|A CYNOPSIS MESSAGE
Sept. 9-10 | NYC
SESSION SPOTLIGHT > OTT: It’s an AVOD World
The ability to deliver relevant ads to the right consumers makes ad-based video on demand an attractive business model – Roku expects to pass $1B in sales in ‘19, thanks in large part to AVOD. Advanced advertising is enabling brands to get messages to engaged consumers, but it’s a fast-evolving landscape with unexpected risks & rewards.
Sponsors: Sinclair – NY Interconnect – iSpot.tv – Friend MTS – NCC Media – TV Time – Tubi
With the FIFA Women’s World Cup underway, Grey Argentina partnered with Telemundo on a campaign centered around the slogan: “If they fought so hard to get here, watch what they’ll do to win the Cup,” with an eye to shine a light on the inequalities female athletes face on a daily basis. Karen Barroeta, Senior Vice President for Marketing and Creativity at Telemundo Networks, commented: “We are extremely proud of the work we did for the joint campaign we developed with Grey. It has allowed us not only to promote the FIFA Women’s World Cup but also to show our audience the reality behind many of the players we see excel on the field.”
Meanwhile, MLS’ partner SeatGeek launched its “We Fan” campaign, inspired by findings from a research study highlighting the power of female soccer fans. An initiative that celebrates the continued diversity of the sport and commitment to female fans, “WeFan” will run throughout the summer of soccer across digital, social and in-stadium assets.
Tunity Analytics Top 10 Out-of-Home Sports Programs for the week of June 3. Show/Network/Data/(000’s)
- NBA – Raptors/Warriors: ABC on June 5 (7233)
- NBA – Raptors/Warriors: ABC on June 7 (6939)
- NHL – Blues/Bruins: NBC on June 6 (2987)
- NHL – Bruins/Blues: NBC on June 9 (2831)
- NHL – Bruins/Blues: NBC on June 3 (2452)
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning June 3, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.
The Esports Business Summit (www.esportsbizsummit.com) unveiled a lineup of 2019 keynote speakers that include: Ryan Wyatt, Global Head of Gaming Content, YouTube Gaming; Brad Hiranaga, Chief Brand Officer North America, General Mills; and Greg Via, Global Director-Head of Sports, Esports and Entertainment, P&G/Gillette. Themes and topics to be discussed at this year’s program include collegiate esports, women in esports, emerging markets, venues and communities, Team CEO roundtables, state-of-the-union addresses from the leading game publishers, fan engagement and metrics, best brand activations, and global perspectives.
Super League Gaming acquired Framerate, an independent social video network in esports and gaming., that now boasts more than 100,000 followers and generating millions of video views and engagements per month across Instagram, InstagramTV, Facebook and Facebook Watch. “Framerate will be a major part of Super League’s drive to bring value to gamers through multiple forms of engagement,” said Ann Hand, CEO of Super League Gaming. “The company will be fully integrated into Super League, instantly expanding our audience reach, creating more awareness for our live and digital experiences, and becoming a foundational component of our content distribution network.”
The Golden State Warriors and announced a multi-year renewal of their longstanding partnership with Ticketmaster continuing to serve as the Official Ticketing Partner and a Founding Partner of Chase Center in addition to powering ticketing technology as partners of the Warriors Esports affiliates the Golden Guardians and Warriors Gaming Squad.
The United States Golf Association named Charlie Pagnam as its new chief philanthropy officer and executive director of the USGA Foundation. Pagnam will be responsible for leading and strengthening all aspects of the USGA’s philanthropic program as well as membership development.
Mark Dyer announced plans to launch a new company named Taymar Sales U. providing more personal, senior-level counsel to college athletic departments looking to improve ticket sales and attendance. “I have spent most of my career creating revenue for college athletic departments and feel strongly that the ticket sales management market needs a new approach,” said Dyer. “The challenge of ticket sales and attendance in college sports is one of the biggest issues facing athletics departments and the reception to this new model is very positive.”
FIFA Women’s World Cup sees US/Thailand at noon on FOX.
ON THIS DAY in 1950 Ben Hogan wins the U.S. Open.
In the Know: In 2015, this US player in the Women’s World Cup made history that included scoring the fastest goal from kickoff in a final, scoring in the third minute. Who is she? (Email email@example.com with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question: Which country is the only back-to-back champion in the FIFA Women’s World Cup? Answer: Germany. Kudos: Marc Wollis-Cadent TV/NY; Brandon Morales-NYU/NYC; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Anne Wettig-FOX/FOX Sports S&P/LA; Allison Stevens-Comcast Spotlight/San Francisco
Later — Chris
|CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY
TRAFFIC OPERATIONS COORDINATOR
Culver City CA
Freelance position. Serve as liaison between Prod, Master Control, Traffic and Ad Sales to ensure Airtime and Separation compliance. 5-7 yrs operations or traffic exp. Exp w/broadway or sintec exp pref’d.
