make this next lea p in media’s evolution.  Visit the site for more information.
For registration, contact Marketing Coordinator: Cathy Pearson
For sponsorship opportunities, contact VP of Sales & Marketing: Mike Farina


Does ReMarkable’s tablet make for a better sketchpad than, well, a sketchpad? CNET took a look at the Norwegian startup’s product – watch here .
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JOB OPENING: eCOMMERCE DEALS EDITOR /Future/NYC: Research/write deals & sales related news content to help readers keep up to date w/any opp to grab a bargain . Exc writing/comm skills a must. Deg in English/journalism req’d. Expert-level knwldg of technology ind, its trends & its history. Full info/apply HERE (6/9)
JOB OPENING: ACCOUNT DIRECTOR (EAST COAST )/NYC: Mng the revenue generating efforts for an East Coast Territory as well as drive growth & brand advertising across Future’s portfolio of digital products & events. 7+yrs online media sales & exc proficiency mngng/growing accts. BA/BS deg req’d. Full info/apply HERE (6/9)
JOB OPENING: PROGRAMMATIC TRADER /Future/NYC: Mng programmatic monetization across our brands. Proactively sell Brands & Aud to Agency Trading Desks & Programmatic Buying Units start to finish meeting clients expectations. Previous exp setting up/mngng PMP & Programmatic Direct deals is key. Full info/apply HERE (6/9)
JOB OPENING: CLIENT SERVICES MGR / Future/NYC: Task management for the US team & delegation of work priorities & servc level mngmnt. Mng delivery of ad campaigns & creative solutions for our customers. Support acct dirs to generate responses to client proposals.1-2 yrs exp online advrtsng a must. Full info/apply HERE (6/9)
JOB OPENING: DIR, PROJECT MANAGEMENT ANIMATION /Nic kelodeon/NYC: Resp for project mngmnt of all mktg/creative promotion for the animated properties on the Nickelodeon network. Min 8yrs yrs of project mngmnt or prod mngmnt exp in TV network capacity. Full info/apply HERE (6/9) 
JOB OPENING: VIDEO PRODUCER /Disney Corp Creative Resources/Glendale CA: Prod high-quality video content incl sizzle reels, digital shorts, executive comms, etc. Min 6 yrs exp in video prod, incl scripting, lighting, audio, videography, graphics & editing. Full info/apply HERE (6/9)  
NAT’L SALES ASSISTANT /UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (6/7)

JOB OPENING: AD SALES ASST /Z Living TV/NYC: Detail oriented, flexible & an independent worker w/ex organization, comm and interpersonal skills. Must be able to handle many tasks simultaneously in a fast-paced environment. BA deg req’d. Proficient in PP, Excel, Word. Wide Orbit a +. Resume/cover HERE (6/7)

JOB OPENING: AD SALES RSCH MGR /Z Living TV/NYC: Work closely w/the team’s SVP & sales staff to create strategic/customized rsrch presentations. Be team expert in ad sales rsrch analysis. Min 5 yrs in media rsrch w/cable ntwk. Solid knwlg Nielsen TV systems, MRI, Rentrak. Wide Orbit exp a +. Resume/cover HERE (6/7)

JOB OPENING: HEAD OF PRODUCTION /EIC: For established NY Prodco. Create & manage budgets, teams, schedules. Work w/network execs. Resume/cover: gmtvny@yahoo.com (6/7)

VP, CREATIVE DIRECTOR/NFL/Culver City CA: Lead talented group that is charged w/managing Advertising, On-Air Promotions, Graphic Design, Brand/Voice. 12-15 years in exec creative role at a media org, network or creative agency. TV exp a must. Full info/apply HERE (6/6)

JOB OPENING: DIGITAL & SOCIAL PRODUCER/Animal Planet/NYC: Stellar dig/social producer to execute creative vision for APL websites & social accnts. Create dig orig series & build aud engagement, track analytics & integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Apply. (6/6)

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (6/6)

JOB OPENING: AFFILIATE & PARTNERSHIP MARKETING/NYC: Resp for dvlpmnt/implementation of promos & cross-platform mrktng initiatives that target affiliate’s & partner goals incl multi-platform campaigns that elevate the Music Choice brand. 4+ yrs Affiliate Mrktng, Cable, Cell &/or Proms exp. Direct Job Post: HERE (6/6)

JOB OPENING: SR MGR, LEGAL & BUSINESS AFFAIRS/AMC Networks/NYC:  5+ yrs of legal exp in trademarks & copyrights.  Exp w/acquistion/licensing deals for content a +. 3+ yrs exp in a top nat’l or intern’l corp req’d. Strong academic credentials, a J.D. degree is pref’d. Full info/apply  HERE (6/6)

