06/01/15: Snapchat raises $537 million in latest funding round; Facebook gets GIF-y with it; Judd Apatow will direct a Vine to benefit charities for Autism



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CYNOPSISDIGITAL
06.01.15

Good morning. It’s Monday June 1, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for June 1-7:
–      Yahoo! Screen: Community season finale (episode 13) on June 2
–      Yahoo live stream with Live Nation at Yahoo! Live available this week week: Starsailor on June 1; NGHFB on June 2 at 8:10p ET; DECIDE on June 3; Jason Derulo on June 4; Third Eye Blind and Dashboard Confessional on June 5; Third Day and Friends on June 6; and Meat Puppets and Soul Asylum on June 7.
    
 

TODAY’S TOP NEWS

 
Snapchat raised a whopping $537 million, a filing reported on Friday. The disappearing-message app is now worth $16 billion (CNBC), with $800 million in prior funding from Alibaba, Fidelity, York Capital, Glade Brook Capital and other investors. At the Re/Code conference on Tuesday, Snapchat CEO Evan Spiegel said the company won’t sell but will instead move toward an IPO. According to Snapchat, it has 100 million users who watch two billion videos per day, and captures 60 percent of smartphone users ages 13 to 34.
 
Facebook jumped on the GIF bandwagon and is now allowing the animated looping vids in its newsfeeds. However, marketers and brands have yet to be granted access. For now, only personal Facebook accounts can drop a GIF link into a status update, where it will play for all of the user’s connections.
 
How do you keep viewers engaged with your channel when there’s no live action? Golf Channel SVP of programming Tom Knapp tells you how he avoids that particular (sand) trap in Cynsiders.
 
 

CONTENT MEDIA
 

Judd Apatow is offering himself up as a Vine director in a contest to benefit New York Collaborates for Autism and Night Of Too Many Stars. Fans can enter for a chance to be directed by the filmmaker behind “The 40 Year Old Virgin” and “Knocked Up” based on their donation level. The winner and a friend will be flown to LA, put up in a 4-star hotel and star in the Vine film from Apatow.
 
Comedian brothers Jason and Randy Sklar have a lot to say about parenting in today’s world. In Ulive (Scripps) newest series Because We Said So!, the Sklars drawn on their own experiences to provide an anti-how-to perspective. Produced by Kids at Play LLC, episodes will be released weekly beginning June 3 and available on Ulive.
 
For this year’s Bonnaroo Music + Arts Festival from June 11-14, music fans can watch live performances, exclusive interviews and behind-the-scenes coverage on Red Bull TV’s platform. The live broadcast will be hosted by Sal Masekela and KROQ DJ Ted Stryker, and will also be available on the Red Bull TV app for Apple TV, Xbox 360, Amazon Fire TV, Samsung Smart TV and Roku devices.
 
After Google unveiled its family-friendly Google Play last week, BabyFirst TV network announced that it will evaluate apps for babies and toddlers and list them under an "Expert Picks" section in the new app experience. The picks will spotlight 10-20 apps that are certified by BabyFirst’s child development experts as being among the best for babies and toddlers. Criteria include age appropriateness, educational value, good reviews and creativity.
 


A CYNOPSIS MESSAGE


Cynopsis Media Presents: A 5-part series publishing in June
Primetime Emmy® Awards: Before the Ballot Special eReports

We explore the Categories before Nominees are determined
Actor/Actress
Nonfiction Specials/Series (June 10)
Reality Host/Competition/Program (June 17)
SOLD OUT
Drama (June 24)
Comedy (June 25)

Space is limited. To advertise, contact Mike Farina 203.218.6480


 
ADVERTISING

 
Liking a brand on Facebook is the same as giving it an endorsement, new Federal Trade Commission standards say. “Simply posting a picture of a product in social media, such as on Pinterest, or a video of you using it could convey that you like and approve of the product. If it does, it’s an endorsement,” the FTC said in an updated version of the 2009 endorsement guides. “You don’t necessarily have to use words to convey a positive message.” Last year, Facebook banned marketers from giving consumers incentives in exchange for “likes.”
 

 
VC FUNDING + INVESTORS
 

Advertising firm GumGum raised $26 million in a new round of funding, which values the company at $200 million. The latest round, led by Morgan Stanley Expansion Capital, will move along GumGum’s overseas development and continue to create new products for native, programmatic, and social advertising. GumGum’s previous investors also participated in the new investment, including NEA, Upfront Ventures and First Round Capital.

