06/11/19: FOX Sports details its programming plans and talent roster for the U.S. Open

CynopsisSports
Good morning. It’s Tuesday June 11, 2019 and this is your first early morning Sports briefing.
 

FOX Sports unveiled its full programming schedule and lineup of broadcasters for the 119th U.S. Open Championship at Pebble Beach Golf Links with more than 160 hours of live championship coverage on deck starting Thursday. Overall, more than 45 hours of live television coverage on the FOX Sports family of networks, including 24 hours scheduled for the FOX broadcast network, are being programming. On Thursday and Friday, first and second round competition is televised on FS1 starting at 12:30p, before moving to FOX from 7:30-10:30p. FOX televises third round coverage from noon-10p on Saturday and and final round coverage from 2-10p on Sunday. FOX Deportes televises six hours of U.S. Open coverage in Spanish from 7-10p on Saturday and Sunday.
 
Leading coverage will be Joe Buck, who returns for his fifth championship and is joined in the 18th Tower for the fourth year by Paul Azinger. Play-by-play announcer Shane Bacon and eight-time PGA Tour winner Brad Faxon also contribute to the call. Curtis Strange returns as an on-course commentator and is joined on the fairways by Steve Flesch, Brett Quigley and Ken Brown.
 
Meanwhile, FOX News Channel and the FOX Business Network leave their New York City studios for special live editions of three shows originating from Pebble Beach, featuring guests from the FOX Sports golf team, the USGA, corporate partners and more.
 
 
PROGRAMMING

The Bruins tying up the Stanley Cup Final in Game 6 handed NBC with a TAD of 6.618 million to rank as the most-watched non-clinching Game 6 in NBC Sports history, according to the company. Although down slightly from 2017’s Pittsburgh-Nashville Game 6, the game was up 21% with both 2017 and 2016 serving as Cup-clinching Game 6s. Across NBC Sports streaming platforms, the company reports that the contest is the second-most streamed NHL game ever in Average Minute Audience. Locally, the game drew a 33.0 local rating in St. Louis, to rank as NBC Sports’ highest-rated Blues game ever in the market, while Boston drew a 27.6. Game 7 is Wednesday at 8p on the network.
 
Meanwhile, the NBA reports that Game 4 of the 2019 NBA Finals between the Golden State Warriors and Toronto Raptors delivered a combined average audience of 4.9 million viewers in Canada, up +597% from Game 4 of the 2018 NBA Finals to rank as the country’s most-watched NBA game ever, despite dips in US audiences. In Canada, 10.8 million people watched all or part of Game 4 of the 2019 NBA Finals across simulcast coverage on TSN, CTV2, ABC (in Canada) and RDS and delivered an aggregate average audience in the United States and Canada of 17.7 million viewers, up +4% versus the average aggregate audience of Game 4 of the 2018 NBA Finals.
 
Rounding out the ratings news, FOX Sports saw England’s 2-1 Group Stage victory over Scotland Sunday in the Women’s World Cup on FOX deliver a metered market rating of 1.2/3, up 33% from 2015 non-U.S. Group Stage matches on FOX, according to Nielsen Media Research. FOX Sports’ metered market ratings are up +10% from 2015 and +76% from 2011 in non-U.S. Group Stage matches.
 
A new “La Ola de la FIFA” study commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, states that women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics. Forty percent of Hispanics and 24% of non-Hispanics feel that their interest in women’s soccer has grown over the past five years. Half of Hispanics and one-third of non-Hispanics (51% and 35%, respectively) feel that in the next five years, the FIFA Women’s World Cup will be equally as popular as the Men’s FIFA World Cup.
 
NBA TV is pulling The Starters, according to the Washington Post, following the conclusion of the NBA season this summer. The contracts of hosts Tas Melas, Leigh Ellis, Trey Kirby, and JE Skeets and producers Jason Doyle and Matt Osten will not be renewed.
 
CBC Sports and the Canadian Elite Basketball League are partnering up to bring live streams of the remaining 39 games of the league’s inaugural season, as well as the CEBL 2019 Championship Weekend to CBC Sports platforms and the CBC Gem streaming service. The games will be available as live streams within Canada at cbcsports.ca, CBC Gem, and via the CBC Sports app.
 
A CYNOPSIS MESSAGE
Sept. 9-10 | NYC
 
SESSION SPOTLIGHT > OTT: It’s an AVOD World
The ability to deliver relevant ads to the right consumers makes ad-based video on demand an attractive business model – Roku expects to pass $1B in sales in ‘19, thanks in large part to AVOD. Advanced advertising is enabling brands to get messages to engaged consumers, but it’s a fast-evolving landscape with unexpected risks & rewards.
 