Engage in audience discovery, data mgmt & data activation to support addressable media strat for A+E brands on dig platforms. Full Info/Apply HERE (6/6)

JOB OPENING: DIGITAL MEDIA PLANNER/BUYER/Serino Coyne/NYC: Min 18 months digital media planning/buying and/or paid search exp a must for an individual who is enthusiastic, collaborative and detail-oriented. Google AdWords, Bing Ads, and/or Facebook Ads exp a +. Full info/apply HERE (6/6)

JOB OPENING: SPONSORSHIP SALES esports/NYC: Responsible for driving sponsorship revenue for mega esports events (US/Int’l). Candidate should have 7+ yrs of relevant exp. & knowledge of esports space. Resumes: aegtalentmanagement@aegworldwide.com (6/6)

JOB OPENING:  GROUP VP- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer & coach to drive the dev/implementation of all people strategies for a wide portfolio of Discovery Nets, Biz Affairs, Prod Mgt, Studios & lead HR role for OWN. Strategic member of client leadership teams. 15+ yrs exp, pref media industry. APPLY (6/6)

JOB OPENING:  DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY:  Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (6/6)

JOB OPENING:  ACCOUNT EXECUTIVE/WME-IMG/NYC: Responsible for supporting our clients esports portfolio. Assist with daily mngmnt of client’s esports sponsorship initiatives. Min 1-3 yrs of agency or client-based sponsorship acct mngmnt exp (specific to sponsorship mktg, event mktg) Full info/apply HERE (6/5)
JOB OPENING:  LEAD ACCOUNTANT/Comedy Central/NYC: Seeking freelance lead accountant versed in PSL to start immediately on The President Show. 3-5 years of Accounting experience req’d. Please send inquires to mjackson@thepresidentshow.tv (6/5)

JOB OPENING:  DIRECTOR DEVELOPMENT/Investigation Discovery/MD: Powerhouse devel mind to create/conceptualize high caliber ID series/specials/stunts. Comm & coordinate w/internal & external parties. 7+ yrs exp, Some exp in true crime req’d. Apply. (6/5)

JOB OPENING:  POWERHOUSE ON-AIR PROMOPRODUCER/WRITER/DIRECTOR/TCM & FILMSTRUCK/ATL: Seasoned Player/Coach needed for 2 acclaimed movie brands. Min 6-8 yrs promo prod exp in entertainment, brdcst or cable TV w/4-5 yrs conceptualizing/writing/prod promos for multiple platforms. Full info/apply HERE (6/5)
JOB OPENING:  AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (6/3)
JOB OPENING:  AD SALES ASST/FUSE Media/Chicago: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (6/3)
JOB OPENING:  ANALYST, DIGITAL ANALYTICS /CNBC: Passionate, motivated candidate for Digital Analytics team. Synthesize user data to provide actionable insights to key stakeholders. Partner w/teams across orgnztn, incl IT, Product, & Edit to understand stakeholder needs, devise measurement plans & report on site & feature performance. Apply HERE (6/3)
JOB OPENING:  SALES PLANNER TV/DIGITAL/GSN TV/Santa Monica: Hybrid role Sales assistant/planner. 2+ yrs’ experience. Advanced training in Powerpoint, Excel, bus writing; Familiar with Wide Orbit; BA Degree. Send res and CL gsnadsales@gmail.com (6/3)
JOB OPENING:  DEVELOPMENT EXEC: For short-term project w/potential for more. Established NY prodco. Generate ideas, find talent. Proposal writing a plus. gmtvny@yahoo.com (6/2)

 SR PLANNER/Z LIVING cable network/NYC: Immediate opening. Create/maintain sales plans, assisting AEs & SVP w/sales presentations & projects as needed. 5 yrs’ exp at a nat’l cable network, w/min 3 yrs in a planner position. Exp w/Wide Orbit creating plans pref’d. Resume/cover: HERE (6/2)
JOB OPENING:  BROADCAST/IT Engineer/NBCU/East Coast: Support day to day broadcast television, digital and IT/IP operations, Assist with implementation of software upgrades and system expansions, perform periodic maintenance.  Full info/apply HERE (6/2)
JOB OPENING:  ANALYST-PRICING & PLANNING/Marathon Ventures/NYC:  Work directly w/heads of sales & pricing to identify key revenue drivers in Direct Response TV AdSales. Must be detail-oriented w/strong data, excel skills. Resumes/Info: HERE (6/2)

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