 
 
EXECUTIVE MOVES
 

Univision Communications Inc. (UCI) promoted Carlos Deschapelles to Executive Vice President of Network and Digital Sales. Since joining UCI, he has served as Director Of National Spot Sales, Sales Leader for UniMás and Senior Vice President of the network’s regional sales offices. Most recently, he served as Senior Vice President Of Sports Sales.
 
ITV Studios Global Entertainment (ITVS GE) appointed David Miller to the newly created role of Vice President, Digital Games. Prior to joining ITVS GE, he was a marketing and new business consultant for Indigo Pearl UK.
 
Endemol Shine announced that Mark and Carl Fennessy will become Joint CEOs of Endemol Shine Australia. Endemol Australia and Shine Australia plan to integrate the two entities.
 


A CYNOPSIS MESSAGE


CYNOPSIS WEBINARS PRESENTS

Who’s Counting? TV Measurement vs. Your True Total Audience

Wednesday, June 17, 2015
1:30PM to 3:00PM (ET)

Please click here For more information
or contact Trish Pihonak (
[email protected])


 
DIGITAL SPOTLIGHT OF THE DAY

 
YouTube celeb Matthew Santoro’s (3.75 million subscribers) new food-themed series premiered for Quest Nutrition (one million Facebook “likes”). Called Food for Thought, Santoro delivers ten facts in five minutes in each of the first season’s eight episodes. The items range from roosters twerking to attract hens to the nutritional reason the Jolie-Pitt kids eat crickets. Check out the first ep; chickens just may be the descendants of the T. Rex! www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
06.01.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: SR DIRECTOR DATA MNGMNT/A+E Networks/NY: Resp for enterprise data architecture, governance, master data mngmnt, defining & building Enterprise bus. intelligence, Enterprise Integration & data info mngmnt strategy & implementation. Full info/Apply HERE (6/6)

JOB OPENING: SALES PLANNER/Screenvision/Chicago: Sales acct mngmnt support, sales reporting, campaign tracking. Knwlg sales processes, CPM’s & inventory mngmnt pref’d Need BS+3 yrs media exp, strong excel. Fast paced envir, mult tasker a must. Full info/Apply HERE (6/6) 

JOB OPENING: PRODUCER/CSI Sports/NY: Assist the Production Dept supporting 24/7 Network + National Synd. 7 yrs Post-Prod TV exp. Sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res/cvr to Rose HERE (6/6) 

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JOB OPENING: MANAGER, PROGRAMMING/Food Network/NY: Manage prod. of series and specials for Food & Cooking Channel including editorial, delivery & cross-department needs. 3+ years in prod, development, or project mgmt. Rez to: [email protected] (6/4)

JOB OPENING: MOTION DESIGN DIRECTOR/WEtv/NYC: Seeking a world class motion Design Dir. to partner with the VP Design & Branding in generating fresh, exciting, bold design & packaging that gets our promos & our shows noticed. Submit: HERE (6/4)

JOB OPENING: MANAGER/SR MANAGER TV PUBLICITY/FerenComm/NYC: Develop & execute consumer/trade publicity campaigns for scripted & unscripted series. 4-6 years exp in TV PR a must. Salary neg. Apply [email protected] (6/4)

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JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/Discovery/NYC or LA: Resp. for handling deal negotiations and drafting/ review of agreements for lead/supporting talent across ntwrks w/focus on Discovery Channel. Exp working in-house at entertainment co. Full info/apply HERE (6/3) 

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JOB OPENING: DIR. MULTIPLATFORM ANALYSTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (6/2)

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JOB OPENING: RESEARCH ANALYST/LA: Focused on Comp Intel, dev of Primary studies, synd data mgmt. Must have: strong Analytic, Excel, Data Visualization skills; exp w/ NPower; BA/BS in related field. Please send res: [email protected] (6/2)

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JOB OPENING: DVLPMNT MGR & DVLPMNT COORD (2)/NYC: For Non scripted prod co. Hands-on self-starter w/proven track rec dvlpng reality prgrmng. Idea generator w/exc writing skills & nose for talent a must. Req’d: MGR. 4+ yrs exp.COORD 2+ yrs exp. Resumes: [email protected] (6/2)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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