Sponsors: Sinclair – NY Interconnect – iSpot.tv – Friend MTS – NCC Media – TV Time – Tubi
 

SPONSORSHIP & PROMOTION

With the FIFA Women’s World Cup underway, Grey Argentina partnered with Telemundo on a campaign centered around the slogan: “If they fought so hard to get here, watch what they’ll do to win the Cup,” with an eye to shine a light on the inequalities female athletes face on a daily basis. Karen Barroeta, Senior Vice President for Marketing and Creativity at Telemundo Networks, commented: “We are extremely proud of the work we did for the joint campaign we developed with Grey.  It has allowed us not only to promote the FIFA Women’s World Cup but also to show our audience the reality behind many of the players we see excel on the field.”
 
Meanwhile, MLS’ partner SeatGeek launched its “We Fan” campaign, inspired by findings from a research study highlighting the power of female soccer fans. An initiative that celebrates the continued diversity of the sport and commitment to female fans, “WeFan” will run throughout the summer of soccer across digital, social and in-stadium assets.
 
 
DIGITAL, DATA & TECH

Tunity Analytics Top 10 Out-of-Home Sports Programs for the week of June 3. Show/Network/Data/(000’s)
  1. NBA – Raptors/Warriors: ABC on June 5 (7233)
  2. NBA – Raptors/Warriors: ABC on June 7 (6939)
  3. NHL – Blues/Bruins: NBC on June 6 (2987)
  4. NHL – Bruins/Blues: NBC on June 9 (2831)
  5. NHL – Bruins/Blues: NBC on June 3 (2452)
Source: Tunity Analytics.  Viewing estimates are derived from Tunity mobile app usage for the week beginning June 3, 2019.  OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.
 
 
ESPORTS

The Esports Business Summit (www.esportsbizsummit.com) unveiled a lineup of 2019 keynote speakers that include: Ryan Wyatt, Global Head of Gaming Content, YouTube Gaming; Brad Hiranaga, Chief Brand Officer North America, General Mills; and Greg Via, Global Director-Head of Sports, Esports and Entertainment, P&G/Gillette. Themes and topics to be discussed at this year’s program include collegiate esports, women in esports, emerging markets, venues and communities, Team CEO roundtables, state-of-the-union addresses from the leading game publishers, fan engagement and metrics, best brand activations, and global perspectives.
 
Super League Gaming acquired Framerate, an independent social video network in esports and gaming., that now boasts more than 100,000 followers and generating millions of video views and engagements per month across Instagram, InstagramTV, Facebook and Facebook Watch. “Framerate will be a major part of Super League’s drive to bring value to gamers through multiple forms of engagement,” said Ann Hand, CEO of Super League Gaming. “The company will be fully integrated into Super League, instantly expanding our audience reach, creating more awareness for our live and digital experiences, and becoming a foundational component of our content distribution network.”

The Golden State Warriors and announced a multi-year renewal of their longstanding partnership with Ticketmaster continuing to serve as the Official Ticketing Partner and a Founding Partner of Chase Center in addition to powering ticketing technology as partners of the Warriors Esports affiliates the Golden Guardians and Warriors Gaming Squad.
 
 
INDUSTRY/ROSTER MOVES

The United States Golf Association named Charlie Pagnam as its new chief philanthropy officer and executive director of the USGA Foundation. Pagnam will be responsible for leading and strengthening all aspects of the USGA’s philanthropic program as well as membership development.
 
Mark Dyer announced plans to launch a new company named Taymar Sales U. providing more personal, senior-level counsel to college athletic departments looking to improve ticket sales and attendance. “I have spent most of my career creating revenue for college athletic departments and feel strongly that the ticket sales management market needs a new approach,” said Dyer. “The challenge of ticket sales and attendance in college sports is one of the biggest issues facing athletics departments and the reception to this new model is very positive.”
 
 
THE MAIN EVENT

FIFA Women’s World Cup sees US/Thailand at noon on FOX.
 


ON THIS DAY in 1950 Ben Hogan wins the U.S. Open.
 
In the Know: In 2015, this US player in the Women’s World Cup made history that included scoring the fastest goal from kickoff in a final, scoring in the third minute. Who is she? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).
 
Answer to Our Last Sports Trivia Question: Which country is the only back-to-back champion in the FIFA Women’s World Cup? Answer: Germany. Kudos: Marc Wollis-Cadent TV/NY; Brandon Morales-NYU/NYC; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Anne Wettig-FOX/FOX Sports S&P/LA; Allison Stevens-Comcast Spotlight/San Francisco
 
Later — Chris
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