Full info HERE
PRODUCER/EDITOR/NBC Sports/Stamford CT: Resp to collaborate on the creation of promotional content. Candidate to bring an exciting, vibrant approach to the content creation team. Min 5 yrs broadcast or cable network editing exp. Firm technical grasp on the editing process a plus. Full info HERE (6/26)
EDITORIAL DIRECTOR/Nickelodeon/NYC: Review most scripted brand creative content. Provide copywriting direction to writer/producers. 5+ yrs of exp editing/writing on-air promotional/brand content. Able to handle a large volume of different projects at one time. Full info HERE (6/26)
TRAFFIC OPERATIONS COORDINATOR/Tennis Channel/Culver City CA: Freelance position. Serve as liaison between Prod, Master Control, Traffic and Ad Sales to ensure Airtime and Separation compliance. 5-7 yrs operations or traffic exp. Exp w/broadway or sintec exp pref’d. Full info HERE (6/22)
SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/NYC: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)
SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/Universal City: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)
AD SALES – SALES SERVICE EXECUTIVE, DIRECT RESPONSE/REELZ/NY: Maintain/grow business, input & maintain orders. Act as a liaison for the Sales team in key areas of sales development – marketing, traffic, finance and research. BA/BS req & Min 2 yrs exp. Digital & VOD exp preferable. Apply HERE (6/20)
SR PROJECT MGR, ANIMATION/Nickelodeon/NYC: Responsible for the project management of all marketing and creative promotion for Nickelodeon animated properties. Min 7-9 yrs of project mngmnt or prod mngmnt experience in a TV network capacity. Prior exp working in animation a +. Full info HERE (6/20)
SR TALENT BOOKER/The Paley Center/NYC: Identify/invite/secure talent for exclusive screenings, unique exhibitions, A-list premieres & star-studded events. Proven track record & 10+yrs prgrmng exp securing high profile talent for ent/sport & media programs & other special events on time & within budget. Full info HERE (6/20)
SR PRODUCER, PROGRAMMING/The Paley Center for Media/NYC: Responsible for all aspects of producing live productions which includes securing and producing NY Public Programs. 10+ yrs of producing live productions within ent, sports and other media. Exp producing exhibits or other special events. Full info HERE (6/20)
CREATIVE DIRECTOR/Science/NYC: CD w/ strong eye for branding to oversee creative dev of promo cmpgns, branding and cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings through brand character and personality. Inspire staff and freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (6/20)
ACCOUNT COORDINATOR, ACCOUNT DIRECTOR/VP, SAE ACCOUNT SUPERVISOR/Beck Media/Santa Monica: All positions are open and looking for qualified candidates. Please click on each title for full job description and how to apply. Account Coord Account Director/VP SAE Account Supervisor (6/19)
AD SALES- SALES PLANNER/Crown Media Family Networks/CA: This position is responsible for providing support to the Ad Sales team by working with Account Executives to service clients on a daily basis. BA/BS req & Min 2 yrs exp. Apply HERE (6/19)
DIRECTOR, INTERNATIONAL DISTRIBUTION & TRADE MARKETING/Viacom International Media/NYC: Plan & mng trade events. Mng Viacom’s international B2B branding. Min 7 yrs mktg exp within Product Licensing, Trade Marketing or Business to Business (B2B) mktg. Full info HERE (6/18)
DIRECTOR, TALENT DEVELOPMENT/PAC-12/SF: Identify, evaluate, and recruit on-air talent for the Pac-12 Networks. Full info/apply: HERE (6/18)
MARKETING RESEARCH MGR/ION/NYC: Arm the sales team with network performance metrics, competitive advantages, and thoughtful research stories. The ideal candidate for this role has a hybrid skill set of both data analysis and storytelling ability. Exp w/Nielsen research & other research tools. Full info HERE (6/18)
WRITER/PRODUCER ON-AIR PROMOTIONS/YES Network/Stamford: Resp for writing/producing daily topical promo & image spots for all YES Network properties. Candidate must have 5+ years’ experience in On-Air Promotions or similar agency/production company. Full info HERE (6/14)
MOTION GRAPHICS DESIGNER/Yes Network/Stamford CT: Seeking a highly-creative, passionate and curious designer who will constantly strive to stay ahead of relevant design and communication trend. 3+ yrs broadcast design and animation exp. Full info HERE (6/14)
DIRECTOR, BUSINESS & LEGAL AFFAIRS/Discovery/NYC: Looking for an experienced business and legal affairs exec to provide network support, responsibilities include handling deal negotiations & drafting/review of agreements for development, production & acquisition of docs and nonscripted TV programs. Full info HERE (6/14)
RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable. Find consumer insights/trends to support aud building initiatives, Expert on changing TV landscape. 4+ yrs TV rsrch req. Full info HERE (6/13)
MGR, DIGITAL AUDIENCE ANALYTICS/BET/NYC: Resp for a portfolio of media platforms (incl linear TV, video, VOD, social media, etc.) using primary & syndicated research tools/methods. Min 2+ yrs of digital media rsrch exp. Exp working w/cross-platform rsrch incl VOD and OTT/Advanced TV platforms. Full info HERE (6/13)
AD SALES – ACCOUNT SERVICE REP/Crown Media Family Networks/NY: This position is responsible for maintaining and growing business on the assigned agency list, training and mentoring Sales Planners and Sales Assistants in the company and acting as liaison for the Sales team in key areas of sales development, marketing and research. BA/BS req & Min 2 yrs exp. Apply HERE (6/13)
PRODUCER/WRIGLEY MEDIA GROUP/Lexington, KY: Seeking energetic and experienced PRODUCER for work on creative projects ranging from corporate and branded to original TV & digital programming. 3 – 5 yrs TV/media prod experience incl editing field & prod. Full info HERE (6/12)
MANAGER, AD SALES RESEARCH/UPtv/NYC: Well-rounded & exp’d ad Sales rsrchr – adept at using ratings, mktg analytics & custom data to create a complete & accurate picture. 5+ yrs ad sales rsrch exp. Fast thinking, collaborative, data miner & strategic storyteller. Join an amazing Team & have an impact. Full info HERE (6/12)